Wisconsin Alumni Student Board

What Wisconsin Alumni Student Board does

Wisconsin Alumni Student Board (WASB) is a 65-member volunteer student organization at the University of Wisconsin-Madison, operating as the student arm of the Wisconsin Alumni Association. It plans and executes a portfolio of campus events and programs including All-Campus Party, Conversations on Wisconsin, Bucky's Urban Odyssey, Breakfast with Bucky, Badger Voices, the Badger Buddy mentorship program, and career-prep events such as Beyond Wisconsin and Career Fair Prep Night. Its stated mission is to connect Badgers past, present, and future by fostering community, professional development, leadership, and inclusion among UW-Madison undergraduates.

The organization is structured around six committees — Professional Connections, Campus & Community Engagement, Development, Diversity, Equity, and Inclusion, Marketing, and All-Campus Party — each led by a student director under a president and executive team. New members are admitted through a competitive, multi-stage process involving written applications, multimedia submissions, and executive-team interviews, drawing 50-100 applicants per semester. WASB operates from the Wisconsin Alumni Association's Alumni House at 650 N. Lake Street in Madison, with 24-hour building access for members, and markets through Instagram, Facebook, its Squarespace-hosted website (gowasb.org), the WASBlog, and an email newsletter.

WASB is a non-profit entity funded and supported by the Wisconsin Alumni Association rather than generating independent revenue. All events and programs are offered free of charge to students and the broader campus community, and membership carries no fee. There are no products or services sold, no disclosed financial figures, and no external ownership. The organization's primary institutional partners are the Wisconsin Alumni Association (parent), SuccessWorks at UW-Madison, Northwestern Mutual, the Office of Inclusion Education, and WUD Music.

Name

Wisconsin Alumni Student Board

Legal name

Wisconsin Alumni Student Board

Website

https://gowasb.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Wisconsin Alumni Student Board is a 65-member UW-Madison student organization that plans free campus events connecting current students with alumni under the Wisconsin Alumni Association, including the annual All-Campus Party and career-prep programming.

Ownership category

akta.pro rank

Product category

Student Engagement and Campus Programming

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Alumni Relations & Alumni Engagement Programs (EDALAOAA)

akta.pro secondary industries

Student Organizations & Club Administration (EDALAHAB), Alumni Events, Reunions & Regional Chapters (EDALAOAG)

Keywords

• Student organization
• Campus events
• Alumni engagement
• Student leadership
• Campus programming

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Student Organization Operations: As a student organization under the Wisconsin Alumni Association, WASB operates primarily through volunteer student members. The organization receives support and funding from the Wisconsin Alumni Association to execute its mission of connecting Badgers past, present, and future through campus events and programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Wisconsin Alumni Student Board (WASB) is a student organization of 65 UW-Madison undergraduates affiliated with the Wisconsin Alumni Association. It plans and delivers a portfolio of campus events and programs — including the annual All-Campus Party, Conversations on Wisconsin, Bucky's Urban Odyssey, Badger Voices, Career Fair Prep Night, Beyond Wisconsin, and the Badger Buddy mentorship program — to connect current students with alumni and the broader UW-Madison community. All programs and events are offered free of charge to students and the campus community.

Product overview

The Wisconsin Alumni Student Board (WASB) is a student organization of 65 UW-Madison students affiliated with the Wisconsin Alumni Association. The organization does not offer a technology product in the traditional sense but rather provides a platform for student engagement through various programs and events. The core offerings include student organization membership with team-based structure (Professional Connections, Campus & Community Engagement, Development, DEI, Marketing, All-Campus Party), competitive application processes, career development events, and alumni connection programs. WASB operates primarily through a Squarespace-based website serving as an information portal and blog for the organization.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Campus Party WASB's flagship annual celebration spanning more than eight events during ACP week, including Bucky's Urban Odyssey, Breakfast with Bucky, Badgers Chalk the Block, Lake Street Bash, and additional programming. Free of charge and alcohol-free, serving thousands of UW-Madison students.
• Student Membership Program A 65-member undergraduate student board at UW-Madison selected through a competitive application process each semester. Members serve on one of five teams (Professional Connections, Campus & Community Engagement, Development, DEI, and All-Campus Party). Free to apply and serve; open to UW-Madison undergraduates with at least three semesters remaining.
• Career Fair Prep Night An award-winning career preparation event that helps UW-Madison students get ready for career fairs, including resume workshops, elevator pitch coaching, and one-on-one recruiter guidance.
• Beyond Wisconsin A semi-annual event that helps UW-Madison students prepare to relocate for jobs or internships, in partnership with SuccessWorks, Northwestern Mutual, and the Wisconsin Alumni Association.
• Badger Buddy Mentorship Program A mentorship program that pairs new WASB members with experienced members to support onboarding, community connection, and member integration.
• Conversations on Wisconsin A signature WASB program connecting current UW-Madison students with alumni through structured conversations, supporting professional development and alumni-student relationship building.
• Badger Voices A student-musician showcase event at Memorial Union, co-produced with WUD Music, providing UW-Madison musicians with a performance platform.

Quantifiable outcome

• 65 student members engaged in leadership and event planning each semester
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting and core.

• SuccessWorkssupportingStrategic or Co-development Partner · 22 November 2019SuccessWorks at UW-Madison partners with WASB for the Beyond Wisconsin career event and Career Fair Prep Night, helping students prepare for professional opportunities.
• Northwestern MutualsupportingGTM or Marketing Partner · 22 November 2019Northwestern Mutual co-sponsors the Beyond Wisconsin event with WASB, which helps Badgers prepare for moving to new cities for jobs or internships.
• Wisconsin Alumni Association (WAA)coreStrategic or Co-development PartnerThe Wisconsin Alumni Association is the parent organization of WASB. WAA provides support, funding, and institutional backing to the student organization. WASB serves as the student arm of WAA, helping to execute its mission of connecting Badgers past, present, and future. The organization operates from Alumni House, the home of WAA.
• Office of Inclusion EducationsupportingStrategic or Co-development PartnerThe Office of Inclusion Education partners with WASB to conduct internal DEI workshops each semester. These workshops provide members with learning opportunities around identity, awareness, and diversity topics.
• Student Organizations (Various)supportingStrategic or Co-development PartnerWASB collaborates with various student organizations during All-Campus Party week to create diverse programming that appeals to different student interests across campus.
• WUD MusicsupportingStrategic or Co-development PartnerWUD Music collaborates with WASB on Badger Voices events, providing student musicians with a platform to perform at Memorial Union.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• UCLA Alumni Association: Major public university alumni association with a comparable student-to-alumni engagement mission and similarly sized affiliated student programming organizations; provides a benchmark for how a peer school structures alumni-student connection.
• University of Michigan Alumni Association: Comparable Big Ten alumni association with a similar dual mission of engaging current students and alumni; Michigan's campus culture includes student-alumni bridge programs structurally similar to WASB.
• Texas Exes: Large public university alumni association serving UT Austin; comparable in mission of connecting students and alumni through events, networks, and traditions, providing a useful scale and structure benchmark versus WASB's parent WAA.
• Penn Alumni (University of Pennsylvania): Private university alumni association with a comparable lifelong engagement mission; provides a peer benchmark for how an alumni body supports affiliated student programming and traditions.
• Northwestern University Alumni Association: Big Ten peer alumni association with a similar student-alumni engagement model; WASB's corporate sponsor Northwestern Mutual has historical ties to Northwestern, providing additional peer-comparison relevance.
• The Ohio State University Alumni Association: Large Big Ten peer alumni association serving OSU's student and graduate population; comparable in scale, mission, and role as the institutional alumni organization, with associated student programming and traditions analogous to WASB's role at UW-Madison.

Others

• Wisconsin Alumni Association: Parent organization of WASB and direct institutional partner; provides funding, branding, and Alumni House access. Operates the broader alumni network WASB plugs into as a student-facing extension.

Direct peers

• Wisconsin Union: Campus-life organization at UW-Madison that operates Memorial Union and hosts student programs in venues WASB uses (e.g., Badger Voices at Memorial Union); a co-located peer that shares students, venues, and programming calendar.
• Indiana University Student Foundation: Student-led organization at IU that runs large-scale campus events and traditions with alumni/university backing — the closest functional peer to WASB among student-led campus programming boards at peer public universities.
• Purdue Student Union Board: Big Ten peer student programming board that plans campus events and traditions; structurally analogous to WASB as a student-run organization creating signature campus experiences, though without the alumni-association parent structure WASB enjoys.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GOWASB
• Instagraminstagram.com/gowasb/?hl=en
• LinkedInlinkedin.com/company/gowasb

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Alumni Student Board