100lux
100lux is a Montreal nonprofit founded in 2012 that runs Espace Sans Luxe, a dedicated freestyle street dance venue hosting 8 weekly sessions, plus Festival 100lux, Creative Boost, and Les Soirées 100lux programming for the city's street dance community.
- Company typePrivate
- Founded2012
- HeadquartersMontreal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 100lux does
100lux is a Montreal-based nonprofit organization founded in 2012 by Axelle Munezero and Martine Bureau to provide professionalization opportunities for street dancers and to unify Montreal's diverse street dance communities. It operates a single physical venue, Espace Sans Luxe (6502 Av du Parc), which functions as a dedicated freestyle dance space hosting 8 weekly sessions across nine street dance styles (popping, locking, breaking, hip hop, krump, waacking, ballroom/voguing, house, dancehall). The organization serves amateur and professional dancers, autodidacts, and intergenerational practitioners seeking community-anchored practice space and structured events.
The portfolio of programs centers on three flagship offerings: Festival 100lux (an annual street dance festival with battles and evening performances hosted in partnership with Tangente Danse), Creative Boost (a multi-style outdoor battle at Théâtre de Verdure with free public entry), and Les Soirées 100lux (evening events and raves such as Rhythm Society). Underlying infrastructure is deliberately lightweight: a Webflow website, Square for membership and ticketing checkout, Google Forms for venue rental bookings, and organic social channels (Instagram, Facebook, YouTube). There is no proprietary technology platform; the core asset is the physical venue and the curated community programming around it.
The business model combines recurring subscription revenue (annual and seasonal memberships to Espace Sans Luxe), transactional revenue (pay-per-visit sessions, Festival 100lux ticket sales, Creative Boost team registrations), and venue rental income. Pricing is accessible — memberships receive a 15% discount during Cultural Week (September 1–7) and free access is offered on certain promotional days. Distribution is regional, restricted to the Montreal metro area, with all programming delivered through the home venue or named Montreal partner venues. The organization is privately held, governed by an independent board, and reports no external parent, private equity, or venture capital ownership; revenue is not publicly disclosed.
100lux firmographics
Firmographics- Name
- 100lux
- Legal name
- 100lux
- Website
- https://100lux.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 100lux is a Montreal nonprofit founded in 2012 that runs Espace Sans Luxe, a dedicated freestyle street dance venue hosting 8 weekly sessions, plus Festival 100lux, Creative Boost, and Les Soirées 100lux programming for the city's street dance community.
- Ownership category
- akta.pro rank
100lux industry classification
Industry- Product category
- Performing Arts Community Services
- NAICS
- Dance Companies (71112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industry
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
Keywords
Where 100lux is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
100lux business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Membership Subscriptions: Annual and seasonal memberships providing access to Espace Sans Luxe freestyle sessions. Membership tiers offer different access levels and pricing.
- Venue Rental: Espace Sans Luxe is available for rental to individuals, collectives, and organizations for practice, events, and performances.
- Event Ticketing: Ticket sales for Festival 100lux events including evening performances and special events at partner venues like Tangente Danse.
- Team Registration: Registration fees for Creative Boost battle teams competing in multi-style street dance competitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with full access to all freestyle sessions |
| Subscription | Multi-year contract | Seasonal membership for quarterly access |
| Unit Pricing | Pay-as-you-go | Pay-per-visit regular sessions |
| Other | Pay-as-you-go | Venue rental for events and practice |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
100lux product offering
Product offeringCore offering
100lux is a Montreal-based nonprofit organization that operates Espace Sans Luxe, a dedicated freestyle street dance venue offering 8 weekly practice sessions, and runs annual events including Festival 100lux, Creative Boost, and Les Soirées 100lux. The organization provides dance memberships (annual and seasonal), venue rentals, and community programming to professionalize and support street dance practitioners across styles including popping, locking, breaking, hip hop, krump, waacking, ballroom (voguing), house, and dancehall.
Product overview
100lux operates as a unified non-profit organization offering a portfolio of street dance programs and services centered around its dedicated venue, Espace Sans Luxe. The core offerings include Festival 100lux (annual festival with battles and performances), Creative Boost (multi-style outdoor battle at Théâtre de Verdure), and Les Soirées 100lux (evening events). Espace Sans Luxe serves as the home base, providing 8 weekly freestyle sessions and membership options (Annual and Seasonal). The organization also offers venue rental services for the dance space.
Differentiator
Problem solved
Functional benefit
Products and services
- Festival 100lux Annual street dance festival featuring battles, performances, and evening events celebrating hip hop and club dance culture. Includes Les Battles 100lux (Monday-Wednesday) and Les Soirées 100lux evening shows. For the Montreal street dance community and broader audiences.
- Creative Boost
Quantifiable outcome
- Free access to all sessions during Cultural Week (September 1-4)
- +1 more outcomes
Companies that use 100lux
Customer profileSegments2 records
Ideal customer profiles2 records
100lux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
100lux partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Tangente DansecoreFestival 100lux evening events and performances are hosted at Tangente Danse venue (Espace Orange). This partnership enables 100lux to present professional dance performances and evening events as part of the annual festival programming.
- Linktr.eeminorLinktr.ee platform used for Creative Boost event registration and public access links.
- Théâtre de VerdurecoreCreative Boost outdoor multi-style battle finals are hosted at Théâtre de Verdure, a major outdoor venue in Montreal. This partnership provides high-visibility venue for the annual Creative Boost competition.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
100lux competitors and assessment
Company assessmentBroad incumbents
- Red Bull BC One: International breaking (street dance) battle competition series. Comparable to Festival 100lux and Creative Boost as a high-profile street dance battle event platform.
- Danse Danse: Montreal presenter of contemporary dance with a multi-venue season at Place des Arts and partner spaces. Comparable as a Montreal dance presenter programming festivals and evening events in rented/partner venues.
- La Danse sur la Route du Québec: Quebec network for dance dissemination supporting touring and community programming across the province. Comparable to 100lux in serving as a dance-sector support organization in Quebec.
Direct peers
- MASSIVemovement: Montreal street dance collective producing battles, showcases, and community events. Comparable to 100lux for its street dance community organizing and event production in the Montreal market.
- Bboyizm: Toronto-based street dance company producing performances, training, and community programs in breaking and hip hop. Comparable to 100lux for its street dance specialization, educational mission, and Canadian urban-dance community focus.
- Tangente Danse: Montreal dance venue and presenter that is also a 100lux partner. Comparable as a dedicated Montreal dance space presenting performances and hosting community dance activity.
- Studio 303: Montreal-based dance center offering studio rentals, classes, and residencies across contemporary and urban dance forms. Comparable to 100lux as a community-anchored dance space in Montreal serving practitioners and independent artists.
Regional players
- Festival Quartiers Danses: Annual Montreal dance festival presenting contemporary and urban dance programming citywide. Comparable to Festival 100lux as a recurring Montreal dance event series leveraging multiple venues and styles.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
100lux social profiles
Digital presence100lux financial estimates
Financial estimateRevenue estimate
Valuation estimate
100lux leadership team
Management profileNumber of profiles
Profiles8 records
100lux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100lux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100lux
What does 100lux do?
100lux is a Montreal-based nonprofit organization that operates Espace Sans Luxe, a dedicated freestyle street dance venue offering 8 weekly practice sessions, and runs annual events including Festival 100lux, Creative Boost, and Les Soirées 100lux. The organization provides dance memberships (annual and seasonal), venue rentals, and community programming to professionalize and support street dance practitioners across styles including popping, locking, breaking, hip hop, krump, waacking, ballroom (voguing), house, and dancehall.
Is 100lux a public or private company?
100lux is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 100lux founded?
100lux was founded in 2012. It employs 1 to 10 people.
Where is 100lux based?
100lux is headquartered in Montreal, Canada, in the North America region.
How does 100lux make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are venue Rental, event Ticketing and team Registration.
Who are 100lux's main competitors?
Broad incumbents on record are Red Bull BC One, Danse Danse and La Danse sur la Route du Québec. Direct peers are MASSIVemovement, Bboyizm, Tangente Danse and Studio 303. Festival Quartiers Danses is listed as a regional player.
Does 100lux have an API?
No public API is recorded for 100lux.
What industry is 100lux in?
100lux's product category is Performing Arts Community Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 71112 and its SIC code is 7997.