RHODES CONSTRUCTION

What RHODES CONSTRUCTION does

Rhodes Construction is a privately held general contractor headquartered in Madison, Alabama, operating as a division of Atrium Industries Incorporated. The company delivers commercial and industrial construction services in North Alabama, alongside a parallel business line in steel storm shelter sales and installation. Rhodes Construction has served the Huntsville, Madison, Athens, Limestone, and Morgan County markets for over 30 years, with a project portfolio spanning retail buildouts, restaurants, hospitality venues, industrial facilities, logistics distribution centers, and storage facilities. Enterprise customers such as Kate Spade, Juicy Couture, Bar Louie, Westin Inn, UPS, and Popeyes have been served alongside a long tail of SMB clients.

The company operates two core service lines. First, commercial and industrial general contracting for new construction and remodeling projects, including ground-up builds and tenant buildouts across retail, hospitality, F&B, and industrial verticals. Second, steel storm shelters sold in above-ground and in-ground configurations. Shelters are built with 1/4-inch thick steel, welded exteriors, doors secured by three 1-inch steel rods, and configurable vent and door placement. Available sizes range from 4'x5' (3-5 person capacity) to 5'x6' (6-8 person capacity), with a 6'3" interior height. The company offers full-service storm shelter installation including permits, delivery, and cleanup, with a stated three-hour installation time.

Rhodes Construction generates revenue through project-based construction contracts and hardware sales of storm shelters. The go-to-market approach is sales-led, relying on on-site consultations, a physical showroom at headquarters for storm shelter display, online inquiry forms, and an active Facebook presence. Pricing is not publicly disclosed; customers contact the company directly for quotes. The firm is privately held with 1-10 employees, no external funding, and no public revenue disclosure.

Name

RHODES CONSTRUCTION

Legal name

Rhodes Construction

Website

https://rhodesconstruction.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhodes Construction is a privately held North Alabama general contractor operating as a division of Atrium Industries Incorporated, providing commercial and industrial construction services and steel storm shelter sales and installation across the Huntsville, Madison, Athens, Limestone, and Morgan County markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Commercial Construction Services: General contractor services for commercial new construction and remodeling projects in North Alabama. Revenue generated through project-based contracts.
2. Industrial Construction Services: Industrial new construction and custom remodeling services. Includes builds and remodels of existing structures for industrial clients.
3. Storm Shelter Sales and Installation: Sale and installation of steel storm shelters. Company handles permits, delivery, and installation. Includes showroom sales and on-site consultation. Three-hour installation for storm shelters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Rhodes Construction is a general contractor that performs commercial and industrial new construction and remodeling projects across North Alabama. It also manufactures, sells, and installs steel above-ground and in-ground storm shelters for residential customers, handling permits, delivery, and installation as a full-service offering from its Madison, Alabama headquarters and showroom.

Product overview

Rhodes Construction is a General Contractor offering two primary service lines: Commercial and Industrial construction services for new builds and remodeling projects across North Alabama, and Steel Storm Shelters sold in both above-ground and in-ground configurations. The company operates as a division of Atrium Industries Incorporated and has served the North Alabama market for over 30 years. Storm shelters are available through a showroom display, with full installation services that include permits and cleanup.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Construction Services General contractor services for commercial new construction and remodeling projects in North Alabama, including ground-up builds and buildouts of existing retail, restaurant, hospitality, and professional services spaces. Past projects include Bridge Street retail locations (Kate Spade, Juicy Couture, La Macaroon, Chocolate Crocodile, Bar Louie, Vintage Cigar Lounge), Westin Inn, Just Love Coffee, Taqueria El Cazador, Popeyes, Holtz Leather, K-9 Bath & Boarding, and Paradise Pet Resort.
• Industrial Construction Services General contractor services for industrial new construction and custom remodeling of existing structures in North Alabama. Includes industrial builds and renovations for manufacturing, logistics, distribution, and storage clients such as UPS Distribution Facility, HFI of Arab, Gexpro, Redline, and Trimax Boat & RV Storage.
• Steel Storm Shelters (Above-Ground and In-Ground) Steel storm shelters constructed with 1/4" thick steel featuring solid welded exteriors, doors secured by three 1" steel rods, and configurable vent and door placement. Available in multiple sizes ranging from 4' x 5' (holds 3-5 people) up to 5' x 6' (holds 6-12 people) at 6'-3" height. Sold through the Madison, Alabama showroom with professional installation services included.
• Storm Shelter Installation Services Full-service storm shelter installation including handling all permits, delivery, professional setup by experienced installation teams, and post-installation cleanup. Three-hour installation time is offered.

Quantifiable outcome

• Three-hour installation for storm shelters

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Atrium Industries IncorporatedcoreOthersRhodes Construction operates as A Division of Atrium Industries Incorporated. This is the parent company relationship.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Robins & Morton: Birmingham-based general contractor focused on commercial, healthcare, and institutional building construction. Comparable in that they pursue many of the same end-markets (commercial buildouts, mid-market projects) in the same Southeastern U.S. regional footprint as Rhodes.
• BL Harbert International: Birmingham-headquartered general contractor with a strong North Alabama presence doing commercial, industrial, and institutional construction. Most directly comparable to Rhodes on geography, project mix (commercial + industrial), and customer overlap across the Huntsville/Madison corridor.
• Brasfield & Gorrie: One of the largest privately held general contractors in the Southeast, headquartered in Birmingham with broad commercial and industrial work. Comparable on regional commercial/industrial general contracting services, though at materially larger scale than Rhodes.
• White-Spunner Construction: Mobile, Alabama-based general contractor with commercial, industrial, and healthcare projects across the Gulf Coast. Comparable as an Alabama-headquartered regional GC pursuing similar commercial and industrial end-markets as Rhodes.
• Hoar Construction: Birmingham-rooted general contractor with offices across the Southeast and Texas, focused on commercial, industrial, healthcare, and multifamily. Comparable as a regional peer competing for the same commercial and industrial project pipeline that Rhodes serves in North Alabama.
• Survival Shelters: Texas-based storm shelter manufacturer and installer serving tornado-prone regions across the South and Midwest. Comparable as a direct peer for Rhodes' steel storm shelter business, with overlapping product specs (steel construction, multiple sizes, above-ground and underground configurations).
• F5 Storm Shelters: Texas-based manufacturer and installer of steel above-ground and underground storm shelters serving tornado-belt markets. Comparable as a direct competitor in Rhodes' storm shelter product line, particularly for residential buyers seeking FEMA-rated steel shelters with quick installation.

Broad incumbents

• Turner Construction: One of the largest U.S. general contractors, with a broad commercial, institutional, and industrial building portfolio. Comparable as a nonresidential construction incumbent that may compete with Rhodes for larger commercial opportunities in the North Alabama market.
• Hensel Phelps: National design-build general contractor with broad commercial, aviation, healthcare, and industrial portfolios. Comparable at the category level as a nonresidential GC, though operating at much larger scale and with a national geographic footprint.
• Mortenson Construction: National general contractor active in commercial, industrial, energy, and healthcare markets. Comparable as a broad nonresidential construction incumbent operating in some of the same end-markets Rhodes targets (industrial, commercial).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Rhodes-Construction-Detached-Garages-Storm-Shelters-195516460482418
• LinkedInlinkedin.com/company/rhodes-construction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RHODES CONSTRUCTION