Wine BI
- Company typePrivate
- Founded2018
- HeadquartersBellmore, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Wine BI firmographics
Firmographics- Name
- Wine BI
- Legal name
- Wine Business Intelligence LLC
- Website
- https://winebi.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wine BI industry classification
Industry- Product category
- Market Research Analytics (CPG/Wine)
- akta.pro primary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Wine BI is headquartered
LocationHeadquarters
- HQ city
- Bellmore
- HQ country
- United States
- HQ region
- North America
Markets served
Wine BI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Analytics Services and Reports: Provides monthly reports, business reviews, and new item presentations to clients. Revenue generated through subscription-like analytics service arrangements with CPG companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Wine BI product offering
Product offeringCore offering
Wine BI purchases raw Nielsen scan data as a Nielsen Connected Partner and transforms it into actionable monthly reports, business reviews, new item presentations, data extraction services, and sales staff training. Its services are designed to give small and midsize wine and CPG companies affordable access to the same consumer trend, competitive, and retail performance insights that larger competitors obtain directly from Nielsen.
Product overview
Wine B.I. is a Nielsen Connected Partner company offering a unified analytics platform that transforms Nielsen scan data into actionable insights for small and midsize CPG companies, particularly in wine and natural food sectors. The core product portfolio includes Wine B.I. (the main scan data analytics platform) and its sub-brand RAM Analytics (covering broader CPG industries beyond wine). The service offerings consist of monthly reports, business reviews, new item presentations, sales staff training and support, and cost-efficient data extraction services — all designed to provide smaller companies with the same competitive intelligence that larger competitors can afford.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine BI Scan Data Analytics Service A Nielsen Connected Partner analytics service that transforms raw Nielsen scan data into monthly reports, business reviews, and new item presentations for small and midsize wine and CPG companies, providing executive decision-making support and fact-based selling stories.
- RAM Analytics A Wine BI subsidiary brand that extends scan data analytics and business review services to small and midsize CPG companies beyond wine, including natural food companies.
- Scan Data Analytics Executive decision-making and fact-based selling analytics powered by Nielsen scan data, providing direct access to emerging consumer trends, competitive positioning, and retail performance insights for wine and CPG companies.
- Monthly Reports Recurring monthly reports that translate Nielsen scan data into actionable insights to support business planning and sales execution for small and midsize wine and CPG companies.
- Business Reviews Strategic business review sessions that give small wine and CPG suppliers the insights and direction they need to compete against larger companies.
- New Item Presentations Presentations built from scan data analytics that help sales teams understand and communicate new product opportunities to retail buyers.
- Data Extraction Services Cost-efficient data extraction services that pull and process Nielsen scan data on behalf of clients, freeing up in-house analytics teams for higher-value work.
- Sales Staff Training and Support Training and ongoing support for sales staff and management to leverage Wine BI's scan data insights, enabling fact-based selling stories that drive retail sales.
Companies that use Wine BI
Customer profileSegments2 records
Ideal customer profiles2 records
Wine BI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wine BI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NielsencoreWine B.I. is a Nielsen Connected Partner company that purchases Nielsen scan data and transforms it into actionable insights. They buy the raw data from Nielsen and make it useful and understandable for small and midsize CPG clients. This partnership provides core data access that underpins all of Wine B.I.'s analytics services.
Recent moves5 records
Expansion highlights3 records
Wine BI competitors and assessment
Company assessmentOthers
- Tableau (Salesforce): Tableau is a generalist BI and data visualization platform that small CPGs could use in place of Wine B.I.'s managed reporting service. It is an enabling/adjacent technology peer rather than a direct competitor, but a viable substitute for in-house analytics teams Wine B.I. targets.
- Power BI (Microsoft): Microsoft Power BI is a widely adopted generalist BI tool used by small and midsize CPG companies to analyze retail and sales data. It is an enabling technology peer whose adoption could reduce demand for Wine B.I.'s bespoke reporting service.
Direct peers
- Stackline: Stackline provides e-commerce and omnichannel CPG analytics, including category insights for brands and suppliers. It is comparable to Wine B.I. in serving small/mid CPG companies with data-driven retail and competitive intelligence.
- Numerator: Numerator offers consumer and omni-channel purchase data, including CPG-focused analytics. It serves many of the same small-to-mid CPG buyer profiles that Wine B.I. targets and competes for budget-constrained brand-side analytics spend.
- SPINS: SPINS provides retail and CPG data analytics, with a particular focus on natural, organic, and specialty products. Like Wine B.I., it sells scan-data-derived insights to small and midsize CPG brands that lack direct access to large research subscriptions.
- Bump Williams Consulting: Bump Williams Consulting is a wine-industry-specific sales and data consultancy that helps wine suppliers leverage scan data and retail analytics. It serves the same small/mid wine supplier segment that Wine B.I. addresses.
Broad incumbents
- dunnhumby: dunnhumby is a global customer data science firm serving retailers and CPG brands with analytics derived from loyalty and scan data. It is a broad incumbent comparable to Wine B.I. in offering data-driven insights to CPG suppliers, though at enterprise scale.
- Catalina Marketing: Catalina provides shopper intelligence and CPG-targeted data analytics using retailer data. It is a broad incumbent adjacent to Wine B.I.'s scan-data-driven insights for CPG suppliers and competes for similar analytics budgets.
- Circana (formerly Nielsen + IRI): Circana is the largest CPG/retail scan-data analytics provider, formed from the merger of Nielsen and IRI. It is Wine B.I.'s upstream supplier and a broad incumbent whose direct-to-buyer offerings overlap with Wine B.I.'s repackaging of scan data for smaller clients.
Emerging players
- DataWeave: DataWeave delivers retail and consumer packaged goods analytics using syndicated and scraped retail data, comparable to Wine B.I.'s repackaging of third-party data into actionable insights for CPG brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wine BI social profiles
Digital presenceWine BI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine BI leadership team
Management profileNumber of profiles
Profiles1 record
Wine BI subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wine BI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine BI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine BI
What does Wine BI do?
Wine BI purchases raw Nielsen scan data as a Nielsen Connected Partner and transforms it into actionable monthly reports, business reviews, new item presentations, data extraction services, and sales staff training. Its services are designed to give small and midsize wine and CPG companies affordable access to the same consumer trend, competitive, and retail performance insights that larger competitors obtain directly from Nielsen.
Is Wine BI a public or private company?
Wine BI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine BI founded?
Wine BI was founded in 2018. It employs 1 to 10 people.
Where is Wine BI based?
Wine BI is headquartered in Bellmore, United States, in the North America region.
How does Wine BI make money?
One revenue line is on record: analytics Services and Reports.
Who are Wine BI's main competitors?
Others on record are Tableau (Salesforce) and Power BI (Microsoft). Direct peers are Stackline, Numerator, SPINS and Bump Williams Consulting. Broad incumbents are dunnhumby, Catalina Marketing and Circana (formerly Nielsen + IRI). DataWeave is listed as an emerging player.
Does Wine BI have an API?
No public API is recorded for Wine BI.
What industry is Wine BI in?
Wine BI's product category is Market Research Analytics (CPG/Wine). Its primary akta.pro industry code is BPAEAHAD, Business Intelligence, Reporting & Visualization Services.