Age Concern Slough and Berkshire East

What Age Concern Slough and Berkshire East does

Age Concern Slough and Berkshire East is a UK-registered charity founded in 1979 in Slough, operating as an independent local organization serving elderly residents across Slough and the broader Berkshire East region. The charity delivers a portfolio of community services including Home Help (shopping and cleaning delivered to elderly and mobility-impaired clients on an hourly-rate basis), Befriending services (including the COVID-era 'Hear for You' and 'Befriending Plus' programs providing telephone support, home visits, hospital accompaniment, and internet training), a Day Centre in Old Windsor offering therapeutic day care and meals, and a network of 12 retail charity shops across Langley, Wokingham, Maidenhead, Cookham, Twyford, Bracknell, and Sandhurst selling pre-loved clothing, home goods, and new giftware. In 2008 the charity established Handy Help Ltd, a wholly-owned trading subsidiary that channels revenue from paid plumbing, gardening, and handyman services back to the parent charity. In 2009, the organization deliberately declined to merge into the national Age UK federation to preserve local autonomy.

Revenue is generated through three streams: retail shop sales (transaction fees on goods), donations and fundraising (including corporate community grants such as the Tesco Community Grants Scheme, capped at £1,500), and paid Home Help services priced at £25 per hour. The organization is supported by over 300 volunteers and operates from a head office in Burnham. GTM motion is community-led, with awareness generated through Facebook/Instagram, website content, local corporate partnerships (Tesco), and word-of-mouth; service delivery occurs via direct contact (phone and email) and in-person at retail or day centre locations. No proprietary technology, AI/ML capabilities, or external investment are involved — operations are relationship-driven and volunteer-intensive.

Name

Age Concern Slough and Berkshire East

Legal name

Age Concern Slough and Berkshire East

Website

https://ageconcernsabe.org.uk

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Age Concern Slough and Berkshire East is a UK-registered charity serving elderly residents of Slough and Berkshire East through Home Help, Befriending, Day Centre, and 12 retail shop services, supported by 300+ volunteers and a wholly-owned trading subsidiary, Handy Help Ltd.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)

Keywords

• Elderly care services
• Community charity support
• Charity retail shops
• Home help services
• Befriending services

Headquarters

HQ city

Burnham

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Retail Shop Sales: Twelve charity retail shops selling pre-loved clothes, home goods, kitchenware, books, toys, furniture and new items including flower bundles, bags, baskets, socks and giftware. All profits support elderly services.
2. Donations and Fundraising: Accepts financial donations, clothing and homeware item donations. Sells scratch cards as part of fundraising campaigns. Shortlisted for Tesco Community Grants Scheme.
3. Home Help Services: Hourly-rate home help services including shopping and cleaning for elderly and mobility-impaired clients. Minimum charge is 1 hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Age Concern Slough and Berkshire East is an independent registered charity founded in 1979 that delivers elderly support services in the Slough and Berkshire East region. It offers Home Help (shopping and cleaning), Befriending services (Hear for You and Befriending Plus) to combat loneliness, therapeutic Day Centre care, and operates twelve retail charity shops selling pre-loved and new goods to fund its mission.

Product overview

Age Concern Slough and Berkshire East is a charitable organization offering a portfolio of services for elderly and vulnerable people, including Home Help (shopping and cleaning), Befriending Services (Hear for You and Befriending Plus for combating loneliness), Day Centre (therapeutic day care), and twelve Retail Shops (charity retail). The organization also has a subsidiary trading company, Handy Help Ltd, established in 2008. The services are designed to help elderly people maintain independence, prevent social isolation, and avoid illness or injury.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Help Service
• Hear for You Service
• Befriending Plus Service

Quantifiable outcome

• Refurbished Old Windsor Day Centre offering hot meals, activities, and company for lonely elderly
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tesco Community Grants SchememinorGTM or Marketing Partner · 1 January 2023Age Concern Slough and Berkshire East was shortlisted for Tesco Community Grants Scheme up to £1,500 towards their Befriending Plus Service. The charity receives blue tokens at Tesco stores for customers to vote, supporting funding for services combatting elderly loneliness and isolation.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Independent Age: National charity providing advice, befriending, and support services to older people. Closely comparable to Age Concern SABE in offering free information/advice lines and volunteer-led befriending, with overlapping donor and volunteer audiences.
• Re-engage (formerly Contact the Elderly): UK charity dedicated to combating loneliness and isolation among older people through volunteer-led group activities, befriending calls, and tea parties. Highly comparable to Age Concern SABE's Befriending Plus and Day Centre programming.
• Royal Voluntary Service: UK charity volunteer-led organisation supporting older people through hospital services, community transport, and companionship — directly overlapping Age Concern SABE's befriending and home-help functions at a national scale.

Others

• Mind: National mental health charity addressing loneliness, isolation, and wellbeing — areas that overlap with Age Concern SABE's Befriending Plus Service. While not a direct competitor, Mind competes for similar donor, volunteer, and grant funding pools.

Broad incumbents

• Age UK: The national elderly-services charity formed by the 2009 merger of Age Concern England and Help the Aged. Directly comparable in mission (supporting elderly wellbeing) and service categories (advice, home help, befriending, day services), but operates at national scale rather than a single locality.
• British Red Cross: Large national charity running home-from-hospital services, mobility aid provision, and loneliness programmes for elderly and vulnerable people. Comparable in service scope (particularly the Home Help / Home from Hospital segment) but operates at a much larger scale.
• Carers Trust: UK national charity supporting unpaid carers (many of whom care for elderly relatives) through local Network Partners. Comparable in mission overlap with elderly support and bespoke volunteer-led local delivery, though the focus is on the carer rather than the cared-for.
• Alzheimer's Society: National charity supporting people affected by dementia (a major subset of the elderly population Age Concern SABE serves). Comparable in service category (day services, befriending, advice) and fundraising channel competition, though disease-focused.

Regional players

• Hospice UK: National umbrella for local hospices that, like Age Concern SABE, operate as independent local charities with volunteer-driven retail networks (charity shops) and community-based support services for elderly end-of-life populations.

Emerging players

• Crossroads Care: Network of local charities providing respite care and home-based support to unpaid carers, many of older adults. Comparable in operating model (federation of local charities delivering home/personal care) and partly overlaps with Home Help services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ageconcernsabe
• Instagraminstagram.com/explore/locations/267300159972116/age-concern-slough-and-berkshire-east
• LinkedInlinkedin.com/company/age-concern-slough-and-berkshire-east

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age Concern Slough and Berkshire East