AMERICAN FLUORIDATION SOCIETY
The American Fluoridation Society is a U.S. nonprofit founded in 2014 that provides science-based education, expert testimony, and advocacy to support community water fluoridation, serving communities, health authorities, dental professionals, and the public.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What AMERICAN FLUORIDATION SOCIETY does
The American Fluoridation Society (AFS) is a U.S. nonprofit organization founded in 2014 and headquartered in Portland, Oregon, dedicated to promoting community water fluoridation (CWF) through science-based education, advocacy, and direct community support. Its core "products" are a portfolio of educational and advocacy assets: evidence-based informational content and FAQs, a Community Water Fluoridation Reference Manual compiling peer-reviewed research, formal Position Statements on topics such as dental fluorosis, the NTP report, recent court decisions, the Sandy Utah case, and the Flint Michigan water crisis, myth-debunking rebuttals of anti-fluoridation claims, and an educational video library. The organization also delivers a service component — expert testimony and boots-on-the-ground advocacy support for communities facing fluoridation votes or rollback attempts — and trains local advocates. AFS distributes this content through its website, social media (Facebook, Twitter), YouTube, email newsletters, earned media (e.g., CNN appearances by President Dr. Johnny Johnson), and partner channels including the American Dental Association, CDC, American Public Health Association, Campaign for Dental Health, the British Fluoridation Society, and state dental associations.
The underlying technology stack is minimal: AFS does not develop technology products, sell software, or operate APIs or integrations. Its "platform" is a content-and-credibility engine — peer-reviewed research summaries, position statements, and a credentialed volunteer leadership (DMD, DDS, MD, MPH, RDH) — backed by a WordPress-based website (americanfluoridationsociety.org). The business model is nonprofit contribution-funded rather than commercial: AFS provides educational resources and advocacy free of charge, has no public pricing, no disclosed revenue, and is supported by donations with no disclosed institutional investors or parent company. Its customer/user base spans four primary segments: U.S. communities with water systems needing fluoridation support, fluoridation decision-makers (health authorities and boards), healthcare professionals and organizations seeking evidence-based materials, and the general public seeking to counter misinformation. The organization cites outcomes such as a ~25% lifetime reduction in tooth decay and a $38-per-$1-invested community cost saving (per CDC) as the quantified case for its mission.
AMERICAN FLUORIDATION SOCIETY firmographics
Firmographics- Name
- AMERICAN FLUORIDATION SOCIETY
- Legal name
- American Fluoridation Society
- Website
- https://americanfluoridationsociety.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- The American Fluoridation Society is a U.S. nonprofit founded in 2014 that provides science-based education, expert testimony, and advocacy to support community water fluoridation, serving communities, health authorities, dental professionals, and the public.
- Ownership category
- akta.pro rank
AMERICAN FLUORIDATION SOCIETY industry classification
Industry- Product category
- Public Health Advocacy & Oral Health Education
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Fluoride Treatments (Varnish/Gel) (HLABAHAD)
- akta.pro secondary industry
- Environmental Education & Outreach (BPAGAGAH)
Keywords
Where AMERICAN FLUORIDATION SOCIETY is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
AMERICAN FLUORIDATION SOCIETY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Distribution channels2 records
Marketing channels6 records
AMERICAN FLUORIDATION SOCIETY product offering
Product offeringCore offering
The American Fluoridation Society is a nonprofit educational and advocacy organization that delivers science-based education and community support for community water fluoridation (CWF). It produces and distributes evidence-based publications, position statements, reference manuals, and educational videos; provides expert testimony and boots-on-the-ground support to U.S. communities facing fluoridation challenges; and debunks anti-fluoridation misinformation using peer-reviewed evidence. All resources are offered free of charge to communities, decision-makers, healthcare professionals, and the general public.
Product overview
The American Fluoridation Society is a non-profit advocacy organization that promotes scientifically-based education about water fluoridation. Rather than a traditional product company, AFS offers a portfolio of educational resources and services including evidence-based informational content, a comprehensive reference manual with peer-reviewed research, position statements on key fluoridation topics, myth-debunking services, expert testimony support for communities, and educational videos. The organization serves as a public health resource providing scientifically sound, reader-friendly publications on water fluoridation to decision-makers, health authorities, professionals, media, and the general public.
Differentiator
Problem solved
Functional benefit
Products and services
- Educational Content and Information Resources
- Community Water Fluoridation Reference Manual
- Research Publications and Studies
- Position Statements
- Myth Debunking Services
- Expert Testimony and Community Support
- Educational Videos
Quantifiable outcome
- Reduces tooth decay by approximately 25% over a lifetime
- +1 more outcomes
Companies that use AMERICAN FLUORIDATION SOCIETY
Customer profileSegments4 records
Ideal customer profiles4 records
AMERICAN FLUORIDATION SOCIETY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMERICAN FLUORIDATION SOCIETY partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- British Fluoridation SocietycoreJoint statement with British Fluoridation Society on EFSA analysis enhancing confidence in water fluoridation. Both organizations collaborate on international fluoridation advocacy and share scientific information.
- Campaign for Dental Health (ilikemyteeth.org)corePartner organization providing resources and information about water fluoridation. Cross-linked as additional resources and partner link on AFS website.
- American Dental AssociationcoreMajor professional dental organization that provides fluoridation facts, position statements, and research. AFS references ADA resources and collaborates on public health messaging.
- Centers for Disease Control and Prevention (CDC)coreCDC provides engineering fact sheets, water fluoridation statistics, and guidelines. AFS references CDC data extensively for fluoridation information and statistics.
- American Public Health AssociationcoreProfessional public health organization supporting fluoridation. Listed as additional resource and partner organization on AFS website.
- Oregon Dental AssociationminorState dental association linked as partner resource on AFS website for additional fluoridation information.
- Florida Dental AssociationminorState dental association listed as partner link with cross-reference to fluoridation resources.
- Fluoride ScienceminorWebsite providing scientific analysis of fluoridation research. AFS links to Fluoride Science for additional scientific perspective.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
AMERICAN FLUORIDATION SOCIETY competitors and assessment
Company assessmentDirect peers
- Campaign for Dental Health: A nonprofit initiative that advocates for community water fluoridation through consumer-friendly education, mid-funnel communications, and resource distribution. It is cross-linked on AFS's website and addresses an overlapping audience of parents, health professionals, and policymakers.
- British Fluoridation Society: AFS's international counterpart that promotes water fluoridation across the UK through scientific advocacy, joint statements (e.g., EFSA analysis), and policy engagement. Same mission, same advocacy tools, and a formal partnership with AFS.
- Fluoride Science: A scientific-advocacy site that curates peer-reviewed research on water fluoridation. It is directly linked from AFS as an additional resource and targets the same evidence-driven audience of clinicians and decision-makers.
Broad incumbents
- American Public Health Association: Listed as a partner and resource on AFS's website. APHA covers the entire breadth of public health policy but maintains a dedicated CWF advocacy page and position statements, making it a broader-incumbent comparator in fluoridation policy.
- American Dental Association: The largest U.S. professional dental association, which publishes authoritative Fluoridation Facts, position statements on fluoride-IQ studies, and serves as a primary scientific endorser of community water fluoridation. Operates broadly across dentistry but CWF advocacy is one of its most public policy issues.
- International Association for Dental Research (IADR): Global scientific body for dental research whose members generate the peer-reviewed evidence that AFS synthesizes for advocacy. Comparable in providing the underlying scientific authority for CWF, though operating at much greater breadth.
- Centers for Disease Control and Prevention (CDC) - Oral Health Division: The CDC runs the Community Water Fluoridation Statistics program and engineering fact sheets that AFS references extensively. As the federal public-health body designating fluoridation as one of ten great public health achievements, it sets the authoritative baseline AFS defends.
- Pew Charitable Trusts - Dental Campaign: A large foundation with a multi-state campaign to expand community water fluoridation, funding research, technical assistance, and state-level advocacy. Operates with substantially more resources than AFS but in the same mission space.
Emerging players
- National Network for Oral Health Access (NNOHA): A nonprofit focused on oral health access for underserved populations, overlapping with AFS's health-equity framing of fluoridation benefits. Operates in the same broad dental-public-health advocacy space but with a different primary mission.
- Children's Dental Health Project: A policy organization focused on children's dental health and Medicaid dental coverage. Adjacent mission on pediatric dental outcomes, including fluoridation, with overlap in target audiences of policymakers and pediatric providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMERICAN FLUORIDATION SOCIETY social profiles
Digital presenceAMERICAN FLUORIDATION SOCIETY financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMERICAN FLUORIDATION SOCIETY leadership team
Management profileNumber of profiles
Profiles6 records
AMERICAN FLUORIDATION SOCIETY funding detail
Funding detailFunding overview
Funding rounds
Investors
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AMERICAN FLUORIDATION SOCIETY M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about AMERICAN FLUORIDATION SOCIETY
What does AMERICAN FLUORIDATION SOCIETY do?
The American Fluoridation Society is a nonprofit educational and advocacy organization that delivers science-based education and community support for community water fluoridation (CWF). It produces and distributes evidence-based publications, position statements, reference manuals, and educational videos; provides expert testimony and boots-on-the-ground support to U.S. communities facing fluoridation challenges; and debunks anti-fluoridation misinformation using peer-reviewed evidence. All resources are offered free of charge to communities, decision-makers, healthcare professionals, and the general public.
Is AMERICAN FLUORIDATION SOCIETY a public or private company?
AMERICAN FLUORIDATION SOCIETY is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AMERICAN FLUORIDATION SOCIETY founded?
AMERICAN FLUORIDATION SOCIETY was founded in 2014. It employs 5,001 to 10,000 people.
Where is AMERICAN FLUORIDATION SOCIETY based?
AMERICAN FLUORIDATION SOCIETY is headquartered in Portland, United States, in the North America region.
Who are AMERICAN FLUORIDATION SOCIETY's main competitors?
Direct peers on record are Campaign for Dental Health, British Fluoridation Society and Fluoride Science. Broad incumbents are American Public Health Association, American Dental Association, International Association for Dental Research (IADR), Centers for Disease Control and Prevention (CDC) - Oral Health Division and Pew Charitable Trusts - Dental Campaign. Emerging players are National Network for Oral Health Access (NNOHA) and Children's Dental Health Project.
Does AMERICAN FLUORIDATION SOCIETY have an API?
No public API is recorded for AMERICAN FLUORIDATION SOCIETY.
What industry is AMERICAN FLUORIDATION SOCIETY in?
AMERICAN FLUORIDATION SOCIETY's product category is Public Health Advocacy & Oral Health Education. Its primary akta.pro industry code is HLABAHAD, Fluoride Treatments (Varnish/Gel), with a secondary code of BPAGAGAH, Environmental Education & Outreach. Its NAICS code is 813312 and its SIC code is 8300.