America One Of Lansing Inc

Name

America One Of Lansing Inc

Legal name

America One, Incorporated

Website

https://americaoneinsurance.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

Keywords

• Independent insurance agency
• Personal commercial insurance
• Multi-carrier brokerage
• Insurance franchise network
• Carrier appointment access

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: America One Insurance earns commissions from insurance carrier partnerships when member franchises write policies. The company distributes 100% of all commissions and profit sharing awards from carriers directly to member franchises, indicating the parent organization earns revenue through franchise fees or service charges rather than commission overrides.
2. Franchise Fees: Franchise members pay fees to join the America One franchise network, gaining access to carrier appointments, training, marketing support, and the peer network. The exact fee structure is not publicly disclosed on the website.

Distribution channels1 record

Marketing channels7 records

Core offering

America One Of Lansing operates as an independent insurance agency franchise within the America One Insurance network, providing personal lines (home, auto, life) and commercial lines insurance products to consumers in Michigan. The agency places coverage through a portfolio of 40+ partner carriers and is supported by the parent franchise's carrier appointments, training, marketing resources, and peer community of agency owners.

Product overview

America One Insurance operates as an independent insurance agency franchise organization offering a comprehensive platform for insurance professionals in Michigan. The core offering is the America One Insurance Franchise model, which provides members with access to over 30 insurance carriers, training programs, marketing support, and operational tools. The company also runs an Emerging Agents Program for new insurance professionals. Franchisees operate their own independent agencies while benefiting from the network's collective buying power, brand recognition, and peer support. The structure combines independent agency ownership with franchise-level carrier access and support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Lines Personal lines insurance products including home, auto, and life coverage placed through multiple partner carriers, sold to individual consumers and families in the Michigan market served by the agency.
• Commercial Insurance Lines Commercial lines insurance products for small and mid-sized business owners, placed through multiple partner carriers, providing business coverage tailored to local Michigan businesses.
• America One Insurance Franchise Membership Franchise membership offering from the parent America One Insurance network granting independent agents access to carrier appointments across 40+ insurance carriers, training, marketing resources, and a peer community of agency owners, with 100% of commissions distributed to franchisees.
• Emerging Agents Program Training and onboarding program launched in 2011 by the America One Insurance network for new and emerging insurance agents joining the franchise, providing structured entry into the multi-carrier agency model.
• Multi-Carrier Insurance Network Access Network access to 40+ insurance carrier partners including Nationwide, Progressive, Travelers, Safeco, and Foremost, enabling franchise agencies to offer multi-carrier product choice to consumers and businesses.

Quantifiable outcome

• Franchise businesses sell for 1.5x more than comparable independents according to industry research
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nationwide Mutual Insurance CompanycoreChannel Partner/ Reseller/ DistributorNationwide is one of the primary carrier partners providing insurance products through the America One franchise network. Multiple Nationwide entities including Nationwide Affinity Insurance Company of America, Nationwide Agribusiness Insurance Company, Nationwide Assurance Company, Nationwide General Insurance Company, Nationwide Insurance Company of America, Nationwide Insurance Company of Florida, and Nationwide Mutual Insurance Company are listed as carrier partners.
• Progressive Michigan Insurance CompanycoreChannel Partner/ Reseller/ DistributorProgressive is a key carrier partner providing auto and other insurance products through the America One franchise network.
• Travco Insurance Company / Travelers Casualty and Surety Company / Travelers Indemnity CompanycoreChannel Partner/ Reseller/ DistributorTravelers is a major carrier partner providing commercial and personal insurance products through the network.
• Safeco Insurance CompanycoreChannel Partner/ Reseller/ DistributorSafeco provides personal insurance products as part of the carrier network available to America One franchisees.
• Foremost Insurance CompanycoreChannel Partner/ Reseller/ DistributorForemost Insurance provides specialty insurance products including manufactured housing and motor homes through the America One network.
• Grange Insurance CompanycoreChannel Partner/ Reseller/ DistributorGrange is a carrier partner providing personal and commercial insurance products through the network.
• American Modern Property and Casualty Insurance CompanyminorChannel Partner/ Reseller/ DistributorAmerican Modern provides specialty property and casualty insurance products including mobile home and specialty dwelling coverage.
• Allied Companies (AMCO Insurance Company)coreChannel Partner/ Reseller/ DistributorAllied Companies, including AMCO Insurance, provides personal insurance products through the America One carrier network.
• Continental Casualty CompanyminorChannel Partner/ Reseller/ DistributorCNA subsidiary providing commercial insurance products including workers compensation and general liability.
• Markel Insurance CompanyminorChannel Partner/ Reseller/ DistributorMarkel provides specialty insurance products including motorcycle, motorcycle, and collector vehicles.
• Harleysville Insurance CompanyminorChannel Partner/ Reseller/ DistributorHarleysville provides commercial insurance products including business owner policies and commercial auto.
• Michigan Association of Insurance Agents (MAIA)minorGTM or Marketing PartnerMAIA is a professional association for insurance agents in Michigan. America One links to MAIA as a resource for member agents.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brightway Insurance: The largest insurance franchise system in the U.S., offering independent agents multi-carrier access, training, and operational support under a franchise model — directly comparable to America One's franchise distribution thesis, just at national scale.
• Insurance Office of America: Large independent insurance agency offering personal and commercial lines through a multi-carrier model — comparable in business model (independent brokerage vs. captive) and customer segments served.
• Goosehead Insurance: Publicly traded independent insurance agency franchise with multi-carrier access, similar franchisee economics, and a focus on personal lines — directly comparable business model with shared emphasis on carrier pluralism.
• TWFG Insurance (The Woodlands Financial Group): Insurance agency franchisor with multi-carrier appointments and a model targeted at independent agent recruitment — closely aligned with America One's franchise strategy and emerging-agent focus.

Regional players

• Auto-Owners Insurance: Lansing, Michigan-headquartered insurer selling exclusively through independent agents — direct geographic and distribution competitor, particularly strong in Michigan.
• Erie Insurance: Headquartered in Pennsylvania with significant Midwest/Michigan footprint and exclusive agency model — overlaps geographically and competes for similar personal/commercial lines customers.
• Frankenmuth Insurance: Michigan-based mutual insurer distributing through independent agents across the Midwest — same geography, same independent agency distribution channel, and same target customer base.

Broad incumbents

• Farmers Insurance: Predominantly exclusive-agent distribution model competing for personal and small commercial lines — adjacent franchise-like structure competing for the same Michigan customers.
• State Farm: Dominant captive-agent personal lines carrier with massive Michigan agent footprint — the principal alternative distribution model America One's franchise model competes against.
• Allstate: National carrier with exclusive/captive agency distribution competing directly for the same personal lines customers, including in Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/america-one-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America One Of Lansing Inc