Professional Association of Christian Counsellors and Psychotherapists

What Professional Association of Christian Counsellors and Psychotherapists does

The Professional Association of Christian Counsellors and Psychotherapists (PACCP) is a Canadian not-for-profit professional association that certifies, supports, and provides public accountability infrastructure for Christian counselling and psychotherapy practitioners across Canada. Established in 2017 as the national successor to the Saskatchewan Association of Professional Christian Counsellors, PACCP is governed by a National Board of Directors and administered by a National Administrator (Ingrid Johnson, serving since 2005) supported by regional branch affiliations.

PACCP's core offerings are structured around a multi-tiered membership program (Student-Uninsured at $105, Student-Insured at $125, Allied Professional at $225, Associate Professional Counsellor at $250, Certified Professional Counsellor at $270, Certified Professional Counsellor Supervisor at $275, and Retired at $65, with a one-time $75 application fee) bundled with a professional liability insurance program administered through Ruban Insurance (Winnipeg) and underwritten by Trisura with $5M per-loss limits. Supporting products include a searchable public Therapist Directory, an online Member Account Management portal, a Code of Ethics with a National Ethical Complaints Committee process (last reviewed 2023), recorded "Taste of Ethics" CEU content, and an annual National Conference (2026: Halifax, October 2, 10 CEUs, $499–$549 registration). The technology footprint is limited to a WordPress-based website (paccp.ca) with no proprietary platform, APIs, or AI capabilities.

The business model is a subscription-recurring membership association augmented by conference registration revenue and brokered insurance services; PACCP operates without traditional shareholders, external investors, or disclosed revenue figures, and explicitly states that fees are kept low in line with its not-for-profit mission. Distribution is community-led, relying on professional referrals, an annual conference, and the public directory for both member acquisition and end-client matching.

Name

Professional Association of Christian Counsellors and Psychotherapists

Legal name

Professional Association of Christian Counsellors and Psychotherapists

Website

https://paccp.ca

Company type

Private

Founded year

2017

Operating status

Operating

Short description

PACCP is a Canadian not-for-profit professional association that certifies and supports Christian counsellors and psychotherapists through tiered membership, professional liability insurance, ethics oversight, continuing education, and an annual national conference.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from $65 (retired) to $275 (CPCS) with discounts after December 1st. Membership year runs June 1 through May 31. Fees are cut in half if applying after December 1st.
2. Insurance Programs: PACCP offers professional liability insurance through Ruban Insurance in Winnipeg. Insurance limits are $5,000,000 per loss. Participation is voluntary but members must provide proof of equal or greater insurance coverage.
3. Conference Revenue: Annual national conferences generate revenue through registration fees ($499-$549 for conference plus banquet). 2026 Halifax conference includes CEU credits (10 CEUs).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PACCP is a Canadian national not-for-profit professional association that certifies and supports Christian counsellors and psychotherapists through tiered membership programs (Student, Allied Professional, APC, CPC, CPCS), a public searchable Therapist Directory, access to Professional Liability Insurance ($5M per loss) via partner brokers, annual national conferences delivering CEUs, and a formal Code of Ethics and complaints process. Its core offering is the membership-based accreditation, insurance access, ethics oversight, and continuing education services delivered to individual counselling professionals across Canada.

Product overview

The Professional Association of Christian Counsellors and Psychotherapists (PACCP) is a national not-for-profit association offering a portfolio of membership-based professional services. The core offerings include multi-tiered membership certification programs (Student, Allied Professional, APC, CPC, CPCS), a searchable Therapist Directory for public access, Professional Liability Insurance through Ruban Insurance, annual National Conferences offering CEUs, Ethics Complaint procedures, Member Account Management portal, and various application forms. These services are designed to support Christian counselling professionals in Canada with accreditation, insurance, continuing education, and ethical accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• PACCP Therapist Directory

Quantifiable outcome

• National conference draws members from across Canada for professional development, fellowship, and continuing education
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Halifax Marriott Harbourfront HotelminorOthers · 2 October 2026Official venue for the 2026 PACCP National Conference on October 2, 2026. Special conference rate secured for attendees.
• The Barrington HotelminorOthers · 2 October 2026Recommended hotel for conference attendees, with discounted group rates for October 2026 conference dates.
• TrisuracoreOthersInsurance provider for Professional Liability coverage. Trisura policy provides broad coverage for various telecommunication forms of counselling anywhere in the world, with suits required to be filed in Canada.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• National Board for Certified Counselors: NBCC is a US-based credentialing body that administers the National Certified Counselor (NCC) examination and certification, which functions as a professional standard comparable to PACCP's CPC designation. It is a broad incumbent in counsellor credentialing rather than a head-to-head competitor due to geography and faith focus.
• British Association for Counselling and Psychotherapy: BACP is the UK's largest professional association for counsellors and psychotherapists, offering accredited registers, ethics procedures, member directories, insurance, and continuing professional development. It is a broad incumbent in the same professional-association category as PACCP and represents the mature end of the operating model PACCP follows.
• American Counseling Association: ACA is the largest professional association representing counsellors in the United States, providing certification, ethics, liability insurance, publications, and an annual conference. It is a broad incumbent in the same category, but operates at much greater scale and is secular, with no faith-integration focus.

Direct peers

• American Association of Christian Counselors: AACC is the dominant US-based professional association for Christian counsellors, providing similar faith-integrated certification, continuing education, conferences, liability insurance, and an online therapist directory. It is the closest functional analogue to PACCP in a larger US market, and would be a natural reference point for PACCP's service design.
• Canadian Counselling and Psychotherapy Association: CCPA is the largest national professional association for counsellors and psychotherapists in Canada, offering similar membership tiers, certification, ethics oversight, liability insurance, and a public therapist directory. It competes directly with PACCP for the same Canadian practitioner base, although CCPA is secular rather than faith-based.
• Society for Christian Psychology: SCP is a faith-based professional society for psychologists and counsellors that emphasizes integration of Christian faith with clinical practice. It overlaps with PACCP's faith-based practitioner audience, though it focuses more on scholarship, publications, and convening than on Canadian certification and insurance bundling.
• Christian Association for Psychological Studies: CAPS is an international interdisciplinary community of Christian psychologists, counsellors, and academics. It is comparable to PACCP as a faith-integrated professional community offering membership, conferences, and a journal, although it skews more academic and less certification-focused.

Others

• National Association of Social Workers (NASW) / NASW Assurance Services: NASW is a US-based professional association for social workers that, like PACCP, bundles membership with liability insurance offerings for its members. It is not a direct competitor because PACCP serves Canadian Christian counsellors rather than social workers, but the bundled-insurance model is structurally similar and worth benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Professional Association of Christian Counsellors and Psychotherapists