ACRIRA

What ACRIRA does

ACRIRA (Association des Cinémas de Recherche Indépendants de la Région Alpine) is a French non-profit association founded in 1986 and headquartered in Grenoble, France. It functions as a regional network coordinator for approximately 70 independent art-house cinemas, 5 mobile cinema circuits, and 206 screens spanning 7 departments and more than 400 communes in the Alpine region, collectively serving 2+ million spectators annually. The association coordinates nationally-funded cultural and educational programs including Lycéens et apprentis au cinéma (high school cinema education) and Passeurs d'images (community image education and outreach).

The organization's core products include the Ticket Action Cinémas (TAC) discount ticket scheme, sold at €6 per ticket to employee committees (CSEs), local authorities, and associations for use across 53 partner cinemas and 84 mobile projection points in Isère, Savoie, and Haute-Savoie. It also operates the Travelling carpooling platform (developed by Apsynth) facilitating cinema attendance in rural and semi-urban areas, and provides shared pedagogical tools, traveling exhibitions, and a triweekly member bulletin. The association's revenue model combines member cinema contributions, public subsidies from Région Auvergne-Rhône-Alpes, DRAC Auvergne-Rhône-Alpes, CNC, and other institutional bodies, plus TAC ticket sales. Governance is exercised by elected co-presidents representing member cinemas and a 6-person permanent staff team.

Name

ACRIRA

Legal name

ACRIRA - Association des Cinémas de Recherche Indépendants de la Région Alpine

Website

https://acrira.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

ACRIRA is a French non-profit association founded in 1986 that coordinates a regional network of approximately 70 independent art-house cinemas and 5 mobile cinema circuits across 7 Alpine departments, serving 2+ million spectators annually through shared programming, the TAC discount ticket program, and educational outreach.

Ownership category

akta.pro rank

Product category

Cinema Network Coordination Services

NAICS

Motion Picture and Video Exhibition (51213), Motion Picture Theaters (except Drive-Ins) (512131)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Programming, Booking & Repertory Exhibition Services (MPADAKAL)

akta.pro secondary industries

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM), Mobile & Outdoor Cinema Operators (MPADAKAK), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Independent cinema network
• Art-house film coordination
• Regional cinema ticket program
• Mobile cinema circuits
• Cinema education outreach

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Member contributions and network coordination: ACRIRA is funded through member cinema contributions and public subsidies to coordinate collective projects, film discovery programs, audience outreach, and shared resources across the network.
2. Ticket Action Cinémas (TAC) sales: TAC tickets are sold at 6 EUR per ticket to CSEs, COS, collectivités, amicales and associations. Minimum order is 10 tickets. Revenue from ticket sales funds the commercialization and cultural promotion activities in partner cinemas. The model is described as ethical and self-sustaining.
3. Public subsidies and institutional funding: ACRIRA receives ongoing support from Région Auvergne-Rhône-Alpes, DRAC Auvergne-Rhône-Alpes, CNC, and other institutional bodies to fund programs including Lycéens et apprentis au cinéma, Passeurs d'images, and the Travelling platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

ACRIRA coordinates a regional network of approximately 70 independent art-house cinemas and 5 mobile cinema circuits across 7 departments in the French Alps. Its flagship commercial product is the Ticket Action Cinémas (TAC), a 6 EUR cinema ticket valid across 53+ partner cinemas and 84 mobile projection points, sold to employee committees, local authorities, and associations. The association also delivers national cultural programs (Lycéens et apprentis au cinéma, Passeurs d'images), operates the Travelling solidarity carpooling platform, and provides shared pedagogical tools and traveling exhibitions to its members.

Product overview

ACRIRA (Association des Cinémas de Recherche Indépendants de la Région Alpine) operates as a regional cinema network association rather than a single product company. Its portfolio centers on Ticket Action Cinémas (TAC), a discount cinema ticket program for employee committees and local authorities valid across 53 partner cinemas. Core offerings include the Cinémas en réseau network coordination service for ~70 independent art-house cinemas, the Lycéens et apprentis au cinéma high school cinema education program, and the Passeurs d'images image education initiative. Supporting products include the Travelling carpooling platform, educational tools (8 hands-on cinema education modules), traveling exhibitions, the triweekly Bulletin newsletter, and the now-archived Village Action Cinéma outdoor event.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Action Cinémas (TAC) A regional discounted cinema ticket system sold at 6 EUR per ticket to employee committees (CSE/COS), local authorities, associations, and businesses, valid across 53+ partner independent cinemas and 84 mobile screening points in Isère, Savoie, and Haute-Savoie. Minimum order is 10 tickets, free shipping, tickets currently valid until 31 December 2027.
• Cinémas en réseau Network coordination services for approximately 70 independent art-house cinemas and 5 mobile cinema circuits across 7 departments (Ain, Hautes-Alpes, Drôme, Isère, Loire, Saône-et-Loire, Savoie, Haute-Savoie), providing collective programming, audience development, mutualized tools, and a regional digital contribution fund (FMR-AcrirA) covering 38 establishments and 50 screens.
• Lycéens et apprentis au cinéma A cinema education program for high school students (lycéens) and apprentices in Auvergne-Rhône-Alpes, coordinated by ACRIRA and Sauve qui peut le court métrage, offering subsidized film screenings (3 EUR per student), pedagogical materials, and in-classroom workshops across partner cinemas and schools.
• Passeurs d'images A national image education program coordinated regionally by ACRIRA, encompassing practice workshops, open-air screenings, special filmmaker events, training days, regional gatherings, and outreach to youth in priority neighborhoods, serving 28 cities and 28 cinemas in 2025.
• Travelling A solidarity-based carpooling platform dedicated to cinema outings, enabling spectators to share transportation to partner cinemas. Developed by Apsynth for ACRIRA and partner networks, free to use, accessible via responsive website.
• Outils d'éducation à l'image Eight hands-on pedagogical tools for cinema education including dubbing/voice-over, the MashUp editing table, pre-cinema discovery box, framing basics, cinema sound effects, photography image-reading game, animation cinema, and film music — available for loan to member cinemas.
• Expositions itinérantes Traveling thematic and film-specific exhibitions (banners on vinyl, 80x180/200cm) covering topics such as animation cinema, cinema and disability, musical comedies, women in cinema, documentary, and film-specific shows, available for rental to member cinemas.

Quantifiable outcome

• More than 2 million spectators federated annually across the network
• +3 more outcomes

Named customers2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Les CE Tissent la ToilecoreStrategic or Co-development PartnerLongstanding strategic partner since ACRIRA's founding. Joint actions include the Écran Total festival and development of the Ticket Action Cinémas (TAC) scheme. For TAC orders from Isère-based CSEs, Les CE Tissent la Toile serves as the routing partner. The partnership is foundational to ACRIRA's network identity.
• Sauve qui peut le court métragecoreStrategic or Co-development PartnerCoordinates Lycéens et apprentis au cinéma and Passeurs d'images in Auvergne-Rhône-Alpes together with Sauve qui peut le court métrage. The coordination of Lycéens et apprentis au cinéma is shared with this partner.
• GRAC (Groupement Régional des Associations de Cinémas)minorStrategic or Co-development PartnerCollaborated with ACRIRA, Les Écrans, and Plein Champ on the development and launch of the Travelling carpooling platform, initially conceived for ACRIRA's member network and later expanded to the wider Auvergne-Rhône-Alpes region.
• Les ÉcransminorStrategic or Co-development PartnerPartnered with ACRIRA, GRAC, and Plein Champ on the Travelling carpooling platform, extending the solidarity carpooling service beyond ACRIRA's own network to the broader Auvergne-Rhône-Alpes region.
• Plein ChampminorStrategic or Co-development PartnerPartnered with ACRIRA, GRAC, and Les Écrans on the Travelling carpooling platform, extending the solidarity carpooling service to the broader Auvergne-Rhône-Alpes region.
• Région Auvergne-Rhône-AlpescoreOthersMajor institutional funder supporting multiple ACRIRA programs including Lycéens et apprentis au cinéma, Passeurs d'images, and the Travelling platform. Provides both operational and strategic guidance for regional cinema policies.
• DRAC Auvergne-Rhône-Alpes (Ministère de la Culture)coreOthersKey institutional partner and funder for Lycéens et apprentis au cinéma, Passeurs d'images, and Village Action Cinéma. Provides policy guidance and evaluation frameworks through committee leadership.
• CNC (Centre National de la Cinématographie)coreOthersNational cinema authority providing financial support for Travelling platform development (under technical industry support), Passeurs d'images, Lycéens et apprentis au cinéma, and Village Action Cinéma. Also supports Travelling through the soutien aux industries techniques program.
• AFCAE (Association Française des Cinémas d'Art et d'Essai)minorOthersNational association of art-house cinemas. ACRIRA is listed among partner organizations, indicating alignment with the art-house cinema movement and shared advocacy for independent cinema.
• ACID (Association pour le Cinéma Indépendant et sa Diffusion)minorOthersAssociation supporting independent cinema distribution. Listed as a partner organization on ACRIRA's partners page.
• GNCR (Groupement National des Cinémas de Recherche)minorOthersNational grouping of research/independent cinemas. Listed as a partner organization on ACRIRA's partners page.
• Auvergne-Rhône-Alpes CinémaminorOthersRegional cinema body supporting film production and circulation in the Auvergne-Rhône-Alpes region. Listed as a partner on ACRIRA's partners page.
• DRAAF Auvergne-Rhône-AlpesminorOthersRegional agricultural and educational authority providing support for Lycéens et apprentis au cinéma, alongside the rectorats of Clermont-Ferrand, Lyon, and Grenoble.
• L'Archipel des luciolesminorOthersNational coordination body for Passeurs d'images, based in Paris. ACRIRA coordinates Passeurs d'images in Auvergne-Rhône-Alpes in dialogue with this national coordination.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GNCR (Groupement National des Cinémas de Recherche): National grouping of research/independent cinemas in France. Broader incumbent focused on repertory and research-oriented cinema, with ACRIRA among partner organizations; useful comparison for the research-cinema segment.
• ACID (Association pour le Cinéma Indépendant et sa Diffusion): National association supporting independent film distribution and exhibition. Broader incumbent operating at national level, with ACRIRA listed as a partner; relevant for understanding the independent-cinema ecosystem ACRIRA sits within.
• AFCAE (Association Française des Cinémas d'Art et d'Essai): National federation of art-house cinemas in France. Broader incumbent: ACRIRA is listed as a partner organization within the AFCAE ecosystem, but AFCAE operates at national policy and labeling level rather than direct regional coordination.

Direct peers

• Plein Champ: Association of rural cinemas addressing geographic access barriers. Direct peer operating a similar mobile/regional cinema model and partnering with ACRIRA on Travelling to extend service across Auvergne-Rhône-Alpes.
• GRAC (Groupement Régional des Associations de Cinémas): Regional association coordinating independent and art-house cinemas in another French region. Direct peer: both organizations operate the same associative-network model, coordinate mobile cinema circuits, and have already partnered with ACRIRA on the Travelling carpooling platform.
• Les Écrans: Regional cinema association coordinating independent and art-house cinemas in the Rhône-Alpes area. Direct peer sharing the same collective-action, mutualized-tools model and partnering with ACRIRA on the Travelling carpooling platform.
• Sauve qui peut le court métrage: Regional cinema/short film body that co-coordinates Lycéens et apprentis au cinéma and Passeurs d'images with ACRIRA in Auvergne-Rhône-Alpes. Direct peer operating the same regional coordination model for educational and outreach programming.

Others

• L'Archipel des lucioles: National coordination body for the Passeurs d'images program. Adjacent: ACRIRA operates Passeurs d'images regionally under L'Archipel des lucioles' national framework, making it the closest comparator for that specific outreach program.

Regional players

• Auvergne-Rhône-Alpes Cinéma: Regional cinema production and circulation body for Auvergne-Rhône-Alpes. Comparable regional cinema body operating in the same geographic territory; collaborates with ACRIRA on regional film policy and circulation initiatives.

Emerging players

• Europa Cinemas: European network of art-house cinemas operating a similar collective-action model across multiple countries. Relevant international comparator for ACRIRA's network-of-cinemas coordination approach and shared programming initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AcrirA
• LinkedInlinkedin.com/company/acrira

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACRIRA