Black Sheep Tequila

What Black Sheep Tequila does

Black Sheep Tequila is a privately held, ultra-premium tequila producer founded in 2000 and headquartered in Nashville, Tennessee, with a single-estate distillery in the Los Altos Highlands of Jalisco, Mexico. The brand was co-founded by Jason Charles, a Tennessee-based entrepreneur, and Rodolfo Tabarez, a fifth-generation agave farmer from Arandas, Mexico, and operates as one of the few tequila producers that owns and farms its own agave across 400+ acres of Highland Blue Weber agave. It produces four core expressions—Blanco, Reposado, Añejo, and Extra Añejo 7Yr—from 100% Highland Blue Weber Agave using traditional methods including the rare jima harvesting technique (which removes the bitter cogollo before cooking), open-air fermentation, and small-batch copper pot still distillation. All products are organic, additive-free, and kosher-certified.

The product portfolio is positioned at the ultra-premium price tier, with retail prices ranging from $56.99 per 750ml for Blanco to $289.99 for the Extra Añejo 7Yr, plus a bundle (Blanco, Reposado, Añejo) priced at $224.97 on sale. Distribution combines direct-to-consumer e-commerce through a Shopify-powered website (with fulfillment operated by Full Circle Commerce Solutions, LLC from Florida), wholesale through distributors across nearly every US state plus Canada and Bermuda, and event-driven sales via pop-ups, tastings, bar takeovers, and a Private Barrel Preview program triggered by purchases over $250. Black Sheep runs an ambassador program targeting musicians, entrepreneurs, creatives, and adventurers as a community-led channel, supported by an organic social presence on Instagram, TikTok, Facebook, and X, plus email, SMS, blog, and earned-media placements including Forbes.

The brand has accumulated substantial third-party credibility, including nine consecutive Double Gold medals at the San Francisco World Spirits Competition for its Añejo expression, the first-ever Platinum Medal awarded to a tequila at SFWSC, a Triple Still Award (Double Gold in SF, Singapore, and New York within one calendar year), Best in Class Añejo, Best Overall Tequila, and recognition by Forbes as one of the world's best tequilas. The company is founder-owned and bootstrapped with no disclosed institutional funding, and its stated geographic gaps include Alaska, Arkansas, Hawaii, New Hampshire, Rhode Island, and Utah, with planned expansion into Europe, Asia, and South America.

Name

Black Sheep Tequila

Legal name

Full Circle Commerce Solutions, LLC

Website

https://blacksheeptequila.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Sheep Tequila produces additive-free, organic Highland Blue Weber agave tequila across four ultra-premium expressions (Blanco, Reposado, Añejo, Extra Añejo 7Yr) from a single-estate distillery in Jalisco, Mexico. The Nashville-based private company sells DTC, through US/Canadian distributors, and via events targeting luxury spirit enthusiasts.

Ownership category

akta.pro rank

Product category

Premium Tequila

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Premium tequila production
• Agave spirits
• Aged tequila
• Additive-free spirits
• Single-estate distillery

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirits Sales: The company generates revenue through direct-to-consumer sales of its ultra-premium tequila products (Blanco, Reposado, Añejo, Extra Añejo) via its e-commerce website. Products are sold as one-time purchases at premium price points ranging from $56.99 to $289.99 per 750ml bottle.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Black Sheep Tequila produces and sells a portfolio of handcrafted, 100% Highland Blue Weber Agave, additive-free and organic-certified tequila expressions — Blanco, Reposado, Añejo, and Extra Añejo 7Yr — at its single-estate distillery in the Los Altos Highlands of Jalisco, Mexico. Products are sold through a direct-to-consumer e-commerce storefront and through wholesale distributors to retailers, bars, and restaurants across most US states, Canada, and Bermuda. The brand also offers bundled product packages and runs an ambassador program, private tasting events, and a Private Barrel Preview program tied to purchases over $250.

Product overview

Black Sheep Tequila is a luxury tequila brand offering a portfolio of four distinct handcrafted tequila expressions: Blanco (unaged), Reposado (aged in Tennessee whiskey barrels), Añejo (aged to perfection), and Extra Añejo 7Yr (aged minimum seven years in whiskey barrels). The brand also offers a bundled package combining three of their core expressions. All products are single-estate, additive-free, organic, and crafted from 100% Highland Blue Weber Agave using traditional methods including the rare jima technique, open-air fermentation, and small-batch copper pot still distillation. The portfolio is sold as individual premium bottles and as a value bundle, targeting discerning tequila enthusiasts who appreciate purity and craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Sheep Tequila Blanco Handcrafted, old-world style unaged tequila made from 100% Highland Blue Weber Agave. Crystal clear with notes of citrus, white pepper, and natural baked agave; slightly sweet, fresh aroma with light peppermint. Sold at $56.99 per 750ml bottle to discerning spirits consumers.
• Black Sheep Tequila Reposado Handcrafted luxury reposado tequila crafted from 100% Blue Weber Agave and aged in select Tennessee whiskey barrels, offering balanced notes of vanilla, caramel, oak, and agave with a smooth, refined finish. Sold at $69.99 per 750ml bottle.
• Black Sheep Tequila Añejo Award-winning añejo tequila marketed as the world's best additive-free and organic tequila, made from 100% Blue Weber Agave and aged to perfection. Offers a bourbon-esque, rich, complex flavor with notes of caramel, vanilla, and oak. Sold at $99.99 per 750ml bottle.
• Black Sheep Tequila Extra Añejo 7Yr Whiskey Barrel Aged Premium extra añejo tequila aged for a minimum of seven years in whiskey barrels. One of the most awarded additive-free and organic tequilas in the portfolio, featuring a bourbon-esque, rich, and complex flavor with deep notes of caramel, vanilla, oak, and a smooth floral finish. Sold at $289.99 per 750ml bottle.
• The Black Sheep Bundle Bundled package containing one bottle each of the award-winning Añejo, Blanco, and Reposado tequilas, offering customers a complete tasting experience of the Black Sheep portfolio at a combined price of $224.97 (sale) or $234.97 (regular).

Quantifiable outcome

• 9 consecutive Double Gold medals at San Francisco World Spirits Competition
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• Full Circle Commerce SolutionscoreImplementation/ SI/ Consulting PartnerWebsite operator and fulfillment partner handling all order processing, shipping, and customer service. Located in Florida with network for direct-to-consumer shipments across the US. Operates the Shopify-powered e-commerce platform on behalf of Black Sheep Tequila.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• 818 Tequila: Celebrity-backed (Kendall Jenner) premium tequila brand with Blanco, Reposado, and Añejo expressions. Competes with Black Sheep in the lifestyle-driven, premium DTC tequila segment targeting younger consumers.
• Casa Del Sol: Premium additive-free tequila with luxury positioning and aged expressions. Overlaps with Black Sheep in the ultra-premium sipping and aged-aejo segments, particularly through DTC and curated on-premise distribution.

Broad incumbents

• Don Julio: Premium Mexican tequila portfolio owned by Diageo, covering Blanco through extra-aged expressions. A direct competitor in on-premise and retail premium tequila, with substantially greater marketing investment and global distribution.
• Patrón Tequila: One of the most established premium tequila brands globally, owned by Bacardi. Competes across price tiers with Black Sheep's premium expressions but at significantly larger distribution scale, including extensive on-premise and global footprint.

Direct peers

• Casa Dragones: Ultra-premium small-batch tequila producer focused on Joven and extra-aged expressions. Directly comparable to Black Sheep in single-estate positioning, additive-free production, and ultra-premium pricing tier.
• Clase Azul: Ultra-premium Mexican tequila brand known for handcrafted production and distinctive decanters. Competes head-to-head with Black Sheep at the high-end gifting and sipping occasions, with similar positioning around craftsmanship and heritage.
• Tequila Ocho: Single-estate, additive-free tequila producer emphasizing traditional production and terroir-driven expressions. Closely aligned with Black Sheep's single-estate Los Altos positioning and traditional craft methods.
• Avión Tequila: Premium tequila portfolio with a focus on additive-free, slow-produced expressions including extra-aged. Direct competitor to Black Sheep in the premium and ultra-premium sipping tequila category across DTC and traditional channels.
• Casamigos: Premium tequila brand co-founded by George Clooney, now owned by Diageo. Operates across Blanco, Reposado, and Añejo expressions and competes directly with Black Sheep in the ultra-premium additive-aware tequila segment, though at meaningfully larger scale.
• Código 1530: Premium tequila brand with an aged-expression portfolio and additive-free positioning, including private barrel programs. Comparable to Black Sheep's extra-aged and barrel-focused offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BlackSheepBeYou
• Facebookfacebook.com/ReleaseYourInnerBlackSheep
• Instagraminstagram.com/blacksheeptequila
• TikToktiktok.com/@blacksheeptequila
• LinkedInlinkedin.com/company/blacksheep-tequila

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Sheep Tequila