Child Passenger Safety Association of Canada

What Child Passenger Safety Association of Canada does

The Child Passenger Safety Association of Canada (CPSAC) is a national not-for-profit corporation founded in 2011 and headquartered in Stittsville, Ontario, that promotes child passenger safety through public education, advocacy, and standardized technician training. Its core function is to certify Child Passenger Safety Technicians (CPSTs) and the French-language equivalent (TSEP, Technicien en Sécurité des Enfants Passagers) through multi-day courses combining classroom instruction, hands-on practice, assessments, and a public clinic practical exam. Companion consumer-facing services include free one-on-one Car Seat Education Appointments, free community Car Seat Check Clinics, and a Find a Tech directory that maps certified technicians by geography and modality (in-person or virtual). Supporting resources consist of the Language Link multilingual library (20+ languages), a Transport Canada-sourced Recall List, a public events calendar, and a member portal.

Underlying technology is modest and primarily delivery-oriented rather than proprietary. The organization runs a WordPress-based website (cpsac.org), a Thinkific-hosted online workshop channel, and an interactive Find a Tech locator; no proprietary platform, AI/ML capabilities, APIs, or applications are disclosed. Bilingual (English/French) operations are native, supported by the TSEP track and dedicated French pages.

CPSAC's revenue model is dominated by paid CPST/TSEP certification training courses, priced regionally between $170 (Sydney NS) and $450 (Ottawa Business Rate) per learner, with subsidized volunteer rates available. Direct-to-caregiver services (clinics, hospital appointments) are free, with optional donations at some sites, and the organization draws additional non-dues funding from provincial government grants channeled through partners such as Child Safety Link (Government of Newfoundland and Labrador). Customer segments span individual caregivers and parents, prospective CPST candidates, institutional referrers (e.g., the Hospital for Sick Children), and government/health-injury-prevention partners. Distribution relies on certified volunteer technicians in 6+ provinces, regional channel partners, and online workshops as a self-paced acquisition channel.

Name

Child Passenger Safety Association of Canada

Legal name

Child Passenger Safety Association of Canada

Website

https://cpsac.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Child Passenger Safety Association of Canada is a national not-for-profit that certifies Child Passenger Safety Technicians (CPST/TSEP) and educates Canadian caregivers, families, and community partners on proper car seat use through in-person training, online workshops, and free clinic appointments.

Ownership category

akta.pro rank

Product category

Child Passenger Safety Training and Education

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• Child passenger safety
• Car seat training
• Safety certification
• Caregiver education
• Injury prevention

Headquarters

HQ city

Stittsville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. CPST Training Courses: The organization generates revenue through CPST certification training courses offered across Canada. These multi-day courses include classroom instruction, hands-on practice, and certification exams. Pricing varies by location and partner organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Child Passenger Safety Association of Canada (CPSAC) is a national not-for-profit corporation that certifies Child Passenger Safety Technicians (CPSTs and TSEPs) through standardized classroom and hands-on training courses. It also delivers free car seat education appointments, community car seat check clinics, and multilingual caregiver resources across Canada. The organization supports a nationwide network of certified technicians who help parents and caregivers verify and correct car seat installations.

Product overview

CPSAC offers a comprehensive child passenger safety ecosystem built around CPST/TSEP certification training as its core offering. The organization provides multiple service delivery channels: in-person training courses conducted nationwide, online workshops via Thinkific, free car seat education appointments at partner hospitals, and community car seat check clinics. Supporting resources include the Language Link library with 20+ language translations, a recall database, a member portal for certified technicians, and a public events calendar. The Find a Tech directory serves as the primary consumer-facing tool connecting families with certified technicians across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• CPST Training Child Passenger Safety Technician certification training courses offered across Canada, covering car seat types, installation methods, collision mechanics, and Canadian legislation. Courses include classroom instruction, hands-on practice, assessments, and a practical exam in the form of a public car seat check clinic.
• TSEP Training Technicien en Sécurité des Enfants Passagers (French-language CPST) certification training delivered in Quebec and other French-speaking regions.
• Online Workshops Virtual training workshops and online learning modules for CPST certification, delivered through the Thinkific learning management system.
• Car Seat Education Appointments Free one-on-one child car seat education appointments providing hands-on guidance on proper car seat use and installation. Offered weekly at The Hospital for Sick Children in Toronto.
• Find a Tech Directory Interactive map directory connecting parents and caregivers with certified CPSTs across Canada, with filtering for in-person or virtual services.
• Car Seat Check Clinics Free community-based car seat safety check events where certified technicians inspect installations and provide education. Offered in various Canadian communities.
• Language Link Resource Library Library of child passenger safety resources translated into 20+ languages including Arabic, Chinese, French, Punjabi, Spanish, Vietnamese, and more, with bilingual videos and PDF materials.

Quantifiable outcome

• A properly used seat can reduce the risk of fatal injury by 71%

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and regional.

• Child Safety LinkcoreStrategic or Co-development PartnerChild Safety Link is an injury prevention program that partners with CPSAC to deliver CPST training courses. They provide funding support from the province of Newfoundland and Labrador and assist with organizing training events in the region.
• The Hospital for Sick ChildrencoreStrategic or Co-development PartnerSickKids Trauma Program partners with CPSAC to offer free Car Seat Education Appointments every Wednesday at the hospital. The program provides interpretation services and handles registration and scheduling.
• SEATS for KidscoreChannel Partner/ Reseller/ DistributorSEATS for Kids delivers CPST training in Ottawa and across Eastern and Central Ontario. They are a volunteer-run organization that promotes child passenger safety through car seat clinics and community events.
• Grande Prairie and Area Safe CommunitiesregionalChannel Partner/ Reseller/ DistributorPartners with CPSAC to host CPST training courses in Grande Prairie, Alberta, including a community car seat clinic component.
• Family Resource Centres (FRC-CRF)regionalChannel Partner/ Reseller/ DistributorFamily Resource Centres partner with CPSAC to organize car seat safety clinics in Moncton, New Brunswick area.
• Safe Community Wood BuffaloregionalChannel Partner/ Reseller/ DistributorPartners with CPSAC to deliver CPST Training in Fort McMurray, Alberta.
• Institut de transport sécuritaire du Québec (ITSQ)regionalChannel Partner/ Reseller/ DistributorPartners with CPSAC to deliver TSEP (Technicien en Sécurité des Enfants Passagers) training in Lévis, Quebec.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prevent Child Injury: US-based national coalition of injury prevention organizations working on child safety topics including child passenger safety. Comparable in role as a national convener and advocacy body promoting injury prevention messaging.
• Safe Kids Worldwide: US-based non-profit coalition focused on preventing childhood injury, including child passenger safety. Operates a global network of coalitions and certified technicians, directly comparable to CPSAC's CPST model and national coordinator structure.
• Safe Communities Canada: Canadian non-profit that supports local Safe Communities coalitions (e.g., Grande Prairie, Wood Buffalo). Highly comparable as a network-based injury prevention umbrella organization that partners with CPSAC to deliver training in regional markets.
• Child Safety Link: Atlantic Canada injury prevention program based at the IWK Health Centre. Directly comparable as a child passenger safety and injury prevention organization, and an existing partner of CPSAC, with overlapping training and clinic delivery mandate.
• Parachute: Canadian non-profit focused on injury prevention, including road safety and child passenger safety. Comparable mission, national Canadian footprint, and reliance on partnerships with government and healthcare providers, making it the closest Canadian peer.

Others

• Transport Canada: Federal regulator overseeing motor vehicle safety standards, including child restraint regulations and recall notices. Comparable as an ecosystem participant whose rules and recall data shape CPSAC's curriculum, though it is a regulator rather than a service provider.

Broad incumbents

• American Academy of Pediatrics (AAP): Large US professional association whose policy guidance on child passenger safety shapes standards and technician training in North America. Comparable as a standards-setter and influencer in child passenger safety, though much broader in scope.
• Dorel Industries (Cosco, Safety 1st, Maxi-Cosi): Major global car seat manufacturer offering consumer education, installation videos, and sponsored safety clinics. Comparable as a child passenger safety content provider competing for caregiver attention and training influence.

Emerging players

• Britax Child Safety: Car seat manufacturer with active child passenger safety education programs and consumer-facing installation support. Comparable as a manufacturer-led entrant into safety training that could compete with CPSAC's technician model.

Regional players

• Institut de transport sécuritaire du Québec (ITSQ): Quebec-based road safety organization that partners with CPSAC to deliver TSEP training. Comparable in training delivery role and child passenger safety focus, but concentrated in Quebec rather than national in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-child-passenger-safety-association-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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