THE JOHN TAVARES FOUNDATION
The John Tavares Foundation is a volunteer-led Canadian charitable foundation established in 2020 by NHL player John Tavares and Aryne Tavares, funding nutrition, health, and community programs for marginalized and underserved children and families across Canada via donations, merchandise sales, and corporate partnerships.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE JOHN TAVARES FOUNDATION does
The John Tavares Foundation is a Canadian charitable foundation established in 2020 by NHL player John Tavares and Aryne Tavares, headquartered in Oakville, Ontario and operating primarily as a donation and merchandise vehicle to fund programming for marginalized and underserved children and families across Canada. Its mission is structured around four giving pillars: access to proper nutrition, tools and resources to encourage change, opportunities to be physically active, and community economic development. The foundation's technology footprint is minimal — it runs a Shopify-based e-commerce storefront selling branded merchandise across men's, women's, and children's apparel, hats, collectibles, and everyday essentials (including co-branded capsules with lululemon, New Era, OS & Oakes, Sentaler, and Propeller Coffee), and accepts online donations at preset $25/$50/$100 tiers on one-time, monthly, or annual cadences with tax receipts issued above $20 CAD. There is no proprietary technology, API, or mobile application. Revenue derives from individual donations, merchandise sales (all proceeds directed to programming), and corporate sponsorship / gifts-in-kind. Go-to-market combines a direct-to-consumer e-commerce model with a community-led delivery model, executing programs through grassroots partners including The Ballantyne Project (Indigenous food security in Western Canada), P.I.E Education Program (school backpack initiative), Special Olympics Canada, Tridel (Alexandra Park court revitalization), and PS43. Operations are volunteer-led, with a C-suite (CEO, COO, CMO, CIO, CFO) and board serving on a pro-bono basis.
THE JOHN TAVARES FOUNDATION firmographics
Firmographics- Name
- THE JOHN TAVARES FOUNDATION
- Legal name
- The John Tavares Foundation
- Website
- https://johntavaresfoundation.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The John Tavares Foundation is a volunteer-led Canadian charitable foundation established in 2020 by NHL player John Tavares and Aryne Tavares, funding nutrition, health, and community programs for marginalized and underserved children and families across Canada via donations, merchandise sales, and corporate partnerships.
- Ownership category
- akta.pro rank
THE JOHN TAVARES FOUNDATION industry classification
Industry- Product category
- Children's charitable foundation and community nonprofit services
- NAICS
- Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Community Food Services (624210)
- akta.pro primary industry
- Community Foundations (BPAGAKAB)
- akta.pro secondary industries
- Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK), Community Health & Prevention Program Funding (HLAJALAF)
Keywords
Where THE JOHN TAVARES FOUNDATION is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
THE JOHN TAVARES FOUNDATION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Others
Revenue model
- Donations: Individual donations accepted at various tiers ($25, $50, $100) with options for one-time, monthly, or annual recurring donations. Tax receipts issued for donations over $20 CAD.
- Merchandise Sales: E-commerce sales of branded merchandise including apparel, accessories, collectibles, and everyday essentials. All proceeds go directly to supporting children and families in need through partner organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One-time donations at preset amounts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
THE JOHN TAVARES FOUNDATION product offering
Product offeringCore offering
The John Tavares Foundation is a volunteer-led Canadian charitable foundation that funds community programming for marginalized and underserved children and families. It raises money through personal donations (tiered at $25, $50, $100; one-time, monthly, or annual) and through sales of branded merchandise (apparel, hats, collectibles, everyday essentials, and a coffee collaboration) on its Shopify e-commerce storefront. All proceeds are directed to grassroots and NGO partner organizations focused on nutrition, health resources, physical activity, and community economic development.
Product overview
The John Tavares Foundation is a Canadian charitable organization established in 2020, operating primarily as a merchandise retailer and donation vehicle to support marginalized and underserved children and families. The foundation's offering consists of an e-commerce merchandise store selling branded apparel and accessories across six categories: Men's Clothing (lululemon athletic wear), Women's Clothing (lululemon athletic wear), Children's Clothing (OS & Oakes bamboo collection), Collectibles (hockey pucks), Hats (New Era collaboration), and Everyday Essentials (coffee, drinkware, blankets, bags). All proceeds from merchandise sales and donations fund community programming focused on nutrition, health resources, physical activity, and community economic development for children across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- JTF x OS & Oakes: Limited-edition children's bamboo clothing collection featuring Kids Bamboo Crew, Kids Bamboo Jogger, Kids Bamboo Classic Tee, and OS & Oakes Kids Bamboo Beanie
- JTF x New Era
- JTF x lululemon
- ROOTS Program
Products and services
- Men's Clothing Men's athletic apparel collection sold through the foundation's Shopify storefront, including lululemon items such as the Metal Vent Tech 1/2 Zip, Evolution Short Sleeve Polo, T.H.E. Short 9" Linerless, City Sweat Pullover Hoodie, and 5 Year Basic Tee in various colors. All proceeds support community programming for marginalized and underserved children and families in Canada.
- Women's Clothing Women's athletic apparel collection sold through the foundation's Shopify storefront, including lululemon products such as the Align Pant 25", All Yours Tee, Cool Racerback II, and Scuba Hoodie. All proceeds support community programming for marginalized and underserved children and families in Canada.
- Children's Clothing Children's clothing collection from the JTF x OS & Oakes collaboration sold through the foundation's Shopify storefront, including Kids Bamboo Crew, Kids Bamboo Jogger, Kids Bamboo Classic Tee, and OS & Oakes Kids Bamboo Beanie. All proceeds support community programming for children in need.
- Collectibles Hockey collectibles sold through the foundation's Shopify storefront, including the JTF Authentic Hockey Puck – Inaugural Edition and the JTF Inaugural Hockey Puck – Signed Limited Edition of 91. All proceeds support community programming for marginalized and underserved children and families in Canada.
- Hats Headwear collection from the JTF x New Era collaboration sold through the foundation's Shopify storefront, including 9FIFTY snapback hats, 9TWENTY relaxed fit caps, Stretch Bucket Hats, and a LIMITED Custom-Structured JTF Golf Cap. All proceeds support community programming for children in need.
- Everyday Essentials Accessories and everyday items sold through the foundation's Shopify storefront, including the Tavares Signature Roast coffee (Propeller Coffee Co. collaboration), JTF Mug, JTF Deluxe Throw Blanket, JTF Tote bag, Yeti Rambler 591 ML Tumbler with MagSlider Lid, JTF Sticker pack, Pack of 4 ROOTS Patches, and Pass it Forward donation option. All proceeds support community programming for marginalized and underserved children and families in Canada.
- Donations & Charitable Giving The foundation's core charitable giving program, accepting personal donations at $25, $50, and $100 tiers with one-time, monthly, or annual options. Tax receipts are issued for donations over $20 CAD. Corporate support options include gifts-in-kind, financial support, employee fundraising, matching, community outreach, and event integration. All contributions fund community programming for marginalized and underserved children and families in Canada.
Quantifiable outcome
- 14,000 lbs of food delivered to remote Indigenous communities
- +2 more outcomes
Companies that use THE JOHN TAVARES FOUNDATION
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
THE JOHN TAVARES FOUNDATION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE JOHN TAVARES FOUNDATION partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Special Olympics CanadacoreJohn Tavares using his platform with the Toronto Maple Leafs to partner with Special Olympics Canada, supporting the 'pay it forward' initiative.
- The Ballantyne ProjectcoreFounded in 2019 by Dwight Ballantyne, provides supportive programming for Indigenous youth with focus on food security in remote First Nations communities in Western Canada. Dwight, who spent his formative years in Montreal Lake Cree Nation, shares his story across Canada to empower Indigenous youth.
- P.I.E Education ProgramcoreCollaborating with Providing Instruments for Excellence (PIE) for their 13th annual backpack initiative, assembling 1,300+ backpacks filled with essential school supplies for students in government-subsidized housing.
- TridelmajorPartner on Alexandra Park Project, collaborating on restoration and enhancement of basketball court in a subsidized neighborhood in Downtown Toronto.
- Propeller Coffee Co.minorCollaboration on Tavares Signature Roast coffee - Organic Latin American beans with proceeds supporting kids in need.
- lululemonmajorFashion collaboration releasing limited-edition capsule collection with all proceeds supporting valuable programming in the community.
- New EramajorPartnership releasing limited-edition series of hats including 9FIFTY and 9TWENTY styles, with proceeds supporting community programming.
- OS & OakesminorLocal Canadian contemporary fashion designers collaborating on limited-edition kids bamboo clothing collection.
- SentalerminorFashion collaboration unveiling limited-edition varsity jacket for charity.
- PS43minorCollaboration for Toronto community initiatives, Powerhouses Unite campaign.
- RogersmajorCorporate sponsor providing financial and promotional support for foundation initiatives.
- CCM HockeymajorCorporate sponsor from the hockey industry supporting foundation programming.
- UberminorCorporate sponsor supporting foundation initiatives.
- ComominorCorporate sponsor supporting foundation initiatives.
- SO Canada (Special Olympics Canada)coreOfficial partner providing programming opportunities for children with intellectual disabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
THE JOHN TAVARES FOUNDATION competitors and assessment
Company assessmentDirect peers
- Connor McDavid's CM48 Foundation: Connor McDavid's athlete-led Canadian foundation supporting children and youth through sport and education; directly comparable as another high-profile NHL player-led family foundation operating in the same donor and corporate partner pool.
- AM3 Foundation (Auston Matthews): NHL player Auston Matthews' foundation supporting youth across multiple causes; closely comparable athlete-driven model competing for the same Toronto and Canadian donor base and corporate sponsors.
- Breakfast Club of Canada: National Canadian nonprofit addressing child food insecurity through school breakfast programs; directly comparable to JTF's nutrition pillar and Indigenous community food delivery initiatives, operating at greater scale.
- Special Olympics Canada: JTF's official program partner and a major Canadian charity serving children and youth with intellectual disabilities through sport; directly comparable mission focus and beneficiary overlap, but JTF operates as a funder rather than program operator.
Broad incumbents
- MLSE Foundation: Maple Leaf Sports & Entertainment's charitable arm funding youth through sport across Ontario; comparable in mission focus (youth, sport, community) but operates at significantly larger scale with institutional backing rather than individual athlete identity.
- Canadian Tire Jumpstart Charities: National Canadian charity helping kids in financial need participate in sport and recreation; comparable cause focus (youth sport access for underserved families) and national scale, but with corporate parent backing.
- Right To Play: Global organization using sport to educate and empower children; comparable in using sport for child development outcomes and has similar Canadian roots, but operates internationally with broader institutional donor base.
- Kids Help Phone: Canada's leading youth mental health support service; comparable Canadian nonprofit serving children and youth but focused on mental health counselling rather than nutrition, sport, and community programming.
- United Way Greater Toronto: Large Canadian nonprofit supporting community services including youth and families in the GTA; comparable target beneficiary base and Toronto-region community focus, but at vastly greater scale.
- SickKids Foundation: Major Canadian pediatric health charity with celebrity athlete engagement and merchandise/fundraising programs; comparable in Canadian pediatric focus and brand-driven fundraising model, but operates at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
THE JOHN TAVARES FOUNDATION social profiles
Digital presenceTHE JOHN TAVARES FOUNDATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE JOHN TAVARES FOUNDATION leadership team
Management profileNumber of profiles
Profiles10 records
THE JOHN TAVARES FOUNDATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE JOHN TAVARES FOUNDATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE JOHN TAVARES FOUNDATION
What does THE JOHN TAVARES FOUNDATION do?
The John Tavares Foundation is a volunteer-led Canadian charitable foundation that funds community programming for marginalized and underserved children and families. It raises money through personal donations (tiered at $25, $50, $100; one-time, monthly, or annual) and through sales of branded merchandise (apparel, hats, collectibles, everyday essentials, and a coffee collaboration) on its Shopify e-commerce storefront. All proceeds are directed to grassroots and NGO partner organizations focused on nutrition, health resources, physical activity, and community economic development.
Is THE JOHN TAVARES FOUNDATION a public or private company?
THE JOHN TAVARES FOUNDATION is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THE JOHN TAVARES FOUNDATION founded?
THE JOHN TAVARES FOUNDATION was founded in 2020. It employs 1 to 10 people.
Where is THE JOHN TAVARES FOUNDATION based?
THE JOHN TAVARES FOUNDATION is headquartered in Toronto, Canada, in the North America region.
How does THE JOHN TAVARES FOUNDATION make money?
Two revenue lines are on record. Donations are the primary driver. The others are merchandise Sales.
Who are THE JOHN TAVARES FOUNDATION's main competitors?
Direct peers on record are Connor McDavid's CM48 Foundation, AM3 Foundation (Auston Matthews), Breakfast Club of Canada and Special Olympics Canada. Broad incumbents are MLSE Foundation, Canadian Tire Jumpstart Charities, Right To Play, Kids Help Phone, United Way Greater Toronto and SickKids Foundation.
Does THE JOHN TAVARES FOUNDATION have an API?
No public API is recorded for THE JOHN TAVARES FOUNDATION.
What industry is THE JOHN TAVARES FOUNDATION in?
THE JOHN TAVARES FOUNDATION's product category is Children's charitable foundation and community nonprofit services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of MPAGAEAK, Community Fundraisers & Charity Events (Gala/Walks excluded). Its NAICS code is 81321.