Parents With A Plan

What Parents With A Plan does

Parents With A Plan (PWAP) is a 501(c)(3) nonprofit organization founded in 2019 by Karen Fluharty, a real estate executive and mother of a neurodiverse son, to address the housing crisis facing neurodiverse young adults who age out of school-based services at age 21. The organization's primary offering is Red Bank THRIVE, a first-of-its-kind three-story, 34,000-square-foot neuroinclusive apartment building under construction at 273 Shrewsbury Ave. in Red Bank, NJ, providing 32 one-bedroom independent living apartments with a 24/7 concierge staffed by behaviorists, a teaching kitchen, a health and wellness space, a sensory space, and community engagement areas; the building is scheduled to open in 2027.

The operating model is a public-private-academic partnership with the Rutgers Center for Adult Autism Services (providing clinical faculty and on-site staff) and Autism Speaks (delivering the Workplace Inclusion Now (WIN) workforce development program). Supporting services include a first-of-its-kind NJ Autism/IDD Housing Market Study (March-August 2022) and a resident application portal at redbank.parentswithaplan.org. The organization also convenes events such as the annual Summer Food & Wine Festival and Community Q&A sessions to build awareness and fundraise.

Revenue is generated through tax-deductible donations, tiered event sponsorships ($2,500 to $10,000), and event ticket sales ($250), with operational funding dependent on donor support; resident rent and service fees are not publicly disclosed. Leadership is founder-led with a board of directors and advisory board drawing on retail real estate, finance, medicine, and autism-services expertise.

Name

Parents With A Plan

Legal name

Parents With A Plan

Website

https://parentswithaplan.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Parents With A Plan is a 501(c)(3) nonprofit developing Red Bank THRIVE, a first-of-its-kind 32-unit neuroinclusive apartment building in Red Bank, NJ, providing supportive independent living for neurodiverse adults aging out of school services, in partnership with Rutgers and Autism Speaks.

Ownership category

akta.pro rank

Product category

Supportive Housing Services

NAICS

Residential Intellectual and Developmental Disability Facilities (623210), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Community Development & Construction (Senior Housing Developers) (HLADAAAH)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• Supportive housing services
• Neuroinclusive apartments
• Disability housing solutions
• Community residential programs
• Nonprofit housing development

Headquarters

HQ city

Red Bank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals, families, and organizations supporting the neurodiverse housing mission. The organization is a 501(c)(3) nonprofit.
2. Event Sponsorships: Corporate sponsorships at annual fundraising events including wine festivals, with tiered sponsorship levels ranging from $2,500 to $10,000.
3. Event Ticket Sales: Individual event tickets sold for fundraising events such as the Summer Food & Wine Festival.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Parents With A Plan is a 501(c)(3) nonprofit organization developing person-centered supportive housing for neurodiverse young adults aging out of school services at age 21. Its primary offering is Red Bank THRIVE, a first-of-its-kind neuroinclusive apartment building in Red Bank, NJ, providing 32 one-bedroom independent living apartments with 24/7 concierge staffed by behaviorists, a teaching kitchen, health & wellness space, sensory space, and community engagement areas. The organization supplements housing with workforce development, community partnerships, and research such as the NJ Neuro-Inclusive Housing Market Study.

Product overview

Parents With A Plan is a 501(c)(3) nonprofit organization developing private, best-practices supportive housing solutions for neurodiverse young adults. The organization's primary offering is Red Bank THRIVE, a first-of-its-kind neuroinclusive apartment building project in Red Bank, NJ, supplemented by research and advocacy efforts including their NJ Neuro-Inclusive Housing Market Study. The organization operates in partnership with Rutgers Center for Adult Autism Services, Autism Speaks, and Neuro-Inclusive Housing Solutions to provide housing, employment opportunities, and community-based services for adults with autism and other developmental disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Red Bank THRIVE: A first-of-its-kind neuroinclusive apartment building under construction in Red Bank, NJ, providing 32 one-bedroom apartments for independent living for neurodiverse adults.

Products and services

• Red Bank THRIVE Neuroinclusive Apartment Building A first-of-its-kind neuroinclusive apartment building in Red Bank, NJ providing 32 one-bedroom independent living apartments with 24/7 concierge staffed by behaviorists, a teaching kitchen, health & wellness space, sensory space, and community engagement areas, with on-site clinical support in partnership with Rutgers Center for Adult Autism Services and Autism Speaks. Designed for neurodiverse adults (autism and intellectual/developmental disabilities) aging out of school services.
• NJ Neuro-Inclusive Housing Market Study A comprehensive market analysis conducted March-August 2022 examining the housing needs, preferences, and future planning concerns of neurodiverse individuals and their caregivers in New Jersey. The study surveyed neurodiverse individuals and their parents/caregivers to understand needs, fears, hopes, and dreams regarding housing.

Quantifiable outcome

• 74.8% of neurodiverse individuals fear loneliness and isolation in the future
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Autism SpeakscoreStrategic or Co-development Partner · 31 March 2026Autism Speaks, the largest autism organization in the U.S., is partnering with Parents With A Plan to support the Workplace Inclusion Now (WIN) workforce development program at Red Bank THRIVE. The partnership provides online training courses to employers, job coaches, and employment specialists to help interview, hire, onboard and retain employees with autism.
• Rutgers Center for Adult Autism Services (RCAAS)coreStrategic or Co-development PartnerThe Rutgers Center for Adult Autism Services provides clinical faculty expertise, highly trained clinical staff, and hands-on training opportunities for Rutgers University students pursuing careers in adult services. This public-private partnership creates a new standard of excellence in neuroinclusive housing.
• Neuro-Inclusive Housing Solutions LLCcoreStrategic or Co-development PartnerEngaged to conduct a comprehensive market study (March-August 2022) to examine the needs of neurodiverse individuals and their families regarding housing insecurities, preferences, and future planning concerns in New Jersey.
• First Place AZminorStrategic or Co-development PartnerFounder Denise Resnick of First Place AZ shares best practices in neuroinclusive housing. Denise Resnick is a recognized leader in autism housing, having founded First Place AZ in 2012 and co-founded the Southwest Autism Research & Resource Center.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AHRC New York City: AHRC NYC operates residential programs, group homes, and supportive housing for children and adults with intellectual and developmental disabilities across New York. Comparable operating model and population served, though at much greater scale and geographic breadth.
• The Baddour Center: The Baddour Center in Senatobia, Mississippi operates a residential neuroinclusive community for adults with intellectual disabilities, providing supported independent living, work, and social programs — a direct structural analog to PWAP's planned Red Bank THRIVE campus.
• Lifespire: Lifespire operates residential programs, supportive housing, and day habilitation services for adults with intellectual and developmental disabilities in New York and New Jersey. Direct overlap in the New Jersey I/DD housing market that PWAP also targets.
• First Place AZ: First Place AZ is a Phoenix-based neuroinclusive community founded in 2012 by Denise Resnick (a Parents With A Plan advisory board member). It operates integrated housing, employment, and community programs for adults with autism, making it the closest functional analog and direct model for PWAP's Red Bank THRIVE.
• YAI (National Institute for People with Disabilities): YAI is a large New York-based nonprofit providing residential, employment, and clinical services for people with IDD including autism. Comparable population and service portfolio (housing + workforce + behavioral support), with a more established, multi-site footprint.

Broad incumbents

• The Arc of the United States: The Arc is the largest national organization supporting people with intellectual and developmental disabilities, with a network of state and local chapters providing residential, advocacy, and employment services. Broad incumbent in the IDD services space; not a single-site developer but a comparable mission-aligned organization.
• Easterseals: Easterseals is a national disability services nonprofit providing housing, employment, and community-living programs across the U.S. for people with disabilities including autism and IDD. A broad incumbent that overlaps with PWAP's mission of supportive, independent living for neurodiverse adults.

Emerging players

• Madison House Autism Foundation: National nonprofit operating the Autism Housing Network and advocating for residential options for adults with autism and IDD. PWAP advisory board member Desiree Kameka Galloway directs this network. Comparable in mission focus on the housing gap, though it is advocacy-led rather than a housing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parents-with-a-plan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parents With A Plan