Puhastusekspert

What Puhastusekspert does

Puhastusekspert (legal name: OÜ Puhastusekspert, registration code 10487204) is an Estonian private limited company founded in 1998 that specializes in professional cleaning industry training, e-learning, consulting, and digital quality management services. The company is headquartered in Väike-Maarja and operates a training academy in Tallinn (Tartu mnt 83) equipped for up to 20 participants. Over 26 years, Puhastusekspert has trained more than 20,000 individuals and runs 145+ training sessions annually, with courses offered in Estonian, Russian, and English.

The company's core technology is built around internationally recognized cleaning quality standards — specifically EVS 914:2020 (INSTA 800) for general cleaning quality assessment and EVS 944:2023 for healthcare facilities. Its offerings include in-person professional training courses (ranging from 9 to 208 academic hours), in-company customized training, e-learning courses delivered through the LearnDash platform, independent cleaning quality assessments, consulting services, and digital cleaning data solutions. Educational content products include a 170-page Cleaning Handbook e-book published in September 2022 and cleaning ergonomics training videos developed through an Erasmus+ project with Finnish, Dutch, and Hungarian partners.

Puhastusekspert generates revenue through multiple streams: B2B professional training (classroom and on-site), e-learning course sales, consulting engagements, independent quality assessment services, and one-time e-book licenses (€19.89 per epub3 copy). The go-to-market is hybrid — sales-led for enterprise in-company training and consulting, direct-to-consumer for public training sessions and e-shop purchases, and partner-driven for international Erasmus+ projects. Customer segments span healthcare facilities, cleaning service providers, government and public sector organizations, transportation operators, and individuals seeking professional cleaning qualifications (levels 3-5) authorized by the Kutsekoda Estonian Qualification System. The company holds ISSA membership and has operated international projects across seven countries.

Name

Puhastusekspert

Legal name

OÜ Puhastusekspert

Website

https://puhastusekspert.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Puhastusekspert is an Estonian cleaning industry training and consulting firm founded in 1998 that delivers professional cleaning courses, e-learning, INSTA 800/EVS 944 quality assessments, and digital cleaning management tools to enterprises, healthcare facilities, governments, and cleaning service providers across the Baltics and select international markets.

Ownership category

akta.pro rank

Product category

Professional Cleaning Training Services

NAICS

Administrative and Support and Waste Management and Remediation Services (56)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)

akta.pro secondary industries

Laboratory & Cleanroom Cleaning (IMAIADAD), Cleanroom & Controlled Environment Cleaning (BPABABAH)

Keywords

• Professional cleaning training
• Cleaning quality assessment
• INSTA 800 certification
• Cleaning industry e-learning
• Cleaning consulting services

Headquarters

HQ city

Väike-Maarja

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Training Services: Classroom and on-site training courses for cleaning professionals, covering topics from basic cleaning to advanced management. Training is provided in Estonian, Russian, and English.
2. E-Learning Courses: Digital training courses accessible through LearnDash platform, with immediate access upon purchase.
3. Handbooks and E-Books: Sale of the Cleaning Handbook (E-raamat Koristamise käsiraamat) published by Puhastusekspert OÜ in September 2022, available as epub3 format.
4. Cleaning Quality Assessment Services: Independent cleaning quality evaluation services based on INSTA 800 and EVS 944 standards.
5. Consulting Services: Advisory services for cleaning operations, service quality assessment, and procurement preparation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Puhastusekspert offers professional cleaning training (classroom, in-company, and e-learning) along with independent cleaning quality assessment, consulting, and digital tools for cleaning quality management. The company is an authorized qualification provider under the Estonian Qualification System (Kutsekoda) and conducts professional qualification exams for cleaning professionals at levels 3–5. It also publishes the "Koristamise käsiraamat" cleaning handbook e-book and develops cleaning ergonomics training content via Erasmus+ research projects.

Product overview

Puhastusekspert is a cleaning industry training company founded in 1998, operating as a unified training and consulting service with a portfolio of interconnected offerings. The core product is Professional Cleaning Training (Koolitused), supplemented by E-trainings (E-koolitused) delivered via LearnDash, in-company training (Koolitus Sinu Ettevõttes), and professional qualification exams (Kutseeksam). Supporting modules include Cleaning Quality Assessment (Koristuskvaliteedi hindamine), Consulting (Nõustamine), and Digital Cleaning Data Solutions (Koristusandmete digitaliseerimine). Educational content products include the Koristamise käsiraamat (Cleaning Handbook) e-book and Cleaning Ergonomics training videos. The company has trained over 20,000 people and offers 145+ training sessions annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Koolitused (Professional Cleaning Training) In-person professional cleaning training courses covering cleaning techniques, quality assessment, and industry standards, offered throughout Estonia in Estonian, Russian, and English. Course durations range from 9 to 208 academic hours.
• E-koolitused (E-Learning Courses) Online self-paced training courses delivered through the LearnDash learning management system, allowing remote participation in cleaning professional development.
• Koristuskvaliteedi hindamine (Cleaning Quality Assessment) Independent cleaning quality evaluation based on EVS 914:2020 (INSTA 800) and EVS 944:2023 standards for healthcare facilities, providing objective measurement of cleaning performance for organizations.
• Nõustamine (Consulting) Professional consulting services for cleaning operations optimization, service quality assessment, and procurement preparation for organizations.
• Koristusandmete digitaliseerimine (Digital Cleaning Data Solutions) Digital solutions for tracking, managing, and analyzing cleaning data to improve operational efficiency, time savings, and cost reduction for businesses.
• Kutseeksam (Professional Qualification Exams) Professional qualification examination services for cleaning industry certification at Levels 3–5, administered as an authorized Kutsekoda qualification provider.
• Koolitus Sinu Ettevõttes (In-Company Training) Customized training delivered at the client's business location, tailored to specific premises characteristics and operational needs of the organization.
• Koristamise käsiraamat (Cleaning Handbook E-book) Comprehensive 170-page e-book handbook on cleaning principles, techniques, chemistry, ergonomics, and quality management, published in epub3 format and sold through the e-shop.

Quantifiable outcome

• Trained over 20,000 individuals
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Erasmus+ Consortium Partners (ErgonoClean)coreStrategic or Co-development PartnerErasmus+ project 'Cleaning Ergonomics - to Prevent Occupational Diseases and Accidents' with partners from Finland (Propuhtaus), Netherlands (SVS b.v.), and Hungary (Brite-Sol). Developed training videos and materials using SmartWear technology to study cleaning workload effects on muscles.
• ISSA - International Sanitary Supply AssociationcoreStrategic or Co-development PartnerISSA member, providing access to international cleaning industry standards, networking, and best practices. Represents Estonian cleaning training expertise internationally.
• Kutsekoda (Estonian Qualification System)coreStrategic or Co-development PartnerAuthorized qualification provider for cleaning industry certifications. Manages professional qualification exams and issues certificates for cleaning professionals (levels 3-5).
• Läti Professionaalse Koristuse ja Kinnisvarahalduse LiitminorStrategic or Co-development PartnerCooperation since 2014 with Latvian professional cleaning association for knowledge exchange and experience sharing on cleaning methodologies and training.
• Tuula Suontamo (Finland)minorStrategic or Co-development PartnerFinnish cleaning science researcher who conducted independent studies on cleaning chemicals, surface cleanliness, and treated water effectiveness. Provided training on practical cleaning chemistry from scientific perspective.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodexo: Global facilities services and food services company with dedicated cleaning training programs and quality assessment protocols across its FM portfolio — comparable as a larger diversified peer with overlapping cleaning-quality methodology.
• Atalian Global Services: International facility services group with significant cleaning operations and structured training academies across Europe — a larger peer operating in the same B2B cleaning services market Puhastusekspert serves.
• Compass Group: Global contract food services and support services group whose cleaning services arm operates internal academies — a broad incumbent comparable on training scale, workforce certification, and cleaning-quality frameworks.
• ISSA — The Worldwide Cleaning Industry Association: Global cleaning-industry trade association that publishes standards, runs training and certification programs, and is the international counterpart Puhastusekspert positions against via its own ISSA membership and Erasmus+ content.

Emerging players

• SOL Baltics: Baltic facility services provider that both consumes Puhastusekspert training and runs its own internal cleaning training programs; comparable as a cleaning-services peer that also invests in workforce development.
• P. Dussmann (Estonia): Estonian arm of Dussmann Group providing facility cleaning services and internal training; a regional cleaning-services peer that purchases training from Puhastusekspert and competes for similar B2B cleaning contracts.

Direct peers

• Propuhtaus (Finland): Finnish professional cleaning training and consulting organization and Erasmus+ ErgonoClean partner of Puhastusekspert; same training + standards-based assessment model in a neighboring Nordic market.
• IICRC (Institute of Inspection, Cleaning and Restoration Certification): International standards-setting and certification organization for the cleaning and restoration industry, offering accredited training similar to Puhastusekspert's INSTA 800 / EVS 944 quality assessment work.
• British Institute of Cleaning Science (BICSc): UK-based cleaning training and certification body offering structured qualifications and assessment against recognized cleaning standards — the closest direct comparable to Puhastusekspert's Kutsekoda-authorized Levels 3–5 qualification model.
• Cleaning Management Institute (CMI): US-based training and certification body offering cleaning technician and management credentials with a curriculum format very similar to Puhastusekspert's professional qualification (Kutseeksam) program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puhastusekspert