What PureFranchise does

PureFranchise is a US-based franchise consulting and advisory firm founded and operated by Mary E. Tomzack. The company serves three customer segments: prospective franchisees evaluating franchise purchases, prospective franchisors converting existing businesses into franchise systems, and existing franchise owners seeking expansion or reimaging financing. Its core offerings include free 30-minute telephone consultations, fee-based advisory engagements beyond the initial consult, educational content via a website/blog, and referral-based connections to franchise financing partners.

The company's technology stack is a web-based content platform — a WordPress-hosted portal at purefranchise.com that publishes educational blog articles, hosts franchise resource libraries, and provides consultation and financial-introduction request forms. The proprietary differentiated assets are largely informational rather than technological: founder Mary E. Tomzack's authored books ('Tips & Traps When Buying a Franchise,' 'Going Global,' 'The Second Half'), her recognition as a franchise thought leader, and her prior founding of one of the first internet franchise portals (FranchiseHelp.com, 1995). The firm has no app, no public API, no disclosed integrations, and no AI/ML capabilities.

Commercially, PureFranchise operates a hybrid professional-services and content-publishing model. Customer acquisition is sales-led and content-driven: organic search from blog content, speaking engagements at industry events like the International Franchise Expo, social media presence, and referrals. Revenue is generated through consulting engagements (pay-as-you-go beyond a free initial consult), book royalties, and indirect referral economics from a four-partner lender network (ApplePie Capital, Ascentium Capital, Direct Capital, Siegel Financial Group). The business is privately held, founder-owned, with no institutional funding and no disclosed headcount.

Name

PureFranchise

Legal name

Pure Franchise

Website

https://purefranchise.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PureFranchise is a US-based franchise consulting firm founded by Mary E. Tomzack that provides advisory services to prospective franchisees, prospective franchisors, and existing franchise owners through paid consultations, educational content, and lender referrals.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

akta.pro secondary industry

Microloans & Working Capital Loans (FSAKAGAA)

Keywords

• Franchise consulting services
• Franchise advisory
• Franchise financing connections
• Business expansion consulting
• Franchise education resources

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Free initial 30-minute telephone consultations to advise prospective franchisees and franchisors on business decisions. The company connects clients with financing partners as part of their service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PureFranchise provides franchise consulting and advisory services to individuals and small businesses interested in buying a franchise, franchising an existing business, or obtaining franchise financing. The company offers free 30-minute telephone consultations with founder Mary Tomzack, an informational website with blog articles and educational resources, and acts as a referral-based 'money connection' linking clients to partner lenders (ApplePie Capital, Ascentium Capital, Direct Capital, Siegel Financial Group) for franchise financing.

Product overview

PureFranchise is a franchise consulting and information services company offering a unified suite of advisory services centered around franchise business opportunities. The core offering includes consulting services for buying franchises and franchising existing businesses, supported by an information-rich website portal with articles and blog posts. The company also publishes books by founder Mary E. Tomzack, including 'Tips & Traps When Buying a Franchise' and 'The Second Half'. Financial consultation services connect clients with lending partners. The services are delivered through one-on-one consulting, free telephone consultations, blog content, and published resources.

Differentiator

Problem solved

Functional benefit

Products and services

• PureFranchise Franchise Consulting Services One-on-one franchise consulting and advisory services for individuals and businesses interested in buying a franchise, franchising an existing business, or evaluating franchise opportunities. Delivered via free 30-minute telephone consultations with founder Mary Tomzack and additional consulting services available on request.
• Financial Consultation Services Free financial consultation services that connect prospective franchise buyers and existing franchise owners with PureFranchise's network of lending partners (ApplePie Capital, Ascentium Capital, Direct Capital, Siegel Financial Group) for franchise purchases, expansion, reimaging, equipment loans, and working capital financing.
• Tips & Traps When Buying a Franchise (Book) A widely-read book by Mary E. Tomzack providing guidance on selecting franchises, navigating franchise legal and disclosure requirements, and building a franchise business. Targeted at prospective franchisees and small business owners evaluating franchise ownership.
• The Second Half: What Do Professional Athletes Do When the Game is Over (Book) A book by Mary E. Tomzack featuring stories of professional athletes transitioning to franchise business ownership, aimed at demonstrating franchising as a post-career option for athletes.

Quantifiable outcome

• Franchises are a $900 billion business in the U.S.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• FranNet: FranNet is one of the largest North American franchise consulting/advisory networks, matching prospective franchisees with consultants and brands. It is directly comparable to PureFranchise's prospective-franchisee advisory model and free-consultation GTM.
• FranchiseGator: Online franchise marketplace and lead-generation platform connecting buyers with franchise brands. Comparable to PureFranchise's online information portal and lead-routing function.
• FranchiseHelp.com: Founder Mary Tomzack's earlier venture, one of the first internet franchise portals offering strategic information for franchisees, franchisors, suppliers and investors. Highly comparable content/portal model to the Pure Franchise Information Portal.
• IFPG (International Franchise Professionals Group): IFPG is a membership-based network of franchise consultants and advisors that provides matchmaking between buyers and brands. Like PureFranchise, it monetizes buyer-side franchise advisory through consultant relationships.
• The Franchise Consulting Company: A franchise advisory firm that pairs prospective franchisees with consultants and provides free discovery sessions. Closely matches PureFranchise's consulting-plus-financing-referral model.

Broad incumbents

• Franchise Times: Long-running franchise industry media and events company covering franchisors, franchisees, and suppliers. Adjacent to PureFranchise's thought-leadership and IFE event presence but serving a broader industry audience.
• Franchise Business Review: Independent franchise research and reviews platform that helps prospective franchisees evaluate brands via satisfaction surveys. Comparable buyer-side research and education function, but at a more institutional scale than PureFranchise.
• Entrepreneur Media (Franchise 500): Entrepreneur's Franchise 500 list and franchise content vertical is the dominant franchise information franchise. It overlaps PureFranchise's educational/blog content and buyer-discovery role but operates at much larger scale across a broader SMB portfolio.

Others

• Benetrends Financial: Specialist in franchise financing using retirement funds (ROBS) and SBA loans. Adjacent peer because it both finances franchise buyers and partners with consultants like PureFranchise for lead generation.
• ApplePie Capital: Franchise-focused SBA and small-business lender and a named financial partner of PureFranchise. Comparable because it sits in the same franchise-financing value chain that PureFranchise monetizes via referral fees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/mary_tomzack
• Facebookfacebook.com/MaryTomzack
• LinkedInlinkedin.com/company/purefranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureFranchise