elliestyled

What elliestyled does

elliestyled is a Highland Park, Illinois-based event styling, planning, and rental company founded by Ellie Nottoli, operating primarily across Chicago's North Shore and the broader Chicagoland market. The business is structured around four integrated service lines: (1) full-service event styling and planning, which handles end-to-end design, vendor management, on-site execution, and strike for weddings, B'nai mitzvahs, graduations, showers, birthdays, and outdoor celebrations; (2) à la carte styling for tablescapes, vignettes, and lounges sold to clients with their own planner or DIY vision; (3) a curated event rental inventory covering furniture, tabletop, glassware, bars, carts, backdrops, lighting, and décor, available for client pickup, delivery, or inclusion in a styled event with no rental minimums; and (4) Atelier, a company-owned event venue in Highland Park used for showers, workshops, pop-ups, intimate gatherings, chef dinners, and professional photoshoots. Pricing is per-item for rentals ($350–$850 per bar unit, for example) and per-proposal for full-service engagements, beginning with a paid consultation and design plan before a line-item quote covering hourly rates, vendor management, design, on-site styling, and strike. The company is privately held with no institutional funding disclosed, runs a small team actively hiring, and earns incremental earned media from features such as NBC's Today show coverage of styled weddings.

The underlying technical and operational platform combines in-house custom fabrication capabilities—custom bar fronts with vinyl lettering, wallpaper wraps, and paint finishes; scalloped awnings; bespoke signage; arched and tiered backdrops; and branded event activations—with a Squarespace-based e-commerce catalog for self-serve rental booking. Differentiation rests on the depth of personalization available on every rental piece, the integrated venue-rental-planning flywheel provided by Atelier, and the founder's editorial personal brand distributed through Instagram, blog content, and email. Distribution is direct-to-consumer through the website, supplemented by delivery and retrieval services throughout the region and consultative sales for full-service engagements, with a curated vendor ecosystem spanning florals (Ordinary Seed), linens (Nuage Designs), culinary (One Off Hospitality), and a network of regional venues (Elawa Farm, Towne & Oak, Sarabande, Armour House, Eurostars, The Alston, Avli Winnetka).

Name

elliestyled

Legal name

elliestyled

Website

https://elliestyled.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

elliestyled is a Highland Park, Illinois-based event styling, planning, and rental company serving weddings, mitzvahs, graduations, and milestone celebrations across Chicago's North Shore, with in-house custom fabrication, a curated rental inventory, and its own Atelier event venue.

Ownership category

akta.pro rank

Product category

Event Styling & Design Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industry

Event Rentals & Catering Equipment Services (Linen, Tableware, Kitchen, Furniture) (THAHAKAM)

Keywords

• Event styling services
• Event rental inventory
• Wedding planning services
• Event venue rental
• Custom event fabrication

Headquarters

HQ city

Highland Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Full-Service Event Planning & Styling: Start-to-finish event planning and design services including onsite consultation (fixed fee), design plan delivery, and full proposal with line-item costs for vendor management, design, onsite styling, and strike. Requires a non-refundable deposit to secure the date.
2. À La Carte Styling Services: Focused styling for tablescapes, vignettes, lounges, and other event elements for clients supplementing their own planner or DIY vision. Billed at hourly rates included in proposals.
3. Event Rentals: Curated rental collection of furniture, tabletop, and decor available for pickup, delivery, or as part of a styled event. No rental minimums. Per-item rental fees (e.g., basic folding bar $350, round bar $850, missy bar $650). Delivery and retrieval available throughout North Shore and Chicagoland for an additional cost.
4. Atelier Venue Rental: The company's own event venue in Highland Park, ideal for showers, workshops, pop-ups, and intimate gatherings. Available for event bookings outside standard business hours. Also used for styled photoshoots for chefs, restaurants, bakeries, and small businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

elliestyled is an event styling, planning, and rental company that provides full-service and à la carte event production, a curated rental catalog of furniture, tabletop, and decor, in-house custom fabrication (bars, signage, awnings, backdrops), and operates its own event venue (Atelier) in Highland Park, IL. Services are sold to individual consumers and families planning personal celebrations in Chicago's North Shore and Chicagoland area, with no rental minimums and per-item pickup or delivery fulfillment.

Product overview

elliestyled is an event styling, planning, and rental company offering both full-service event production and à la carte rental products. The core offering consists of four integrated service lines: (1) Full Service Event Styling & Planning providing start-to-finish support for weddings, mitzvahs, graduations, showers, birthdays, and outdoor celebrations; (2) À La Carte Styling for modular styling of tablescapes, vignettes, and lounges; (3) Event Rentals—a curated inventory of furniture, tabletop, and decor including bars (Basic Folding Bar, Round Bar, Missy Bar, Beadboard Bar), carts (Candy Cart, Multipurpose Cart), dinnerware (Burano Collection, Linen Collection), glassware (Goblet Collection with 10+ color options), lighting (Espresso Collection, Champagne Buckets, Rattan Wrapped Wine Chiller), lounge furniture (Sadie Sofa, Veda Acacia Chair, Jasmine Ottoman, Ellington Coffee Table), and decorative items (cake stands, chargers, vases, backdrops, lanterns, candle holders); and (4) Atelier Event Venue—a company-owned gathering space in Highland Park, IL. Custom bar rentals represent a flagship product category with four distinct styles ($350–$850), all customizable with vinyl lettering, paint, or wallpaper. The company also provides in-house custom signage services as an add-on for branded events.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Event Styling & Planning

Quantifiable outcome

• No rental minimums — customers can rent individual items for any size gathering
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• One Off HospitalitycoreStrategic or Co-development PartnerCulinary partner for events at Atelier, including chef tasting dinners, cooking classes, and themed dining experiences. Partnered on Suzann's mid-century birthday celebration with a custom cocktail and appetizer menu, and on a mole, mezcal & magic dinner with Chef Ernesto from El Molcajete Sauces.
• Elawa Farm (Lake Forest)coreStrategic or Co-development PartnerMulti-event venue partner and co-host for fundraisers and celebrations. elliestyled has styled multiple weddings, birthdays, and a harvest dinner fundraiser at the farm, leveraging the venue's garden and paddock settings as backdrops for the rental collection.
• Nuage Designs Inc (linens)minorChannel Partner/ Reseller/ DistributorLinen supplier featured on the creative team for the Kaity and Robbie Morris Chicago wedding, providing specialty linens that complement elliestyled's tabletop rentals.
• Sarabande ChicagominorStrategic or Co-development PartnerEvent venue partner for summer weddings including Allie and Luke's celebration. The venue's open patio and indoor spaces are styled using elliestyled's rental collection.
• Armour House (Lake Forest)minorStrategic or Co-development PartnerVenue partner for Mileena and Tyler's wedding at this Italian Renaissance estate with formal gardens. elliestyled provided full event styling leveraging the dramatic architecture as a backdrop.
• The Alston ChicagominorStrategic or Co-development PartnerWedding venue for Kaity and Robbie Morris's last-minute Chicago celebration following their cancelled Mexico destination wedding. elliestyled contributed seating chart and vintage cake stands for the event.
• Avli WinnetkaminorStrategic or Co-development PartnerRestaurant venue for a styled tablescape collaboration featuring the elliestyled rental collection. Demonstrates the versatility of rental inventory in a commercial hospitality setting.
• Eurostars Magnificent Mile (Chicago)minorStrategic or Co-development PartnerVenue for Brett and Manaal's solstice wedding, where elliestyled transformed a conference room into a warm, layered ceremony space using the rental collection.
• Towne & OakminorStrategic or Co-development PartnerEvent venue host for Merit's bat mitzvah luncheon. The skylit space was styled with LoveShackFancy-inspired florals, custom bars, flower carts, and claw clip bars beneath the venue's natural light.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kehoe Designs: A Chicago-based event design and floral studio producing custom decor, florals, and installations for weddings and corporate events. Directly comparable in custom design capabilities, Chicago event market focus, and high-end aesthetic positioning.
• Classic Party Rentals: A broad-line event rental company offering tents, furniture, tabletop, linens, and event equipment for weddings and corporate events nationwide. Comparable in core rental offering and delivery-based fulfillment model, though operating at significantly larger scale than elliestyled.
• Marquee Event Rentals: A premium event rental company offering curated furniture, tabletop, and decor for weddings and special events. Comparable in product mix (furniture, tabletop, lounge, lighting), curated aesthetic positioning, and per-event rental fulfillment.
• Party Time Rentals: One of the most established event rental companies in the Chicago metropolitan area, supplying tents, tables, chairs, linens, and event equipment. Comparable in business model (per-item rental with delivery) and customer base (Chicago-area event hosts, weddings, corporate events).
• Tablescapes Party Rentals: A Chicago-area event rental company offering furniture, tabletop, and decor for weddings and celebrations. Directly comparable to elliestyled's rental line in product category, customer base (North Shore/Chicagoland event hosts), and per-event fulfillment model.
• BBJ Linen: A national tabletop and linen rental company supplying event designers and venues with dinnerware, flatware, glassware, and linens. Comparable in tabletop/linen rental product category and event-industry customer base, though operating at national scale.
• Eden Floral & Event Design: A Chicago-based floral and event design firm specializing in weddings and luxury celebrations. Comparable in custom design services, North Shore/Chicagoland customer base, and milestone celebration focus (weddings, mitzvahs, showers).
• Resource One Event Rentals: A Chicago-area event rental company offering furniture, tents, lighting, and decor for weddings and corporate events. Comparable in rental product category, Chicagoland geographic focus, and delivery-based fulfillment model.

Broad incumbents

• Food for Thought Catering: A Chicago-area event catering company serving weddings, corporate functions, and private events. Comparable in serving the same Chicagoland event host market and overlapping venue partner relationships, though focused on food service rather than decor/rentals.
• Blue Plate Chicago: A well-established Chicago event catering company serving weddings, corporate events, and social occasions. Comparable in serving the same North Shore/Chicagoland event market and partnering with elliestyled's venue partners; differs in that its primary offering is food service rather than decor and rentals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights1 record

Customer concentration

• Instagraminstagram.com/elliestyled
• LinkedInlinkedin.com/company/elliestyled

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elliestyled