What proposalwriter.ca ltd. does

proposalwriter.ca ltd. is a sole-practitioner professional services firm headquartered in Ottawa, Ontario, Canada, specializing in proposal writing, RFP/bid management, and procurement opportunity identification for public and private sector clients. Founded and operated by Perry Simpson — a Secret-cleared senior proposal writer holding PMP and CF-APMP certifications — the firm provides end-to-end proposal support ranging from individual CV and matrix drafting to full-cycle proposal management, including go/no-go assessment, compliance evaluation, content authoring, quality control, printing, binding, submission, and post-submission debriefing. The firm's primary client base comprises federal government contractors engaging via a Canadian Federal ProServices supply arrangement (Stream 4 Business Services and Stream 10 Project Management Services at the Reliability level up to the CUSMA Threshold), with additional work for provincial and municipal governments, Indigenous-owned businesses, and private sector firms.

The firm's core technology is a proprietary database of over 350 public sector procurement websites used for keyword-based opportunity scanning, enabling either broad searches (e.g., management consulting across Canada) or fine-tuned geographic/keyword filtering (e.g., human resources consulting in the Ottawa-Gatineau region). This database underpins proactive RFP identification as a value-add beyond pure proposal writing. The firm reports a track record of 2,600+ public sector proposals completed, more than $500 million in consulting revenue secured for clients, $18 billion in past/current/upcoming construction costs associated with managed proposals, and a never-missed-deadline record across the operator's career.

Revenue is generated on a professional services hourly-rate basis, with billing commencing from the RFP "go" call through final submission, and pricing varies by scope. Distribution is direct, with Simpson engaging clients virtually worldwide and in-person within the National Capital Region (Ottawa-Gatineau), with some US client expansion underway. The firm has no software platform, no mobile app, no external funding, and operates as a bootstrapped, founder-owned private limited company with no parent organization, subsidiaries, or institutional investors.

Name

proposalwriter.ca ltd.

Legal name

ProposalWriter CA Ltd.

Website

https://proposalwriter.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

proposalwriter.ca ltd. is a sole-practitioner proposal writing and RFP management consultancy in Ottawa, Canada, operated by Perry Simpson, serving federal, municipal, and Indigenous government contractors via hourly-rate professional services and a proprietary 350-website procurement scanning database.

Ownership category

akta.pro rank

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Proposal Writing & RFP Services: Billed at an agreed-upon hourly rate starting with the 'go' call on RFP services, continuing through to final submission. Services range from drafting single CVs and matrices to managing the entire proposal process from solicitation discovery through debriefing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ProposalWriter.ca Ltd. delivers end-to-end proposal writing, RFP/bid management, and procurement opportunity scanning services to Canadian federal, provincial, and municipal government clients as well as private-sector organizations. It operates a proprietary database of more than 350 public-sector procurement websites to identify bid opportunities and uses certified, security-cleared senior practitioners to author, edit, and evaluate proposal content. Core engagements include full proposal production, opportunity scanning, proposal templates, and supplementary professional writing services such as technical writing, grant proposals, business cases, and ghostwriting.

Product overview

Proposalwriter.ca ltd. is a single-proprietor professional services firm operated by Perry Simpson offering a portfolio of complementary proposal management and writing services. The core offering combines Proposal Management Services (end-to-end or modular engagement), Procurement Website Scanning (a proprietary database of 350+ procurement sites), and Federal Contracting Solutions (via a Canadian Federal ProServices supply arrangement). These are supplemented by Proposal Templates and Professional Writing Services. The company does not operate a software platform; all services are delivered through direct engagement with Perry Simpson on an hourly-rate basis.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zero missed deadlines across entire career
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ProServices (Government of Canada)coreOthersproposalwriter.ca Ltd. has been granted a Canadian Federal supply arrangement under ProServices, enabling the company to provide Technical Writer services (Stream 4 - Business Services) and Project Management/Communications Consultant services (Stream 10) at the Reliability level up to the CUSMA Threshold. This arrangement enables direct contracting with federal government departments.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lohfeld Consulting Group: Lohfeld Consulting Group is a capture and proposal management training and consulting firm serving government contractors, including APMP-aligned training. Directly comparable to proposalwriter.ca as both operate as specialized proposal consulting practices targeting public sector RFP outcomes.
• Strategic Proposals: Strategic Proposals is a UK-based proposal consulting firm offering bid management, proposal writing, and training services to clients globally. Comparable to proposalwriter.ca as a specialist proposal services consultancy, though with a broader team and UK-anchored delivery model.
• Capture2Proposal (Capture Planning Solutions): Capture2Proposal provides capture planning and proposal management consulting for government contractors, including full-cycle proposal support. Directly comparable to proposalwriter.ca in service scope, customer base, and federal contracting focus.
• Huiyet Consulting Group: Huiyet Consulting Group provides capture and proposal management services to government contractors, including proposal writing and compliance support. Comparable to proposalwriter.ca as a specialized proposal consulting firm serving public sector RFP clients.

Emerging players

• Loopio: Loopio is a Toronto-based SaaS platform for RFP response management, enabling organizations to automate proposal drafting from a content library. Adjacent competitor to proposalwriter.ca as a technology-led alternative to manual proposal services, with potential to displace hourly-rate proposal consultants.
• Responsive (formerly RFPIO): Responsive is a SaaS RFP and proposal response management platform used by enterprises to streamline response workflows. Adjacent competitor representing the software-based threat to proposalwriter.ca's services-only model.

Broad incumbents

• Kforce: Kforce is a US-listed professional staffing and solutions firm that provides consulting services including proposal and bid support to government contractors. Comparable as a broader incumbent offering proposal-adjacent services within a larger portfolio of professional staffing solutions.

Others

• Association of Proposal Management Professionals (APMP): APMP is the global professional association for the proposal management industry, providing the CF-APMP certification held by proposalwriter.ca's principal. Comparable as an ecosystem enabler that defines the standards, training, and network that proposalwriters like Perry Simpson operate within.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proposalwriter-ca-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about proposalwriter.ca ltd.