Name

WOW NATURE EXPLORING INC.

Legal name

Wow Nature Exploring Inc.

Website

https://wownature.ca

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

Keywords

• Outdoor recreation programs
• Guided hiking tours
• Nature exploration activities
• Community nature programs
• Environmental education events

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions providing discounted access to paid activities, free participation in public welfare events, access to member-only activities, and special discounts from partners.
2. Event Fees: Non-members pay per-event fees ranging from $5-$20 per person or family for various outdoor activities. Members receive free or discounted access to these events.
3. Carpool Fees: Transportation coordination fees suggested at $5-$10 per person for self-drive/carpool events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wow Nature Exploring Inc. is a volunteer-run community organization offering membership-based outdoor recreation and nature exploration programs across Ontario, Canada. Its core offerings include annual memberships (Individual at $50/year and Family at $80/year) that provide discounted or free access to guided hiking events, kayaking tours, community clean-ups, intergenerational nature programs, and educational public-welfare lectures. The organization targets families, newcomers to Canada, seniors, nature enthusiasts, and student volunteers in the Greater Toronto Area, with beginner-friendly activities requiring minimal equipment.

Product overview

Wow Nature Exploring Inc. is a community-based nature organization offering outdoor recreation and environmental education programs in Ontario, Canada. The company operates through a membership-based model with two tiers: Individual Membership ($50/year) and Family Membership ($80/year). Core offerings include guided hiking events to various conservation areas, Eco-Action Together community cleanups, intergenerational Nature Connect programs, and kayaking/water sports activities. The organization also provides educational content through blog posts covering topics like birdwatching, hiking guides, and outdoor safety, and recruits volunteers through its Wow Nature Ambassador program for roles including Hiking Leaders and Board Directors.

Differentiator

Problem solved

Functional benefit

Products and services

• Wow Nature Individual Membership Annual individual membership at $50 per person providing event updates, discounted access to paid activities, free participation in public welfare events, access to member-only activities, and special partner discounts.
• Wow Nature Family Membership Annual family membership at $80 per family covering parents and children under 24 years old, offering discounted access to paid activities, free participation in public welfare events, and member benefits for all family members.
• Outdoor Hiking Events Group hiking excursions led by outdoor leaders to various Ontario conservation areas and trails including Humber River, Dundas Valley, Bruce Trail, Bronte Creek, Limehouse Conservation, and others. Members attend free; non-members pay per-person or per-family event fees.
• Community Cleanup Events Environmental clean-up activities organized in local Ontario communities such as the Glenn Abbey community cleanup in Oakville, designed to maintain clean public spaces and promote environmental stewardship.
• Kayaking Tours Guided kayaking excursions for participants to explore Ontario waterways and enjoy water-based outdoor recreation, organized as part of the broader event calendar.
• Firearms Knowledge and Hunting Culture Lectures Free public welfare lectures covering Canadian firearms licensing, hunting regulations, and gun safety awareness, conducted by an RCMP certified instructor (Moses Stone) with CDP, PPC, and CLAS-H qualifications.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Parks Canada: Federal agency operating Canada's national parks, historic sites, and marine conservation areas with public education, guided activities, and membership programs. Comparable as a broader outdoor recreation and nature interpretation entity in Canada, though much larger and government-operated.
• Evergreen: Canadian charity focused on urban nature, school ground greening, and community outdoor engagement. Comparable as a community-driven nature connection nonprofit with educational programming and volunteer involvement.
• Ontario Nature: Provincial nature conservation charity with member programming, guided nature events, and conservation advocacy across Ontario. Comparable as an Ontario-based member-supported nature and outdoor recreation organization.
• Conservation Ontario: Provincial umbrella organization representing Ontario's 36 conservation authorities, coordinating outdoor education and watershed events. Comparable for outdoor education programming and stewardship event organization in Ontario.
• Alpine Club of Canada: Long-established Canadian mountaineering and hiking club with nationwide local sections offering group hikes, cabins, and outdoor education. Comparable as a membership-based outdoor recreation club with volunteer-led section activities and educational programming.

Direct peers

• Toronto Outdoor Club: Volunteer-run GTA-based hiking and outdoor activity club organizing group hikes, cycling, and events for adults. Directly comparable to Wow Nature in geographic focus, volunteer-led model, and adult/family outdoor programming in the Greater Toronto Area.
• Outward Bound Canada: Canadian outdoor education nonprofit offering wilderness expeditions, hiking, and adventure programs. Comparable for outdoor experiential programming focused on personal development through nature experiences.
• Bruce Trail Conservancy: Ontario-based charitable organization managing Canada's oldest and longest marked hiking trail. Comparable as a community-driven Ontario trail and hiking organization with member programming, guided events, and volunteer-led conservation activities.
• Hike Ontario: Provincial hiking advocacy and trail organization supporting hiking clubs across Ontario. Comparable as an Ontario-focused outdoor recreation community organization promoting hiking access and events.

Emerging players

• Parkbus: Canadian nonprofit connecting urban residents to provincial and national parks via bus trips and events. Comparable for the GTA/Ontario park access and event organization angle, though more transport-focused than outdoor leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wownature2020

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW NATURE EXPLORING INC.