Peace Project

What Peace Project does

Peace Project (正式名称: 特定非営利活動法人ピースプロジェクト) is a Tokyo-headquartered, certified non-profit organization (認定NPO法人) founded in April 2002 by Ingram Co., Ltd. in cooperation with AAR Japan and formally incorporated as an NPO in October 2011 following the Great East Japan Earthquake. Its mission is disaster relief and child welfare support in Japan, executed through on-site emergency response (cooking support / 炊き出し, supply distribution), an annual Children's Festival (子どもまつり) held in disaster-affected areas, the Peace Shokudo (ピース食堂) children's food program launched in 2021, and the Tenshin Family Project (天心ファミリープロジェクト) supporting children in welfare facilities through martial artist Tenshin Nasu.

The organization operates an entirely volunteer-led model with all members participating as volunteers and an active staff recruitment pipeline as of 2025. Its core technology footprint is limited to a public website (peace-project.net), a Square-based online donation portal, and presence on Twitter, LINE, Instagram, and Facebook; there are no proprietary software products, APIs, or AI/ML components. Programmatic reach is anchored by quantified outcomes including over 14,000 emergency meals served in the Noto Peninsula, approximately 900 attendees at the 2025 Children's Festival in Suzu, and a target base of 600+ child welfare facilities for the Tenshin Family Project.

The revenue model is a nonprofit mix of three streams: tax-deductible individual and corporate donations via bank transfer and credit card, annual membership fees (individual ¥10,000, student ¥5,000, corporate ¥100,000), and one-time charity merchandise sales at events and through e-commerce. Go-to-market is community- and event-led: the Certified NPO status granted by the Tokyo Metropolitan Government in November 2023 enables tax-deductible donation receipts, and fundraising is concentrated around flagship events, local media coverage (Hokuriku Shimbun, Chunichi Hokuriku Shimbun, Tokyo Shimbun), and a visible roster of nine named corporate member companies. Revenue figures are not publicly disclosed.

Name

Peace Project

Legal name

特定非営利活動法人ピースプロジェクト

Website

https://peace-project.net

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Peace Project (特定非営利活動法人ピースプロジェクト) is a Tokyo-based Certified NPO founded in 2002 that provides on-site disaster relief (cooking support, supply distribution), the annual Children's Festival (子どもまつり) in disaster-affected areas, the Peace Shokudo children's food program, and the Tenshin Family Project supporting children in welfare facilities. It is entirely volunteer-led and funded by donations, membership fees, and event-driven charity merchandise sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations: Individual and corporate donations received through bank transfer and online credit card payment systems. The organization publishes activity reports and financial statements demonstrating transparency to donors.
2. Membership fees: Annual membership fees from individual, student, and corporate members provide recurring revenue. Individual members pay 10,000 yen/year, students 5,000 yen/year, and corporations 100,000 yen/year.
3. Charity merchandise sales: Sale of charity goods and merchandise at events and through e-commerce platforms, with proceeds supporting project activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Peace Project (ピースプロジェクト) is a Certified NPO (認定NPO法人) that delivers emergency disaster relief and child welfare programs in Japan, including on-site cooking support and supply distribution after earthquakes and floods, annual Children's Festivals in disaster-affected regions, children's cafeteria meals through Peace Shokudo, and the Tenshin Family Project supporting children in welfare facilities. Operations are funded by individual and corporate donations, tiered annual memberships, and charity merchandise sales, with all field activities carried out by volunteers.

Product overview

Peace Project is a Certified NPO (認定NPO法人) social contribution organization — not a technology product company. Its offerings consist of charitable programs and services rather than a commercial SaaS or software product portfolio. The core offering is a suite of humanitarian programs including: the ピースプロジェクト (Peace Project) itself as the umbrella NPO organization; 天心ファミリープロジェクト (Tenshin Family Project), a sub-project supporting children in welfare facilities through martial arts event invitations and school bag donations; 子どもまつり (Children's Festival), annual outdoor events for children held in disaster-affected areas; ピース食堂 (Peace Shokudo), a child food restaurant program; and 緊急支援活動 (Emergency Support Activities), on-site disaster relief including cooking support and supply distribution. Additionally, the organization sells チャリティグッズ (charity goods) via an e-market platform to support fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• 天心ファミリープロジェクト (Tenshin Family Project): A project with fighter Tenshin Nasugawa supporting children in welfare facilities through martial arts experiences and backpack gifts.

Products and services

• Emergency Support Activities (緊急支援活動) On-site emergency response activities conducted immediately after earthquakes, floods, and other disasters in Japan, including cooking support (炊き出し支援) to provide hot meals and distribution of necessary relief supplies (物資配布支援) to affected populations.
• Children's Festival (子どもまつり / Kodomo Matsuri) Annual outdoor community event series held on Children's Day (May 5) offering children attractions such as reverse bungee, food stalls, balloon art, and sports activities in disaster-affected areas to support community recovery and child welfare.
• Peace Shokudo (ピース食堂 / Peace Kitchen) A 'child food restaurant' (子ども食堂) program that provides meals and community support for children and local residents in areas affected by disasters, offering nutrition assistance and a stable gathering place for vulnerable families.
• Tenshin Family Project (天心ファミリープロジェクト) A sub-project supporting children living in welfare facilities (養護施設) across Japan through martial arts experience events with Tenshin Nasugawa, training access at affiliated gyms (TEPPEN GYM, TARGET), randoseru (school bag) donations to new elementary students, and career inspiration activities.
• Annual Membership Program Tiered annual membership subscription program providing recurring support to Peace Project's disaster relief and child welfare activities. Three pricing tiers available: individual members at 10,000 yen/year, student members at 5,000 yen/year (with valid student ID), and corporate members at 100,000 yen/year (corporate logos publicly displayed on the organization's website).
• Charity Goods (チャリティグッズ) Charity merchandise sold online through the organization's e-market store and at in-person charity bazaars during festivals and events (such as TOKYO outside Festival), with all proceeds directed to Peace Project's disaster relief and child welfare programs.

Quantifiable outcome

• Over 14,000 emergency meals served during Noto Peninsula disaster relief
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Ingram Co., Ltd (株式会社イングラム)coreStrategic or Co-development Partner · 1 October 2011Parent company that launched Peace Project in April 2002 and continues as organizational sponsor. CEO Ben Kato serves as representative director of Peace Project.
• AAR Japan (認定特定非営利活動法人AAR Japan / 难民を助ける会)coreStrategic or Co-development Partner · 1 April 2002Long-term strategic partnership with certified NPO specializing in refugee assistance. Joint activities include Noto Peninsula disaster relief operations, Children's Festival co-sponsorship, and field visits to Sudan. AAR Japan's marathon runner Makoto Tanigawa participated in 2025 Children's Festival as special guest.
• Nasu Tenshin (那須川天心)flagshipStrategic or Co-development PartnerMartial artist who co-founded Tenshin Family Project (天心ファミリープロジェクト) to support children in welfare facilities. Provides access to TEPPEN GYM and TARGET gyms for training, attends events, and inspires children through personal interaction.
• Suzu City Government (珠洲市役所)coreStrategic or Co-development PartnerLocal government partnership for disaster relief coordination and Children's Festival event support. City staff assisted with promotional flyer distribution for 2025 festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peace Winds Japan: Japanese NPO providing emergency relief and recovery support after natural disasters and conflict, with parallel focus on community rebuilding and child welfare. Directly comparable in mission, donor base, and operational geographies to Peace Project.
• Civic Force: Japanese NPO providing disaster emergency relief and mid-to-long-term recovery support, including Noto Peninsula response. Directly comparable in mission and operational model.
• Habitat for Humanity Japan: Japanese affiliate of Habitat for Humanity focused on housing support and disaster reconstruction. Comparable on disaster-affected housing and community-rebuilding mission.
• Japan Platform: Inter-NGO coordination body pooling corporate and individual donations for rapid disaster response, including the 2024 Noto earthquake. Comparable as a fellow disaster-relief NPO operating in Japan's emergency-response ecosystem.
• AAR Japan: Certified NPO specializing in refugee assistance and disaster relief; Peace Project's long-standing strategic partner since 2002, jointly conducting Noto relief operations and Children's Festivals. Operates as a near-twin mission in humanitarian relief in Japan.
• Kids' Door: Japanese NPO supporting children from low-income and vulnerable backgrounds through educational and meal programs. Directly comparable to Peace Shokudo and Tenshin Family Project in serving children in welfare/at-risk settings.

Broad incumbents

• Plan International Japan: International child-rights and development NPO with Japanese affiliate, supporting children's wellbeing including in disaster and emergency contexts. Comparable on the child welfare and child-rights mission dimensions of Peace Project.
• Japanese Red Cross Society: The dominant humanitarian organization in Japan, providing disaster relief, blood services, and medical assistance. Overlaps with Peace Project on emergency relief but operates at far larger scale and across the full humanitarian spectrum.
• Save the Children Japan: Japanese arm of global child-rights organization, delivering humanitarian and disaster-relief programs for children. Overlaps strongly with Peace Project's child-focused disaster response and welfare facility support.

Emerging players

• Second Harvest Japan: Japan's first food bank NPO, addressing food insecurity and surplus food redistribution with overlap to Peace Project's Peace Shokudo child-meal program. Comparable in the food-relief and child-support domains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xtwitter.com/peaceproject02
• Facebookfacebook.com/peaceproject1004
• Instagraminstagram.com/peaceprojectagram?utm_medium=copy_link

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace Project