Japan Financial Education Support Organization

What Japan Financial Education Support Organization does

The Japan Financial Education Support Organization (一般社団法人日本金融教育支援機構) is a Tokyo-based general incorporated association (nonprofit) established in August 2022 and legally registered on December 28, 2022, focused on financial literacy education across age groups in Japan. Its core methodology is the 'Eight Powers of Money' framework (earn, spend, save, invest, insure, gift, borrow, grow), which underpins a portfolio of programs: school on-site classes, regional workshops, teacher training, parent seminars, and corporate training. The flagship product is the FES Contest, a video production competition where middle and high school students create financial education videos for elementary school audiences; the 3rd edition (2025) attracted 500+ entries from 20 prefectures with 10 regional qualifying rounds. In 2026, the organization launched the Jitsuyo Financial Skills Certification, a credentialing exam based on the Eight Powers framework, and initiated the SCP (Social Cross Project) university alliance targeting 100 partner universities.

The organization operates as a multi-sided community platform rather than a traditional service provider. Delivery is distributed through a certified instructor network (認定講師), a Teacher Ambassador program (40 ambassadors selected for 2026), a student organizing committee for the FES Contest, and co-creation partnerships with local governments and universities. Strategic partnerships include Japan Post Bank as title sponsor of the FES Contest, the Rohto Children's Dream Fund and Mitsubishi Mirai Fostering Foundation as grant providers, and multiple prefectures (Chiba, Kagawa, Osaka, Yamanashi, Hachioji City) as co-hosts. The organization holds Ministry of Education endorsement, was the first private entity listed on the Tokyo Metropolitan Children's Homepage, and won the Mitsubishi Mirai Fostering Foundation Grand Prix in 2024.

Revenue is generated through a mix of grants and subsidies, corporate membership and training fees, event sponsorship (notably from Japan Post Bank), individual donations, and emerging certification exam fees. Pricing for programs is not publicly disclosed and appears to be negotiated per engagement. Headcount is reported at 1–10 employees, consistent with a lean central team that leverages the certified instructor and ambassador networks for last-mile delivery. Revenue figures are not publicly disclosed.

Name

Japan Financial Education Support Organization

Legal name

日本金融教育支援機構

Website

https://faincation.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The Japan Financial Education Support Organization is a Tokyo-based nonprofit that delivers financial literacy programs across age groups in Japan, anchored on its 'Eight Powers of Money' framework and the nationwide FES Contest video competition for students.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG), Financial Coaching & Budgeting Advisory (FSAEAAAH), Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC)

Keywords

• Financial literacy education
• Youth financial education
• Corporate financial training
• Financial education programs
• Financial literacy workshops

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Subsidies: The organization receives grants from government programs (e.g., Osaka Prefecture NPO support programs) and private foundations such as the Rohto Children's Dream Fund and Mitsubishi Mirai Fostering Foundation.
2. Corporate Membership and Training: Corporations pay membership fees and engage the organization for employee financial education programs.
3. Donations: Individual supporters can make donations through the organization's donation page.
4. Event Sponsorship: Corporate sponsors support the FES Contest and other events in exchange for branding and association with the financial education mission. Sponsors include Japan Post Bank and regional financial institutions.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Japan Financial Education Support Organization is a general incorporated association (一般社団法人) that designs and delivers financial literacy programs for learners of all ages across Japan. Its core offerings are organized around the proprietary 'Eight Powers of Money' framework (earn, spend, save, invest, insure, gift, borrow, grow) and include the FES Contest (a national financial education video competition for students), on-site school classes, regional workshops, teacher training, parent seminars, and corporate employee training, all delivered through a network of certified instructors and educator ambassadors.

Product overview

The Japan Financial Education Support Organization operates a multi-module financial education ecosystem organized around its core concept of the 'Eight Powers of Money' (使う・稼ぐ・納める・貯める・備える・贈る・借りる・増やす). The portfolio consists of the FES Contest (a video production competition platform for students), a network of Certified Instructors, Teacher Ambassador programs, and direct delivery services including school on-site classes, regional workshops, teacher training, parent seminars, and corporate training. The organization also offers the Jitsuyo Financial Skills Certification exam and an Inquiry-Based Financial Education framework. Programs target learners across all age groups from elementary school children to corporate employees, with a particular focus on middle and high school students who participate in the FES Contest by creating and presenting financial education videos for younger audiences. The portfolio is delivered through both direct service and a distributed network of certified instructors across Japan, supported by university partnerships and regional events.

Differentiator

Problem solved

Functional benefit

Brands

• FESコンテスト (FES Contest): A financial education video contest for middle and high school students where participants create educational videos about money and financial literacy
• 実用金融スキル検定

Products and services

• FES Contest (FESコンテスト) A nationwide financial education video production competition where middle and high school students create educational videos about money aimed at elementary school audiences, with regional qualifying rounds and a national awards ceremony.
• School On-Site Classes (学校向け出前授業) Financial education classes delivered directly at schools by certified instructors, covering the Eight Powers of Money, saving, investing, and career planning, tailored for elementary through high school students.
• Regional Workshops (地域向けワークショップ) Community-based financial education workshops open to local residents, held in collaboration with local governments, universities, and partner organizations, covering practical money management skills.
• Teacher Training (教員向け研修) Professional development programs for educators equipping them with financial literacy knowledge and teaching methodologies so they can independently deliver financial education in classrooms.
• Parent Seminars (保護者向け講座) Financial education programs designed specifically for parents to help them guide their children's financial awareness and money management habits at home.
• Corporate Training (企業向け研修) Employee financial education programs for corporations, covering asset formation, NISA/iDeCo schemes, retirement planning, and financial well-being for working adults.
• Certified Instructor System (認定講師制度) A nationwide network of certified financial education instructors trained and accredited by the organization to deliver programs across schools, communities, and corporations.
• Jitsuyo Financial Skills Certification (実用金融スキル検定) A financial education certification exam assessing practical knowledge across eight financial powers: earning, spending, saving, investing, borrowing, gifting, protecting, and tax payment.
• SCP (Social Cross Project) — University Cross-Functional PBL Program A university cross-functional Project-Based Learning program connecting university credit systems with the FES Contest as a common theme, with a goal of expanding to 100 universities nationwide, launching at Kagawa University, Senshu University, and Yamanashi Prefecture.
• Rohto Children's Dream Fund Grant Program — Practical Financial Education for Socially Supported Youth A grant-funded practical financial education program combining courses and video production workshops for approximately 60 high school students in social care or economically disadvantaged situations across three regions nationwide.
• Teacher Ambassador System (教員アンバサダー制度) A program recruiting and training active teachers to serve as financial education ambassadors within Japan's school system, promoting the sustained integration of financial literacy into school curricula. 40 ambassadors were selected for 2026.
• Student Career & Financial Education Support (学生のキャリア教育の実行支援) Programs combining financial and career education for university and college students, aimed at developing survival skills for a 100-year lifespan era with a focus on financial independence and life planning.

Quantifiable outcome

• 3rd FES Contest attracted 500+ entries from 20 prefectures with 42 participating schools for the 1st contest.
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Kagawa University (香川大学)coreStrategic or Co-development Partner · 13 June 2026Kagawa University is a founding partner of the SCP (Social Cross Project) university alliance, connecting FES Contest participation with university credit programs.
• Senshu University (専修大学)coreStrategic or Co-development Partner · 13 June 2026Senshu University participates in the SCP (Social Cross Project) university alliance alongside Kagawa University and Yamanashi prefecture, connecting FES Contest to PBL credit programs.
• General Incorporated Association Tourism Cross-Over (一般社団法人観光クロスオーバー協会)minorStrategic or Co-development Partner · 13 June 2026Partners with the organization on the SCP university cross-program, providing cross-sector coordination for the 100-university alliance initiative.
• Takushoku University (拓殖大学)coreStrategic or Co-development Partner · 12 June 2026Co-hosts the FES Contest pathway workshop in Bunkyo-ku, Tokyo, expanding the contest into university co-hosting venues.
• IPU Pacific University (IPU・環太平洋大学)coreStrategic or Co-development Partner · 12 June 2026Co-hosts financial education workshops for middle and high school students in Okayama City, expanding university-led financial education events.
• Hachioji City, Tokyo (八王子市)coreStrategic or Co-development Partner · 1 May 2026Co-creates a financial education program with Hachioji City covering elementary through university students, in collaboration with regional financial institutions.
• Peace Winds Japan (ピースウィンズ・ジャパン)coreStrategic or Co-development Partner · 6 April 2026Peace Winds Japan co-hosts the Rohto Children's Dream Fund grant project with Rohto Pharmaceutical and selects the Japan Financial Education Support Organization as a grant recipient for financial education programs targeting youth in social care.
• Rohto Pharmaceutical Co., Ltd. (ロート製薬株式会社)coreStrategic or Co-development Partner · 6 April 2026Rohto Pharmaceutical co-funds and co-hosts the Rohto Children's Dream Fund, a grant program for social welfare projects including the organization's financial education program for disadvantaged youth.
• Tokyo Metropolis (東京都)coreStrategic or Co-development Partner · 1 December 2025Collaborates through the Children's Smile Movement (こどもスマイルムーブメント), awarding Excellence Award and providing co-creation opportunities for financial education programs.
• Japan Post Bank Co., Ltd. (株式会社ゆうちょ銀行)coreGTM or Marketing Partner · 10 June 2025Japan Post Bank serves as the title sponsor of the FES Contest (FESコンテスト Supported by ゆうちょ銀行) for the 3rd and 4th editions, providing brand sponsorship and organizational support.
• Chiba Prefecture (千葉県)coreStrategic or Co-development Partner · 29 April 2025Chiba Prefecture co-hosts regional FES Contest qualifying events and supports school financial education programs in the prefecture.
• Kagawa Prefecture (香川県)coreStrategic or Co-development Partner · 29 April 2025Kagawa Prefecture was the first regional host of the FES Contest local qualifying rounds and continues as a co-host, also participating in university programs.
• Osaka Prefecture (大阪府)coreStrategic or Co-development Partner · 3 April 2025Osaka Prefecture selected the organization's NPO social problem-solving project for government support, enabling financial education outreach in child welfare facilities.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBFNQ9rRsLjuICVnXinLUkA
• LinkedInlinkedin.com/company/faincation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Japan Financial Education Support Organization