DIETRICH

What DIETRICH does

DIETRICH, operating as Dietrich & Associates, Inc., is an independent U.S. institutional advisory and brokerage firm founded in 1980 in Blue Bell, Pennsylvania (now headquartered in Plymouth Meeting, PA), specializing in pension risk transfer (PRT) and group annuity solutions for defined benefit plan sponsors. The firm helps employers terminate, de-risk, or manage defined benefit pension liabilities by placing single premium group annuity contracts with top-rated, Department of Labor 95-1 compliant insurance carriers, and supports the full lifecycle from feasibility studies and liability monitoring through settlement analysis, plan termination, and participant education. Core products include Pension Plan Terminations, Pension Risk Management and Transfer, Individual Placements, Guaranteed Income Annuity, Retiree Medical, and Non-Qualified annuity placements, complemented by Consulting, Compliance, Underwriting, and Brokerage service modules. Supporting digital tools include the DIETRICH Direct Quote (DDQ) online lifetime income calculator (operational for 20 years) and a complimentary Pension Plan Health Assessment lead-generation tool.

The firm has placed more than 3,000 single premium group annuity contracts guaranteeing nearly $30 billion in retirement benefits for approximately 800,000 participants, making it one of the largest independent PRT advisory firms in the U.S. The technology stack centers on institutional advisory platforms for PRT transactions, with the DDQ tool providing instant institutionally priced quotes aggregated across multiple carrier quote engines; a bid spec portal and data portal support the underwriting process. DIETRICH launched ANNUA in 2024 as a sub-brand extending group annuity expertise into defined contribution / 401(k) in-retirement income solutions.

DIETRICH operates a consultative, sales-led enterprise go-to-market targeting plan sponsor CFOs, HR executives, and plan fiduciaries directly, supplemented by referral relationships with plan actuaries, consultants, and ERISA attorneys, and lead generation through industry conferences (ASPA, EA, CFO) and the no-cost Pension Plan Health Assessment. The firm is independently owned (Pennsylvania corporation, no disclosed parent or institutional investors), generates revenue primarily through transaction commissions on annuity placements and fee-based institutional consulting, and currently operates only in the U.S. market.

Name

DIETRICH

Legal name

Dietrich & Associates Inc.

Website

https://dietrichannuity.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

DIETRICH (Dietrich & Associates, Inc.) is an independent U.S. institutional advisory and brokerage firm that helps defined benefit plan sponsors terminate, de-risk, and manage pension liabilities by placing group annuity contracts with top-rated insurance carriers. Founded in 1980, the firm has placed 3,000+ contracts guaranteeing ~$30B in benefits for ~800,000 participants.

Ownership category

akta.pro rank

Product category

Pension Risk Transfer and Group Annuity Advisory

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

Keywords

• Pension risk transfer
• Group annuity placement
• Defined benefit advisory
• Pension plan termination
• Retirement plan consulting

Headquarters

HQ city

Plymouth Meeting

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annuity Brokerage Services: DIETRICH acts as an intermediary between plan sponsors and insurance companies, negotiating and placing group annuity contracts. The firm earns commissions or fees from insurance carriers for annuity placements. This is the primary revenue stream.
2. Institutional Advisory and Consulting Services: DIETRICH provides fee-based institutional advisory services for pension risk transfer solutions, including feasibility studies, liability monitoring, settlement analysis, and plan termination consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

DIETRICH is an independent advisory firm that brokers and places group annuity contracts for U.S. plan sponsors seeking to terminate, de-risk, or settle defined benefit pension plan liabilities. The firm negotiates with multiple top-rated, DOL 95-1 compliant insurance carriers, manages the competitive bid process, and provides institutional consulting, compliance, and underwriting services.

Product overview

DIETRICH is an independent advisory firm specializing in pension risk transfer solutions and group annuity products for employee benefits plans. The company operates as a single integrated platform offering core annuity placement products (Pension Plan Terminations, Pension Risk Transfer, Individual Placements, Guaranteed Income Annuity) complemented by consulting, compliance, underwriting, and brokerage service modules. Supporting digital tools include the DIETRICH Direct Quote (DDQ) calculator and Pension Plan Health Assessment. A subsidiary sub-brand, ANNUA, extends the portfolio into defined contribution income solutions for 401(k) plans. The company has negotiated and placed over 3,000 group annuity contracts guaranteeing retirement benefits of almost $30 billion for close to 800,000 participants.

Differentiator

Problem solved

Functional benefit

Brands

• ANNUA: DIETRICH's Defined Contribution income division developed to support Plan Sponsors and Participants' need for financial security in retirement, focused on developing and providing innovative group annuity funded retirement income solutions for 401(k) and other defined contribution retirement plans.

Products and services

• Pension Plan Terminations Full termination services for defined benefit pension plans, including plan health assessments, funding analysis, and strategic timing to execute terminations when plans are fully funded. Designed for plan sponsors seeking to fully wind down their DB obligations.
• Pension Risk Management and Transfer Advisory services for managing and transferring pension risk to insurance companies through group annuity contracts, helping plan sponsors reduce liabilities from their balance sheets.
• Individual Placements Individual annuity placement services for settling specific participant benefits within pension plans, used when only select participants or benefit tranches are being settled via annuity purchase.
• Guaranteed Income Annuity Group annuity products that provide guaranteed lifetime income solutions for retirees, transferring pension obligations to insurance companies.
• Retiree Medical Solutions for managing and funding employer subsidy expenses for retiree medical benefits through group annuity contracts, addressing post-retirement healthcare liabilities.
• Non-Qualified Annuity Solutions Annuity solutions for non-qualified retirement plans, including executive compensation arrangements, used by plan sponsors to settle supplemental executive retirement benefits.
• Consulting Services Institutional advisory services including annuitization milestones, feasibility studies, liability monitoring, and settlement analysis for defined benefit pension plans.
• Compliance Services Regulatory compliance support including plan termination processes, DOL 95-1 requirements, plan interpretations, and participant communications.
• Underwriting Services Underwriting support including access to a bid spec portal and data portal for annuity placement processes, facilitating the competitive bid workflow with insurance carriers.
• Annuity Brokerage Services Brokerage services for annuity placement, contract installation, and participant education throughout the annuity purchase process, executed with multiple DOL 95-1 compliant insurance carriers.
• DIETRICH Direct Quote (DDQ) Online annuity calculator tool that provides instant guaranteed income annuity quotes from top-rated Department of Labor 95-1 compliant insurance companies for plan sponsors, advisors, and participants. Operational for 20 years.
• Pension Plan Health Assessment Complimentary no-obligation assessment offering that reviews pension plan costs and provides comprehensive liability analysis with custom cost-reduction strategy recommendations for plan sponsors.
• ANNUA Defined contribution income division of DIETRICH focused on developing and providing innovative group annuity funded retirement income solutions for 401(k) and other defined contribution retirement plans.

Quantifiable outcome

• Saved a Florida hospital $14 million through a 7% savings on annuity pricing, creating a funding surplus
• +6 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Insurance Companies / Annuity CarrierscoreOthersDIETRICH works with multiple top-rated, Department of Labor 95-1 compliant insurance companies to place group annuity contracts. Their long-established carrier relationships enable competitive pricing and access for plan sponsors. Carriers include nationally recognized life insurance companies such as Nationwide (mentioned in Pennsylvania Farm Bureau PRT deal).
• NationwidecoreTechnology or IntegrationNationwide has partnered with DIETRICH for decades, assuming pension liabilities through PRT transactions. Nationwide won a PRT deal with Pennsylvania Farm Bureau through this partnership, expanding on a relationship going back decades.
• Insurance CompaniescoreOthersInsurance company annuity providers are listed as a referral source for prospective clients contacting DIETRICH. DIETRICH also solicits donations from insurance company partners to fund Cradle of Hope charity.
• BDO Alliance USAminorChannel Partner/ Reseller/ DistributorDietrich & Associates, Inc. joined the BDO Alliance USA, a national association of independently owned professional services firms, providing access to additional professional networks and resources.
• Cradle of HopeminorOthersDIETRICH sits on the advisory board of Cradle of Hope, a home for single mothers and children offering housing and support services in the Philadelphia area. DIETRICH solicits donations from its insurance company partners to help fund this organization.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cammack LaRhette: Cammack LaRhette is an independent retirement plan advisory firm that provides pension risk transfer and group annuity placement services to plan sponsors. It operates in the same independent PRT specialist category as DIETRICH.
• Pen-Cal Administrators: Pen-Cal Administrators is an independent firm specializing in group annuity placement and pension risk transfer services for plan sponsors. It operates as a direct independent competitor in the same niche as DIETRICH.
• Milliman: Milliman is an independent actuarial and consulting firm with a dedicated PRT practice advising plan sponsors on liability-driven de-risking and group annuity transactions. It competes head-to-head with DIETRICH for specialized pension risk transfer mandates.
• October Three: October Three is an independent pension risk transfer advisory firm that helps plan sponsors terminate or de-risk defined benefit plans through group annuity placement. It is one of the closest direct competitors to DIETRICH in the independent PRT advisory niche.

Broad incumbents

• Nationwide: Nationwide has a decades-long partnership with DIETRICH for group annuity placements and is a key carrier-counterparty in PRT transactions. As a large life insurer and annuity provider, it is a critical commercial partner and ecosystem participant for DIETRICH.
• Mercer: Mercer (a Marsh McLennan business) is a global consulting firm with a dedicated PRT advisory practice serving defined benefit plan sponsors. It competes with DIETRICH on multi-carrier group annuity placement and pension de-risking engagements.
• Aon: Aon's Retirement and Investment practice operates a large pension risk transfer advisory and brokerage arm, serving many of the same large plan sponsor clients as DIETRICH. It is a broader HR/risk consulting giant but competes directly in the PRT advisory space.
• Willis Towers Watson: WTW operates a significant PRT advisory business through its Risk and Broking segment, advising plan sponsors on group annuity placement strategies. It is a direct competitor in the institutional PRT advisory market alongside DIETRICH.
• Prudential Financial: Prudential's Pension Risk Transfer business is one of the largest group annuity providers in the U.S. and partners with advisory firms like DIETRICH. As a carrier-counterparty (and sometimes competitor in placement mandates), it is a key market participant shaping DIETRICH's competitive environment.
• MetLife: MetLife's Institutional Solutions group is a major provider of group annuity contracts for pension risk transfer transactions. It serves as both a carrier partner and a competitor in the broader PRT ecosystem that DIETRICH operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dietrich-annuity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIETRICH