Edex Food

What Edex Food does

Edex Food Groothandel B.V. (operating as Edex Foodgroup) is a privately held Dutch importer and wholesaler of Balkan food, delicacies, and beverages, headquartered at Riethil 3-5, 4825 AP Breda, Netherlands. Founded in 1999, the company sources products from nine Southeast European countries — Bosnia and Herzegovina, Croatia, Slovenia, Serbia, Macedonia, Montenegro, Kosovo, Austria, and Bulgaria — and distributes recognized A-brands including Podravka, Kras, Katun, Klas, Brajlovic, Argeta, Mamas, Natura, Vispak, Doncafe, and Bambi. Its portfolio spans ajvar, sudzuk, cevapcici, burek, traditional cheeses and meats, flour, rice, beverages, juices, snacks, cookies, and frozen products.

The business operates a B2B wholesale model serving supermarkets, ethnic and specialty deli shops, food wholesalers, catering companies, and restaurants across the Netherlands, with no direct-to-consumer sales. GTM is sales-led: field sales representatives provide in-person assortment and shelf-layout advisory, while an online ordering platform (shop.edexfood.nl) serves registered business accounts. Pricing is quote-based and not publicly disclosed; revenue is generated on a per-order wholesale basis with pay-as-you-go billing. The company employs between 11 and 50 people, has no subsidiaries, no disclosed institutional investors, and no public revenue figures, indicating a founder/family-controlled operating company at niche specialty scale. Content marketing through a blog on Balkan traditions and active social channels (LinkedIn, Facebook, Instagram) supports top-of-funnel demand generation aimed at mainstreaming Balkan products in Dutch retail.

Name

Edex Food

Legal name

Edex food groothandel B.V.

Website

https://edexfood.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Edex Food Groothandel B.V. is a Dutch importer and wholesaler founded in 1999 that distributes Balkan food, delicacies, and beverages from nine Southeast European countries to supermarkets, ethnic deli shops, wholesalers, catering, and restaurants across the Netherlands.

Ownership category

akta.pro rank

Product category

Balkan Food Wholesale Distribution

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

akta.pro secondary industry

Ethnic & International Online Food Marketplaces (AFAIAMAH)

Keywords

• Balkan food wholesale
• Imported food distribution
• Southeast European groceries
• Ethnic food importer
• Specialty food wholesaler

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Food Distribution: Edex Food generates revenue through the importation and distribution of Balkan food products to business customers including supermarkets, deli shops, wholesalers, catering companies, and restaurants. They operate on a wholesale model with registered business accounts and online ordering capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Edex Food Groothandel B.V. is a Breda-based wholesale importer and distributor of Balkan and Southeast European food, delicacies, and beverages. The company sources products from Bosnia and Herzegovina, Croatia, Slovenia, Serbia, Macedonia, Montenegro, Kosovo, Austria, and Bulgaria, and sells exclusively to business customers (supermarkets, ethnic deli shops, wholesalers, catering companies, and restaurants) across the Netherlands through direct sales delivery and a registered online ordering platform. Its assortment spans preserved vegetables, dairy, meat products (including sudzuk and cevapcici), sauces (notably ajvar), drinks, biscuits, flours, frozen items, and confectionery under Balkan A-brands such as Podravka, Kras, Katun, Klas, Brajlovic, Argeta, and Mamas.

Product overview

Edex Food is a Balkan culinary food wholesaler operating as an importer and distributor of food, delicacies, and beverages from Southeast Europe (Bosnia and Herzegovina, Croatia, Slovenia, Serbia, Macedonia, Montenegro, Kosovo, Austria, and Bulgaria). Since 1999, they supply supermarkets, deli shops, wholesalers, catering companies, restaurants and other businesses. Their extensive product portfolio includes: vegetables in brine/pickled products, cheese and dairy, soups and herb mixes, coffee, juices and soft drinks, nuts and chips, meat products (including traditional sudzuk, cevapcici, and smoked meats), preserves and sauces (notably ajvar from brands like Podravka, Mamas, and Natura), jams and honey, tea varieties, frozen products, cookies and chocolates, and pasta/grains (including traditional Balkan products like burek, tarhana soup mixes, and various pasta shapes). They distribute well-known brands including Podravka, Kras, Katun, ABC, Klas, Sofka, Pionir, Mezza, Brajlovic, Argeta, Natura, Golden Eagle, Mamas, Vispak, Doncafe, and Bambi. The company offers an online ordering system for registered business customers through their e-commerce platform at shop.edexfood.nl.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamas Ajvar (290 ml, spicy) Savory red bell pepper spread made from 100 percent natural ingredients processed according to traditional Balkan recipes, producing an authentic full-bodied flavor. Sold wholesale as a packaged 290 ml jar for supermarkets, deli shops, wholesalers, and foodservice customers targeting Balkan and Southeast European consumers.
• Sudzuk BRAJLOVIC Beef Smoked Sausage (400g) Traditional Bosnian sudzuk (smoked beef sausage) made from beef according to traditional recipes, available in original and garlic varieties. Distributed wholesale in 400 g packs to Balkan retail and foodservice customers in the Netherlands.
• Lane Biscuit (Plazma) 300g High-nutritive biscuit introduced in 1967, made with wheat flour, sugar, honey, and milk and enriched with vitamins and minerals; popular for dunking in milk, tea, or coffee. Distributed wholesale as a 300 g pack to Dutch retailers and foodservice customers.
• Cockta 1.5L Soft drink made with special natural flavors blended with caramel, rose hip, and eleven herbs with natural CO2, sold wholesale in a 1.5 L package to Balkan retail and foodservice customers in the Netherlands.
• Lotte Aloe Vera with Pomegranate Juice 240ml Refreshing beverage combining aloe vera hydration with fruity pomegranate flavor, supplied wholesale in 240 ml packs to Balkan retail and foodservice customers in the Netherlands.
• Crispy Fun Chili 50g Crunchy snack with spicy chili seasoning that combines light crispiness with bold flavored seasoning, sold wholesale in 50 g packs to Balkan retail and foodservice customers in the Netherlands.
• Vincini Rondo Cake Marble 360g

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TRS Wholesale Co. TRS Wholesale is a UK-based ethnic-food distributor serving wholesale, cash-and-carry, retail, and foodservice customers with South Asian and broader international branded products. It is directly comparable in business model (B2B ethnic-food distribution with A-brand portfolio and own online ordering) even though its category focus differs.
• East End Foods: East End Foods is a UK manufacturer and wholesaler of ethnic Asian foods supplying supermarkets, wholesalers, and caterers with branded products and private-label ranges. Comparable to Edex as a heritage ethnic-food brand-and-distribution business built on multi-decade category expertise.
• Marfo B.V. Marfo is a Dutch importer and distributor specializing in Eastern European and Russian foods, serving retailers and foodservice across the Netherlands. It is one of the most direct comparables to Edex given the similar B2B ethnic-food distribution model and overlapping customer segments (supermarkets, delis, caterers).

Broad incumbents

• Aviko: Aviko is a major Dutch producer of frozen potato products and broader foodservice frozen range supplying supermarkets and foodservice across Europe. Relevant as a benchmark Dutch broad-line food incumbent operating from a much larger scale across overlapping B2B channels.
• HAK: HAK is a long-established Dutch preserved-vegetables and packaged-foods brand supplying mainstream Dutch retailers and foodservice. Comparable in being a heritage Dutch shelf-stable food brand with supermarket and foodservice distribution, but operating at significantly larger scale and broader category focus.
• Refresco: Refresco is a major independent beverage bottler operating across Europe with a broad portfolio including ethnic and specialty drinks. Relevant as a Dutch-headquartered broad-line beverage and food incumbent; Edex distributes comparable Balkan beverage brands (e.g., Cockta) into similar channels.
• Plukon Food Group: Plukon is one of the largest European poultry producers supplying retailers and foodservice with branded and private-label chicken products. Comparable as a Dutch-headquartered broad-line B2B food supplier serving supermarkets and foodservice, though at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edexfoodNL
• LinkedInlinkedin.com/company/edex-bv
• Instagraminstagram.com/edex_food_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edex Food