Het Nieuwe Arbeidsbureau

What Het Nieuwe Arbeidsbureau does

Het Nieuwe Arbeidsbureau (HN-AB) is a privately held Dutch HR services company headquartered in Zwolle with four offices across eastern Netherlands (Zwolle, Hengelo, Emmen, Doetinchem). Founded in 2010 through the merger of three legacy firms — Djopzz, Advizius, and At Groep — the company operates an integrated HR services platform with nine service pillars spanning organizational consulting, reintegration and coaching, recruitment, HR service (managed payroll and HR administration), coaching, and several add-on specialisms. It serves both large enterprise employers (including BAM, BMW, Canon, Vitens, Keolis, Kone) and public-sector and mid-market organizations across construction, automotive, utilities, transport, education, and healthcare.

The company's underlying technology layer is built around its Werkbaar Portaal HR platform and a Member loyalty program, supplemented by third-party integrations with GoodHabitz (learning) and BuFFFer (benefits). It maintains a deep stack of Dutch HR-sector accreditations — PSO Trede 3, PSO 30+, OVAL, ABU, SNA, NEN 4400-1, Noloc, and Blik op Werk — and has been an active PSO (Social Procurement / inclusive employment) advisor since 2013. Leadership is Eric Krabbe (CEO) and Edwin van den Broeke (CFO); the firm is bootstrapped with no disclosed funding history and operates with 40+ employees.

HN-AB's business model rests on three revenue streams: (1) transaction-based recruitment fees on candidate placements, (2) recurring managed-services fees on payroll and HR-administration contracts, and (3) project-based fees on organizational consulting and PSO advisory engagements. Go-to-market is regionally anchored through the four physical offices, complemented by thought-leadership positioning (hosting the national PSO Advisors Day) and a candidate-segment expansion into Ukrainian-speaking recruitment. Customer concentration appears moderate, with 40+ named logos spread across enterprise and public-sector buyers.

Name

Het Nieuwe Arbeidsbureau

Legal name

Het Nieuwe Arbeidsbureau

Website

https://www.hn-ab.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Nieuwe Arbeidsbureau is a Dutch HR services firm operating four offices across eastern Netherlands, delivering recruitment, managed payroll, reintegration and organizational consulting to enterprise, mid-market and public-sector employers, anchored by PSO inclusive-employment accreditation.

Ownership category

akta.pro rank

Product category

HR Services and Recruitment

NAICS

Professional Employer Organizations (56133), Human Resources Consulting Services (541612), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF)

Keywords

• HR services
• Recruitment staffing
• Payroll administration
• Reintegration coaching
• Inclusive employment

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recruitment - Uitzenden en Detacheren: Temporary staffing and detaching (fixed-term placement) of workers across sectors including cleaning, logistics, production, and hospitality. HN-AB acts as the legal employer, handling payroll, contracts, and compliance. Revenue generated through hourly rates charged to client organizations.
2. Werving en Selectie: Permanent placement and recruitment services with three engagement models: Wij Zoeken (vacancy posting and candidate attraction), Wij Vinden (active search and shortlisting), and Wij Matchen (full-cycle recruitment including onboarding). Revenue generated through placement fees.
3. Payroll Services: HN-AB serves as the legal employer for workers, handling payroll processing, wage administration, compliance, and employer obligations. Clients retain operational direction of workers while HN-AB manages the full administrative and legal employment relationship.
4. Salarisadministratie: Salary administration services where HN-AB handles the full administrative salary processing for external parties while the client retains legal employer status. Includes salary processing, payslip delivery, and tax filing support.
5. Organisatieadvies: Organizational consulting covering inclusive employment (inclusief werkgeverschap), PSO certification, SROI compliance, training programs, and the Toekomstbestendig Werkgeverschap Scan. Revenue from consulting fees, certification guidance, and training/workshop delivery.
6. Re-integratie & Coaching: Re-integration services (1st and 2nd spoor), labor expert investigations, job coaching, and specialized coaching for NAH (Non-Congenital Brain Injury), autism, and ADHD. Services funded through UWV, municipalities, or direct employer contracts.
7. Outplacement: Outplacement services for employees transitioning out of organizations, including personal intake, career analysis, CV optimization, interview preparation, labor market orientation, and active placement support. Revenue from employer-paid outplacement fees.
8. Loopbaanbegeleiding: Career guidance for employees at various career stages, using DISC analysis and TMA tools to map talents, behavioral styles, and development areas. Provides a 5-step structured approach leading to concrete action plans.
9. Trainingen en Workshops: Custom training and workshop programs including Training Sociale Impact Meten, Training Buitengewoon Coachen en Begeleiden, Training PSO en Commercie, Training Meer Rendement uit de Participatiewet, and Workshop Social Return. Revenue from per-attendee or per-session fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Het Nieuwe Arbeidsbureau is an integrated Dutch HR services provider that advises and supports employers across four complementary pillars: organizational advisory (inclusive employment, PSO certification, SROI consulting, training), reintegration and coaching (1st and 2nd track trajectories, occupational research, job coaching for NAH/autism/ADHD), recruitment (temporary staffing, detaching, permanent placement with three engagement models, inclusive hiring), and HR service (payroll processing and salary administration). The company also operates a candidate-facing vacancy portal and serves as legal employer for temporary placements.

Product overview

Het Nieuwe Arbeidsbureau (HN-AB) is an HR services company offering an integrated suite of services organized around four complementary pillars: Organisatieadvies (organizational advisory including PSO certification, SROI consulting, training programs, and the Toekomstbestendig Werkgeverschap Scan), Re-integratie & Coaching (1st and 2nd track reintegration, occupational research, and specialized coaching), Zoeken & Vinden (recruitment via temporary staffing, detachment, permanent placement, and inclusive hiring), and HR Service (payroll and salary administration). Additional offerings include the HN-AB Werkbaar portaal employee benefits portal, HN-AB Member exclusive program, and Sterk naar Werk job platform. The company emerged from the merger of Djopzz, Advizius, and At Groep.

Differentiator

Problem solved

Functional benefit

Brands

• HN-AB Werkbaar Portaal: Online portal providing employees with access to employment benefits package including GoodHabitz training, BuFFFer financial support, loopbaancoaching, theater tickets, and sport clothing discounts.
• HN-AB Member
• Sterk naar Werk

Products and services

• Organisatieadvies (Inclusief Werkgeverschap) Organizational advisory services helping Dutch employers develop inclusive employment practices. Includes PSO (Prestatieladder Sociaal Ondernemen) certification support, SROI (Social Return on Investment) consulting, custom training programs, and the Toekomstbestendig Werkgeverschap Scan diagnostic tool. Designed for organizations needing to formalize social impact for public tenders and Banenafspraak compliance.
• Re-integratie & Coaching Reintegration support services including 1st track (return to current employer) and 2nd track (placement with new employer) trajectories compliant with Wet verbetering Poortwachter, occupational research (arbeidsdeskundig onderzoek), and specialized job coaching for individuals with NAH (Non-Congenital Brain Injury), autism, and ADHD. Delivered via UWV framework agreements, municipal referrals, and direct employer contracts.
• Recruitment (Zoeken & Vinden) Recruitment services for Dutch employers across cleaning, logistics, production, and hospitality sectors. Includes temporary staffing (uitzenden), detaching (fixed-term placement with HN-AB as legal employer), permanent placement (werving en selectie) with three engagement models (Wij Zoeken, Wij Vinden, Wij Matchen), and inclusive hiring (inclusieve instroom) for people with a distance to the labor market.
• HR Service / Payroll Full-service payroll and salary administration services. HN-AB acts as the legal employer for payroll clients, handling contracts, salary payments, tax/levy remittance, sick pay, and CBA compliance. Includes a dedicated payroll portal with real-time insights into hours registration, cost overviews, reports, and KPI dashboards. Implementation completed within 3 business days.
• Outplacement Career transition services for employees leaving organizations. Includes personal intake, career analysis using TMA and Discover Potentieel assessments, CV optimization, interview preparation, labor market orientation, and active placement support through HN-AB's regional employer network across Overijssel, Utrecht, Friesland, Groningen, Gelderland, and Drenthe.
• Loopbaanbegeleiding Career guidance for employees at various career stages using DISC analysis and TMA assessments in a five-step approach covering self-analysis, career analysis, skills assessment, labor market orientation, and concrete action planning. Includes 5 hours of career coaching within the HN-AB Werkbaar Portaal benefits package.
• PSO-certificering Full-service PSO (Prestatieladder Sociaal Ondernemen) certification support: current practice analysis, sustainable inclusion and SROI advice, data collection, and TNO/PSO-Nederland audit preparation. Three HN-AB consultants (Marianne van Schaik, Mariska Cubuk, Bianca Hofmeijer) are among the longest-active PSO advisors nationally (12.5 years since 2013). HN-AB guarantees 100% certification success rate.
• SROI Consulting Social Return on Investment (SROI) consulting helping Dutch employers fulfill social procurement requirements in government tenders (MVOI / Maatschappelijk Verantwoord Opdrachtgeven en Inkopen) and demonstrate measurable social impact through inclusive employment programs.
• Trainingen en Workshops Custom training and workshop programs including Training Sociale Impact Meten, Training Buitengewoon Coachen en Begeleiden, Training PSO en Commercie, Training Meer Rendement uit de Participatiewet, and Workshop Social Return. Delivered to employers and HR professionals.
• Toekomstbestendig Werkgeverschap Scan Proprietary 30-question diagnostic tool evaluating organizations on three pillars: Productiviteit, Inclusiviteit, and Vitaliteit. Delivers immediate organizational assessment reports with concrete action points for improving future-proof employment practices.

Quantifiable outcome

• 100% PSO certification success rate for organizations guided by HN-AB
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• PSO Nederland (TNO)coreStrategic or Co-development PartnerHN-AB is a licensed PSO consultant since 2013 and actively contributes to the PSO ecosystem. Business Consultant Mariska Cubuk serves on the Commissie van Deskundigen (Commission of Experts) of PSO-Nederland, ensuring HN-AB works according to the most current guidelines. HN-AB hosted the Landelijke Adviseursdag in November 2025. Three HN-AB consultants (Marianne van Schaik, Mariska Cubuk, Bianca Hofmeijer) are among the longest-active PSO advisors nationally (12.5 years).
• Landal MiggelenbergminorChannel Partner/ Reseller/ DistributorHoliday park where HN-AB places cleaning staff for seasonal and part-time work. HN-AB recruits and places workers who clean bungalows at the Veluwe forest location. Also a partner for EuroParcs properties (IJssel Eilanden, De Achterhoek).
• EuroParcsminorChannel Partner/ Reseller/ DistributorHoliday resort operator with multiple Dutch locations (IJssel Eilanden near Kampen, De Achterhoek near Lochem). HN-AB places seasonal and part-time cleaning staff across EuroParcs locations.
• Zwolse TheatersminorGTM or Marketing PartnerTheater venue in Zwolle offering HN-AB Werkbaar Portaal users quarterly theater tickets as an employee benefit. HN-AB hosted the national PSO-adviseursdag at this venue, strengthening local cultural partnership.
• UWV (Uitvoeringsinstituut Werknemersverzekeringen)coreChannel Partner/ Reseller/ DistributorDutch Employee Insurance Agency framework provider. HN-AB delivers modular trajectories funded through UWV, including re-integration services, job coaching, and vocational training support. Part of the formal re-integration ecosystem for Dutch social insurance.
• Dutch Municipalities (Gemeenten)coreChannel Partner/ Reseller/ DistributorDutch municipalities are framework providers for re-integration and job coaching services. HN-AB delivers trajectories for residents referred by municipalities, including participatie-interventie, maatschappelijke deelname, and scholingsbegeleiding.
• Windesheim (Hogeschool Windesheim)coreChannel Partner/ Reseller/ DistributorUniversity of Applied Sciences in Zwolle. HN-AB provides payroll services for Windesheim's flexible educational staff, won through public tender. Franz Bode of Windesheim's Inhuurdesk Externen praised HN-AB's local proximity and weekly contact cadence.
• Novon SchoonmaakcoreChannel Partner/ Reseller/ DistributorLong-term partnership for inclusive recruitment and sustainable employability. Novon has achieved PSO Trede 3 and PSO 30+ certification via Novon Plus. Both are Zwolle-based organizations sharing a local, pragmatic culture. HN-AB increasingly acts as a sparring partner for Novon on labor market developments.
• Sterk naar WerkminorGTM or Marketing PartnerLow-threshold job matching initiative that connects candidates and companies transparently. Accessible at sterknanarwerk.nl. HN-AB participates to broaden reach to inactive job seekers and positions itself as accessible to all job seekers.
• DjopzzMemberminorGTM or Marketing PartnerExclusive membership program (djopzzmember.nl) providing HN-AB employees and partners with inspiration, events, workshops, and networking opportunities. Strengthens employer brand and employee engagement. Reflects HN-AB's roots in the Djopzz group.
• Van der Sluis Technische BedrijvenminorChannel Partner/ Reseller/ DistributorTechnical services company that achieved PSO Trede 3 certification with HN-AB guidance. HN-AB consultant Kirsten Lippens provided professional and structured support throughout the audit preparation. Van der Sluis now serves as a reference customer.
• SchuitemakerminorChannel Partner/ Reseller/ DistributorIce prevention equipment manufacturer/dealer. HN-AB guided Schuitemaker through its PSO certification journey. Schuitemaker hired its first PSO target group employee and established structural MBO internships. GAP analysis toward PSO Trede 3 planned for 2025.
• EBS Public TransportationminorChannel Partner/ Reseller/ DistributorPublic transportation operator in the Zwolle region. HN-AB provides staffing for Bus Tanker roles and team leadership services for cleaning staff across multiple locations (Zwolle, Deventer, Apeldoorn, Harderwijk, Hardenberg/Dedemsvaart).
• Saxion HogeschoolminorChannel Partner/ Reseller/ DistributorUniversity of Applied Sciences in Deventer. HN-AB has placed cleaning staff for over 10 years. Long-term employee Jari works at Saxion with job coaching support, illustrating the durability of the partnership.
• StarParkminorChannel Partner/ Reseller/ DistributorTraffic management and parking guidance organization. HN-AB provides staffing for beroepsverkeersregelaar (professional traffic controller) roles, including paid training for candidates without existing certification.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Randstad: The largest staffing and HR services firm in the Netherlands, offering temporary staffing, permanent placement, payroll, and HR consulting across all sectors. Comparable to HN-AB as it operates in the same Dutch HR services market, though at vastly larger scale and without HN-AB's niche focus on inclusive employment.
• Tempo-Team: Major Dutch staffing agency providing temporary staffing, permanent placement, and HR solutions across multiple sectors. Direct overlap with HN-AB's recruitment, payroll, and HR services offerings, though without the specialized inclusive employment and PSO focus.
• Adecco Nederland: Global staffing firm's Dutch operations offering temporary staffing, permanent placement, and career transition services. Comparable to HN-AB's broader staffing and outplacement services, though at broader sectoral and geographic scale.
• ManpowerGroup Nederland: Global staffing firm with Dutch operations covering temporary staffing, permanent placement, and workforce solutions. Comparable to HN-AB across recruitment and HR services, though at much larger scale.
• Brunel Nederland: Global staffing firm specializing in professional placements, project staffing, and HR consulting. Comparable to HN-AB's werving & selectie and organizational consulting services, though focused on professional/technical roles.
• Yacht (Hays): Dutch professional staffing and HR services firm specializing in higher-educated professionals and project consulting. Comparable to HN-AB's professional recruitment and outplacement services, serving a different segment of the Dutch labor market.

Direct peers

• Vebego: Dutch family-owned company focused on cleaning, facility services, and inclusive employment. One of HN-AB's named partner employers and a fellow PSO-certified organization. Closely comparable to HN-AB's inclusive employment mission and cleaning sector staffing focus.
• ASA Talent: Dutch staffing firm specializing in temporary staffing, permanent placement, and HR services. Comparable to HN-AB's recruitment and HR service offerings, with a similar mid-market Dutch employer focus.
• Start People: Dutch staffing agency providing temporary staffing, on-site workforce management, and HR services. Direct overlap with HN-AB's uitzenden, detacheren, and payroll services across similar sectors.
• Olympia: Dutch staffing and HR services firm offering temporary staffing, permanent placement, and HR outsourcing. Comparable to HN-AB's service portfolio, particularly in the mid-market employer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hetnieuwearbeidsbureau
• LinkedInlinkedin.com/company/hn-ab

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Nieuwe Arbeidsbureau