Hot Ice Media

What Hot Ice Media does

Hot Ice Media is a boutique digital marketing and public relations agency founded in 2003 and headquartered in Calabasas, California. The firm provides an integrated stack of services spanning public relations, social media management, web development, SEO, and influencer marketing programs, with a stated vertical focus on healthy lifestyle and natural products brands. Its client roster combines specialty natural-products companies (Grab Green, Miyoko's Kitchen, Primal Essence, Superior Source Vitamins, Pacific Resources International, Dole Nutrition Institute) with CPG multinationals (Nestle brands Contadina and Libby's; Mars Inc. brands Uncle Ben's and Pedigree) and a retail relationship with Erewhon Markets.

The agency's differentiated offering includes an exclusive partnership for Flipboard marketing programs, positioning it as the only agency delivering that channel to brands, alongside proprietary retail partner cross-promotion services and an owned thought-leadership platform via the Social Media Edge Radio podcast. The firm is founder-owned and bootstrapped, with a leadership team (Bob Speyer, Peter Berk, Janette Leon Speyer) reported to bring more than a century of combined experience.

Hot Ice Media operates a professional services business model with quote-based project pricing rather than disclosed subscription or retainer tiers. Revenue is generated through custom engagements scoped per client, with no platform, marketplace, or productized revenue line. The combination of small team size (1-10 employees), absence of disclosed outside funding, and narrow vertical specialization constrains scalability but supports category-specific depth and client intimacy.

Name

Hot Ice Media

Legal name

Hot Ice Media

Website

https://hoticemedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Hot Ice Media is a Calabasas-based boutique digital marketing and PR agency founded in 2003 that serves healthy lifestyle and natural products brands, including specialty startups and CPG multinationals, with integrated PR, social media, SEO, web, and influencer services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital marketing services
• Public relations services
• Social media advertising
• Influencer marketing programs
• Search engine optimization

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and PR Services: Hot Ice Media generates revenue through providing customized marketing services including social marketing, social advertising, public relations, video production, website development, SEO, influencer marketing programs, and Flipboard marketing programs. All programs are customized to each client with specific consumer demographics and full analytic accountability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels13 records

Core offering

Hot Ice Media is a B2B digital marketing and public relations agency that sells integrated marketing services to healthy lifestyle, natural product, and consumer brand clients. Its service line spans social marketing, social advertising, public relations, video production, website development, search engine optimization, and an influencer marketing program. Offerings are delivered as agency engagements (retainers and project-based work) to brand marketers rather than as self-serve software.

Product overview

Hot Ice Media is a digital marketing and PR agency offering integrated services across four core areas: Social Marketing, Social Advertising, Public Relations, and specialized programs including Flipboard Marketing (The Digital Sales Kit), Video Marketing, Website Development & SEO, Influencer Marketing, Trade Show/Event Marketing, Retail Partner Cross Promotion, and Branding & Positioning. The agency focuses on the healthy lifestyle industry, combining PR and digital marketing expertise with a strategic blend of creative services designed to maximize brand awareness and increase revenue for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Marketing
• Social Advertising Paid social media advertising management for healthy lifestyle and consumer brand clients, covering campaign planning, media buying, and optimization.
• Public Relations Public relations services for healthy lifestyle and natural product brands, including media relations, press strategy, and brand communications.
• Video Production Video production services for healthy lifestyle brand clients, supporting content needs across social, digital, and PR campaigns.
• Website Development Website design and development services for healthy lifestyle and natural product brands, supporting brand and e-commerce web properties.
• Search Engine Optimization Search engine optimization services for healthy lifestyle brand clients, covering on-page, off-page, and content SEO strategy.
• Flipboard Marketing Program Exclusive influencer and content marketing program delivered via the Flipboard platform, offered to healthy lifestyle and natural product brand clients.
• Influencer Marketing Programs Influencer identification, outreach, campaign management, and reporting services for healthy lifestyle brand clients.

Quantifiable outcome

• Flipboard sends high-quality traffic to client websites
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FlipboardcoreTechnology or IntegrationHot Ice Media has developed an exclusive partnership with Flipboard as the only digital marketing agency offering a Flipboard Marketing program. The agency leverages Flipboard's platform to create branded magazines for clients, aggregate content, and drive engagement. Flipboard has over 145 million highly engaged readers. The partnership includes RSS feed publishing, content strategy development, and Flipboard advertising programs.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walker Sands: Mid-sized integrated marketing and PR agency serving consumer and lifestyle brands with comparable digital, PR, and influencer service mix.
• 5W Public Relations: Mid-sized consumer/CPG PR agency with strong food, beverage, and natural products practice; most directly comparable competitor for the same brand-type clients as Hot Ice Media.
• Zeno Group: Consumer and healthcare PR agency with a strong food, beverage, and wellness practice overlapping directly with Hot Ice Media's target verticals.
• March Communications: Boutique PR and digital marketing agency serving consumer, food, and lifestyle brands; similar scale and integrated service offering to Hot Ice Media.
• Coyne PR: Mid-sized PR and integrated marketing agency with deep food/beverage and consumer brand experience, directly comparable in service mix and target customers.
• Finn Partners: Independent consumer lifestyle, health and food/beverage PR agency of comparable boutique-mid scale; competes for the same natural products and wellness brand mandates.

Broad incumbents

• Edelman: World's largest PR firm with a substantial consumer/CPG/wellness practice; competes for the same enterprise natural-products and health accounts but at significantly greater scale.
• BCW Group: Global communications agency with large consumer and CPG practice; competes for enterprise PR mandates in the same brand categories served by Hot Ice Media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hoticemedia
• Facebookfacebook.com/HotIceMedia
• LinkedInlinkedin.com/company/hot-ice-media
• Instagraminstagram.com/hoticemedia
• Pinterestpinterest.com/hoticemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Ice Media