Land and Carbon
Land and Carbon restores degraded lands using science-driven regenerative practices and site-specific innovative technologies to generate verified soil carbon credits, serving ranchers, government land agencies, and corporate net-zero buyers.
- Company typePrivate
- Founded2023
- HeadquartersJackson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Land and Carbon does
Land and Carbon, Inc. is a private climate solutions company that restores degraded lands to generate verified soil carbon credits for the voluntary carbon market. Founded in 2023 and headquartered in Jackson, Wyoming (incorporated in Delaware), the company partners with ranchers, farmers, and government land agencies to implement nature-based carbon sequestration projects on underutilized and degraded acreage. The addressable opportunity the company cites exceeds 100 million acres in North America, grounded in the widely reported statistic that 40% of the Earth's land is degraded.
The company's core offering combines proven regenerative agriculture practices with site-specific innovative technologies in a "combinatory approach" tailored to each property's conditions. Its proprietary Innovation Sites™—trademarked 5-20 acre in-situ test plots—allow validation of different seed mixes, soil amendments, and management practices before broader deployment. Land and Carbon uses meter-deep soil sampling and a comprehensive Measurement, Monitoring, Reporting and Verification (MRV) framework designed to exceed registry requirements, claiming to generate 2X the high-quality carbon credits per acre relative to single-method approaches.
Land and Carbon operates three commercial engagement models: a Customer Royalty Option (landowners receive a percentage of gross carbon credit revenue with zero out-of-pocket cost), a Collaboration with Carry Customer Option (higher landowner share with cost sharing), and a fee-based Service Customer Option for corporate net-zero buyers. The company also serves as a Qualified Project Developer (QPD) for government land boards—its first material contract being a 2025 grassland carbon ecosystem services production lease with the Colorado State Land Board covering approximately 500 acres in Alamosa County, under which the Board receives 10% of gross carbon credit revenue. Founded by David Lawrence, PhD (former Shell EVP and Salk Institute executive director), the company has disclosed $1.54M in total funding and operates with 11-50 employees.
Land and Carbon firmographics
Firmographics- Name
- Land and Carbon
- Legal name
- Land and Carbon, Inc.
- Website
- https://landandcarbon.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Land and Carbon restores degraded lands using science-driven regenerative practices and site-specific innovative technologies to generate verified soil carbon credits, serving ranchers, government land agencies, and corporate net-zero buyers.
- Ownership category
- akta.pro rank
Land and Carbon industry classification
Industry- Product category
- Nature-Based Carbon Solutions and Land Restoration Services
- NAICS
- Support Activities for Forestry (1153), Timber Tract Operations (11311)
- SIC
- Forestry (800)
- akta.pro primary industry
- Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE)
- akta.pro secondary industries
- Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration) (EUABABAG), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH)
Keywords
Where Land and Carbon is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Land and Carbon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Carbon Credit Sales - Customer Royalty Option: Landowners receive a percentage of gross revenue from carbon credit sales with no costs deducted prior to applying their percentage. Land and Carbon bears all upfront costs and operational expenses. Revenue shared from the sale of verified soil carbon credits issued through carbon registries.
- Carbon Credit Sales - Collaboration with Carry Customer Option: Land and Carbon covers early capital and operational expenses with cost sharing after early years. Landowner receives a higher percentage of carbon credits and revenue compared to the Customer Royalty option due to their contribution of costs.
- Fee-based Service Model - Service Customer Option: Turn-key, soup-to-nuts service for companies striving for net-zero. Fee-based model where the customer receives the highest percentage of credits. Customer pays for project development and implementation services.
- Government Partnership Revenue: Partnership with Colorado State Land Board generates 10% of gross revenue from carbon credit sales going to the Board, with Land and Carbon bearing upfront costs and retaining the remainder.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Customer Royalty Option - Zero upfront cost revenue sharing for landowners |
| Transaction based/ take rate | Multi-year contract | Collaboration with Carry Customer Option - Higher landowner share with cost sharing |
| Outcome Based/ Performance | Multi-year contract | Service Customer Option - Fee-based turn-key service for corporations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Land and Carbon product offering
Product offeringCore offering
Land and Carbon restores degraded lands through a science-driven, combinatory nature-based approach combining regenerative agriculture, soil amendments, water management, and innovative technologies to sequester CO2 in soils. It generates high-quality, high-integrity voluntary carbon credits using meter-deep soil sampling and rigorous MRV, then shares revenue with landowners and public land agencies. Customers engage via three models: zero-cost Customer Royalty, cost-sharing Collaboration with Carry, or fee-based Service Customer (turn-key) options for corporate net-zero buyers.
Product overview
Land and Carbon is a science-driven nature-based carbon solutions company offering a unified platform of land restoration and carbon credit generation services. The core offering combines degraded land restoration with carbon sequestration, using a combinatory approach that integrates regenerative agriculture, soil amendments, invasive species removal, water management, and innovative technologies. The company provides three customer-facing service models (Customer Royalty Option, Collaboration with Carry Customer Option, and Service Customer Option) that share carbon credit revenue with landowners. Key product features include Innovation Sites™—small-scale in-situ test plots for validating site-specific practices—and comprehensive MRV (measurement, monitoring, reporting, and verification) services that generate high-quality soil carbon credits for the voluntary carbon market.
Differentiator
Problem solved
Functional benefit
Products and services
- Nature-Based Carbon Solutions End-to-end science-driven nature-based carbon solutions that restore degraded lands and capture CO2 through combinatory regenerative agriculture practices, soil amendments, and targeted technologies, generating verified soil carbon credits for the voluntary market.
- Land Restoration Services Full-cycle degraded land restoration services including site assessment, baseline studies, tailored additionality design, regenerative practices implementation, monitoring, and verification for landowners, ranchers, farmers, and government land agencies.
- Carbon Credit Generation Generation of high-quality, high-integrity soil carbon credits for the voluntary carbon market using meter-deep soil sampling, statistically valid baseline and carbon accrual measurements, and comprehensive MRV designed to exceed registry requirements.
- Government Land Board Partnership Program (Qualified Project Developer Services) Qualified Project Developer (QPD) services for state land boards and government agencies, providing carbon sequestration project development on public trust lands via lease agreements and ecosystem services production arrangements, with revenue share to the public agency.
- Customer Royalty Option Revenue-sharing engagement model for land and surface rights owners where the landowner receives a percentage of gross carbon credit sales revenue with no costs deducted; Land and Carbon bears all cost risk and there are no out-of-pocket payments by the landowner.
- Collaboration with Carry Customer Option Revenue-sharing engagement model where Land and Carbon covers early capital and operational expenses with cost sharing after early years; landowner receives a higher percentage of carbon credits and revenue and may contribute resources such as labor or equipment to adjust their share.
- Service Customer Option (Fee-Based Turn-Key Service for Net-Zero Buyers) Fee-based turn-key, soup-to-nuts service for companies striving for net-zero where the customer receives the highest percentage of credits, covering all aspects of project development, implementation, monitoring, and verification for corporate buyers.
Quantifiable outcome
- 40% water savings through cocoon irrigation technology (from related FAO project context)
- +4 more outcomes
Companies that use Land and Carbon
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Land and Carbon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Land and Carbon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Colorado State Land BoardcoreLand and Carbon was designated as a Qualified Project Developer (QPD) and entered into a Grassland Carbon Ecosystem Services Production Lease (ES 117611) with the Colorado State Land Board. The partnership covers approximately 500 acres of degraded state trust land in Alamosa County for revegetation with native grasses, forbs, and legumes. The project will store soil organic carbon, generate verified carbon credits for the voluntary market, and gradually restore the site to support regenerative grazing. The State Land Board receives 10% of gross revenue from carbon credit sales while Land and Carbon bears all upfront costs.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Land and Carbon competitors and assessment
Company assessmentDirect peers
- Indigo Ag: Indigo Ag operates the Carbon by Indigo program, generating agricultural soil carbon credits from working farmland using regenerative practices — directly comparable to Land and Carbon's regenerative-agriculture credit model. Both companies serve farmers and corporate credit buyers and depend on soil MRV.
- Nori: Nori is a voluntary carbon marketplace specializing in soil carbon removal credits from regenerative agriculture. It serves the same supply (regenerative ag producers) and demand (corporate net-zero buyers) sides of Land and Carbon's market.
- CIBO Technologies: CIBO Technologies runs a regenerative agriculture carbon credit program using remote sensing and biogeochemical modeling to verify soil carbon outcomes across U.S. farmland. It directly competes with Land and Carbon in monetizing regenerative practices into voluntary carbon credits.
- Soil Capital: Soil Capital pays European farmers for regenerative practices and sells the resulting soil carbon credits to corporate buyers. It mirrors Land and Carbon's revenue-share-to-landowner model in a different geography.
- Grassroots Carbon: Grassroots Carbon (a Soil Health Institute-aligned program) focuses specifically on generating soil carbon credits from U.S. rangelands and grasslands — a near-identical target landscape to Land and Carbon's first Colorado grassland project.
Broad incumbents
- Pachama: Pachama is a forest-carbon focused digital marketplace for nature-based credits that sells to corporate net-zero buyers — the same demand-side buyers Land and Carbon targets, but with a portfolio broader than soil carbon.
- Bayer Carbon Program: Bayer's Carbon Program incentivizes U.S. and Brazilian growers to adopt regenerative practices and sell the resulting carbon credits via its platform. As an ag-input incumbent, Bayer competes for the same regenerative-grower supply base Land and Carbon targets.
- Cargill RegenConnect: Cargill's RegenConnect program connects North American farmers practicing regenerative agriculture to corporate credit buyers, including its own supply-chain decarbonization goals. It is an incumbent with far greater scale and farmer relationships than Land and Carbon.
Others
- Patch: Patch is an API-driven carbon credit infrastructure provider that helps businesses purchase verified credits across categories including soil carbon. It is an ecosystem enabler rather than a project developer, but the same corporate buyers it serves are Land and Carbon's customers.
Emerging players
- Ecosystem Services Market Consortium (ESMC): ESMC is a non-profit developing protocols and markets for agricultural ecosystem services credits including soil carbon. It is a partial overlap — methodology developer and emerging program operator with adjacent land-management focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Land and Carbon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Land and Carbon leadership team
Management profileNumber of profiles
Profiles8 records
Land and Carbon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Land and Carbon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Land and Carbon
What does Land and Carbon do?
Land and Carbon restores degraded lands through a science-driven, combinatory nature-based approach combining regenerative agriculture, soil amendments, water management, and innovative technologies to sequester CO2 in soils. It generates high-quality, high-integrity voluntary carbon credits using meter-deep soil sampling and rigorous MRV, then shares revenue with landowners and public land agencies. Customers engage via three models: zero-cost Customer Royalty, cost-sharing Collaboration with Carry, or fee-based Service Customer (turn-key) options for corporate net-zero buyers.
Is Land and Carbon a public or private company?
Land and Carbon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Land and Carbon founded?
Land and Carbon was founded in 2023. It employs 11 to 50 people.
Where is Land and Carbon based?
Land and Carbon is headquartered in Jackson, United States, in the North America region.
How does Land and Carbon make money?
Four revenue lines are on record. Carbon Credit Sales - Customer Royalty Option is the primary driver. The others are carbon Credit Sales - Collaboration with Carry Customer Option, fee-based Service Model - Service Customer Option and government Partnership Revenue.
Who are Land and Carbon's main competitors?
Direct peers on record are Indigo Ag, Nori, CIBO Technologies, Soil Capital and Grassroots Carbon. Broad incumbents are Pachama, Bayer Carbon Program and Cargill RegenConnect. Patch is listed as an others. Ecosystem Services Market Consortium (ESMC) is listed as an emerging player.
Does Land and Carbon have an API?
No public API is recorded for Land and Carbon.
What industry is Land and Carbon in?
Land and Carbon's product category is Nature-Based Carbon Solutions and Land Restoration Services. Its primary akta.pro industry code is EUABABAE, Regenerative Agriculture & Soil Organic Carbon (SOC), with a secondary code of EUABABAG, Wetlands, Peatlands & Mangrove Restoration (Blue Carbon Restoration). Its NAICS code is 1153 and its SIC code is 800.