Thril

What Thril does

Thril (legal entity Sportribe Oy) is a Helsinki-based sport-agnostic booking and venue management platform operating a dual-sided marketplace. On the demand side, a free consumer mobile application lets players discover, book, and pay for sports sessions across 13+ disciplines (padel, tennis, golf, fitness, climbing, football, bowling, beach volleyball, and others) in Finland and Estonia. On the supply side, a B2B SaaS portal (portal.thril.fi) equips sports venues, fitness studios, and sports clubs with an integrated stack covering reservations and recurring bookings, events and tournaments, invoicing, member CRM, email marketing, webshop for memberships and credits, classes and instructor management, and access-control integrations.

The technical architecture combines a multi-tenant booking engine with native integrations to Finnish employee-benefit payment rails (Epassi, Edenred, Zevoy) and consumer wallets (MobilePay), plug-and-play access-control hardware (Rollock), and accounting (Netvisor). The platform supports shared payment splitting between users. Thril positions Gameplan AI as its proprietary AI copilot for venue automation and customer support, and is a member of the NVIDIA Inception program.

Thril monetizes the B2B side through monthly subscriptions starting at roughly €100/month for golf venues and €110/month for fitness businesses, plus a 2.5–2.8% transaction commission on consumer payments processed through the platform. The consumer app is free, with revenue generated exclusively from business customers. Distribution is a hybrid of product-led growth (consumer app drives demand to B2B clients) and a direct sales motion with daily demos across Finland. As of H1 2025, the company reported 10 active B2B clients, 50+ venues on the platform, and a team of approximately 12 employees transitioning to full-time operations following undisclosed early-2025 funding.

Name

Thril

Legal name

Sportribe Oy

Website

https://thril.fi

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Thril is a Helsinki-based dual-sided sports booking platform offering a free consumer app for discovering and booking activities across 13+ sports, paired with a B2B SaaS portal for venues and clubs to manage reservations, payments, CRM, and marketing.

Ownership category

akta.pro rank

Product category

Sports Booking & Venue Management Software

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

• Sports booking platform
• Venue management software
• Sports marketplace app
• Club management software
• Booking system software

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B SaaS Subscription: Monthly or annual subscription for sports venues and clubs to use Thril's management platform. Pricing tailored to venue size and features, starting from €100/month for golf and €110/month for fitness. No setup fees.
2. Transaction Commission: Commission on consumer transactions processed through the platform. Typically 2.5-2.8% per transaction on bookings, memberships, and product sales.
3. Consumer App (Free): Free app for consumers to discover, book, and pay for sports activities. Revenue generated from B2B customers who pay for the platform, not from consumers directly.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Thril operates a dual-sided sports platform: a free consumer mobile app for individuals to discover, book, and pay for sports activities across 13+ sports, paired with a B2B SaaS management portal for sports venues and clubs. The B2B platform provides integrated booking, CRM, email marketing, payment processing, webshop, and AI-powered automation (Gameplan AI) tools, generating revenue through monthly subscriptions starting at €100/month plus 2.5-2.8% transaction commissions.

Product overview

Thril is a next-generation sports management platform combining a consumer booking app with a comprehensive business portal (CRM + Booking System + Marketing). The platform is sport-agnostic, serving padel, tennis, golf, fitness studios, climbing gyms, and more. The consumer app enables users to discover, book, and manage sports activities across venues, while the business portal provides venues with tools for Reservations & Events, Invoicing, Email Marketing, Campaigns, Webshop, Classes, Courses, Instructors, and Member Communication. AI capabilities are delivered through Gameplan AI (Thril's proprietary copilot), while integrations cover payment benefits (Epassi, Edenred, Zevoy), access control (Rollock), and accounting (Netvisor).

Differentiator

Problem solved

Functional benefit

Brands

• Gameplan AI: AI-powered copilot feature for sports venue management

Products and services

• Thril Consumer App Free mobile application for sports enthusiasts to discover, book, and manage sports activities across multiple venues and 13+ sports disciplines including padel, tennis, golf, fitness, climbing, and more. Available on iOS App Store and Google Play Store, supporting payments via credit cards, MobilePay, Epassi, Edenred, Zevoy, and shared payment splitting.
• Thril Business Portal Web-based SaaS platform for sports venues and clubs to manage bookings, customer relationships, payments, marketing, analytics, webshop, classes, courses, tournaments, and operations from a single dashboard. Pricing starts at €100/month for golf venues and €110/month for fitness businesses, plus 2.5-2.8% transaction commission. Includes access control and lighting system integrations, email marketing, invoicing, and the Gameplan AI copilot.

Quantifiable outcome

• Reached 10 active B2B clients by H1 2025 with strong sales pipeline
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• NVIDIA Inception ProgramcoreStrategic or Co-development Partner · 26 May 2026NVIDIA Inception is a global program for technology startups looking to transform industries through AI and emerging technologies. Thril joined the program to gain access to resources supporting its AI development work, particularly for Gameplan AI features.
• Finnish Golf Union (Suomen Golfliitto)flagshipStrategic or Co-development Partner · 27 January 2026API agreement enabling golf courses and clubs to manage their operations through Thril. This partnership supports the development of a year-round golf ecosystem and promotes sport-agnostic community building.
• RollockcoreTechnology or Integration · 1 November 2025Access control provider with plug-and-play compatibility with Thril. Rollock enables seamless venue access management integrated with Thril's booking system. Partnership enabled rapid onboarding for customers like Golf Yard Porvoo.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ClubReady: Club management and member-engagement platform for fitness studios and boutique gyms with integrated billing, scheduling, and CRM — closely overlapping Thril's B2B portal functionality for fitness customers.
• Playtomic: Europe's leading padel and tennis court booking marketplace with a consumer app and venue management software. The most direct competitor to Thril's sport-agnostic marketplace model, though focused on racquet sports.
• TeamUp: Fitness and gym management software with scheduling, memberships, and branded apps — comparable to Thril's fitness and classes management product suite for SMB studios.
• Sport:80: Cloud-based platform for sports organizations, federations, and clubs covering membership, events, and competition management — comparable to Thril's sports-club vertical and federation partnership model.
• CourtReserve: Tennis and racquet sports facility management platform with online booking, member management, and POS — a sport-specific competitor that overlaps with Thril's tennis/padel modules.
• Walla: Fitness studio management software with booking, lead management, and branded apps — directly comparable to Thril's classes, instructors, and member communication modules.
• Glofox: Boutique fitness studio management software with booking, memberships, payments, and member apps — a direct competitor for Thril's fitness vertical SaaS offering.
• Mariana Tek: Fitness and boutique studio SaaS with branded apps, scheduling, and payments — a comparable all-in-one platform targeting the same fitness SMB segment as Thril.

Regional players

• Resamania: French fitness and club management software covering bookings, memberships, CRM, and payments — a regional incumbent that competes in fitness SaaS but is concentrated in France rather than the Nordics.

Broad incumbents

• Mindbody: Large, established fitness and wellness booking SaaS serving studios, gyms, and spas globally. Overlaps with Thril's fitness, classes, and instructor modules but serves a much broader wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Thril/61566752920858
• LinkedInlinkedin.com/company/thril
• Instagraminstagram.com/thril.app
• TikToktiktok.com/@app.thril

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thril