Del Sur
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Del Sur firmographics
Firmographics- Name
- Del Sur
- Legal name
- Del Sur Bakery
- Website
- https://delsurchicago.com
- Company type
- Private
- Founded year
- 2023
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Del Sur industry classification
Industry- Product category
- Artisanal Bakery and Café
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Convenience Stores (5412), Retail-Eating Places (5812)
- akta.pro primary industry
- In-Store / Supermarket Bakeries (THAFAFAE)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)
Keywords
Where Del Sur is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Del Sur business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Pastry & Café Beverage Sales: Core revenue from daily in-person retail sales of rotating pastries and specialty coffee/tea beverages at the Lincoln Square bakery. Selection rotates daily; no wholesale and no pre-orders outside of holiday drops.
- Gift Card Sales: Gift cards sold online through the Toast platform (toasttab.com/del-sur-bakery/giftcards), redeemable in-store. Provides pre-paid future revenue and a digital purchase channel.
- Special Holiday Drops: Periodic limited-release product drops that accept pre-orders, functioning as event-driven limited-edition sales distinct from the standard rotating daily menu.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pastries and beverages sold at in-store prices (not disclosed online) |
| Other | Pay-as-you-go | Gift cards available via Toast platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Del Sur product offering
Product offeringCore offering
Del Sur Bakery operates a single brick-and-mortar bakery and café in Chicago's Lincoln Square that produces and sells a rotating daily menu of Filipino-Midwestern fusion pastries (croissants, sourdough focaccia, hand pies, vegan and gluten-free options) alongside specialty espresso, batch brew coffee, and tea beverages. Pre-orders are not accepted outside of special holiday drops, wholesale is not offered, and gift cards are sold online through the Toast platform for in-store redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotating Daily Pastry Menu Rotating daily in-person retail pastry selection at the Lincoln Square bakery, including Filipino-Midwestern laminated doughs (Longanisa and Pumpkin Seed croissants), Turon Danish, chocolate chip cookies with toasted rice laminated dough, sourdough focaccia, seasonal hand pies, and vegan and gluten-free options. Sold walk-in/takeaway Thursday through Sunday.
- Specialty Café Beverage Program Specialty espresso and batch brew coffee program with rotating roasters (New Math Coffee for batch brew, Ceramic Coffee Roasters for espresso) and a tea program featuring Volition Tea (Red Jade, Beauty's Waist, Big Red Robe, Chamomile Blossom, Mo Cha, and a house chai spice blend), complemented by housemade syrups (Ube, Salted Pandan, Dark Mocha, Caramelized Honey). Served in-store Thursday through Sunday, 8am–3pm.
- Del Sur Bakery Gift Cards Prepaid gift cards sold online through the Toast platform and redeemable in-store at the Del Sur Bakery Lincoln Square location.
- Special Holiday Drops Periodic limited-release product drops that accept pre-orders, functioning as event-driven limited-edition sales distinct from the standard rotating daily menu at the Lincoln Square bakery.
Quantifiable outcome
- Sold out at every pop-up across Chicago prior to opening the brick-and-mortar bakery
Companies that use Del Sur
Customer profileSegments4 records
Ideal customer profiles4 records
Del Sur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Del Sur partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and minor.
- Side Practice CoffeeflagshipSide Practice Coffee hosted Justin Lerias's pastry residency, the pop-up series that became Del Sur's proving ground. The pop-ups sold out across Chicago and built the early customer base and community that ultimately funded the brick-and-mortar bakery. The relationship is foundational to Del Sur's brand origin story.
- New Math CoffeeminorFeatured as the batch brew coffee roaster on the café menu, with rotating origin. New Math Coffee supplies Del Sur's batch brew offering, with customers asked to consult the barista for current offerings.
- Ceramic Coffee RoastersminorFeatured as the espresso coffee roaster on the café menu, with rotating origin. Ceramic Coffee Roasters supplies Del Sur's espresso program.
- Volition TeaminorFeatured tea brand across the café menu, including Red Jade, Beauty’s Waist (green), Big Red Robe (oolong), Chamomile Blossom (herbal), Mo Cha (Chinese matcha), and the house chai spice blend.
- Mick Klug FarmminorLocal farm supplier of asparagus featured in the seasonal sourdough focaccia, supporting Del Sur's farm-to-bakery sourcing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Del Sur competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Del Sur social profiles
Digital presenceDel Sur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Del Sur leadership team
Management profileNumber of profiles
Profiles5 records
Del Sur funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Del Sur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Del Sur
What does Del Sur do?
Del Sur Bakery operates a single brick-and-mortar bakery and café in Chicago's Lincoln Square that produces and sells a rotating daily menu of Filipino-Midwestern fusion pastries (croissants, sourdough focaccia, hand pies, vegan and gluten-free options) alongside specialty espresso, batch brew coffee, and tea beverages. Pre-orders are not accepted outside of special holiday drops, wholesale is not offered, and gift cards are sold online through the Toast platform for in-store redemption.
When was Del Sur founded?
Del Sur was founded in 2023. It employs 1 to 10 people.
Where is Del Sur based?
Del Sur is headquartered in Chicago, United States, in the North America region.
How does Del Sur make money?
Three revenue lines are on record. Retail Pastry & Café Beverage Sales are the primary driver. The others are gift Card Sales and special Holiday Drops.
Does Del Sur have an API?
No public API is recorded for Del Sur.
What industry is Del Sur in?
Del Sur's product category is Artisanal Bakery and Café. Its primary akta.pro industry code is THAFAFAE, In-Store / Supermarket Bakeries, with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 5810.