From Scratch Ridgewood

What From Scratch Ridgewood does

From Scratch Ridgewood is a privately-held Italian restaurant and culinary education business founded in 2013 by Rome native Chef Claudia Rovegno. The company operates from a single location at 44 East Ridgewood Avenue in downtown Ridgewood, New Jersey, where it combines a dine-in restaurant, hands-on cooking school, and private event venue under one roof. Its primary customers are local families, cooking enthusiasts, and private event hosts in the Ridgewood and Bergen County area of New Jersey.

The core product portfolio spans authentic Italian dine-in service, family-sized dinners and catering (pickup and delivery via the fromscratchpasta.com ordering platform), hands-on cooking classes anchored by a pasta workshop priced at $110 per person, and private event hosting with capacity for up to 14 in cooking lessons and up to 24 in sit-down meals. Ancillary offerings include digital gift cards in $100, $130, and $150 denominations plus custom amounts, an artisanal Roman-style frozen pizza line built around Italian flour and Fior di Latte mozzarella, and a recipe blog covering Italian culinary technique. Production emphasizes fresh daily pasta, house-made sauces, in-house desserts by a pastry chef, and a Mediterranean-diet-aligned ingredient philosophy (GMO-free, locally sourced, supporting local producers).

The business runs a hybrid physical and digital go-to-market model with revenue generated through per-cover restaurant sales, transactional online ordering, per-seat cooking class fees, custom-quote private event bookings, prepaid gift card sales, and frozen pizza retail. Marketing is concentrated on organic social channels (Facebook, Yelp, Instagram, TripAdvisor), an email newsletter offering first-class incentives, and content marketing through the recipe blog. Distribution is entirely domestic and limited to a single geography, with no franchise or multi-location footprint. The company operates as a founder-owned independent establishment with no public funding history of meaningful size and no disclosed institutional investors.

Name

From Scratch Ridgewood

Legal name

From Scratch

Website

https://fromscratchridgewood.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

From Scratch Ridgewood is a privately-held Italian restaurant and cooking school in Ridgewood, NJ, founded in 2013 by Rome native Chef Claudia Rovegno. It serves local consumers with authentic dine-in, hands-on cooking classes, family dinners, catering, and artisanal frozen pizza.

Ownership category

akta.pro rank

Product category

Italian Restaurant Services

NAICS

Frozen Food Manufacturing (31141), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

akta.pro secondary industry

Frozen Pizza & Flatbreads (CRADADAB)

Keywords

• Italian restaurant services
• Hands-on cooking classes
• Fresh pasta production
• Catering services
• Private event hosting

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-in Service: Full-service authentic Italian restaurant offering dine-in experience with seasonal menu featuring appetizers, mains, pasta, pizza, and desserts made fresh daily.
2. Online Ordering (Takeout/Delivery): Digital ordering platform for family dinner and catering menu items available for pickup or delivery, featuring appetizers, mains, desserts, homemade pasta, and frozen pizza.
3. Cooking Classes: Hands-on Italian cooking instruction including pasta workshops and specialty classes taught by Chef Claudia and Roberto. Classes include complimentary focaccia, hands-on preparation of 2 dishes, and sit-down dining experience. Price at $110 per person for pasta workshop.
4. Private Events and Catering: Venue rental for private parties, celebrations, and team-building events. Catering services for brunch, lunch, or dinner gatherings with customizable menus prepared by the restaurant's culinary team.
5. Gift Cards: Digital gift cards sold in denominations of $100, $130, and $150 with custom amount option available.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

From Scratch is an Italian restaurant and cooking school in downtown Ridgewood, NJ offering authentic dine-in service, family dinner and catering menu for pickup or delivery, and hands-on cooking classes taught by Rome-native chefs. The company prepares fresh pasta, sauces, desserts, and artisanal Roman-style frozen pizza daily in-house, using traditional Italian techniques and simple, fresh ingredients. Additional offerings include private event hosting, gift card sales, and a recipe blog covering Italian cuisine and the Mediterranean diet.

Product overview

From Scratch is a traditional Italian restaurant and culinary education business in Ridgewood, NJ, offering a unified portfolio of in-person dining and cooking experiences. The core offerings include hands-on Italian cooking classes taught by Chef Claudia and Chef Roberto, a dine-in restaurant serving authentic Italian cuisine, family dinner and catering services with pickup/delivery options, and private event hosting for groups up to 24 guests. Additional offerings include eGift Cards and a recipe blog featuring Italian culinary content. The company emphasizes fresh, homemade preparations using authentic Italian ingredients and traditional techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooking Classes Hands-on Italian cooking classes taught by Chef Claudia and Chef Roberto at the Ridgewood, NJ location. Classes cover traditional pasta-making techniques and authentic Italian dishes such as Gnocchetti sardi with tomato sauce and pecorino cheese. Includes complimentary focaccia, BYOB option, and sit-down dining experience. Pasta workshop priced at $110 per person, with minimum class size of 6 and maximum of 14.
• Family Dinner & Catering Family-sized Italian meals and catering menu items available for pickup or delivery through the online ordering platform. Includes appetizers, mains, desserts, homemade pasta and sauce, and artisanal Roman-style frozen pizza. Available at fromscratchpasta.com.
• Restaurant Dine-in Menu Full-service authentic Italian restaurant experience offering dine-in service with a seasonal menu featuring appetizers, mains, pasta, pizza, and desserts prepared fresh daily at 44 E. Ridgewood Avenue, Ridgewood, NJ.
• Private Events Private event hosting for parties, celebrations, and team-building events. Offers group cooking lessons for up to 14 people or sit-down meals for up to 24 guests. Includes on-site catering services with custom menus prepared by the restaurant's culinary team, available during off-hours including Sundays, Mondays, and most afternoons.
• eGift Cards Digital gift cards sold directly through the website in preset denominations of $100, $130, and $150, with a custom amount option also available. Delivered digitally to recipients.
• Artisanal Roman-Style Frozen Pizza Frozen pizza crafted from scratch using premium Italian flour, authentic tomatoes, and fresh Fior di Latte mozzarella, designed to be baked at home for restaurant-quality pizza. Available through the online ordering platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Classpop!: Online marketplace for in-person cooking classes and experiences. Competes for the same consumer demand for hands-on cooking classes that From Scratch serves through its pasta workshops, primarily through aggregation rather than own-operation.
• Cozymeal: Online marketplace connecting consumers to local cooking classes, food tours, and culinary experiences. Competes for the same experiential cooking-class customer that From Scratch targets, but as a marketplace aggregator rather than a single operator.

Broad incumbents

• Sur La Table: National kitchenware retailer that historically operated an in-store cooking class program (now scaled back) and sells premium culinary tools. Comparable to From Scratch as a culinary education brand, though at vastly larger scale and without an attached restaurant.
• Tony's Di Napoli: Family-style Italian restaurant group serving authentic Southern Italian cuisine in the NYC metro area. Comparable to From Scratch's Italian restaurant positioning and family-meal catering, but at larger group-restaurant scale and without the cooking school component.
• ICE (Institute of Culinary Education): NYC-based professional and recreational cooking school offering hands-on classes plus event programming. Comparable to From Scratch as a culinary education operator, but at professional-school scale and without a full restaurant attached.
• Williams Sonoma: Premium kitchenware retailer that has historically offered in-store cooking classes and recipe content. Comparable to From Scratch as a culinary content-and-experience brand, though as a national retail incumbent rather than an operator.
• Eataly: Italian marketplace-restaurant concept combining retail, dine-in restaurants, cooking classes, and private events. Conceptually identical to From Scratch's diversified Italian food-and-experience model, but at multi-location national/international scale.

Direct peers

• CookSpace: Brooklyn cooking class venue and event space that hosts chef-led classes, team-building events, and private parties. Mirrors From Scratch's model of monetizing a single venue through classes, private events, and food-and-beverage service.
• Haven's Kitchen: NYC-based cooking school, café, and private event space offering hands-on classes with a focus on sustainable, seasonal cooking. Directly comparable to From Scratch's combination of cooking instruction, dine-in, and private event hosting under one roof.
• Pici (Italian restaurant): Independent fresh-pasta-focused Italian restaurant group with locations in NYC and HK. Comparable to From Scratch on its handmade-pasta craft positioning and Italian authenticity, though it operates multiple urban locations rather than a suburban single site.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fromscratchridgewood
• Instagraminstagram.com/fromscratchridgewood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about From Scratch Ridgewood