What FLOW Elementary School does

FLOW Elementary School (legal entity Základní škola FLOW s.r.o., IČ 08916403) is a private K-9 school in Prague founded by Marv Shamma and operating since September 2022. It delivers project-based education to Czech families in Prague, currently serving grades 1-7 with a hard cap of 16 students per class and at least 2 adults present at all times. The curriculum is built around 10+ annual projects mapped to 10 relationship categories (environment, self, society, art/culture, time, information, technology, resources, work, change), combined with daily English led by native speakers (3 × 90-minute blocks plus CLIL integration across maths, science, social studies, and art), a structured wellbeing program (morning circles, restorative conversations, buddy system, in-house special-needs teacher), and a digital-literacy track running from Scratch Jr in grade 1 through Python, LEGO robotics, Tinkercad 3D modeling, web technologies, and a proprietary "AI for kids" methodology.

The school is fully accredited by the Czech Ministry of Education (MŠMT, Red IZO 691016054, IZO 181129167) for grades 1-9 and operates as an authorized Cambridge English Exam Centre. Core technology stack includes Edookit for school information management and Twigsee for kindergarten parent communication; programming and digital-literacy tools span Scratch, Python, LEGO robotics, Tinkercad, and Unity. Strategic partners include Cambridge English (exam preparation and certification), Kiddúm (robotics/IT instruction), and Supercreators (AI-for-kids methodology and creative projects).

Revenue comes almost entirely from tuition. Elementary tuition is CZK 180,000 per child per year (CZK 18,000 × 10 months), paid in two semester installments with a 10% sibling discount and no enrollment or joining fees. A separately launching Little FLOW kindergarten (ages 2.5-6, Sep 2026, capacity 24) will charge CZK 17,000-23,000 per month depending on days and full-day vs. short-day. Ancillary revenue streams include an after-school club (CZK 5,000/semester), extracurriculars (CZK 1,500-3,500/semester), and external-supplier lunches (~CZK 2,000/month). The go-to-market is direct-to-consumer, relying on a website inquiry form, Open Days, personal school tours, and a 3-day free trial for transfer families; founder Marv Shamma personally reviews inquiries and responds within 1-2 business days. FLOW is a founder-controlled, bootstrapped entity that received $500,000 from LUMUS Investment Collective in January 2022 and is currently expanding from its Prague 7 (Holešovice) campus to a 1,600+ m², 18-classroom facility in Prague 9 (Balabenka) opening September 2026 under a 10-year lease with a 5+5 option.

Name

FLOW Elementary School

Legal name

Základní škola FLOW s.r.o.

Website

https://skolaflow.cz

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

FLOW Elementary School is a private project-based K-9 school in Prague, Czech Republic, serving Czech families with daily English, IT/digital literacy, and a wellbeing-focused curriculum, currently expanding from grades 1-7 to a new 18-classroom campus in Prague 9 Balabenka launching September 2026 alongside a 24-child kindergarten.

Ownership category

akta.pro rank

Product category

Private K-8 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private/Independent Online K–12 Schools (EDAJADAC)

akta.pro secondary industries

General Preschools (Play-Based) (EDACABAA), Full-Day Nursery Programs (EDACACAD), Part-Time / Drop-In Preschools (EDACABAN), Nursery School Readiness & Transition Programs (EDACACAL)

Keywords

• Private elementary school
• Project-based learning
• English language program
• Digital literacy education
• Kindergarten education

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Elementary School Tuition: Primary revenue stream from tuition for grades 1-7. CZK 180,000 per year (CZK 18,000 × 10 months), paid in two semester installments. No enrollment or joining fees. 10% sibling discount applies.
2. Kindergarten Tuition (Little FLOW): Kindergarten fees: Short day (7:30-13:00) from CZK 17,000-21,000/month; Full day (7:30-17:00) from CZK 19,000-23,000/month. Prices vary by number of days per week.
3. After-School Club: After-school supervision and activities from 15:00-17:00. CZK 5,000 per semester. Optional add-on to base tuition.
4. Extracurricular Activities/Clubs: Interest-based activities including sports, art, music, languages. CZK 1,500-3,500 per semester depending on activity chosen.
5. School Meals: Lunches provided by external supplier. Approximately CZK 2,000 per month. Dietary options available.
6. School Readiness Assessment: Optional one-time assessment before grade 1 entry. CZK 3,000. Optional service separate from enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FLOW Elementary School is a private Czech elementary school (grades 1-7) located in Prague, delivering project-based learning, daily English with native speakers, and digital literacy/IT education from grade 1, capped at 16 students per class. The school is expanding with the Little FLOW kindergarten (ages 2.5-6) opening in September 2026 at a new Prague 9 Balabenka campus, offering the same project-based, English-rich, wellbeing-focused pedagogy.

Product overview

FLOW Elementary School operates as a private school with two main educational programs: FLOW Elementary (grades 1–7) and Little FLOW Kindergarten (ages 2.5–6, opening September 2026). The core educational approach combines project-based learning (10+ projects annually), daily English with native speakers (Cambridge English partner), IT and digital literacy from grade 1 including AI education, and a wellbeing program with psychological safety focus. Maximum 16 students per class with 2 adults always present. Additional services include before/after-school care, extracurricular activities, and physical education with monthly sports trips. The school is accredited by the Czech Ministry of Education (MŠMT) and operates from a new campus in Prague 9 Balabenka from September 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• FLOW Elementary School (ZŠ) Private elementary school for grades 1-7 delivering project-based learning, daily English with native speakers, programming from grade 1, and a wellbeing/psychological safety focus. Maximum 16 students per class with 2 adults always present.
• Little FLOW Kindergarten (MŠ) Project-based kindergarten for ages 2.5-6 launching September 2026 at Balabenka campus. Small groups (max 8 children with 2 adults), daily English, screen-free technology (Bee-Bots, Ozo-Bots, Cubetto), and smooth transition to FLOW elementary school.
• English Language Program Daily English instruction with native speakers only (3×90 min weekly plus CLIL integration across subjects). Cambridge English partner institution with on-site YLE exam preparation. Three skill levels: Beginner, Intermediate, Advanced.
• IT and Digital Literacy Program Programming education from grade 1 using Scratch Jr → Scratch → Python, LEGO robotics, 3D modeling with Tinkercad, AI education using the 'AI for kids' methodology, web technologies (HTML/CSS/JS), and game design with Unity.
• Wellbeing Program Psychologically safe environment with daily morning circles, restorative conversations, buddy system, and an in-house special education teacher. Five-step support system for children needing additional help.
• Project-Based Learning Curriculum Approximately 10 major projects annually organized around 10 relationship types (environment, self, society, art, time, information, technology, resources, work, change). Learning-by-doing methodology with real-world challenges and presentations to real audiences.
• Physical Education Program

Quantifiable outcome

• Children present projects at Demo Days monthly
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Cambridge EnglishcoreStrategic or Co-development PartnerOfficial Cambridge English partner institution. Children prepared for Cambridge YLE exams starting from grade 1. Cambridge framework used as reference for English levels and checkpoints. School serves as authorized Cambridge Exam Centre.
• KiddůmcoreImplementation/ SI/ Consulting PartnerExternal partner providing robotics and IT lessons for younger pupils. Kiddům brings industry expertise to FLOW's technology curriculum.
• SupercreatorscoreImplementation/ SI/ Consulting PartnerExternal partner leading larger creative projects with AI. Brings specialized expertise in AI-for-kids methodology and creative technology projects.
• Ministry of Education, Youth and Sports (MŠMT)coreStrategic or Co-development PartnerFull accreditation for grades 1-9. FLOW is registered in the official Czech Ministry of Education registry (Red IZO 691016054, IZO 181129167). EU co-financing received for staff development project 'Šablony pro ZŠ Flow II'.
• EdookitcoreTechnology or IntegrationSchool information system for grades, absences, teacher communication, and shared materials. Used for ongoing parent communication and child progress tracking.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• British International School of Prague (BISP): Large, established international K-13 school in Prague. Overlaps with FLOW on the affluent-family, English-immersion segment but operates at much larger scale with a broader curriculum portfolio.
• Park Lane International School: International school in Prague offering British curriculum from kindergarten through secondary. Competes for the same Prague expatriate and affluent-Czech family segment as FLOW, though with a larger footprint and longer track record.
• International School of Prague (ISP): One of Prague's most established international schools, offering IB curriculum from K-12. Comparable target customer (affluent Prague families seeking premium international education) but at substantially larger scale.

Direct peers

• Prague British School: Established private British-style school in Prague offering K-12 instruction in English. Comparable in customer profile (affluent Prague families seeking English-medium education) though broader and older institution.
• Riverside School Prague: Private bilingual elementary school in Prague with project-based learning and small class sizes. Most directly comparable peer — similar size, similar pedagogy, same Prague market, same affluent Czech/international family segment.

Regional players

• Gymnázium Open Gate: Private 8-year gymnasium in Prague founded by the Kellner family, known for innovative pedagogy and high academic outcomes. Comparable in mission (future-ready, innovative education) and Prague market, though secondary-only.
• PORG - Křesťanská základní škola a gymnázium: One of the most prestigious private K-12 schools in Prague with innovative teaching tradition. Competes for similar family segment in the same Czech-language private-school category.
• English College Prague: Selective private secondary school in Prague with English-medium instruction. Competes for the same affluent Prague families seeking rigorous English-language education, though at the secondary level only.

Others

• Waldorfské školy v Praze: Network of Waldorf/Steiner schools in Prague offering alternative pedagogy (creative, child-centered, project-based). Comparable in the 'alternative private education' category and overlapping customer segment.

Emerging players

• Základní škola Kunratice: Public elementary school in Prague widely recognized for its innovative, child-centered pedagogy and project-based learning. Comparable pedagogical approach but publicly funded and free — functions as proof-of-concept for the model FLOW is commercializing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skolaflowcz
• LinkedInlinkedin.com/company/skolaflow
• Instagraminstagram.com/skolaflowcz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOW Elementary School