Al-ittihad Club Company

What Al-ittihad Club Company does

Al-Ittihad Club Company is a privately-held multi-sport sports club headquartered in Jeddah, Saudi Arabia, founded on 26 December 1927 — making it the oldest sports club in the Kingdom. The company operates competitive teams across approximately 18 sporting disciplines, anchored by its flagship professional football club, and claims 1,341 championships, the highest of any Saudi sports entity. The organization employs more than 500 staff and operates an Academy and community football-school network that is actively extending into new branches such as Al-Nahda, with a boarding-school format under development.

Name

Al-ittihad Club Company

Legal name

Al-Ittihad Club Company

Website

https://ittihadclub.sa

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Al-Ittihad Club Company, founded 1927 in Jeddah, is Saudi Arabia's oldest multi-sport club, fielding competitive teams across approximately 18 disciplines and generating revenue from matchday, retail, memberships, and a tiered sponsorship roster (Nike, Roshn-Platinum, TCL, Hankook, IMC, Flow). It claims 1,341 championships and over 500 staff.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional football club
• Sports merchandise retail
• Youth football academy
• Sports club membership
• Matchday ticketing services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday & Ticketing Revenue: Revenue generated from ticket sales for home matches at the club's stadium in Jeddah, including both league and continental competitions such as the AFC Champions League Elite.
2. Retail Merchandise: Sale of official kits, training gear, accessories, and fan merchandise through the club's e-commerce platform and physical store locations. The club operates a retail franchise model managed by a Retail Franchise & Licensing Manager.
3. Sponsorship & Commercial Partnerships: Revenue from commercial sponsors including kit partners, strategic partners, platinum sponsors, and other corporate partners such as Nike, Roshn, TCL, Hankook Tire, and IMC Medical.
4. Membership Programs: Tiger Membership program offering exclusive benefits, experiences, and promotions to registered members. Revenue generated through recurring membership fees.
5. Licensing & Franchise: Revenue from licensing agreements for use of the Al-Ittihad brand and intellectual property, managed under a formal Licensing Framework with tiered royalty structures (Tier 1/2/3). Franchise retail operations also generate commercial income.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Al-Ittihad Club Company operates Saudi Arabia's oldest and most diversified professional sports club (founded 1927), managing 18 sports disciplines with a focus on professional football. The company sells official merchandise (kits, apparel, fan gear) through its own e-commerce platform and physical retail stores, sells matchday tickets via a dedicated ticketing platform, and runs a recurring Tiger Membership subscription program. It also operates youth football academies (Al-Ittihad Football Schools) for ages 5-15 with certified coaching pathways to the first team.

Product overview

Al-Ittihad Club Company operates a comprehensive sports club ecosystem centered on its professional football club, the oldest in Saudi Arabia founded in 1927. The company offers a digital platform portfolio comprising the official website for club information and news, an e-commerce merchandise store selling official kits and apparel (25/26 season Home, Away, Third, and Goalkeeper kits in various categories), and a ticketing platform for match attendance. The club runs football academies (Al-Ittihad Football Schools) for youth development ages 5-15 with multiple branches and a boarding school option, supported by an exclusive Tiger Membership program. A major infrastructure initiative, the Al-Ittihad Sports Village, is under development in Jeddah. The club competes across 18 sports disciplines with 1,341 championships won.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger Memberships: Exclusive membership program for Al-Ittihad fans offering exclusive offers and promotions

Products and services

• Al-Ittihad FC Official Website and Mobile Apps Official digital platform and mobile applications providing club news, match schedules, member enrollment, ticket purchasing, and fan engagement for Al-Ittihad FC supporters.
• Official Merchandise Store E-commerce storefront selling official Al-Ittihad kits, training apparel, accessories, and fan merchandise including men's, women's, and children's categories.
• 2025/26 Home Kit Official Al-Ittihad home match jersey for the 2025/26 season, sold in Player, Stadium, and Fan categories at varying price points.
• 2025/26 Away Kit Official Al-Ittihad away match jersey for the 2025/26 season in an opal colorway, sold across Player, Stadium, and Fan categories.
• 2025/26 Third Kit Official Al-Ittihad third kit for the 2025/26 season, available in Men's Match, Men's Stadium, and Youth Stadium categories.
• Al-Ittihad Tickets Platform Digital ticketing platform enabling fans to purchase match tickets for Al-Ittihad home games in the Roshn Saudi League and AFC Champions League Elite competitions.
• Tiger Memberships Recurring subscription membership program offering Al-Ittihad fans exclusive offers, promotions, experiences, and access to member-only benefits.
• Al-Ittihad Football Schools Youth football training programs for ages 5-15 run by certified Al-Ittihad coaches, with structured pathways to the club's professional academy. Operates at Al-Mishrifah, Al-Nahda branches, and through AGS partnership, with a boarding school for ages 7-11.

Quantifiable outcome

• 1,341 championships across all sports — more than any club in Saudi Arabia
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Parsons CorporationmajorImplementation/ SI/ Consulting Partner · 1 April 2026Parsons Corporation was selected by Al Ittihad Club Company as the project management consultant for the Al Ittihad Sports Village development in Jeddah, Saudi Arabia. The integrated development will include the club's headquarters, academy training pitches, performance centers, administrative buildings, and commercial assets, designed to meet FIFA standards and aligned with Saudi Vision 2030's Quality of Life Program. Parsons, which has operated in Saudi Arabia since 1958, brings global sports infrastructure expertise including experience on the FIFA World Cup and Olympics.
• NikecoreOEM/ Whitelabel/ Licensing PartnerNike is the official kit partner for Al-Ittihad, designing and supplying official match kits, training gear, and fan apparel. The partnership is reflected across the club's official store and e-commerce platform where Nike-branded products are sold.
• RoshncoreGTM or Marketing PartnerRoshn is the Platinum Sponsor of Al-Ittihad Club. Roshn is also the naming sponsor of the Saudi Pro League (Roshn Saudi League). The partnership aligns with Saudi Vision 2030 and supports community-driven initiatives including the 'Kiswa Farah' program co-led by the club.
• Jeddah Central DevelopmentcoreStrategic or Co-development PartnerJeddah Central Development is listed as a Strategic Partner of Al-Ittihad Club, supporting the club's development initiatives in alignment with broader Jeddah urban development programs.
• TCLminorOthersTCL is listed as a sponsor of Al-Ittihad Club, providing consumer electronics and technology products to the club.
• IMC Medical (Ibn al-Nafees Medical Company)minorOthersIMC Medical is listed as a sponsor of Al-Ittihad Club, providing medical and healthcare services or sponsorship support.
• Hankook TireminorOthersHankook Tire is listed as a sponsor of Al-Ittihad Club, providing tire products and commercial sponsorship.
• FlowminorOthersFlow is listed as a sponsor of Al-Ittihad Club on the official website.
• Advanced Generation Schools (AGS)minorStrategic or Co-development PartnerAGS (Advanced Generation Schools) has a strategic partnership with Al-Ittihad Club to run the Al-Ittihad Football School at their campus, offering professional training programs for students aged 5-15 years under certified club coaches. The partnership aims to support student talent development and academic-athletic excellence.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Parsons Corporation: Infrastructure consultant for the Al-Ittihad Sports Village. Relevant as an enabling partner delivering the multi-year capex project that will materially reshape the club's revenue and cost base.
• Nike (as benchmark for kit/merch partner): Not a peer in the operating sense, but Al-Ittihad's official kit partner defines the design, supply, and pricing structure of the club's core merchandise line. Relevant as a commercial ecosystem participant shaping the club's apparel economics.

Direct peers

• Al-Hilal Saudi Football Club: Direct domestic rival in the Roshn Saudi League and fellow 'Big Three' Saudi club. Competes head-to-head in the same league, AFC competitions, and merchandise market with similar sponsorship scale and Saudi Vision 2030 alignment.
• Al-Ahli Saudi Football Club: Saudi Pro League peer and fellow historic 'Big Three' member. Operates a comparable multi-sport club structure with football, retail, and academy operations in Jeddah, competing for sponsorships and the same Jeddah-based fan base.
• Al-Nassr Football Club: Direct Saudi Pro League competitor and one of Saudi Arabia's biggest sports brands. Operates a similar multi-revenue model (ticketing, retail, sponsorships, memberships) and competes for the same domestic talent pool and corporate sponsors.
• Ettifaq Football Club: Saudi Pro League club that has attracted significant international football investment. Comparable in operating a professional football team with sponsorship, retail, and academy operations in Saudi Arabia.

Broad incumbents

• Real Madrid CF: Historic global football club and one of the world's most valuable sports brands. Comparable in monetizing century-old heritage, multi-sport academy structure, and high-margin global merchandise — illustrating the long-term brand-monetization ceiling for storied clubs.
• Manchester United: Global football institution with a comparable multi-revenue model: matchday, global merchandise e-commerce, tier-1 kit and corporate sponsorships, paid membership (Official Membership), and academies. Demonstrates the upper bound of monetization potential for a top-tier football brand.
• Juventus FC: Historic European football club with a similar multi-sport, multi-revenue structure including membership programs, branded retail, and stadium-based matchday. Comparable in operating owned retail and licensing infrastructure alongside first-team football.

Regional players

• Al Jazira Club: UAE-based multi-sport club operating football, retail, and academy operations. Comparable in operating a multi-sport Gulf-region sports club with similar GTM model and corporate sponsorship mix, though serving a different national market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ittihad
• YouTubeyoutube.com/c/ittihadclub
• Facebookfacebook.com/ittihadclub.sa
• Instagraminstagram.com/ittihadclub.sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al-ittihad Club Company