What Reed Technology does

Reed Technology is an Argentine IT retailer and wholesaler headquartered at José Roque Funes 1630 in Córdoba, operating as a privately held company with 1-10 employees and no institutional funding or parent company. The company sells a broad portfolio of technology products including computers and components, printers and scanners, ink cartridges and toners, peripherals, networking equipment, storage devices, office furniture, surveillance systems, and wearables, distributed through both a single physical store and a PrestaShop-based e-commerce storefront at reed.ar. It serves individual consumers, small and medium businesses, and wholesale customers across Argentina via nationwide delivery, with Mercado Pago as the exclusive payment processor offering credit card installments up to 12 cuotas. Two dedicated WhatsApp Business lines handle sales inquiries and customer service, while a newsletter and organic social sharing on Facebook, Twitter, Google+, and Pinterest support top-of-funnel acquisition.

The company's core technology is a PrestaShop e-commerce platform rather than any proprietary system; notable proprietary elements are limited to the BBOX private-label brand of compatible toners and drums for HP, Xerox, and Pantum printers, which provides a margin lever on consumables. Revenue is generated primarily through one-time product sales across retail and wholesale channels, supplemented by a technical service offering for repair and support of computer equipment and printers. The company self-describes as a market leader in the computer/IT sector in Córdoba city, carrying authorized product lines from ASUS, HP, Epson, Kingston, Logitech, Genius, TP-LINK, Nisuta, Shure, Google, and Evertec. No founding date, revenue figures, executive team, or institutional backing are disclosed in available source material.

Name

Reed Technology

Legal name

REED TECHNOLOGY

Website

https://reed.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail: Direct retail sales of IT hardware, computer accessories, peripherals, and printer supplies to individual consumers and businesses through their e-commerce platform.
2. Product Sales - Wholesale: Wholesale distribution of IT equipment and supplies to other businesses, position themselves as both retailer and wholesaler in the Córdoba market.
3. Technical Service: Technical support and repair services for computer equipment and printers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reed Technology is an Argentine technology retailer and wholesaler based in Córdoba that sells IT hardware, computer equipment, peripherals, printers, cartridges/toners, networking gear, storage, office furniture, wearables, and surveillance systems through its e-commerce site www.reed.ar and a physical store. It also offers technical support and repair services for computer equipment and printers, and operates both B2C retail and B2B wholesale channels.

Product overview

Reed Technology is an Argentine technology retailer and wholesaler based in Córdoba, operating as a single-store retail operation with both consumer (B2C) and business (B2B/wholesale) sales channels. The company offers a diversified portfolio of technology products centered around printing supplies (cartridges and toners for HP, Epson, Brother, Samsung, Xerox, and Pantum brands), computer equipment and parts (notebooks, desktops, components), peripherals (keyboards, mice, monitors, headphones), networking equipment, storage solutions, printers and scanners, office furniture, wearables/GPS devices, and security/surveillance systems. The store also carries its own BBOX branded alternative toners and drums. In addition to product sales, Reed Technology provides technical repair and service support. The company serves as a retailer to individual consumers and as a wholesaler to other businesses, positioning itself as a leader in the informatics market in Córdoba.

Differentiator

Problem solved

Functional benefit

Products and services

• Printing Supplies (Cartridges and Toners) Wide range of ink cartridges and toners for various printer brands including HP, Epson, Brother, Samsung, Xerox, and Pantum, available in both original and compatible/alternative versions. Target customers include individual consumers and businesses with printing needs.
• BBOX Brand Toners and Drums Reed Technology's own BBOX branded alternative toners and drums compatible with HP, Xerox, and Pantum printers, offered as cost-effective alternatives to original equipment manufacturer supplies.
• Computer Equipment and Parts Desktop computers, notebooks, PC components including processors, memory, storage drives, graphics cards, and computer cases for both consumer and business use.
• Peripherals Input and output devices including keyboards, mice, monitors, headphones, microphones, and UPS/battery backup systems for computer systems.
• Networking Equipment Network hardware including routers, switches, access points, and cables for setting up and expanding wired and wireless networks.
• Storage Solutions Storage devices including internal/external hard drives, SSDs, and memory cards for data storage and backup needs.
• Printers and Scanners Printing and scanning devices for home and office use, including inkjet and laser printers from various manufacturers.
• Technical Service Technical support and repair services for computer equipment, printers, and other technology products.
• Surveillance/Security Systems Security and surveillance equipment including cameras and monitoring systems for residential and commercial security applications.
• Office Furniture Office furniture including desks, chairs, and storage solutions for workplace environments.
• Wearables and GPS Smartwatches and GPS tracking devices for personal use and fitness monitoring.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Musimundo: Long-standing Argentine electronics and home appliance chain with stores and online sales. Competes head-to-head with Reed Technology on consumer PCs, peripherals, audio equipment, and accessories.
• Garbarino: Historical Argentine electronics and home appliance retailer (now operating under restructured ownership post-2021 bankruptcy). Sells an overlapping assortment of PCs, peripherals, printers, and consumables to consumers nationwide.
• Megatone: Argentine consumer electronics and home appliance retailer with national footprint and installment-based financing similar to Reed Technology's Mercado Pago offering. Comparable product mix focused on retail consumers.
• Compumundo: Argentine retailer specializing in computers, notebooks, peripherals, and IT accessories. A close comparable to Reed Technology given the focus on computing hardware and consumer/prosumer IT buyers.
• Grupo Núcleo: Argentine IT distributor and reseller of computing, storage, and networking products serving B2B channels. Comparable to Reed Technology's wholesale arm, with deeper relationships to channel partners and system integrators.
• Cetrogar: National Argentine retailer of electronics, computing, and home appliances with both physical stores and e-commerce presence. Overlaps directly with Reed Technology's consumer electronics, peripherals, and printer consumables assortment.
• Frávega: One of Argentina's largest consumer electronics and home appliance retailers, selling computers, peripherals, printers, and consumables to both retail and B2B customers nationwide. Directly comparable to Reed Technology in product mix and target customer segments, but at materially greater scale.

Broad incumbents

• Newsan: Argentine electronics group that distributes and retails major brands (including its own) across computing, audio, and home appliances. Overlaps with Reed Technology's wholesale and retail channels at a national scale.
• Mercado Libre Argentina: Argentina's dominant e-commerce marketplace, listing essentially the same IT, peripheral, and printer consumable categories Reed Technology sells. Not a direct specialist competitor but the largest force shaping pricing and discovery in the segment.
• Falabella Argentina: Latin American department store with Argentine operations carrying a broad computing, peripherals, and electronics assortment. Overlaps with Reed Technology's catalog but competes from a multi-category retail platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ReedComputers
• LinkedInlinkedin.com/company/reed-computers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Technology