RWC, LLC, Attorneys and Counselors at Law

Legal Services - Estate Planning and Elder Lawreedwilsoncase.com

RWC, LLC is a women-owned Connecticut law firm founded in 2019 that provides estate planning, elder law and Medicaid planning, probate, and real estate closing services to individuals and families across Middlesex, New Haven, and Hartford counties through three offices.

Company typePrivate
Founded2019
HeadquartersNew Middletown, United States
Headcount1–10
GTM typeB2C
OfferingServices

What RWC, LLC, Attorneys and Counselors at Law does

RWC, LLC, Attorneys and Counselors at Law (DBA Reed Wilson Case) is a women-owned Connecticut law firm founded in 2019, operating from a main office in Middletown and satellite offices in Guilford and Wethersfield, serving clients across Middlesex, New Haven, and Hartford counties. The firm was previously known as Wilson, Pinder & Snow and is led by Managing Partner Joan Reed Wilson. RWC provides four interconnected practice areas under one roof: estate planning (wills, trusts, powers of attorney, advance healthcare directives, asset protection, special needs trusts), elder law and Medicaid/Title 19 planning (long-term care planning, Medicaid applications, VA Aid & Attendance benefits, pooled trusts), probate and trust administration, and real estate closings (title searches, contract drafting, mortgage payoffs, deed preparation, and probate-related title clearance). The integrated model allows the firm to cross-sell estate, probate, and real estate services within a single client relationship.

The firm operates a traditional professional services model with billable consultations and project-based fees, quote-based pricing that is not publicly disclosed, and client acquisition through referrals, content marketing, community engagement, and a multi-channel digital presence. Operationally, RWC relies on standard legal practice management software rather than proprietary technology: Smokeball Communicate for the existing client portal, LawPay for online payment processing, and a Matter Intake form for new client consultations. The team consists of four attorneys (1 Managing Partner, 1 Partner, 2 Associates) supported by approximately five paralegals and additional administrative, marketing, and intake staff, totaling roughly 15 personnel. Marketing channels include a multi-author blog, Facebook, Instagram, YouTube, LinkedIn, Pinterest, a MailChimp newsletter, BBB accreditation with 143 Google reviews, and the RWC Foundation community initiative.

Revenue is not publicly disclosed and the firm is a private LLC with no parent company, subsidiaries, or external funding events. Growth has been organic since 2019, driven by office expansion across three Connecticut counties, hiring of operational and marketing leadership, and accumulating industry recognition including Super Lawyers, Lawyers of Distinction, and active leadership in the Connecticut Chapter of NAELA. The customer base is composed entirely of individual consumers and families, and the firm competes on regulatory credentials, women-owned identity, and local reputation rather than on technology or pricing transparency.

RWC, LLC, Attorneys and Counselors at Law firmographics

Firmographics

Name: RWC, LLC, Attorneys and Counselors at Law
Legal name: RWC, LLC, Attorneys and Counselors at Law
Website: https://reedwilsoncase.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: RWC, LLC is a women-owned Connecticut law firm founded in 2019 that provides estate planning, elder law and Medicaid planning, probate, and real estate closing services to individuals and families across Middlesex, New Haven, and Hartford counties through three offices.
Ownership category
akta.pro rank

RWC, LLC, Attorneys and Counselors at Law industry classification

Industry

Product category: Legal Services - Estate Planning and Elder Law
NAICS: Trusts, Estates, and Agency Accounts (52592)
akta.pro primary industry: Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)
akta.pro secondary industries: Estate Administration & Probate Services (FSAAANAE), Estate Planning, Trust Structuring & Governance (FSAAADAF)

Keywords

Estate planning services
Elder law services
Medicaid planning
Probate administration
Real estate closings

Where RWC, LLC, Attorneys and Counselors at Law is headquartered

Location

Headquarters

HQ city: New Middletown
HQ country: United States
HQ region: North America

Offices3 records

Markets served

RWC, LLC, Attorneys and Counselors at Law business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Legal Consultation and Advisory Services: Billable consultations and legal advisory services for estate planning, elder law, Medicaid planning, probate, and real estate matters. Fees are quote-based and vary by service complexity.
Legal Document Preparation: Preparation of wills, trusts, powers of attorney, healthcare directives, and other estate planning documents.
Real Estate Closing Services: Title searches, contract drafting, mortgage payoff handling, deed preparation, and full closing transaction services for buyers and sellers.
Probate and Trust Administration: Legal services for estate administration after a loved one passes, including court filings and necessary paperwork preparation.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Consultation-based legal services with quote-based pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

RWC, LLC, Attorneys and Counselors at Law product offering

Product offering

Core offering

RWC, LLC is a women-owned and operated Connecticut law firm that prepares estate plans (wills, trusts, powers of attorney, advance healthcare directives, and asset protection plans), provides elder law and Medicaid/Title 19 long-term care planning (including Veterans benefits and pooled trusts), handles probate and trust administration after a loved one passes, and delivers full-service real estate closings for buyers and sellers (title searches, contract drafting, mortgage payoffs, deed preparation, and probate-related title clearance).

Product overview

RWC, LLC is a women-owned Connecticut law firm offering a unified suite of legal services focused on estate planning, elder law, probate, and real estate. The practice area services (Estate Planning, Elder Law & Medicaid, Probate and Trust Administration, and Real Estate Closings) operate as interconnected practice areas under one firm, with specialized attorneys and paralegals supporting each service line. The firm also provides free informational resources, newsletters, and educational blog content to support client decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

Estate Planning
Elder Law and Medicaid/Title 19
Probate and Trust Administration
Real Estate Closings

Companies that use RWC, LLC, Attorneys and Counselors at Law

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles4 records

RWC, LLC, Attorneys and Counselors at Law technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

RWC, LLC, Attorneys and Counselors at Law partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

Connecticut Attorneys Title Insurance Company (CATIC)minorStrategic or Co-development PartnerJoan Reed Wilson was selected as one of 15 attorneys to serve on CATIC's advisory committee. CATIC is a title insurance company, suggesting a collaborative relationship in the real estate closing services area.
PLAN of CT (Pooled Trusts)minorStrategic or Co-development PartnerBoth Joan Wilson and Kristen Prout are accredited with PLAN of CT for Pooled Trusts, enabling them to assist clients with pooled trust services for Medicaid eligibility and asset protection.
National Academy of Elder Law Attorneys (NAELA)coreStrategic or Co-development PartnerJoan Wilson served as President of the CT Chapter of NAELA (2023/24). Cate Craig serves as Co-Membership Chair of CTNAELA. The firm maintains active membership and leadership in this professional organization.
Task Force To Study Ways To Protect Senior Citizens From FraudminorOthersJoan Reed Wilson was appointed to this task force by Speaker of The House Matthew Ritter, demonstrating recognition and involvement in senior protection initiatives.
Middlesex County and Shoreline Chambers of CommerceminorGTM or Marketing PartnerJoan Wilson is a member of both the Middlesex County and Shoreline Chambers of Commerce, supporting community engagement and local business networking.
Wethersfield Chamber of CommerceminorGTM or Marketing PartnerCate Craig is a member of the Wethersfield Chamber of Commerce, supporting local business community engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

RWC, LLC, Attorneys and Counselors at Law competitors and assessment

Company assessment

Emerging players

Wealth.com: A tech-enabled estate planning platform used by financial advisors to deliver estate plans to clients — a software-driven alternative to traditional estate planning law firms and an emerging channel that could disintermediate firms like RWC.
Trust & Will: An online estate planning platform offering wills, trusts, and related documents at flat fees — competing for the entry-level estate planning market that anchors RWC's client acquisition funnel.

Broad incumbents

Shipman & Goodwin LLP: A Connecticut-based full-service law firm with a strong Private Client practice covering estate planning, probate, and elder law — competing for similar Connecticut high-net-worth and middle-market estate planning clients.
LegalZoom: A leading online legal services platform providing low-cost wills, LLC formation, and other legal documents — a direct substitute for RWC's basic estate planning services and a commoditization threat to traditional law firm pricing.
Rocket Lawyer: An online legal services subscription platform offering wills, business formation, and document services — comparable low-cost alternative for basic estate planning and legal documents that RWC's clients might otherwise pay hourly rates to obtain.
Day Pitney LLP: A large Connecticut-based law firm with a substantial Trusts & Estates practice serving high-net-worth individuals across estate planning, probate, and elder law matters — directly overlapping RWC's core practice areas but at significantly greater scale and geographic reach.
Nolo: A long-standing legal information and self-help publisher offering do-it-yourself wills, trusts, and estate planning products — competes for the same price-sensitive entry-level segment as RWC's basic estate planning service.

Direct peers

Murtha Cullina LLP: A full-service Connecticut law firm with a dedicated Trusts and Estates practice group handling estate planning, probate, and elder law matters — competing for the same Connecticut family/client base as RWC across multiple counties.
Halloran Sage LLP: A mid-sized Connecticut law firm with a Trusts and Estates practice providing estate planning, probate, and elder law services — a regional direct competitor serving many of the same Connecticut counties as RWC.

Others

Buckingham Strategic Wealth: A national wealth management and financial planning firm with a dedicated estate planning group serving high-net-worth clients — an adjacent ecosystem participant whose clients frequently need estate planning legal services that overlap with RWC's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

RWC, LLC, Attorneys and Counselors at Law financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RWC, LLC, Attorneys and Counselors at Law leadership team

Management profile

Number of profiles

Profiles7 records

RWC, LLC, Attorneys and Counselors at Law funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RWC, LLC, Attorneys and Counselors at Law M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RWC, LLC, Attorneys and Counselors at Law

What does RWC, LLC, Attorneys and Counselors at Law do?

Is RWC, LLC, Attorneys and Counselors at Law a public or private company?

RWC, LLC, Attorneys and Counselors at Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RWC, LLC, Attorneys and Counselors at Law founded?

RWC, LLC, Attorneys and Counselors at Law was founded in 2019. It employs 1 to 10 people.

Where is RWC, LLC, Attorneys and Counselors at Law based?

RWC, LLC, Attorneys and Counselors at Law is headquartered in New Middletown, United States, in the North America region.

How does RWC, LLC, Attorneys and Counselors at Law make money?

Four revenue lines are on record. Legal Consultation and Advisory Services are the primary driver. The others are legal Document Preparation, real Estate Closing Services and probate and Trust Administration.

Who are RWC, LLC, Attorneys and Counselors at Law's main competitors?

Emerging players on record are Wealth.com and Trust & Will. Broad incumbents are Shipman & Goodwin LLP, LegalZoom, Rocket Lawyer, Day Pitney LLP and Nolo. Direct peers are Murtha Cullina LLP and Halloran Sage LLP. Buckingham Strategic Wealth is listed as an others.

Does RWC, LLC, Attorneys and Counselors at Law have an API?

No public API is recorded for RWC, LLC, Attorneys and Counselors at Law.

What industry is RWC, LLC, Attorneys and Counselors at Law in?

RWC, LLC, Attorneys and Counselors at Law's product category is Legal Services - Estate Planning and Elder Law. Its primary akta.pro industry code is HLADALAI, Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC), with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 52592.