iMIS Users Group

What iMIS Users Group does

iMIS Users Group (iUG) is a not-for-profit user community organization founded in 1996 and headquartered in Cresco, Pennsylvania, serving organizations and individual practitioners that use the iMIS engagement management system (iMIS EMS) produced by Advanced Solutions International (ASI). The organization operates a member-based community of more than 7,500 individuals, providing peer-to-peer support through the iMISInsider Open Forum, training resources through the iUG Learning Center (hundreds of recorded conference sessions and webinars), and an annual flagship conference. Its most recent product, iMIND, is a domain-specialized AI chatbot that surfaces iMIS help answers drawn from the collective knowledge of iMIS solution providers (AiSPs), iMIS consultants (AiCs), and iUG community data.

iUG is staffed by a small team led by Executive Director Michele Morgan and Association Administrator Delphia Crawford, and monetizes through three primary streams: annual membership dues (subscription/recurring), conference and event registration for EMERGENCE (one-time), and a tiered sponsorship and exhibition program (Spark, Ignite, Catalyst, Visionary) that targets iMIS solution providers and technology vendors seeking access to iMIS decision-makers. In November 2026, iUG is merging its annual conference with ASI's iNNOVATIONS conference to create the combined EMERGENCE event, deepening strategic alignment with the creator of iMIS while preserving iUG's stated independence as the largest not-for-profit iMIS user group.

The go-to-market model is community-led: prospective members join through the iUG website, gain access to the Open Forum, Learning Center, webinars, and iMIND, and are retained through ongoing peer support and event participation. iUG also operates a support provider directory, mobile app, and active social channels (Facebook, LinkedIn, YouTube, Instagram, Mosaic). The organization's strategic sponsor ecosystem includes CSI Inc, Bursting Silver, Higher Logic, OpenWater, Mosaic Apps, TopClass LMS, Armstrong, Get Efficient, DataScout, and Data Impact Solutions, each providing marketing visibility and non-dues revenue.

Name

iMIS Users Group

Legal name

iMIS Users Group

Website

https://imisusers.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

iMIS Users Group is a not-for-profit user community serving more than 7,500 individuals and organizations using the iMIS engagement management system, providing peer support, training, and the annual EMERGENCE conference.

Ownership category

akta.pro rank

Product category

User Community Services

NAICS

Professional Organizations (81392), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industry

Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

Keywords

• User community platform
• IMIS training resources
• Association software support
• Peer support forum
• Professional user group

Headquarters

HQ city

Cresco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to the iUG community, Open Forum, Learning Center, webinars, and member support resources.
2. Conference and Event Registration: Revenue from in-person conferences (Emergence) and virtual/on-demand events including training sessions.
3. Training and Educational Content: Access to hundreds of recorded conference sessions, webinars, and virtual event content through the Learning Center.
4. Sponsorship and Exhibition: Sponsorship packages (Spark, Ignite, Catalyst, Visionary levels) and exhibition opportunities at EMERGENCE conference targeting 225-300 highly engaged iMIS professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

iMIS Users Group is a not-for-profit user community organization that provides training, peer support, and educational resources for organizations and professionals using the iMIS engagement management system. Its offerings include the iMIND AI help chatbot, an online Learning Center with hundreds of recorded conference sessions and webinars, a peer-to-peer Open Forum (Listserve) for community Q&A, and the annual EMERGENCE conference. Membership is annual and unlocks access to all of these resources.

Product overview

iMIS Users Group (iUG) is a not-for-profit user community organization, not a traditional software product company. The organization operates as a member-based community that provides support, training, and resources for iMIS engagement management system users. The core offerings include: iMIND (an AI chatbot for iMIS help), the iUG Learning Center (educational platform with recorded sessions and webinars), the iUG Open Forum/Listserve (peer support community), and the iUG Member Community portal. iUG also organizes the EMERGENCE Conference and provides sponsorship opportunities for vendors in the iMIS ecosystem. The organization is headquartered in Cresco, PA and serves over 7,500 individual members.

Differentiator

Problem solved

Functional benefit

Brands

• iMIND: Custom iMIS Help Chatbot - AI-powered assistant for iMIS users utilizing collective knowledge from AiSPs, AiCs, iMIS Users and iUG data
• iMISInsider Community
• EMERGENCE Conference

Products and services

• iMIND Custom AI-powered iMIS Help Chatbot that leverages collective knowledge from AiSPs, AiCs, iMIS Users and iUG data to provide iMIS assistance to members.
• iUG Learning Center

Quantifiable outcome

• Posting a few questions per year to the Open Forum can save several hundred dollars compared to paying for tech support calls
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ASI (Advanced Solutions International)coreStrategic or Co-development PartnerGlobal Strategic Sponsor of iUG. ASI is the creator of iMIS software. The partnership involves co-creating EMERGENCE conference combining iUG Annual Conference and ASI iNNOVATIONS. iUG provides unbiased support to the iMIS community while promoting iMIS ecosystem.
• CSI IncminorGTM or Marketing PartnerListed as a strategic sponsor. CSI Inc provides solutions and services to the iMIS community.
• Bursting SilverminorGTM or Marketing PartnerListed as a strategic sponsor providing marketing visibility to the iMIS user community.
• Higher LogicminorGTM or Marketing PartnerListed as a strategic sponsor offering community and engagement solutions.
• OpenWaterminorGTM or Marketing PartnerListed as a strategic sponsor providing awards and grants management solutions.
• Mosaic AppsminorGTM or Marketing PartnerListed as a strategic sponsor and website designer. Provides mobile app solutions for the iMIS community.
• TopClass LMSminorGTM or Marketing PartnerListed as a strategic sponsor providing learning management system solutions.
• ArmstrongminorGTM or Marketing PartnerListed as a strategic sponsor serving the iMIS community.
• Get EfficientminorGTM or Marketing PartnerListed as a strategic sponsor providing efficiency solutions for associations.
• Data Impact SolutionsminorGTM or Marketing PartnerWebsite designer for iUG, providing technical support for the organization's web presence.
• DataScoutminorGTM or Marketing PartnerFeatured on homepage with AI/DataScout branding, indicating partnership in the iMIS ecosystem.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ASI (Advanced Solutions International): Creator of iMIS and iUG's Global Strategic Sponsor. ASI is the platform vendor at the center of iUG's ecosystem, runs its own iNNOVATIONS customer conference, and now co-hosts EMERGENCE with iUG. It is the most consequential counterpart rather than a competitor, but shares the iMIS user community.

Direct peers

• Salesforce Trailblazer Community: Salesforce's user community of admins, developers, and users — the most prominent software-vendor-independent-style user group model at massive scale. Closest structural analog to iUG's community-led, event-driven, content-rich model for a single software platform.
• HubSpot User Groups (HUG): HubSpot's globally distributed network of volunteer-led user groups centered on product adoption, peer learning, and education. Mirrors iUG's formula of community forums, local/regional gatherings, and content libraries built around a single vendor's product.
• Marketo User Group (MUG) / Adobe Marketo Engage Community: Long-standing user community for Marketo marketing automation users, organized around peer forums, regional meetups, and annual gatherings. Similar size, structure, and member-driven content model to iUG.
• Oracle User Community: Global volunteer community for Oracle product users with peer forums, regional events, and educational content. Demonstrates the same product-anchored user-group playbook at enterprise scale.
• SAP Community Network: Large global user community for SAP products with peer Q&A, learning content, and influencer-recognized members. Directly comparable to iUG's Open Forum + Learning Center + recognition model.

Others

• Higher Logic: Community and engagement platform vendor that is itself a strategic sponsor of iUG and serves the same association customer base. It is an ecosystem partner rather than a direct user-group competitor, but operates in the overlapping "association community" space.
• ASAE (American Society of Association Executives): Premier trade association for association management professionals — the same audience iUG serves through its members. ASAE is a professional society rather than a software user group, but its mission (education, networking, advocacy for association professionals) overlaps with iUG's value proposition.

Emerging players

• Wild Apricot: Association management software vendor competing in the same downstream market iMIS serves. While not a user group, its customer community targets the same association professionals and represents a long-term alternative ecosystem for iUG's audience.
• MemberClicks: Association management software provider for small-staff associations, often considered alongside iMIS. Its customer base overlaps with iUG's member base (small/mid association professionals), making it a partial alternative ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3fVmnvESVhCnbpxQeDrX9A
• Facebookfacebook.com/iMISUsersGroup
• LinkedInlinkedin.com/company/imisusersgroup
• Instagraminstagram.com/iMISUsersGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMIS Users Group