What Ray White Projects does

Ray White Projects is the dedicated residential project marketing and sales arm of the Ray White Group, Australasia's largest real estate network. Founded in 2001 and headquartered in Sydney, the business provides specialised sales and marketing services for off-the-plan residential developments — apartments, townhouses, and houses — working with property developers from project concept through completion. Services span design optimisation, branding, marketing strategy, sales release sequencing, display suite operations, and private buyer appointments. The company leverages the Ray White local office network across Australia and New Zealand plus international affiliate offices in South East Asia and China to source buyers locally, nationally, and offshore.

The underlying operating model is a commission-based project sales agency with no consumer-facing technology product. Distribution runs through three channels: a specialist direct project sales team across 8 offices (Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Auckland), the Ray White network of local affiliate offices feeding buyer leads, and international affiliate offices targeting Asian capital. Notable transactions include the $11M record apartment sale at The Centennial Collection (Bondi Junction), $100M+ sell-out of Magnolia Lane Cove, $1.2B Spirit super tower, and individual apartment sales up to $14M at 1788 Double Bay. The product/technology surface is therefore fundamentally offline: experienced sales agents, on-site display suites, a proprietary buyer database, and PR-driven earned media coverage in property outlets.

Revenue is generated as a transaction-based commission on each residential unit sold, with pricing undisclosed and project-specific. The customer base consists entirely of property developers — primarily enterprise and mid-market developers including Stargate Property, Legacy Property, Perifa, Allambi Property, IPM Holdings, Pierce Property, Icon Group, SJD Property Group, Quantum Group, First Quadrant Properties, and Moshav Financial among named clients. No external institutional investment, public listing, or M&A activity is evidenced; the business operates as an integrated division within the family-controlled Ray White Group, with key leadership comprising Managing Partner Eddie Mansour and Partner Dan White (fourth-generation Ray White family member).

Name

Ray White Projects

Legal name

Ray White Projects

Website

https://raywhiteprojects.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Projects is the residential project marketing arm of the Ray White Group, providing commission-based sales and marketing services for off-the-plan apartments, townhouses, and houses across Australia and New Zealand. It serves property developers with full-lifecycle campaign management across 8 offices and international affiliate buyer channels.

Ownership category

akta.pro rank

Product category

Residential Real Estate Project Marketing Services

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Residential project marketing
• Off-the-plan sales
• Property sales commissions
• New development marketing
• Real estate project sales

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Project Marketing and Sales Commission: Ray White Projects generates revenue through commissions on the sale of residential development projects. They work with developers from concept to completion, providing sales and marketing services for off-the-plan apartments, houses, and townhouses. Revenue is earned upon successful property sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ray White Projects provides end-to-end sales and marketing services for residential development projects, from concept to completion, on behalf of property developers. Services include design optimisation, branding, marketing strategy, sales release planning, on-site display suite operations, and direct buyer engagement for off-the-plan apartments, townhouses, and houses across Australia and New Zealand.

Product overview

Ray White Projects operates as a specialized residential project sales and marketing business, offering a unified service platform for developers seeking to sell off-the-plan properties. The core offering combines project marketing, design consultation, branding, and sales release strategies. The portfolio includes Current Projects (active listings), Recent Projects (completed developments), Loan Market (financial partner), and Developer services (client partnership program). The company maintains offices across Australia (Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth) and New Zealand, with an emphasis on luxury residential developments in Sydney's Eastern Suburbs and Lower North Shore.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Project Sales & Marketing Services Specialised sales and marketing services for residential developments (off-the-plan apartments, townhouses, and houses), provided to property developers across Australia and New Zealand. Engagements run from project concept to completion and combine direct sales execution with strategy, branding, and marketing campaign delivery.

Quantifiable outcome

• Record $11M sale at The Centennial Collection, Bondi Junction - highest price ever achieved for an apartment in Bondi Junction
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Loan MarketminorGTM or Marketing PartnerLoan Market is linked on the Ray White Projects website as a related service for property buyers, providing mortgage and lending services alongside property purchasing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cushman & Wakefield: Global real estate services firm with residential project sales and marketing offerings in Australia/NZ. Competes on multi-unit off-the-plan developer mandates.
• Colliers International: Global real estate services firm with an active Australian project marketing practice for new residential developments. Directly competes with Ray White Projects on enterprise developer mandates in Sydney and major AU/NZ cities.
• JLL (Jones Lang LaSalle): Global real estate services firm offering residential project marketing and sales advisory across Australian markets. Directly comparable full-service offering for developer clients.
• CBRE: Largest global commercial real estate services firm with residential project marketing capabilities in Australia/New Zealand. Competes for premium off-the-plan mandates and bundles advisory services.
• Knight Frank: International property consultancy with strong residential project marketing presence in Australia, particularly in prestige Sydney and Melbourne submarkets. Competes on luxury off-the-plan mandates.
• Savills: Global real estate firm with project marketing operations across Australia, focused on premium residential developments. Overlaps with Ray White Projects on luxury developer mandates.

Broad incumbents

• McGrath Estate Agents: Australian-founded luxury real estate agency with a strong project marketing arm. Overlaps with Ray White Projects in Sydney's premium eastern suburbs and luxury developer relationships.
• Raine & Horne: Established Australian real estate network with project sales activity across Sydney and other metro markets. Comparable franchise-distributed structure and developer services.
• LJ Hooker: Large Australian real estate franchise network with project marketing capabilities. Comparable distributed franchise model and developer engagement across Australian cities.
• Belle Property: Australian boutique real estate brand with premium residential project marketing. Comparable position in the prestige Sydney segment for off-the-plan developer campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rwpm
• YouTubeyoutube.com/user/RayWhiteGroup
• Facebookfacebook.com/raywhiteprojects
• LinkedInlinkedin.com/company/ray-white-projects
• Instagraminstagram.com/raywhitegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Projects