ROHM Group
ROHM Group is a Marietta, GA-based hotel management firm founded in 2001 that operates branded hotels across the Southeastern US under franchise flags including Hyatt, Marriott, Hilton, IHG, Choice, and Wyndham, serving mid-market owners with management, consulting, and receivership services.
- Company typePrivate
- Founded2001
- HeadquartersMarietta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ROHM Group does
ROHM Group LLC is a Marietta, Georgia-based hotel management and advisory firm founded in 2001 by principals Ketan Patel and Kirit Patel. The firm operates branded hotels across the Southeastern United States — Georgia, Alabama, Florida, South Carolina, and Louisiana — under franchise flags from Hyatt, Marriott, Hilton, IHG, Choice Hotels, and Wyndham. Its service offering spans hotel management, sales and marketing, accounting, consulting, asset management, and receivership, with named managed properties including Hyatt House, Aloft, Candlewood, Comfort Inn, Fairfield Inn, Hampton Inn, and Hilton Garden Inn.
The business is a tightly-held, family-controlled LLC with 1–10 employees. Kirit Patel, a principal, brings Wall Street credentials (60+ IPOs, 120+ M&A transactions, $60B+ cumulative deal value), which underpins the firm's receivership and asset management engagements with banks and lenders. A related entity, HAP LLC, has executed $300M+ in hotel transactions, providing ROHM with indirect access to a deal-sourcing network larger than its standalone headcount would suggest. Revenue is generated through management fees, consulting fees, and receivership engagements rather than asset ownership at the ROHM level.
ROHM positions itself as a capital-efficient operating partner rather than a tech-enabled platform. There is no evidence in the input of proprietary software, AI/ML tooling, or scale-driven cost advantages; differentiation rests on the principals' track record through multiple lodging cycles (2008 recession, COVID-19) and the related HAP transaction pipeline. The absence of disclosed funding, M&A, or product-launch cadence indicates a privately-held, owner-operated services business rather than a venture- or growth-equity-backed enterprise.
ROHM Group firmographics
Firmographics- Name
- ROHM Group
- Legal name
- ROHM Group LLC
- Website
- https://rohmhotels.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROHM Group is a Marietta, GA-based hotel management firm founded in 2001 that operates branded hotels across the Southeastern US under franchise flags including Hyatt, Marriott, Hilton, IHG, Choice, and Wyndham, serving mid-market owners with management, consulting, and receivership services.
- Ownership category
- akta.pro rank
ROHM Group industry classification
Industry- Product category
- Hotel Management Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where ROHM Group is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROHM Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Hotel Management Services: Revenue generated through professional hotel management contracts with hotel owners and investors. The company provides comprehensive management services including operations, sales, marketing, accounting, and asset management for hotels managed under their portfolio.
- Consulting Services: Advisory and consulting services for hotel owners, lenders, and investors including pre-opening consulting, brand analysis, feasibility review, acquisition consulting, and distressed property turnaround services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom hotel management contracts - no public pricing tiers available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ROHM Group product offering
Product offeringCore offering
ROHM Group (Results-Oriented Hotel Management) provides third-party hotel management services for select-service, limited-service, and extended-stay lodging properties operating under national franchise brands such as Choice Hotels, Hilton, Intercontinental Hotels, Marriott, and Wyndham. Its service offering spans hotel operations, sales and marketing, accounting, asset management, consulting, and receivership/foreclosure services, sold directly to hotel owners, investors, lenders, and developers primarily across the Southeast United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Management & Operations
Quantifiable outcome
- Hotel portfolio with aggregate market value exceeding $300 million in transactions through affiliated investment arm
- +1 more outcomes
Companies that use ROHM Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
ROHM Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROHM Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tata ElectronicsmajorROHM (Japanese semiconductor company) partnered with Tata Electronics on power IC manufacturing in India. This partnership was noted in a semiconductor industry weekly review as a significant development in India's push to build domestic chip manufacturing capabilities.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
ROHM Group competitors and assessment
Company assessmentDirect peers
- Marshall Hotels & Resorts: Third-party hotel management and operating services firm managing select-service and full-service properties for institutional and private owners. Closely comparable in scale and service mix to ROHM.
- Chesapeake Hospitality: Mid-Atlantic and Southeast-focused third-party hotel management company serving branded and independent properties. Closely comparable geographic overlap and franchise brand focus to ROHM.
- Crescent Hotels & Resorts: Third-party hotel management and investment firm operating upscale, lifestyle, and select-service hotels across North America. Closely comparable to ROHM in model (full-service management for owners) and brand-agnostic franchise execution.
- PM Hotel Group: Third-party hotel management company focused on premium-branded and soft-branded properties, with full operational, revenue, and accounting services for owners. Directly analogous to ROHM's contracted management offering.
- Peachtree Hotel Group: Hotel investment and third-party management platform operating select-service and extended-stay hotels primarily in the Southeast US. Highly comparable in geography, segment focus, and operating model to ROHM.
- Sage Hospitality: Hotel management, investment, and consulting company operating full-service, lifestyle, and select-service properties across multiple franchise brands. Closely comparable operating model and customer base to ROHM.
- Hospitality Ventures Management Group (HVMG): Independent third-party hotel management and asset management company serving owners of branded, soft-branded, and independent hotels. Comparable in the combination of asset management and full operations.
Broad incumbents
- Aimbridge Hospitality: Largest third-party hotel management company in North America, managing over 1,400 properties across premium chains. Directly comparable business model to ROHM but at vastly greater scale, including a large distressed-asset and lender-services capability.
- Highgate Hotels: Major hotel management, investment, and development platform operating hundreds of properties across luxury, full-service, and select-service brands. Comparable third-party operator with significantly broader scope than ROHM.
Regional players
- Image Hotels: Southeast US hotel ownership and management firm founded by Kal Patel, a member of the Patel family behind ROHM. Operates select-service and extended-stay properties in the same regional footprint and brand ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ROHM Group social profiles
Digital presenceROHM Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROHM Group leadership team
Management profileNumber of profiles
Profiles9 records
ROHM Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROHM Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROHM Group
What does ROHM Group do?
ROHM Group (Results-Oriented Hotel Management) provides third-party hotel management services for select-service, limited-service, and extended-stay lodging properties operating under national franchise brands such as Choice Hotels, Hilton, Intercontinental Hotels, Marriott, and Wyndham. Its service offering spans hotel operations, sales and marketing, accounting, asset management, consulting, and receivership/foreclosure services, sold directly to hotel owners, investors, lenders, and developers primarily across the Southeast United States.
Is ROHM Group a public or private company?
ROHM Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROHM Group founded?
ROHM Group was founded in 2001. It employs 1 to 10 people.
Where is ROHM Group based?
ROHM Group is headquartered in Marietta, United States, in the North America region.
How does ROHM Group make money?
Two revenue lines are on record. Hotel Management Services are the primary driver. The others are consulting Services.
Who are ROHM Group's main competitors?
Direct peers on record are Marshall Hotels & Resorts, Chesapeake Hospitality, Crescent Hotels & Resorts, PM Hotel Group, Peachtree Hotel Group, Sage Hospitality and Hospitality Ventures Management Group (HVMG). Broad incumbents are Aimbridge Hospitality and Highgate Hotels. Image Hotels is listed as a regional player.
Does ROHM Group have an API?
No public API is recorded for ROHM Group.
What industry is ROHM Group in?
ROHM Group's product category is Hotel Management Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 72111 and its SIC code is 6531.