Sunrise Healing Lodge Society

What Sunrise Healing Lodge Society does

Sunrise Healing Lodge Society is a Calgary-based, non-profit licensed addictions treatment center founded in 1974 that delivers inpatient and outpatient programs to individuals recovering from alcohol, drug, and gambling addictions, as well as to their families. Its service model uniquely integrates Indigenous cultural practices — Elder teachings, Sharing Circles, ceremonies, and a Cultural Initiative Coordinator — with the 12-step program of recovery, and is positioned as an all-gender, 2SLGBTQ+-inclusive facility open to clients of all cultural backgrounds.

The core product portfolio consists of a 14-week Inpatient Treatment Program funded by Recovery Alberta for clients holding valid Alberta Health Care cards, a 13-week and a 4-week condensed Outpatient Treatment Program offered free of charge, a Family Counselling Program (funded by FCSS) with a Traditional Parenting component, and supplementary modules including EAGLE (women's anger healing) and CROW (men's anger healing). The organization also operates an Alumni Group for post-treatment peer support and Walter's Trading Post, a reception-area retail shop selling client-made art and merchandise. Operations run from a single 21,000-square-foot facility at 1231 34 Avenue NE, Calgary, with 11-50 employees and a documented six-week-plus waitlist for inpatient admission.

The business model is a hybrid of government block funding (Recovery Alberta for inpatient, FCSS for family counselling) and charitable revenue (donations via CanadaHelps, Skip The Depot, e-transfer, mailed cheques, plus the annual 'Diamonds in the Rough' fundraising gala). All clinical services are provided at no cost to clients. Go-to-market is direct-admission with self- and provider-referrals, supported by a website (nass.ca), community outreach, and referral partnerships with Alberta Health Services and Indigenous community organizations. The organization holds Accreditation With Exemplary Standing from Accreditation Canada and Registered Charity status valid through 2027.

Name

Sunrise Healing Lodge Society

Legal name

Sunrise Healing Lodge Society

Website

https://nass.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Healing Lodge Society is a Calgary-based non-profit addiction treatment center, founded 1974, that blends Indigenous cultural practices with the 12-step recovery model to deliver free inpatient and outpatient programs to individuals and families struggling with alcohol, drug, and gambling addiction.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Inpatient recovery programs
• Outpatient addiction counseling
• Indigenous healing practices
• Twelve step recovery

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Healthcare Funding: The inpatient treatment program is funded by Recovery Alberta for clients with valid Alberta Health Care cards. The Family Counselling Program is funded by FCSS (Family & Community Support Services). This represents the primary revenue stream for operational sustainability.
2. Donations and Charitable Contributions: Sunrise accepts donations through multiple channels including e-transfer, Skip The Depot bottle pick-up program, PayPal, and mailed or dropped-off cheques. Donors receive tax receipts and may be recognized on the organization's donor page.
3. Fundraising Events: Annual fundraising gala 'The Diamonds in the Rough' held in October, generating funds to support Sunrise Healing Lodge programs. The gala includes live and silent auctions, presentations, and performances.
4. Retail Operations: Walter's Trading Post, located in the reception area, sells arts, crafts, and Sunrise merchandise including t-shirts and hoodies. Proceeds support craft supplies for clients and program enhancement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sunrise Healing Lodge Society provides a 14-week residential Inpatient Treatment Program funded by Recovery Alberta, complemented by free 13-week and 4-week Outpatient Treatment Programs operating Monday–Friday from a 21,000 sq ft facility in Calgary. Treatment blends Indigenous cultural practices (Sharing Circles, Elder teachings, ceremonies) with the 12-step program of recovery, with embedded EAGLE (women's anger healing) and CROW (men's anger healing) modules within the inpatient program and a Family Counselling Program supported by FCSS.

Product overview

Sunrise Healing Lodge Society offers a comprehensive suite of addiction treatment services built around Indigenous Culture and the 12-Step program of recovery. The core offerings include the 14-week Inpatient Treatment Program (funded by Recovery Alberta) and the Outpatient Treatment Program (available in 13-week or 4-week formats at no cost). These programs are supplemented by the Family Counselling Program for healing family relationships, and specialized group programs including EAGLE (women's anger healing) and CROW (men's anger healing). The organization also maintains an Alumni Group for continued peer support post-treatment, and Walter's Trading Post serves as both a client art retail space and memorial to former staff member Walter Shingoose.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient Treatment Program A 14-week residential addiction treatment program funded by Recovery Alberta for clients with valid Alberta Health Care cards. Integrates Indigenous cultural practices with the 12-step recovery model and includes EAGLE (women's anger healing), CROW (men's anger healing), and the Family Counselling Program. Provided at no cost to clients.
• Outpatient Treatment Program (13-Week) A 13-week outpatient treatment program delivered Monday through Friday from 9:00am to 3:30pm, open to all at no cost. Includes psychoeducational groups, community 12-Step meetings, lunch, and connection to the Family Counselling Program.
• Outpatient Treatment Program (4-Week Condensed) A 4-week condensed outpatient program focused on the 12 steps, provided at no cost, open to all clients. Does not include Family Counselling or CROW/EAGLE components.
• Family Counselling Program FCSS-funded program that helps families heal together through counselling, parenting skills education, and Indigenous-based healthy activities. Includes an 8-week Traditional Parenting Program, Sharing Circles, Arts and Cultural Activities, and Elder Spiritual Life lessons.
• Walter's Trading Post Reception-area retail shop selling arts, crafts, and Sunrise-branded merchandise (t-shirts, hoodies). Clients can contribute art made during treatment, and proceeds support craft supplies for clients and program enhancement. Also serves as a memorial to former staff member Walter Shingoose.

Quantifiable outcome

• Clients work through all 12 steps while in treatment
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Purses of HopeminorGTM or Marketing PartnerDonor organization providing support to Sunrise Healing Lodge, recognized on the donors page.
• Skip The DepotminorGTM or Marketing PartnerPartnership for door-to-door bottle pick-up service where donors can designate Sunrise Healing Lodge as their charity of choice.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• EHN Canada (Edgewood Health Network): EHN operates a national network of inpatient and outpatient addiction and mental health treatment facilities across Canada. Comparable to Sunrise because both deliver licensed residential substance use treatment, accept provincial-funded clients, and serve adult populations seeking structured recovery programming.
• Bellwood Health Services: Bellwood, part of EHN, offers specialized inpatient and outpatient addiction and mental health programs including 12-step and culturally-integrated tracks. Directly comparable to Sunrise in residential substance use treatment, 12-step integration, and Alberta provincial funder relationships.
• Homewood Health Centre: Homewood Health is one of Canada's largest private mental health and addiction treatment operators with inpatient facilities across multiple provinces. Comparable to Sunrise as a licensed inpatient addictions provider with multi-week residential programming and provincial payer relationships.

Direct peers

• Edgewood Treatment Centre: Edgewood Treatment Centre is a private residential addiction treatment facility in BC offering medically-supported detox and structured recovery. Comparable to Sunrise as a licensed inpatient addictions program incorporating 12-step methodology and aftercare planning.
• Last Door Recovery Centre: Last Door is a Vancouver-based 12-step residential addiction treatment program serving adult men. Comparable to Sunrise as a multi-week 12-step residential program with strong alumni ecosystem, government and donor-funded operations, and adult male-focused programming.
• Canadian Centre for Addictions (CCFA): CCFA operates residential and outpatient addiction treatment programs in Ontario and Alberta. Comparable to Sunrise in structured 12-step informed programming, inpatient/outpatient tiering, and accreditation-aligned operations.

Emerging players

• Pinewood Integrated Recovery Centre: Pinewood is a smaller Canadian residential addiction treatment operator offering short- and long-term programs in Ontario. Comparable to Sunrise in residential 12-step delivery, multi-format program design, and government-funded client acceptance.

Regional players

• Renascence Addiction and Wellness Centre: Renascence is a Calgary-area outpatient addiction and mental health treatment provider. Comparable to Sunrise's Outpatient Treatment Program in daytime community-based delivery, 12-step integration, and regional Calgary catchment.
• Aventa Centre of Excellence for Women with Addictions: Aventa is a Calgary-based addiction treatment center for women, providing residential and day programming. Comparable to Sunrise as a fellow Calgary-area licensed addictions provider operating government-funded residential treatment, with a specialized sub-population focus.
• Simon House Recovery Centre: Simon House is a Calgary-based long-term residential recovery program for men with alcohol and drug addictions. Directly comparable to Sunrise's 14-week inpatient program in service model, geography, and government-funded delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SunriseNativeAddictionsServicesSociety
• LinkedInlinkedin.com/company/sunrise-healing-lodge-society

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Healing Lodge Society