Reflomax
Reflomax manufactures microprismatic retroreflective sheeting for traffic signs, vehicle markings, license plates, high-visibility garments, and advertising, serving automotive OEMs, government agencies, and safety apparel brands across 80+ countries as ORAFOL Group's Asia Pacific hub.
- Company typePrivate
- Founded1989
- HeadquartersHwasong, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reflomax does
Reflomax Co., Ltd. designs, manufactures, and sells retroreflective sheeting products built on proprietary microprismatic technology, operating as one of only three developers of microprism source technology worldwide. The company's portfolio spans eight product categories: directional reflective sheeting (WALL GUIDE), traffic sign sheeting (Types I through XI including MAXCUBE and HIP series), traffic control device films, vehicle conspicuity marking tapes (ECE-150, DOT-C2, AIS-090), license plate sheeting (PCLP prismatic and GCLP glass-bead), high-visibility garment tapes (EN 20471), medium-risk accessory films (EN 17353), and digitally printable advertising films. Since 1989, the company has accumulated 44-50+ global certifications spanning ASTM, EN, ECE, AIS, KS, AS/NZS, JS, GOST, and GB standards, enabling sales across 80+ countries to 300+ partners and clients.
The company's core technology is microprismatic retroreflection - engineered cube-corner prism structures that return light to its source via three internal reflections - with proprietary embodiments including the patented Mosaic Pattern (uniform omnidirectional reflection), WALL GUIDE (directional reflection for side-mounted surfaces), and MAXCUBE full-cube construction (ASTM D4956 Type XI). Manufacturing is centered at the Hwaseong-si headquarters and an in-house Coating Plant established in 2025, providing vertical integration from prism sheeting to adhesive coating. Reflomax sells primarily B2B to automotive OEMs (Hyundai Mobis exclusive supplier since 2019, TATA Motors), government transportation and law enforcement agencies (Korea Transportation Safety Authority, Peru National Police), safety garment manufacturers, and global brand owners (NIKE footwear), and entered B2C retail in 2026 via DAISO Korea. Following its September 2025 acquisition by ORAFOL Group, Reflomax operates as the German conglomerate's Asia Pacific production and technology hub. Pricing is quote-based rather than publicly disclosed, with revenue generated through one-time sales of finished sheeting materials and customer support for product customization.
Reflomax firmographics
Firmographics- Name
- Reflomax
- Legal name
- Reflomax Co., Ltd.
- Website
- https://reflomax.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reflomax manufactures microprismatic retroreflective sheeting for traffic signs, vehicle markings, license plates, high-visibility garments, and advertising, serving automotive OEMs, government agencies, and safety apparel brands across 80+ countries as ORAFOL Group's Asia Pacific hub.
- Ownership category
- akta.pro rank
Reflomax industry classification
Industry- Product category
- Retroreflective Safety Materials Manufacturing
- NAICS
- Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)
- akta.pro secondary industry
- Optical & Specialty Sheet Extrusion (PMMA/PC Light Diffusers, Lens/Glazing Sheets) (IMANACAI)
Keywords
Where Reflomax is headquartered
LocationHeadquarters
- HQ city
- Hwasong
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Reflomax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Manufacturing and Sales of Retroreflective Sheeting: Core revenue from manufacturing and selling retroreflective sheeting for various applications including traffic signs, vehicle markings, license plates, and advertisements. Products sold as finished materials to B2B customers
- High Visibility and Medium Risk Garment Tapes: Sale of reflective tapes for garments and accessories including sew-on, heat transfer, and flame retardant variants for workwear and safety applications
- Professional Services: Inquiry handling and customer support services for product customization and technical assistance
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Reflomax product offering
Product offeringCore offering
Reflomax manufactures microprismatic and glass bead retroreflective sheeting materials for traffic signs, vehicle conspicuity markings, license plates, high-visibility garments, workwear, and advertising applications. The company produces a full range of prismatic reflective sheeting grades (Type I through Type XI), vehicle conspicuity tapes (ECE-150, DOT-C2, AIS-090), license plate sheetings, and reflective garment tapes compliant with EN ISO 20471 and EN 17353 standards, serving B2B customers globally across 80+ countries.
Product overview
Reflomax is a retroreflective materials manufacturer offering a comprehensive portfolio of prismatic and glass bead reflective products for traffic safety, vehicle conspicuity, personal protective equipment, and advertising applications. The product portfolio includes: Directional Reflective Sheeting (WALL GUIDE™) for road structure guidance; Traffic Sign Sheeting spanning Type I through Type XI grades (MAXCUBE, SG 9000, HIP 4000/4100, EGP 1100, EC 1000); Traffic Control Device Films (TAC, FX, FPS, FX-FB, CLARO-FB, CS series); Vehicle Marking Tapes (ECE-150, DOT-C2, EZPEEL, ECE-70-01) for trucks and trailers; License Plate Sheeting (PCLP™ prismatic and GCLP™ glass bead types); Hi Vis Garment Tapes (EFT 500, TRG 500, PGT/PFT series, KR™ series with sew-on, flame retardant, and heat transfer variants) meeting EN 20471 and ANSI ISEA 107 standards; Medium Risk & Accessory Films (ENFREN and AGR series) meeting EN 17353 with eco-friendly PVC-free options; and Advertising Films (PBR, CLARO) for digital printing applications. The company operates as part of the ORAFOL Group following a 2025 acquisition, serving 80+ countries with 50+ global certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- WALL GUIDE Directional Reflective Sheeting Directional reflective sheeting that transforms existing road structures (curbs, fences, walls) into active guidance elements without posts, featuring LED-optimized retroreflection for nighttime visibility; targets road safety authorities and transportation infrastructure operators.
- MAXCUBE (Full-Cube, Type XI) Reflective Sheeting Full-cube prismatic reflective sheeting for traffic signs offering 10-year durability for white and general colors, compliant with ASTM D4956 Type XI and multiple international standards; for government transportation departments and sign fabricators.
- HIP 4000 / HIP 4100 High Intensity Prismatic Sheeting (Type IV) High intensity prismatic reflective sheeting available in mosaic/honeycomb (HIP 4000) or stripe/diamond sealed (HIP 4100) patterns for traffic signs.
- SG 9000 (Type IX) Super Fine Grade Reflective Sheeting
Quantifiable outcome
- Visibility distance of over 200 meters using only headlights
- +1 more outcomes
Companies that use Reflomax
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Reflomax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Reflomax partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Korea Institute of Industrial TechnologyminorSelected as Partner Company by KITECH, providing access to industrial technology resources and support for innovation development.
- Orafol (Germany)coreEstablished joint venture with Orafol Germany in 2011, later dissolved in 2015. This earlier partnership laid groundwork for eventual acquisition by ORAFOL Group.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Reflomax competitors and assessment
Company assessmentBroad incumbents
- 3M: 3M's Safety & Industrial segment includes Diamond Grade and High Intensity Prismatic reflective sheeting for traffic signs, vehicle conspicuity, and workwear. Direct competitor to Reflomax across essentially every product category, though 3M operates at vastly larger scale with broader portfolio breadth.
- ORAFOL Group: German-based global manufacturer of reflective materials, retroreflective sheeting, and graphic films. Acquired Reflomax in September 2025 as Asia Pacific hub; prior commercial partner and JV counterparty. Operates overlapping product lines and is now both parent and commercial peer.
Direct peers
- Daoming Optics & Chemical: Chinese retroreflective sheeting and tape manufacturer producing prismatic and glass bead products for traffic signs, vehicle conspicuity, and apparel. Direct cost-competitive competitor in mid and lower-tier product segments across global export markets.
- Avery Dennison: Avery Dennison's Reflective Solutions business manufactures retroreflective sheeting for traffic signs, vehicle markings, and apparel applications. Closest direct peer to Reflomax in product portfolio, regulatory certifications, and global customer base.
- Yeshili Reflective Materials: China-based retroreflective sheeting manufacturer serving traffic safety, vehicle conspicuity, and PPE applications. Competes with Reflomax primarily on price in commoditized product tiers across emerging markets.
- Nippon Carbide Industries: Japanese manufacturer of retroreflective sheeting (Nikkalite brand) for traffic signs, vehicle markings, and apparel. Regional peer focused on Japan and broader Asian markets, with similar regulatory positioning (JS Z 9117 standard) and comparable technology tier.
Regional players
- Brady Corporation: US-headquartered identification and safety solutions company with reflective and high-visibility product lines for workwear, traffic, and industrial safety. Comparable in end-customer use cases though with different geographic focus and broader non-reflective product mix.
Others
- Reflexite (now part of ORAFOL): Originally a US retroreflective sheeting pioneer that merged with Reflomax (then Daeyang) in 2006. Now integrated into ORAFOL Group after subsequent acquisitions. Historically a direct peer and M&A counterparty to Reflomax.
- KIWA (testing/certification): Global testing, inspection, and certification body that certifies retroreflective products to EN 20471, EN 17353, ECE, and other safety standards. Adjacent ecosystem participant rather than competitor, but materially shapes the regulatory moat Reflomax and peers must navigate.
Emerging players
- Jiangsu Anhua Traffic Facilities: Chinese manufacturer of retroreflective materials and traffic safety products including reflective sheeting, traffic signs, and conspicuity tape. Competes with Reflomax in Chinese domestic market and export channels for value-tier reflective products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reflomax social profiles
Digital presenceReflomax compliance and trust
Trust signalCompliance38 records
Reflomax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflomax leadership team
Management profileNumber of profiles
Profiles1 record
Reflomax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflomax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflomax
What does Reflomax do?
Reflomax manufactures microprismatic and glass bead retroreflective sheeting materials for traffic signs, vehicle conspicuity markings, license plates, high-visibility garments, workwear, and advertising applications. The company produces a full range of prismatic reflective sheeting grades (Type I through Type XI), vehicle conspicuity tapes (ECE-150, DOT-C2, AIS-090), license plate sheetings, and reflective garment tapes compliant with EN ISO 20471 and EN 17353 standards, serving B2B customers globally across 80+ countries.
Is Reflomax a public or private company?
Reflomax is a private company. It is classified as corporate owned and is currently operating.
When was Reflomax founded?
Reflomax was founded in 1989. It employs 11 to 50 people.
Where is Reflomax based?
Reflomax is headquartered in Hwasong, South Korea, in the Asia region.
How does Reflomax make money?
Three revenue lines are on record. Manufacturing and Sales of Retroreflective Sheeting is the primary driver. The others are high Visibility and Medium Risk Garment Tapes and professional Services.
Who are Reflomax's main competitors?
Broad incumbents on record are 3M and ORAFOL Group. Direct peers are Daoming Optics & Chemical, Avery Dennison, Yeshili Reflective Materials and Nippon Carbide Industries. Brady Corporation is listed as a regional player. Others are Reflexite (now part of ORAFOL) and KIWA (testing/certification). Jiangsu Anhua Traffic Facilities is listed as an emerging player.
Does Reflomax have an API?
No public API is recorded for Reflomax.
What industry is Reflomax in?
Reflomax's product category is Retroreflective Safety Materials Manufacturing. Its primary akta.pro industry code is IMAEAGAJ, Tapes, Labels & Pressure-Sensitive Adhesives, with a secondary code of IMANACAI, Optical & Specialty Sheet Extrusion (PMMA/PC Light Diffusers, Lens/Glazing Sheets). Its NAICS code is 326113 and its SIC code is 3081.