Think Enough
Think Enough is an Australian partnership that operates a free online directory of for-purpose businesses, delivers paid impact and ethical-consumption workshops, runs The Good Trail Adelaide self-guided tours, and offers consulting services for conscious consumers, purpose-driven SMBs, and community groups.
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Think Enough does
Think Enough is an Australian for-purpose business founded in 2020 and registered as a partnership (ABN 63 843 651 850), headquartered between Melbourne (Naarm) and Adelaide. The company operates a curated directory of for-purpose businesses, filterable by location, business type, certifications, and UN Sustainable Development Goals, alongside paid Impact & Purpose Workshops and Ethical Consumption Workshops delivered to businesses, collectives, and community groups. Additional offerings include consulting and project facilitation, a Journal content platform, a forthcoming Conversation Cards product, and The Good Trail Adelaide, a self-guided interactive city tour of for-purpose businesses built on the third-party Actionbound app.
The underlying technology stack is deliberately light: the directory and content platform run on Squarespace, and The Good Trail is delivered via Actionbound, with no proprietary platform, no API, no mobile app, and no disclosed data or ML infrastructure. The company pairs the directory with a manual impact framework and due diligence process to mitigate greenwashing and social-washing risk, and complements this with a content library covering business identity definitions, certifications, and SDGs.
Commercially, Think Enough monetizes primarily through workshop fees (custom-priced, 3-hour to full-day sessions), consulting and project facilitation services, and participant fees from The Good Trail Adelaide, while the directory itself is provided free to consumers and supplemented by community donations. Its go-to-market is community-led and event-driven, anchored by organic social (Instagram, Facebook), a journal/blog, email newsletter, and in-person workshops and tours, with partnerships supporting visibility (Catalysr, HRAFF, Catalyst2030).
Think Enough firmographics
Firmographics- Name
- Think Enough
- Legal name
- Think Enough
- Website
- https://thinkenough.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Think Enough is an Australian partnership that operates a free online directory of for-purpose businesses, delivers paid impact and ethical-consumption workshops, runs The Good Trail Adelaide self-guided tours, and offers consulting services for conscious consumers, purpose-driven SMBs, and community groups.
- Ownership category
- akta.pro rank
Think Enough industry classification
Industry- Product category
- Social Enterprise Directory & Impact Consulting
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (519), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742), Services-Membership Organizations (8600)
- akta.pro primary industry
- Q&A Knowledge Communities (MPACAJAD)
- akta.pro secondary industry
- On-Site Event Operations & Day-Of Coordination (HSACAAAK)
Keywords
Where Think Enough is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Think Enough business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Workshop fees: Paid workshops for businesses and organizations on impact & purpose and ethical consumption topics.
- Consulting & project facilitation: Hands-on support services for projects, events, and initiatives with B2C focus.
- The Good Trail tour: Self-guided interactive tours with participant fees supporting the free directory operation.
- Donations and community support: Crowdfunding and community contributions to support operations while establishing revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Impact & Purpose Workshop |
| Other | Multi-year contract | Ethical Consumption Workshop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Think Enough product offering
Product offeringCore offering
Think Enough operates a free online Directory of for-purpose (social/environmental impact) businesses, delivers paid Impact & Purpose and Ethical Consumption Workshops to businesses and groups, and provides hands-on Consulting & Project Facilitation services. It also runs The Good Trail, a self-guided interactive city tour of for-purpose businesses in Adelaide, and publishes editorial Journal content.
Product overview
Think Enough is a platform for discovering and connecting with for-purpose businesses. The core offering includes a searchable Directory of impact-driven businesses (filterable by SDG, certification, and business type), The Good Trail interactive city tours, and Workshops for impact strategy and ethical consumption education. The platform also offers Consulting & Project Facilitation services and hosts a Journal with editorial content about for-purpose businesses. An upcoming product, Conversation Cards, aims to help businesses and consumers explore impact questions.
Differentiator
Problem solved
Functional benefit
Brands
- The Good Trail Adelaide: An interactive self-guided tour of Adelaide CBD showcasing for-purpose businesses with mini-missions, exclusive deals, and impact-focused prizes.
- Conversation Cards
Products and services
- Directory A free, searchable online directory of for-purpose businesses (social enterprises, cooperatives, First Nations-owned, not-for-profits, profit-with-purpose) filterable by location, business type, certifications, and UN Sustainable Development Goals. Built for conscious consumers and organizations seeking to align purchasing and partnerships with purpose-driven businesses.
- Workshops In-person Impact & Purpose Workshops and Ethical Consumption Workshops delivered to businesses, collectives, conferences, schools, sports teams, community groups, and individuals. Sessions range from 3 hours to a full day and cover impact strategy, team alignment on purpose, and ethical consumption education.
- Consulting & Project Facilitation Hands-on consulting and project facilitation services connecting businesses with the for-purpose network for impact strategy support and initiative ideation, with a B2C-facing project focus.
- The Good Trail Adelaide An interactive self-guided city tour of for-purpose businesses in Adelaide CBD delivered via the Actionbound app. Participants complete mini-missions, earn points and prizes, and unlock exclusive deals at participating for-purpose businesses. Profits from the tour help fund the free Directory.
- Journal Editorial blog content featuring stories about for-purpose businesses, gift guides, event coverage, and Think Enough company updates. Supports awareness, education, and SEO for the Directory.
Quantifiable outcome
- Directory of for-purpose businesses featuring multiple business types including community groups, cooperatives, First Nations owned, not-for-profits, profit-with-purpose, and social enterprises
Companies that use Think Enough
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Think Enough technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Think Enough partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CatalysrcorePre-accelerator program for migrants (migrapreneurs) that provided business development support and mentorship to Think Enough. The partnership helped the company refine their business model and pitch. Think Enough highlights Catalysr as one of the 'good businesses' they love and talk about.
- HRAFF (Human Rights Arts and Film Festival)minorMeaningful storytellers and Think Enough's very first partners. Collaborated on Menu for Impact initiative during the Humankind online film festival.
- JeanetteminorDescribed as 'wonder woman, mentor and all-round Saturday morning support' - provides ongoing mentorship to the founding team.
- RobertominorSocial enterprise guru, mentor, and around-the-world cyclist who has contributed to the development of Think Enough.
- Catalyst2030coreThink Enough is an active member of Catalyst2030, a global movement of individuals and organizations working together to speed up the achievement of the UN Sustainable Development Goals by 2030.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Think Enough competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Think Enough social profiles
Digital presenceThink Enough financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Enough leadership team
Management profileNumber of profiles
Profiles4 records
Think Enough funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Enough M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Enough
What does Think Enough do?
Think Enough operates a free online Directory of for-purpose (social/environmental impact) businesses, delivers paid Impact & Purpose and Ethical Consumption Workshops to businesses and groups, and provides hands-on Consulting & Project Facilitation services. It also runs The Good Trail, a self-guided interactive city tour of for-purpose businesses in Adelaide, and publishes editorial Journal content.
Is Think Enough a public or private company?
Think Enough is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Enough founded?
Think Enough was founded in 2020. It employs 1 to 10 people.
Where is Think Enough based?
Think Enough is headquartered in Melbourne, Australia, in the Oceania region.
How does Think Enough make money?
Four revenue lines are on record. Workshop fees are the primary driver. The others are consulting & project facilitation, the Good Trail tour and donations and community support.
Does Think Enough have an API?
No public API is recorded for Think Enough.
What industry is Think Enough in?
Think Enough's product category is Social Enterprise Directory & Impact Consulting. Its primary akta.pro industry code is MPACAJAD, Q&A Knowledge Communities, with a secondary code of HSACAAAK, On-Site Event Operations & Day-Of Coordination. Its NAICS code is 519 and its SIC code is 8742.