Regards De Vignerons

What Regards De Vignerons does

Regards de Vignerons (operating under the trade name R2V) is a French SARL founded in 2008 by Jérôme Asens and co-founder Julien Kreiss, headquartered in Rivesaltes, Pyrénées-Orientales. The company distributes winemaking equipment, supplies, and packaging — including oenological products, hygiene and safety items, carboglace (CO2 sticks) and food/industrial gases, laboratory instruments, cellar equipment, corks, cartons, BIB bags, and personalized tasting glasses — alongside equipment rental services. It serves wine cooperatives, independent winemakers (across conventional, organic, biodynamic, and natural methods), wine event organizers, and adjacent verticals including craft breweries and olive oil producers, primarily within the Pyrénées-Orientales (Department 66) territory of France.

The company operates two physical retail showrooms — the Rivesaltes headquarters (about 1,000m²) opened in 2008 and a second point of sale in Elne opened in June 2016 — supported by phone and email ordering with 24-hour delivery within the 66 department for in-stock products. Since 2020, the company has been a member of the Viniforce groupement, a French network of 15 wine-industry distributors with 50 points of sale, 8,000+ referenced articles, 100 suppliers, and €15M+ in collective purchasing volume. The business runs on a unit-pricing, pay-as-you-go model with occasional promotional offers and a 10% in-store discount via Rivesaltes Magazine coupon, plus a usage-based equipment rental stream. Marketing is conducted through social media (Facebook, Instagram, LinkedIn, YouTube), newsletters and the Journal des Vendanges, sponsorship of regional wine events, and earned media in L'Indépendant, Rivesaltes Magazine, and Les Échos.

Operationally, the company is a small private business — share capital of €27,350, an 8-person team split across front-desk reception, administration/accounting, sales, and logistics — with no external investment, parent company, or subsidiaries. The company is structured for service-led, relationship-driven distribution rather than scale distribution, and its competitive positioning rests on local proximity, technical oenological advisory, and the purchasing leverage afforded by the Viniforce affiliation.

Name

Regards De Vignerons

Legal name

Société Regards de Vignerons

Website

https://regards-vignerons.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Regards de Vignerons (R2V) is a French regional distributor founded in 2008 that sells and rents winemaking equipment, supplies, packaging, and personalized glassware to wine cooperatives, independent winemakers, event organizers, brewers, and olive oil producers in the Pyrénées-Orientales (Department 66) of France, operating from two retail locations with 24-hour local delivery.

Ownership category

akta.pro rank

Product category

Winemaking Supplies Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Bar & Beverage Service Supplies Wholesale (AFAIALAG), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Winemaking supplies distribution
• Wine equipment retail
• Oenological products supply
• Brewery equipment supply
• Wine packaging solutions

Headquarters

HQ city

Rivesaltes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of wine production and conditioning supplies including œnological products, hygiene and safety products, carboglace (CO2 sticks), food and industrial gases, laboratory instruments, cellar equipment, packaging solutions, corks, cartons, BIB bags, and personalized tasting glasses. Products available both for immediate purchase and rental.
2. Equipment Rental: Rental of wine production equipment for winemakers, managed by dedicated logistics staff.
3. Customization Services: Production and sale of personalized items including custom wine glasses, Tritan unbreakable glasses, and reusable plastic cups for wine events and festivals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Regards de Vignerons distributes winemaking equipment, supplies, packaging, and rental material for wine, beer, and olive producers from two retail locations in the Pyrénées-Orientales department of France. The company stocks over 1,500 products across approximately 1,000m² of warehouse and retail space, offering the full range of inputs required from grape reception through vinification to conditioning and packaging, alongside custom-personalized tasting glasses and event materials.

Product overview

Regards de Vignerons is a specialized distributor of wine-making supplies and equipment operating from Rivesaltes, France. The company offers more than 1500 products across 13 product categories spanning the entire wine production process from harvest reception through bottling and packaging. Product categories include hygiene and safety, harvest equipment, dry ice and gases (carboglace), oenology and laboratory supplies, filtration, wine equipment, corking/closures, packaging solutions (including personalized glasses and BIB bags), palletization and handling, custom personalized creations (branded glasses and cups), cellar accessories, and brewery/olive products. The company also provides wine equipment rental services. As a member of the Viniforce group, they distribute catalogs including the VINIFORCE catalog and PEVB (Petit Équipement Vinicole & Brassicole) catalog. Their service-focused approach emphasizes technical advice, reactivity, and proximity to wine professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hygiene and Safety Products

Quantifiable outcome

• 1500+ products across 1000m²
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Viniforce GroupementcoreStrategic or Co-development Partner · 1 January 2020Regards de Vignerons joined the Viniforce groupement in 2020. Viniforce is an independent groupement of wine industry distribution professionals founded in 1996, with 15 members, 50 points of sale, 8000+ articles, 100 suppliers, and €15M+ in purchasing volume. The groupement enables competitive pricing and expanded product access for its members.
• MOOGcoreTechnology or IntegrationMOOG is a key technology partner for tank and barrel cleaning equipment. MOOG cleaning canes allow cleaning of tanks, barrels, foudres, and jars without chemical cleaning agents. R2V organizes demonstrations and offers a revision service for MOOG equipment (Forfait Révision at €299 instead of €399).
• VINVENTIONS (SUBR)coreTechnology or IntegrationVINVENTIONS provides micro-natural corks (SUBR micronatural corks F5) and wine closure solutions. R2V distributes these products and participates in joint events such as technical demonstrations and the Wine Padel Trophy.
• ERBSLÖH (La Littorale)coreTechnology or IntegrationERBSLÖH provides wine treatment products including LittoFresh and Littozym/Trenolin for white and rosé must preparation, and wood solutions through Boisé France. R2V organizes technical tasting events with ERBSLÖH representatives.
• French Padel Club PerpignanminorGTM or Marketing PartnerVenue partner for the Wine Padel Trophy event organized by R2V for wine industry professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pellenc Group: French manufacturer of vineyard and winery equipment (tools, sorting tables, sorting/destemming equipment). Overlaps with R2V's equipment category but at manufacturer scale with direct national distribution rather than regional supply-house model.
• Sartorius: Global laboratory and bioprocessing equipment manufacturer. Featured at R2V's RDV Oenotechniques events as a supplier; a larger incumbent that could sell direct to large wineries, bypassing regional distributors like R2V.
• Smurfit Kappa: Global packaging solutions company, supplier of BIB bags and packaging to R2V. A potential bypass channel if Smurfit Kappa deepens direct relationships with large wine cooperatives, eroding R2V's distribution margin.
• Bucher Vaslin: Major French manufacturer of wine equipment (presses, filters, receiving lines) with direct sales and service across French wine regions. Competes with R2V on equipment supply but operates at national scale and as a manufacturer rather than a regional distributor.
• ERBSLÖH (La Littorale): German-headquartered wine treatment products manufacturer with French operations through La Littorale. Partner of R2V for LittoFresh, Littozym, and Boisé France wood solutions; a larger-scale competitor in treatment products supply.

Direct peers

• ICV (Institut Coopératif du Vin): French cooperative wine-services group providing oenological products, laboratory services, equipment, and consulting to cooperatives and independent winemakers. Direct competitor to R2V in wine-industry supply and technical support, with a similar vertical-specialist positioning.
• Lamothe-Abiet: French manufacturer and distributor of oenological products (yeasts, fermentation aids, stabilization solutions). Listed as an R2V partner and a direct competitor in oenological supply distribution to French wineries.
• Sofralab: French oenological products and laboratory-services company supplying yeasts, enzymes, tannins, and lab consumables to French winemakers. Both a supplier-partner of R2V and a competitor in oenological supply distribution to the same producer base.
• Dujardin-Salleron: French laboratory and oenological testing equipment supplier (since 1862), serving French winemakers. Both an R2V supplier-partner and a direct competitor in wine lab and testing equipment distribution.

Emerging players

• Vivelys (Boisé France): French wine-research and oak-aging solutions provider working closely with cooperatives and winemakers in technical interventions. Already an R2V partner and an emerging competitor in the technical-services layer adjacent to supply distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@R2V_REGARDSDEVIGNERONS
• Facebookfacebook.com/regards2vignerons
• LinkedInlinkedin.com/company/r2v-regards-de-vignerons
• Instagraminstagram.com/r2v_regardsdevignerons

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regards De Vignerons