What Roll Former does

Roll Former, LLC is a US-based manufacturer of roll forming equipment for the metal roofing and architectural sheet metal industries, founded in 1978 and headquartered in Chalfont, Pennsylvania. The company designs and builds portable and stationary roll forming machines, power seamers, hemming machines, decoilers, trim machines, and custom machinery for on-site and shop-based panel fabrication. Its equipment portfolio includes over 20 standard machine models across categories such as roof panel panformers (VS-150, 5V Crimp, SLP-175, NSP, SS20-A, SSSP-3), wall panel/soffit machines, hemming machines, coil processing equipment, perforators, drip edge machines, and metal folders/shears. Roll Former pioneered the portable roll forming machine category for the standing seam metal roof industry in 1978, a differentiator that remains central to its value proposition of reducing shipping damage, eliminating delays, and enabling on-demand custom panel lengths for contractors.

The company sells primarily through direct enterprise field sales with a quote-based pricing model, supplemented by regional distribution partnerships (Calidad Machinery for Florida), heavy trade show presence (METALCON, International Roofing Expo, FRSA events), and three equipment financing partners (Apex Capital, Machinery Finance Resources, Crest Capital). Its customer base spans metal roofing contractors, sheet metal fabricators, HVAC shops, agricultural contractors, and roofing contractors across residential, commercial, industrial, and agricultural segments, predominantly SMB and mid-market operators. Roll Former became part of the Tennsmith family of brands following its August 2021 acquisition by Tennsmith, joining Roper Whitney as complementary sheet metal forming equipment manufacturers under shared ownership.

The business model is hardware-centric: one-time capital equipment sales supplemented by recurring spare parts revenue (with dedicated contacts for seamer, roll forming, and recoiler parts) and custom machinery design services. Manufacturing is conducted in the USA with ongoing capital investment, including a recently acquired CNC lathe described as the largest manufacturing investment in company history. Roll Former continues to actively expand its product line, with the February 2024 launch of the IBB Integral Board and Batten Machine marking entry into the residential siding market, and maintains organizational scaling through active hiring and leadership development.

Name

Roll Former

Legal name

Roll Former, LLC

Website

https://rollformerllc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Roll Former, LLC manufactures roll forming equipment (roof panel machines, seamers, hemmers, decoilers, custom machinery) for metal roofing contractors and sheet metal fabricators across US residential, commercial, and agricultural markets. Founded 1978, operates as a Tennsmith-owned US manufacturer.

Ownership category

akta.pro rank

Product category

Roll Forming Machinery for Metal Roofing and Sheet Metal Fabrication

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519), Forging and Stamping (3321), Custom Roll Forming (332114)

SIC

Metal Forgings & Stampings (3460), Machine Tools, Metal Cutting Types (3541), Sheet Metal Work (3444)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Roll forming equipment
• Metal roofing machinery
• Standing seam machines
• Sheet metal fabrication
• Custom roll forming

Headquarters

HQ city

Chalfont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roll Forming Machine Sales: Sale of standard and custom roll forming machinery including roof panel machines, seamers, hemmers, trim machines, decoilers, and accessories. One-time capital equipment purchase model.
2. Financing and Leasing Services: Partnership with multiple funding sources to provide equipment financing and leasing options for customers. Benefits include working capital preservation, tax advantages, and fixed rate financing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Roll Former designs, manufactures, and sells roll forming machinery and accessories used by metal roofing contractors, sheet metal fabricators, and HVAC shops to produce standing seam panels, roof panels, wall/soffit panels, trim, drip edge, and hemmed components on-site or in-shop. The company offers over 20 standard machine models plus custom-engineered equipment, all manufactured in the United States since 1978, supported by a direct sales team, trade show presence, and partner financing options.

Product overview

Roll Former is a manufacturer of roll forming equipment for the metal roofing and architectural sheet metal industries, established in 1978 and now part of the Tennsmith family. The company offers over 20 standard machine models across multiple categories including roof panel machines and panformers (VS-150, 5V Crimp, SLP-175, NSP, SS20-A, SSSP-3), power seamers (SSX, SSX-HD, SS Industrial, BSA), cap/curver machines (PCM, SS-10, BC-15, CBSC-15), wall panel/soffit machines (FL-105, FL-15, IBB, SOF-12), hemming machines (QH-50, QH-75, UH-24, UH-36), coil processing machines (Coil Processor, RTR recoilers, Roper Whitney AutoBlank/AutoKut series), perforators (AG PERF, SA PERF), decoilers (3000-5000 lb capacity in 24"-48" widths), drip edge machines (FHA, Residential, Custom), trim machines, metal folders (Roper Whitney AutoBrake series), shears (10M14, LM1014), and custom machinery design services. All equipment is designed and manufactured in the USA with options for residential, commercial, industrial, and agricultural applications.

Differentiator

Problem solved

Functional benefit

Products and services

• VS-150 Standing Seam Panformer with Hydraulic Drive and Shear Multi-profile standing seam panformer capable of producing 1" and 1 1/2" standing seam profiles, U-panels, snap lock styles, and Bermuda roof profiles. Features hydraulic drive, front hydraulic scissors shear, adjustable width panels from 9" to 24", and profile changeover time of 15 minutes to 1 hour. Designed for metal roofing contractors needing on-site panel forming.
• 5V Crimp Panel with Hydraulic Drive and Shear Roll forming machine that produces traditional 5V crimp profiles originally used in agricultural applications and now popular for residential metal roofing. Features adjustable panel width from 14" to 28", hydraulic drive, and produces 26" wide finished panels with 24" coverage.
• SLP-175 Self-Locking Panel Former with Hydraulic Drive and Shear Machine producing the popular 1 3/4" snap lock panel for commercial metal roofing. Adjustable width for 12" to 20" panels with 6" material use, electric-hydraulic drive, and optional stiffening or striation ribs.
• NSP Nail Strip Panel with Hydraulic Drive and Shear Residential roof panel machine producing snap-together panels requiring no clips or seaming. Features nail strip slotting die stage with 3/16" wide by 3/4" long slots every 2" O.C. and material use of 5 1/4".
• SS20-A 2 Inch Armco Type Panel with Hydraulic Drive and Shear Commercial metal construction panel machine producing 2" Armco-style panels with hydraulic drive, stainless steel forming rolls, adjustable panel widths from 12" to 20", and 50 FPM speed.
• SSSP-3 3 Inch Trapezoidal Pan Double Lock Seam with Hydraulic Drive and Shear Structural panel machine for pre-engineered buildings and commercial roofing. Produces 3" tall trapezoidal panels with double lock seam capability for watertight roofing, with adjustable panel widths from 12" to 24".
• SSX Standing Seam Seamer (180°) with Limit Switch Power seamer designed to double lock 1" and 1 1/2" mechanical lock standing seam panels. Forms complete double lock standing seam in a single pass at 30 FPM with exclusive nose switch for safety.
• SSX-HD Heavy Duty Standing Seam Seamer (180°) with Limit Switch Heavy duty seamer for 22 gauge steel and .040" aluminum applications. Features 4 driven stages, 1" diameter locking bar, and optional slitting knives for removing damaged panels.
• SS Industrial Seamer Industrial seamer for 2" high Armco-style standing seam panels. Bi-directional with single lock (90-degree) and double lock (180-degree) capabilities. Sold complete as a kit with seamer case and single lock hand tool.
• BSA Batten Seamer Batten seamer for 1 1/2" x 1 1/2" true board and batten profiles. Double lock operation in a single pass at 14 FPM for 16-20 oz copper.
• PCM Panel Curving Machine (U-Panel and SS10 Cap) Panel curving machine for straight vertical leg U-panels up to 7/8" high leg, convex or concave. Also curves SS10 1" snap cap. Features adjustable panel width capability from 10" to 24".
• SS-10 1 Inch Snap Cap Machine Snap cap former that forms 1" snap cap using 2 9/16" flat stock. Includes hydraulic power and rear manual shear. Can be coupled with the PCM Panel Curver for fascia and mansard applications.
• BC-15 Snap On Batten Cap Former with Hydraulic Drive and Manual Rear Shear 1 1/2" x 1 1/2" batten cap machine with hydraulic drive and manual rear profile shear. Forms 26-24 ga painted steel, .032" painted aluminum, and 16-20 oz copper at 40 FPM.
• CBSC-15 Combined Batten and Snap Cap Former Combination dual cap machine producing both 1" SS10 cap and 1 1/2" x 1 1/2" BC15 batten cap in one machine. Features hydraulic drive and manual rear profile shears.
• FL-105 1 Inch Interlocking Wall/Soffit Panel Machine Commercial flush wall/soffit panel machine with hydraulic drive and front hydraulic scissors shear. Adjustable panel width of 10" to 24" with optional perforation die attachment for soffit venting.
• FL-15 1.5 Inch Interlocking Wall/Soffit Panel with Hydraulic Drive and Shear 1.5 inch interlocking wall/soffit panel machine with hydraulic drive and front hydraulic scissors shear. Adjustable panel width of 10" to 24".
• IBB Integral Board and Batten Machine Wall panel machine for residential and commercial marketplace. Snaps together requiring no clips or seaming with no external fasteners. Adjustable panel width 6" to 24" with nail strip slotting die stage.
• SOF-12 12 Inch Residential Soffit Fixed width 12" soffit panel machine with AC drive motor system and rear hydraulic profile shear. Uses 14 3/8" coil stock width for 12" finished panel. Includes digital controller and adjustable perforation die stage.
• QH-50 Quick Hem for Single Side Drip Edge Hemming Benchtop hemming machine for single side drip edge hemming with 9/16" capacity. Electric gearbox drive, ideal for roofing contractors and sheet metal fabricators.
• QH-75 Quick Hem for Single Side Drip Edge Hemming Benchtop hemming machine for single side drip edge hemming with 3/4" capacity. Electric gearbox drive, time-saver for production requirements.
• UH-24 24 Inch Universal Hemmer with Flat Hem and Hem Kick Universal hemming machine with dual sided hemming capability including 1/2" flat hem, tear drop hem, and hem & kick with 5/8" kick out. AC drive motor variable to 80 FPM, adjustable coil stock width 8" to 24".
• UH-36 36 Inch Universal Hemmer with Flat Hem and Hem Kick Universal hemming machine with 36" capacity, dual sided hemming, AC drive motor variable to 80 FPM, adjustable coil stock width 8" to 36".
• Coil Processor Slit, Blank and Recoiler Machine for processing maximum 24" width coils into smaller widths and lengths for trim and flashing products. Features hydraulic drive, slitting knife, and 3000 lbs recoiling capacity.
• RTR-16/15 Gutter Recoiler Machine Gutter coil recoiler for processing gutter coil into smaller coils of 11 3/4" or 15" width. 300 lbs maximum recoiling capacity with digital controller and manual shear.
• RTR16/20 Heavy Duty Gutter Recoiler Heavy duty gutter recoiler processing coils to 11 3/4" to 20" width. 500 lbs maximum recoiling capacity with 16" I.D. recoiling spindle and manual shear.
• Roper Whitney AutoBlank M20 Automatic blanking machine with compact design for smaller sheet metal shops. Blanks up to 20 gauge steel, accommodates coil widths up to 49.25 inches with 65 fpm feed rate and touchscreen Schneider control.
• Roper Whitney AutoKut 100 Automatic slitting and blanking machine with automatically-controlled adjustments. Maximum 85 fpm speed, accommodates coils up to 49" wide, slits up to 20 gauge mild steel and blanks up to 18 gauge. Features quick-change slitting knife system and Schneider electrical components.
• Roper Whitney AutoKut M20 Compact slitting and blanking machine for sheet metal shops. Blanks and slits up to 20 gauge steel, accommodates coil widths up to 49.25 inches with 65 fpm feed rate and touchscreen Schneider control.
• Roper Whitney AutoKut 160 Heavy-duty slitting and blanking machine with increased capacity. Accommodates coils up to 49.25" wide, slits up to 16 gauge mild steel and blanks up to 14 gauge with approximately 1-second shear cycle time.
• AG PERF Stand Alone Perforation Machine Perforation machine for 3/4" high x 5 rib wide agricultural panels. Used for soffit venting, interior sound barrier panels, and trailer home skirting. Features four sets of perf dies with four rows between minor ribs.
• SA PERF Stand Alone Perforation Machine for Ridge-Soffit Venting Perforation machine for ridge cap venting and soffit area venting. Accepts up to 24" wide sheet stock in 24-26 ga steel, .032" aluminum, and 12-24 oz copper with adjustable perf dies.
• Open-Ended Power Decoiler Machine - 3000 Lbs x 24 Inch Powered decoiler with 3000 lbs capacity and 24" width. Adjustable inner diameter 15" to 21", maximum outer diameter 48", variable speed to 100 FPM with loop control arm, 110 Volt 1 phase.
• Decoiler Machine - 3000 Lbs x 30 Inch Non-powered expanding mandrel decoiler with 3000 lbs capacity and 30" width. Handles coil I.D. sizes from 15" to 21" with 40" O.D. Heavy-duty lifting strap included.
• Decoiler Machine - 5000 Lbs x 30 Inch Non-powered expanding mandrel decoiler with 5000 lbs capacity and 30" width. Handles coil I.D. sizes from 15" to 21" with 40" O.D.
• Decoiler Machine - 5000 Lbs x 48 Inch Non-powered expanding mandrel decoiler with 5000 lbs capacity and 48" width. Handles coil I.D. sizes from 15" to 21" with 40" O.D.
• FHA Drip Edge Machine 1/2" FHA drip edge machine for commercial and residential applications. Adjustable face from 2" to 2 1/2", variable speed AC drive motor, pneumatic-powered rear profile shear, 80-100 FPM.
• Residential Drip Edge Machine Drip edge machine for residential metal roofing and sheet metal applications.
• Custom Drip Edge Machine Custom drip edge machine designed to customer specifications. Built with stainless steel to hardened tool steel forming rolls, sealed bearings, hydraulic drive or AC drive motor system.
• Trim Machines High-speed trim machines producing 80-100 feet per minute, enabling over 38,000 feet of trim per 8-hour shift. Available profiles include J channel, ridge cap, fascia, rake trim, drip edge, corner trim, and more.
• AutoBrake AB1014 Precision folding machine forming 14 gauge or lighter materials. Features servo-driven backgauge, crowning adjustments, and high-speed operation with quality end products. Made in the USA by Roper Whitney.
• AutoBrake AB1014K Precision folding machine for up to 10 feet of 14 gauge mild steel. Features unique Kombi box tooling for straight and box folding capabilities. Made in USA by Roper Whitney.
• AutoBrake AB1016 Lightest gauge folding machine in the lineup, bending up to 16 gauge mild steel with 10-foot bending width. Features servo-driven backgauge and crowning adjustments.
• AutoBrake AB1214 Precision folding machine forming up to 12 feet long 14 gauge or lighter materials. Features servo-driven backgauge options, crowning adjustments, and expandable backgauge extensions.
• 10M14 Mechanical Sheet Metal Shear Mechanical shear with 14 gauge mild steel capacity, 18 gauge stainless steel, and 121.25" cutting length. Electro-mechanical design provides quiet operation with 35 cutting strokes per minute.
• LM1014 Mechanical Sheet Metal Shear Mechanical shear with 14 gauge mild steel capacity and 10" cutting length. Features four-edge high carbon/chromium blades, solid-bar hold-down with urethane insert, and precision-machined table.
• Custom Machinery Custom roll forming machinery designed and built to customer specifications since 1982. Equipment built with highest quality components including stainless steel forming rolls, sealed bearings, hydraulic or AC drive systems. Typical thickness capacities 30-16 gauge steel and .019" to .060" aluminum.

Quantifiable outcome

• 38,000+ feet of trim per 8-hour shift
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and regional.

• TennsmithcoreStrategic or Co-development Partner · 19 August 2021Tennsmith acquired Roll Former Corporation in August 2021. Roll Former became part of the Tennsmith family of brands including Roper Whitney. This acquisition extends Tennsmith's product line with roll forming equipment complementing their sheet metal forming equipment. Mike Smith, Tennsmith owner, stated roll forming equipment is a natural extension of their manufacturing capabilities.
• Roper WhitneycoreStrategic or Co-development PartnerRoper Whitney is part of the Tennsmith family acquired in 2011. Roper Whitney manufactures sheet metal forming tools and equipment. Roll Former works closely with Roper Whitney at trade shows and events, presenting as unified family of brands.
• Calidad MachineryregionalChannel Partner/ Reseller/ DistributorRegional distribution partner for Florida market. Exhibits alongside Roll Former at Florida Roofing & Sheet Metal Expo at booth 1607 in 2026.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Bradbury Group: U.S. manufacturer of roll forming equipment, coil processing lines, and cut-to-length systems for metal building products — directly overlaps with Roll Former's product portfolio across roll forming machines, decoilers, and coil processing.
• Dreistern: German manufacturer of roll forming and profiling machinery for construction, automotive, and appliance industries — comparable technology platform and customer base in the roll forming machinery market.
• Samco Machinery: Toronto-based manufacturer of roll forming equipment for construction, automotive, and HVAC industries — comparable mid-tier roll forming OEM with similar standard/custom product approach.
• Hill Engineering: U.S.-based roll former manufacturer focused on light gauge framing and construction roll forming — comparable standard product line targeting the construction/sheet metal fabrication market.
• Formtek (Mestek): Group of metal forming equipment brands (including Lockformer, Tishken, Engel, BTM) manufacturing roll forming machines, tube mills, and coil processing equipment — competes head-to-head with Roll Former across roll forming and sheet metal machinery.
• Gasparini Industries: Italian roll forming machinery manufacturer with global footprint — comparable product line for metal roofing, cladding, and structural profiles; primarily international peer without major U.S. market share.

Others

• Tennsmith: Parent company of Roll Former since August 2021, manufacturing sheet metal forming equipment and the umbrella brand for Roll Former and Roper Whitney — strategic operating parent rather than direct competitor.
• Roper Whitney: Sister brand under Tennsmith manufacturing sheet metal forming tools (brakes, shears, folders, ironworkers) — complementary product line sold into the same contractor/fabricator customer base, enabling cross-selling rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RollformerLLC
• LinkedInlinkedin.com/company/roll-former-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roll Former