Recíclalo

Name

Recíclalo

Legal name

Recíclalo Innovación S.A. de C.V.

Website

https://reciclalo.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Recycling Technology Platform

NAICS

Waste Collection (56211), Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953)

akta.pro industry

PRIMARYEUAIANAC

Reuse & Resale / Recommerce Operations

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)

SECONDARYTHALAKAC

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

SECONDARYEUAIANAA

Product Take-Back & Reverse Logistics Programs

Energy, Utilities & Environment/Environmental Services (Waste Management, Recycling & Remediation)/Resource Recovery & Circular Economy Services (Reuse, Take-back, Refurbishment)

SECONDARYTLAIAHAJ

Donation, Reuse & Sustainability Returns Programs

Transportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Reverse Logistics & Returns Management (Repair, Refurb, Recycling)

Keywords

• Recycling incentives program
• Mobile recycling app
• Circular economy platform
• Virtual currency rewards
• Collection center network

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Brand Membership Programs (Círculo Dorado/Plateado): Corporate membership tiers for consumer brands (Círculo Dorado and Círculo Plateado) providing traceability reports, brand visibility within the app and at events, digital publication packages, and BIYUYOS allocation for product promotion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Recíclalo operates a recycling incentives program and mobile app that connects citizens, brands, collection centers, and waste workers through a rewards-driven circular economy platform. Users earn BIYUYOS virtual currency for properly separating, registering, and delivering recyclable materials, which can be redeemed for discount coupons at local partner businesses. The platform is supported by brand membership tiers (Círculo Dorado and Círculo Plateado) that provide traceability reports and consumer engagement for corporate partners.

Product overview

Recíclalo is a social recycling program that combines a mobile app platform with a physical network of collection centers and partner businesses. The core offering is the RECÍCLALO App Usuarios, a free mobile app that rewards citizens with BIYUYOS (virtual currency) for correctly separating, registering, and delivering recyclable materials via barcode scanning. The platform includes two specialized app versions: RECÍCLATELO Recolectores (for collectors and collection centers) and RECÍCLATELO Negocios (for linked business owners). The physical layer consists of Centros Recíclalo (collection centers across CDMX and Cancún where materials are delivered) and BIYUALIADOS (local businesses accepting BIYUYOS discount coupons). The program is complemented by the Embajadorxs Recíclalo ambassador program and the Vuélvete un experto educational content section. The ecosystem is coordinated by SUEMA and Green Tank.

Differentiator

Problem solved

Functional benefit

Brands

• BIYUYOS: The virtual social currency used to reward citizens who properly separate, register, and deliver recyclable materials within the Recíclalo program.
• BIYUALIADOS
• Club Recíclalo
• Embajadorxs Recíclalo

Products and services

• RECÍCLALO App Usuarios Free mobile app for citizens that rewards users with BIYUYOS virtual currency for correctly separating, registering, and delivering recyclable materials. Users scan product barcodes to register items and earn points redeemable for discount coupons at BIYUALIADOS partner businesses.
• RECÍCLATELO Recolectores

Quantifiable outcome

• Nine times more material recovered by waste workers than through traditional selection plants
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Bonafont (Danone)flagshipStrategic or Co-development Partner · 1 August 2020First major brand partner reinforcing commitment to incentivize waste separation, increase recycling rates, and ensure bottles become new recycled-content containers.
• SUEMAcoreStrategic or Co-development PartnerProject originator of Recíclalo. SUEMA conceptualized and launched the program as a social impact initiative for inclusive recycling in Mexico.
• Green TankcoreStrategic or Co-development PartnerCo-leader with SUEMA of the Natura-funded Programa RECÍCLALO, supporting recovery and collection activities.
• Fundación AVINAcoreStrategic or Co-development PartnerInternational foundation supporting multi-stakeholder collaboration for recycling initiatives in Latin America.
• Coca-Cola MéxicocoreStrategic or Co-development PartnerOne of the first major consumer brands to join the multi-stakeholder recycling alliance.
• Natura MéxicocoreStrategic or Co-development PartnerCosmetics brand driving inclusive recovery and collection programs as part of green reactivation plan in Mexico City. Coordinated through SUEMA and Green Tank.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• PetStar: Mexico's largest PET bottle-to-bottle recycler, processing collected material into food-grade resin. Comparable as the downstream materials processor that depends on the same brand-funded collection chain Recíclalo serves.

Others

• Fundación Avina: Latin American foundation funding circular-economy alliances. Already a Recíclalo partner; comparable as a fellow stakeholder supporting the multi-stakeholder recycling ecosystem in the region.

Emerging players

• Recycle Rewards: US-based rewards-for-recycling platform partnering with brands and municipalities. Direct functional peer to Recíclalo's BIYUYOS-based incentive layer, though operating in a different market.
• Litterati: Data-driven waste tracking platform combining citizen reporting with brand and municipality dashboards. Comparable emerging player in the citizen-engagement + recycling-data intersection Recíclalo occupies.

Direct peers

• ECOCE: Mexican Producer Responsibility Organization (PRO) for PET and other packaging, aggregating brand funding (including Coca-Cola) for recycling. Most direct comparable as a multi-stakeholder Mexican recycling platform serving consumer brands with collection/recovery infrastructure.
• TerraCycle: Global recycling incentives platform offering branded collection programs funded by consumer goods companies, with a circular-economy focus. Closest international direct peer in business model and brand-partner monetization.
• Pasa (Plan de Manejo Ambiental): Mexican multi-stakeholder recycling program for the beverage industry, collecting post-consumer packaging through acopios. Direct peer operating the same multi-stakeholder recovery model for beverage brands.
• AMOCALI: Mexican PRO managing recycling schemes for consumer packaging waste, partnering with CPG brands and collection centers nationally. Direct competitor for brand recycling budgets in Mexico.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reciclaloapp
• Instagraminstagram.com/Reciclateloapp
• LinkedInlinkedin.com/company/reciclaloapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recíclalo