Alegria Hotels

What Alegria Hotels does

ALEGRIA Hotels (legal entity: GESTIHOTELS ALEGRIA S.L.) is a family-owned Spanish hospitality group headquartered in Santa Susanna, Barcelona, operating 23 hotel and apartment properties across Spanish coastal destinations — Costa Brava, Costa Barcelona, Costa Dorada, Costa Almería, Cádiz, Tenerife, Murcia, and Menorca — plus two properties in Andorra. The group operates under three sub-brands: ALEGRIA Hotels (mainstream beach leisure), The Place Hotels (adults-only retreats), and Chic Apartments (self-catering units). Founded in 1993 and reporting 1001-5000 employees, ALEGRIA has over 30 years of operating history and is held through a decentralized structure of wholly-owned subsidiaries (GESTIHOTELS ALMERIA, Costa Ballena, Tramuntana, Andalusia, Aguadulce).

The underlying technology consists of a direct online booking platform (bookings.alegria-hotels.com), an Avalon-based digital check-in system, and a BEALEGRIA loyalty program. No AI/ML, APIs, or third-party platform integrations are disclosed. The group has received multiple NextGenerationEU grants for solar PV, aerothermia, and appliance efficiency upgrades across its portfolio, and most properties hold BIOSPHERE Responsible Tourism certification. Add-on services include pet-friendly accommodations (€10/day, max 8kg), EV charging at select properties, all-inclusive meal plans, water sports at Hotel Bahía, and event/wedding hosting at Hotel Playa Sol.

The revenue model is direct-to-consumer accommodation rental with quote-based pricing varying by property, season, and room type. Distribution is concentrated in owned channels (company website, booking engine, telephone reservations) with best-price guarantees to discourage OTA intermediation. Promotional levers include 10% Early Booking and 10% Long Stay (7+ nights) discounts. The primary customer segment is leisure travelers (families, couples, individuals) seeking Mediterranean beach vacations, with a secondary long-stay/off-season segment. Revenue is not publicly disclosed.

Name

Alegria Hotels

Legal name

GESTIHOTELS ALEGRIA S.L.

Website

https://alegria-hotels.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hotel & Apartment Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGADAB

Lifestyle & Social Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAGAKAB

Adults-Only All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

Keywords

• Hotel accommodations
• Apartment rentals
• Beach resorts
• Hospitality services
• Vacation stays

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: Primary revenue stream from renting hotel rooms across their portfolio of 23 properties in Spain. Rooms are offered at various tiers including Classic Individual, Classic Doble, Classic Triple, and Family rooms with varying amenities and views.
2. Apartment Rentals: Revenue from fully-equipped apartment rentals including studios and 1-3 bedroom units at beach destinations. Properties include amenities such as kitchens, air conditioning, and access to pools.
3. Pet Accommodation Services: Additional fee-based service for pet-friendly accommodations, charged at 10 EUR per day for pets up to 8kg
4. Long Stay Rentals: Extended stay accommodations with monthly rental options, particularly offered at Binivell Park in Menorca from October to March

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alegria Hotels is a family-owned Spanish hospitality group that rents and operates hotel rooms and self-catering apartment accommodations across 23 properties in Spain and Andorra under three sub-brands: ALEGRIA Hotels (beach-focused vacation hotels), The Place Hotels (adults-only hotels), and Chic Apartments (self-catering apartments). The company sells these stays primarily through its own direct booking website, charging per-night or monthly rates with add-on fees for pets, all-inclusive meal plans, water sports activities, and event hosting.

Product overview

ALEGRIA Hotels is a family-owned Spanish hotel group with 30+ years operating 23 hotels and apartments across Spain's coastal destinations and Andorra. The portfolio consists of three sub-brands: ALEGRIA Hotels (beach vacation properties), The Place Hotels (adults-only), and Chic Apartments (self-catering). Core services include direct online booking, digital check-in via Avalon, and loyalty program membership. Additional offerings encompass pet-friendly accommodations, EV charging at select properties, beach/pool towel service, all-inclusive dining, water sports activities, event hosting, and promotional rates for long stays and early bookings.

Differentiator

Problem solved

Functional benefit

Brands

• The Place Hotels: Adults-only hotel brand offering a pause for adults seeking tranquil vacation experiences.
• Chic Apartments

Products and services

• ALEGRIA Hotels (Beach Vacation Hotels) The flagship ALEGRIA Hotels brand provides beach-focused hotel accommodations across Spanish coastal destinations, offering rooms in tiers (Classic Individual, Classic Double, Classic Triple, Family) with on-site amenities for families, couples, and individual leisure travelers.
• The Place Hotels (Adults-Only) An adults-only hotel sub-brand offering tranquil accommodations for travelers seeking child-free vacation experiences, with properties at coastal Spanish destinations.
• Chic Apartments (Self-Catering Apartments) A self-catering apartment sub-brand providing independent vacation accommodations with kitchens, air conditioning, and pool access in beach destinations, targeting flexible independent travelers and long-stay guests.
• Event and Wedding Hosting Services Banquet and event hosting services at Hotel Playa Sol by ALEGRIA, including weddings, corporate meetings, and private celebrations with terrace and dedicated event spaces.
• Water Sports and Activities On-site water sports activities at Hotel Bahía by ALEGRÍA in Puerto de Mazarrón, including jet skis, flyboard, banana boat rides, windsurfing, paddle surfing, kayaking, and sailing charters for hotel guests.
• Long-Stay / Extended-Season Accommodation Extended-stay monthly apartment rentals at Binivell Park by ALEGRIA in Menorca, particularly available during off-season months (October through March), targeting long-stay and seasonal guests seeking fully equipped apartments.
• Direct Online Booking Platform Proprietary online booking engine enabling real-time reservation of rooms and apartments across all ALEGRIA properties directly from the company, with best-price guarantee and exclusive direct-booker benefits.

Quantifiable outcome

• 40 tonnes CO2 reduction per year at ALEGRIA Florida through solar installations
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BIOSPHERE Responsible Tourism InstitutecoreOthersCertification partnership for sustainable tourism standards. Most ALEGRIA hotels are certified according to BIOSPHERE Responsible Tourism Institute requirements, a globally recognized sustainable hotel certification.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pierre & Vacances: European vacation-rental and aparthotel operator — directly comparable to ALEGRIA's Chic Apartments self-catering model and long-stay discount positioning.
• H10 Hotels: Spanish mid-market hotel chain with a similar beach/coastal leisure-traveller focus and direct-booking emphasis, overlapping ALEGRIA's Costa Brava/Dorada/Almería geographies.
• Room Mate Hotels: Boutique urban-and-beach hotel group with multiple sub-brands and a design-led experience positioning — comparable to ALEGRIA's multi-brand (ALEGRIA Hotels, The Place, Chic Apartments) lifestyle approach.
• Catalonia Hotels & Resorts: Spanish mid-market and resort hotel chain operating city and beach properties across Spain and Mediterranean destinations — directly comparable in segment tier, multi-brand structure, and beach-resort positioning.
• MedPlaya: Spanish family-owned 3-4 star beach resort chain operating multiple hotels across the Spanish Mediterranean and Canary Islands with direct booking focus — most directly comparable in scale, segment, geography, and family-ownership model.

Broad incumbents

• NH Hotel Group / Minor Hotels: Mid-scale and upscale European hotel group with meaningful Spanish and Mediterranean presence; broader portfolio but overlaps ALEGRIA's leisure-travel geography.
• Barceló Hotel Group: Large Spanish family-owned hotel and resort chain with all-inclusive and beach-focused properties across Spain, Caribbean, and beyond — comparable model (family-owned resort chain) at significantly larger scale.
• Meliá Hotels International: Spain's largest resort hotel chain with a beach-resort and all-inclusive focus, overlapping ALEGRIA's Mediterranean/Canary Islands markets but at much greater scale and with institutional backing.

Emerging players

• Airbnb: Vacation-rental marketplace competing for the same self-catering and family-leisure guest in Spanish coastal destinations — direct alternative-accommodation competitor to Chic Apartments and lower-tier ALEGRIA rooms.

Others

• Booking.com: Dominant OTA in the European leisure market — distribution partner that also captures share away from ALEGRIA's direct booking channel, making it the most consequential channel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/AlegriaHotels
• Instagraminstagram.com/alegriahotels
• Facebookfacebook.com/AlegriaHotels
• LinkedInlinkedin.com/company/alegria-hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alegria Hotels