Ruth Miskin Training
Ruth Miskin Training develops and delivers the Read Write Inc. systematic synthetic phonics programme suite to UK and international schools, training teachers to teach children from Nursery through Year 6 (plus Fresh Start intervention for ages 9-13+) via in-person training, a 1,000+ film School Portal, half-termly Online Assessment, and an Oxford University Press distribution partnership, serving 8,000+ schools.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Ruth Miskin Training does
Ruth Miskin Training (legal entity: Ruth Miskin Literacy Limited) is a UK-based private education training company, headquartered in London, that develops and delivers the Read Write Inc. (RWI) suite of systematic synthetic phonics programmes. Founded by Dame Ruth Miskin and operating since around 2002, the firm transitioned to 100% employee-owned status via an Employee-Owned Trust in April 2026, with Ruth Miskin remaining as CEO. RMT trains school staff to teach children to read using a structured methodology — children learn through partner practice, decodable storybooks, half-termly assessment, and targeted one-to-one tutoring, with programmes spanning Nursery through Year 6 and including Fresh Start for struggling readers aged 9-13+. The product portfolio comprises Phonics, Phonics for Nursery, Fresh Start, Comprehension, Spelling, Talk Through Stories, Say a Poem, and Windows and Mirrors, plus SEND-specific support via Read Write Inc.-lusive.
The technology backbone is the School Portal (a subscription-based platform hosting 1,000+ bite-sized training films, in-action classroom videos, and a Virtual Classroom library of animated phonics films) and the Online Assessment system that automatically aggregates half-termly tracking data. Distribution is sales-led: the firm books training enquiries via the website, runs two-day regional training courses across UK venues (London, Midlands, North East, North West, Scotland, Wales, South West), delivers in-school Development Days, and serves Multi-Academy Trusts via a dedicated Trust Service plus government-designated English Hubs. The company employs 101-250 people, supports a field force of 160+ trainers, and counts 8,000+ schools as part of its community. All physical resources (storybooks, handbooks, cards, eBooks) are published and distributed exclusively by Oxford University Press under a core channel partnership.
Commercially, RMT generates revenue through Training Packages, standalone School Portal subscriptions, regional training fees, in-school Development Days, and short professional-service engagements (e.g., Remote Progress Meetings). Pricing is tiered by school size and programme: a new-school Phonics Training Package lists at £3,180-£3,980 + VAT annually; Fresh Start packages run £1,420 new / £870 renewal; standalone subscriptions range £150-£500; Development Days £450-£600; regional training £130-£320 per person per day. The firm also serves international schools (including Australia) via dedicated programmes, although the UK and Ireland remain the dominant customer base.
Ruth Miskin Training firmographics
Firmographics- Name
- Ruth Miskin Training
- Legal name
- Ruth Miskin Literacy Limited
- Website
- https://ruthmiskin.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ruth Miskin Training develops and delivers the Read Write Inc. systematic synthetic phonics programme suite to UK and international schools, training teachers to teach children from Nursery through Year 6 (plus Fresh Start intervention for ages 9-13+) via in-person training, a 1,000+ film School Portal, half-termly Online Assessment, and an Oxford University Press distribution partnership, serving 8,000+ schools.
- Ownership category
- akta.pro rank
Ruth Miskin Training industry classification
Industry- Product category
- Literacy Education and Training Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Literacy & Reading Intervention (Phonics, Fluency, Comprehension) (EDAKADAA)
- akta.pro secondary industries
- Literacy & Reading Intervention Technology (EDAJAMAF), Reading Intervention & Remediation (Decoding, Fluency, Comprehension) (EDAKAJAD), Reading & Literacy Centers (Phonics, Comprehension, Writing) (EDANAHAD)
Keywords
Where Ruth Miskin Training is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ruth Miskin Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Packages: Phonics Training Packages for new schools ranging from £3,180 to £3,980 + VAT depending on school size. Includes leadership training, in-school training, Development Days, School Portal access, and Online Assessment.
- Fresh Start Training Package: Fresh Start Training Package at £1,420 + VAT for new schools including regional training for two people, one in-school Development Day, and one year School Portal access with Online Assessment.
- Regional Training: Individual regional training places sold at £130 + VAT per person per day, or £260-320 + VAT for two-day courses. Discounted rates of £260 + VAT available for schools with existing Training Packages.
- School Portal Subscription: Annual subscription to School Portal included in Training Packages. Standalone subscriptions available for programmes like Talk Through Stories (£300 + VAT first year), Phonics for Nursery (£500 + VAT new, £300 + VAT renewal), and Spelling (£300 + VAT).
- Development Days: In-school bespoke training days at £600 + VAT for Fresh Start. Additional Development Days available at £450 for renewing Phonics schools. Upgrades to existing packages.
- Remote Progress Meetings: Hour-long remote meetings with Reading Leader and headteacher at £125 + VAT to discuss progress data and plan next steps.
- Say a Poem Subscription: Annual subscription at £200 per school for non-Portal users to access the poetry programme with 90+ poems and paired five-minute films.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Phonics Training Package - New Schools |
| Subscription | Annual | Fresh Start Training Package - New Schools |
| Subscription | Annual | Fresh Start Renewal Package |
| Unit Pricing | Pay-as-you-go | Regional Training - Without Package |
| Unit Pricing | Pay-as-you-go | Regional Training - With Package Discount |
| Unit Pricing | Pay-as-you-go | Mini Remote Session |
| Subscription | Annual | Talk Through Stories - Standalone |
| Subscription | Annual | Phonics for Nursery - Standalone |
| Subscription | Annual | Spelling - Standalone |
| Subscription | Annual | Say a Poem - Standalone |
| Unit Pricing | One time/ perpetual license | Phonics Resources - OUP |
| Unit Pricing | One time/ perpetual license | Fresh Start Resources - OUP |
| Unit Pricing | One time/ perpetual license | Nursery Resources - OUP |
| Unit Pricing | One time/ perpetual license | Spelling Resources - OUP |
| Unit Pricing | One time/ perpetual license | Comprehension Resources - OUP |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Ruth Miskin Training product offering
Product offeringCore offering
Ruth Miskin Training delivers the Read Write Inc. suite of systematic synthetic phonics and literacy programmes to schools, primarily in the UK. Schools buy Training Packages that combine in-person and online training, the School Portal (with 1,000+ training films and an Online Assessment system), and in-school Development Days. Programmes cover Nursery through secondary, including Fresh Start for struggling readers aged 9-13+. Resources (Storybooks, Handbooks, cards, eBooks) are published and sold by Oxford University Press.
Product overview
Ruth Miskin Training offers Read Write Inc., a comprehensive literacy programme suite centred on Read Write Inc. Phonics (the UK's number one systematic synthetic phonics programme). The portfolio comprises interconnected programmes spanning early years through secondary: Read Write Inc. Phonics for Reception to Year 4, Phonics for Nursery for pre-school preparation, Fresh Start for struggling readers aged 9-13+, Comprehension for post-phonics fluency development, and Spelling for Years 2-6. Supporting offerings include Talk Through Stories for vocabulary building, Say a Poem for oracy, and Windows and Mirrors booklist. All programmes are delivered through bundled Training Packages combining in-person training, the School Portal (with 1,000+ training films and Online Assessment), and Development Days. Resources are published by Oxford University Press.
Differentiator
Problem solved
Functional benefit
Brands
- Read Write Inc. The UK's number one systematic synthetic phonics programme for teaching children to read, write and spell.
- Fresh Start
- Phonics for Nursery
- Read Write Inc. Spelling
- Read Write Inc. Comprehension
- Talk Through Stories
- Say a Poem
- Windows and Mirrors
- Read Write Inc.-lusive
Products and services
- Read Write Inc. Phonics
Quantifiable outcome
- 10 million+ children have learnt to read with Read Write Inc.
- +4 more outcomes
Companies that use Ruth Miskin Training
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Ruth Miskin Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Ruth Miskin Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oxford University Press (OUP)coreOxford University Press is the exclusive publisher of all Read Write Inc. resources including Storybooks, Handbooks, Speed Sound cards, Word cards, Get Writing! books, eBooks, and classroom materials. Schools purchase resources through OUP's website or local Educational Consultants. OUP also hosts the Read Write Inc. Phonics Online subscription on Oxford Owl and Fresh Start resources.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Ruth Miskin Training competitors and assessment
Company assessmentRegional players
- Flying Start for Literacy: Australian systematic synthetic phonics programme with growing UK visibility. Comparable as an alternative SSP scheme competing for international and Australian school adoption where Ruth Miskin Training has nascent expansion plans.
Emerging players
- Lexia Learning: EdTech literacy intervention platform used in UK and US schools for reading remediation. Comparable as a technology-delivered literacy intervention targeting struggling readers, addressing a similar student outcome to Read Write Inc.'s Fresh Start programme.
- Ark Curriculum Plus: UK education charity providing literacy, English, and maths programmes for schools and MATs. Comparable as a non-phonics literacy programme suite competing for the same trust-level and primary school curriculum improvement budgets as Read Write Inc.
- Teach Your Monster to Read: Popular UK-developed phonics and early reading game used in primary schools and homes. Comparable as a complementary or substitute digital phonics resource for the same Key Stage 1 learner cohort as Read Write Inc. Phonics.
- Reading Eggs (Blake eLearning): Online literacy programme widely used in UK primary schools for early reading and phonics practice. Comparable because it competes for the same school literacy software budget and addresses the early-years phonics segment where Read Write Inc. also operates.
Broad incumbents
- Pearson: Global education publisher with Bug Club Phonics and wider primary literacy portfolio. Competes indirectly with Read Write Inc. in school literacy budgets while also offering broader curriculum, assessment, and qualifications products.
- Renaissance Learning: Provider of Accelerated Reader, myON, and school literacy assessment tools with strong UK presence. Comparable as a broader incumbent selling literacy intervention, assessment, and data tools into the same primary school improvement budgets.
- Oxford University Press (OUP) Education: Exclusive publisher of Read Write Inc. resources and a separate competitor via Oxford Reading Tree and Floppy's Phonics. Comparable because it is both Ruth Miskin's distribution partner and a competitor offering competing literacy schemes to the same UK primary school audience.
Direct peers
- Jolly Learning: Publisher of Jolly Phonics, the other dominant UK systematic synthetic phonics programme. Directly competes with Read Write Inc. for primary school adoption, training contracts, and resource sales through schools and nurseries.
- Sounds-Write: UK provider of a systematic synthetic phonics programme with school training packages and trainer networks. Competes head-to-head with Read Write Inc. in primary school adoption decisions and DfE-validated scheme lists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ruth Miskin Training social profiles
Digital presenceRuth Miskin Training compliance and trust
Trust signalCompliance1 record
Ruth Miskin Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruth Miskin Training leadership team
Management profileNumber of profiles
Profiles1 record
Ruth Miskin Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruth Miskin Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruth Miskin Training
What does Ruth Miskin Training do?
Ruth Miskin Training delivers the Read Write Inc. suite of systematic synthetic phonics and literacy programmes to schools, primarily in the UK. Schools buy Training Packages that combine in-person and online training, the School Portal (with 1,000+ training films and an Online Assessment system), and in-school Development Days. Programmes cover Nursery through secondary, including Fresh Start for struggling readers aged 9-13+. Resources (Storybooks, Handbooks, cards, eBooks) are published and sold by Oxford University Press.
Is Ruth Miskin Training a public or private company?
Ruth Miskin Training is a private company. It is classified as management employee owned and is currently operating.
When was Ruth Miskin Training founded?
Ruth Miskin Training was founded in 2002. It employs 101 to 250 people.
Where is Ruth Miskin Training based?
Ruth Miskin Training is headquartered in London, United Kingdom, in the Europe region.
How does Ruth Miskin Training make money?
Seven revenue lines are on record. Training Packages are the primary driver. The others are fresh Start Training Package, regional Training, school Portal Subscription, development Days, remote Progress Meetings and say a Poem Subscription.
Who are Ruth Miskin Training's main competitors?
Flying Start for Literacy is listed as a regional player. Emerging players are Lexia Learning, Ark Curriculum Plus, Teach Your Monster to Read and Reading Eggs (Blake eLearning). Broad incumbents are Pearson, Renaissance Learning and Oxford University Press (OUP) Education. Direct peers are Jolly Learning and Sounds-Write.
Does Ruth Miskin Training have an API?
No public API is recorded for Ruth Miskin Training.
What industry is Ruth Miskin Training in?
Ruth Miskin Training's product category is Literacy Education and Training Services. Its primary akta.pro industry code is EDAKADAA, Literacy & Reading Intervention (Phonics, Fluency, Comprehension), with a secondary code of EDAJAMAF, Literacy & Reading Intervention Technology. Its NAICS code is 611691 and its SIC code is 8200.