West Cobb Funeral Home & Crematory

What West Cobb Funeral Home & Crematory does

West Cobb Funeral Home & Crematory is a family-owned, single-location death-care provider operating from 2480 Macland Road in Marietta, Georgia, since October 10, 1995. It was founded by David W. Roach as the first purpose-built funeral home in the West Cobb submarket, and serves families across Marietta, Powder Springs, Smyrna, Acworth, Kennesaw, and the broader Atlanta metropolitan area. The firm operates an on-site crematory established in 2008, enabling all cremation work to be handled in-house by trained staff.

The business generates revenue through one-time service fees for funeral, cremation, burial, immediate-need, and infant services, with package pricing ranging from $2,195 (direct cremation) to $6,995 (full traditional service) plus uncapped merchandise revenue (caskets, urns, burial vaults priced up to $14,995). Ancillary revenue streams include pre-planning services, veteran burial benefits coordination, personalization add-ons (tribute videos, live streaming), and grief support. The pricing model is transparent with a publicly available General Price List, and financing is offered through LendingUSA with life insurance assignment via Express Funeral Funding.

The go-to-market is sales-led and community-driven: 24/7 phone availability, walk-in consultations, local SEO across 20+ Atlanta-metro landing pages, Google review accumulation (4.9/5 across 146 reviews), and referral relationships with healthcare facilities, hospices, and nursing homes. The firm employs 11–50 staff including multiple licensed Funeral Directors and Crematory Operators (F.D., C.C.O.), with the founder retaining sole ownership and an active leadership team (President/CEO, General Manager, Operations Manager, Office Manager). There is no parent company, no private equity ownership, and no disclosed funding.

Name

West Cobb Funeral Home & Crematory

Legal name

West Cobb Funeral Home & Crematory

Website

https://westcobbfuneralhome.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

West Cobb Funeral Home & Crematory is a family-owned, single-location death-care provider in Marietta, Georgia, offering funeral, cremation, burial, veterans', and infant services to families across Cobb County and the greater Atlanta metropolitan area since 1995.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Funeral Service Fees: One-time service fees for funeral arrangements including professional services, staff time, facilities use, transportation, and ceremony coordination. Fees vary by service type and package selected.
2. Cremation Services: Cremation-specific service packages ranging from direct cremation to full traditional funeral prior to cremation. Includes professional services, transfer, and cremation process fees.
3. Burial Services: Burial service packages including direct burial and full traditional service packages. Includes professional fees, embalming, dressing, facility use, and cemetery transportation.
4. Merchandise Sales: Sale of caskets, urns, burial vaults, cremation containers, and related merchandise. Products include options from Batesville, Crescent Memorial, and Cherokee Casket Company for children.
5. Infant Services: Specialized services for infants and toddlers up to 24 months, including reduced basic professional services and direct cremation service.
6. Financing Services: Funeral financing through LendingUSA partner, and life insurance assignment through Express Funeral Funding, LLC (3.5% assignment fee).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

West Cobb Funeral Home & Crematory provides individualized burial, funeral, and cremation services to families in Marietta, Powder Springs, Smyrna, Acworth, Kennesaw, and the surrounding Atlanta Metropolitan area. Services are delivered through a single physical facility with an on-site crematory, supported by veterans' honors, infant/child services, personalization options, pre-planning, grief support, and bereavement merchandise sales.

Product overview

West Cobb Funeral Home & Crematory is a family-owned funeral service provider offering a comprehensive suite of end-of-life services. The core offerings consist of burial services and cremation services, with the latter including an on-site crematory established in 2008. Supporting services include veterans' honors, infant and child services, personalization options (tribute videos, music, photo displays), pre-planning tools, and grief support resources. The company also provides merchandise including caskets, urns, and burial vaults through partner suppliers. All services are coordinated through staff available 24/7, with pricing transparency provided via a general price list.

Differentiator

Problem solved

Functional benefit

Products and services

• Burial Services Traditional burial services for families in the West Cobb area, including direct burial and full traditional funeral service packages with viewing/visitation, funeral ceremony, embalming, dressing/casketing, and graveside services. Includes professional fees, transportation, and facility use. Priced from $3,525 (Direct Burial) to $6,995 (Full Traditional Service Package).
• Cremation Services Complete cremation services ranging from direct cremation to traditional funeral prior to cremation, with multiple package options including limited memorial services, weekend/holiday services, private family viewing, and traditional funeral prior to cremation. Includes on-site cremation via the firm's own crematory. Priced from $2,195 (Direct Cremation) to $6,810 (Traditional Funeral Prior to Cremation).
• Veterans Services Specialized services honoring military veterans, including assistance with veterans' benefits applications, coordination of military honors, Presidential Memorial Certificate assistance, veteran headstone/medallion coordination, and burial at national/state cemeteries.
• Infant Services Funeral and cremation services for infants and toddlers up to 24 months, including reduced basic professional services and direct cremation packages with age-appropriate casket options from Cherokee Casket Company. Priced from $495.
• Pre-Planning Services Advance funeral planning services including online preplanning forms and funding options to help families document wishes and pre-fund arrangements, easing the burden on loved ones at the time of passing. Includes LendingUSA financing partner and life insurance assignment via Express Funeral Funding, LLC.
• Immediate Need Services 24/7 availability for families experiencing a death, including transfer of remains and arrangement scheduling with no appointment needed.
• Merchandise (Caskets, Urns, Vaults, Containers) Bereavement merchandise including burial vaults, caskets, cremation containers, and urns from third-party suppliers Batesville, Crescent Memorial, and Cherokee Casket Company. Burial vault pricing ranges from $1,695 (Concrete Grave Liner) to $14,995 (Wilbert Bronze).

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• StoneMor Partners: U.S. cemetery and funeral home operator with significant Southeast U.S. presence. Broad incumbent offering funeral, cremation, and memorialization services that compete with independent operators like West Cobb.
• Dignity PLC: Major international funeral services provider with U.S. operations under the Dignity Memorial brand. Broad incumbent offering funeral, cremation, and cemetery services across multiple U.S. markets including the Southeast.
• Service Corporation International: Largest North American funeral, cremation, and cemetery operator, with significant presence in the Atlanta metro market. Broad incumbent leveraging scale procurement, marketing, and standardized service packages against independent operators like West Cobb.
• Carriage Services: U.S. funeral and cemetery operator with a decentralized operating model retaining local branding. Comparable to West Cobb's family-owned operating philosophy but at multi-location scale.

Direct peers

• Tom M. Wages Funeral Service: Lawrenceville, GA funeral home where West Cobb funeral director Casey Connell previously worked. Comparable Georgia-based family funeral service with similar full-service offerings.
• Winkenhofer-McCurdy Funeral Home: Smyrna, GA-based funeral home referenced in West Cobb's management bios (David Roach and Chris Messina both worked there). Same established Georgia funeral home model serving the same northwest Atlanta metro trade area.
• H.M. Patterson & Son Funeral Home: Established Atlanta-area funeral home with multiple locations, comparable in scope and service mix to West Cobb. Direct competitor for families in the broader Atlanta metro market.
• Mayes Ward-Dobbins Funeral Home: Marietta, GA-based funeral home operating in the same Cobb County market. Comparable full-service funeral and cremation offering to local families in Marietta and surrounding communities.
• Winkenhofer Pine Ridge Funeral Home: Kennesaw, GA funeral home previously managed by West Cobb's General Manager Chris Messina. Direct competitor in the same West Cobb/Atlanta metro territory with similar full-service offerings.

Regional players

• Sipple's Mortuary: Savannah, GA mortuary where West Cobb Operations Manager Bennitt Walker previously worked. Comparable Georgia family funeral service but operating in a different geography (southeast Georgia).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cobbfuneral
• Facebookfacebook.com/WestCobbFuneralHomeCrematory

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Cobb Funeral Home & Crematory