RUAH WOODS

What RUAH WOODS does

Ruah Woods Institute is a Cincinnati, Ohio-based non-profit Catholic educational organization that develops and distributes a Theology of the Body (TOB) curriculum rooted in the teachings of Pope St. John Paul II. Its curriculum holds a Course Provider Affirmation from the Cardinal Newman Society, and the Society's seal is displayed on K-12 curriculum materials — a third-party orthodoxy endorsement that anchors the institute's positioning in the orthodox Catholic education market.

The product stack is structured as a vertically integrated K-12 curriculum: a K-5 elementary tier (classroom or homeschool kit with storybooks, teacher guides, and yearly student activity books), a grades 6-8 middle school tier (consumable keepsake student books with educator guides), a high school online subscription branded "Called to Be More" (8 customizable courses delivered at app.ruahwoodsinstitute.org), and a Parish Program offering streamlined catechist guides for K-8 religious education. A Teacher Formation offering, hosted at courses.ruahwoodsinstitute.org, adds an ongoing professional services layer around the core curriculum. The institute also operates an adjacent, non-teaching subsidiary, Ruah Woods Psychological Services (rwpsych.org), extending the Theology of the Body framework into clinical counseling.

Revenue mechanics combine one-time curriculum kit purchases via a self-serve e-commerce storefront (shop.ruahwoodsinstitute.org), recurring annual subscription revenue from the high school platform, professional services for teacher formation, and donations supporting the non-profit mission. Institutional distribution runs through named archdiocese- and diocese-level channels (Archdiocese of Cincinnati, Diocese of Grand Rapids, Archdiocese of Cape Girardeau-Springfield, Catholic Schools Office of the Archdiocese of Baltimore, Brandon Hall School), while a website-, newsletter-, Instagram-, and Facebook-led marketing mix drives consumer and small-school demand. The institute self-reports a footprint across all 50 U.S. states and beyond, though no headcount, revenue, or financial disclosures are provided.

Name

RUAH WOODS

Legal name

Ruah Woods Institute

Website

https://ruahwoods.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruah Woods Institute is a Cincinnati-based non-profit Catholic educational organization that develops and distributes a K-12 Theology of the Body curriculum, online high school courses, and teacher formation resources to Catholic schools, parishes, and homeschool families across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Religious Education Curriculum

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

akta.pro secondary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Catholic K-12 curriculum
• Theology of the Body
• Religious education
• Teacher formation programs
• Online faith courses

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Curriculum Sales (K-5): Sale of classroom/homeschool kits containing storybooks and teacher guides per grade level, plus yearly student activity books. One-time purchase model for physical materials.
2. Middle School Curriculum Sales: Sale of consumable keepsake books for students plus educator guides. One-time purchase model per grade level.
3. High School Online Subscription: Online subscription-based access to 8 courses and customizable lessons for high school Theology of the Body education.
4. Teacher Formation Services: Ongoing support and formation programs for teachers implementing the curriculum.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Ruah Woods Institute provides a Church-approved Theology of the Body curriculum spanning K-12 grades, delivered through physical storybook and educator kits for K-5, consumable student books and educator guides for grades 6-8, an online subscription platform ("Called to Be More") with 8 customizable high school courses, and parish catechist guides. The organization also delivers teacher formation programs and ongoing support to help Catholic schools, parishes, and homeschool families implement the curriculum.

Product overview

Ruah Woods Institute is a Catholic educational organization offering a unified K-12 Theology of the Body curriculum portfolio. The product line consists of four core curriculum tiers: K-5 Curriculum (storybooks + teacher guides with student activity books), Middle School Curriculum 6-8 (consumable student books + educator guides), High School Curriculum branded as 'Called to Be More' (online subscription with 8 courses), and Parish Program (streamlined catechist guides for K-8). Teacher Formation services provide ongoing support for educators. All materials are Church-approved and aligned with Catholic teaching to help students understand their God-given identity as taught by Pope St. John Paul II.

Differentiator

Problem solved

Functional benefit

Brands

• Called to Be More: High school Theology of the Body curriculum platform with online subscription to 8 courses and lessons

Products and services

• K-5 Theology of the Body Curriculum A classroom or homeschool kit for each grade level K-5 containing storybook(s) and a teacher's guide, plus a yearly student activity book. Designed for Catholic elementary schools, homeschool families, and parish programs to teach children about their God-given identity as male and female.
• Middle School Theology of the Body Curriculum (Grades 6-8) A consumable keepsake book for each student plus an educator's guide for each grade level 6-8. Designed for Catholic middle schools and homeschool families to teach Theology of the Body concepts at the middle school level.
• Called to Be More (High School Curriculum) An online subscription platform offering 8 customizable high school Theology of the Body courses and lessons accessible via app.ruahwoodsinstitute.org. Suitable for parishes, Catholic high schools, and homeschool families.
• Parish Program Catechist Guides Streamlined Theology of the Body lessons adapted from the K-8 curriculum for parish use when class time is minimal, providing 5 lessons per grade level for K-5 and 3 lessons per grade level for 6-8. Designed for parish catechetical programs and Directors of Religious Education.
• Teacher Formation Program Ongoing support and formation resources for Catholic school teachers and catechists implementing the Theology of the Body curriculum, delivered via an online learning management system at courses.ruahwoodsinstitute.org. Designed to equip educators with the knowledge and confidence to teach Theology of the Body concepts.

Quantifiable outcome

• Transformed school culture with students making positive comments to one another and expressing 'You are a gift from God' and 'You are loved'
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Cardinal Newman SocietycoreGTM or Marketing PartnerRuah Woods Institute has received Course Provider Affirmation from the Cardinal Newman Society, recognizing their curriculum as meeting high standards for Catholic education. Their K-12 curriculum bears the Cardinal Newman Society seal, enhancing credibility among Catholic school administrators and families seeking orthodox Catholic educational materials.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seton Home Study School: Seton Home Study School is a Catholic homeschool curriculum provider serving the same homeschool-family segment Ruah Woods targets with its K-5 kits and high school "Called to Be More" subscription.
• Sophia Institute for Teachers: Sophia Institute for Teachers provides Catholic K-12 curriculum, lesson plans, and teacher formation resources directly to Catholic schools and parishes. It is the closest comparable to Ruah Woods because both sell teacher-ready Catholic curriculum with formation components.
• Theology of the Body Institute: The Theology of the Body Institute offers TOB-focused certification programs, online courses, and parish resources rooted in St. John Paul II's teachings. It competes most directly with Ruah Woods on the Theology of the Body niche, including adult formation and online course delivery.
• Catholic Textbook Project: Catholic Textbook Project develops history, science, religion, and language arts textbooks specifically for Catholic schools and homeschools. It is a direct peer in the Catholic K-12 curriculum publishing space with similar institutional customers.

Broad incumbents

• Ignatius Press: Ignatius Press is a major Catholic publisher of books, catechetical materials, and homeschool curricula (including Faith & Life series). It overlaps with Ruah Woods on Catholic instructional content but operates a much broader publishing catalog.
• Sadlier: Sadlier is an established publisher of Catholic school textbooks and religion curricula used widely across US Catholic elementary schools. It competes for the same institutional curriculum dollars as Ruah Woods but with a more general religious education catalog.
• Our Sunday Visitor: Our Sunday Visitor is a Catholic publisher producing faith formation curricula, parish programs, and textbooks. It overlaps with Ruah Woods in Catholic school and parish content delivery at a larger, more diversified scale.
• RCL Benziger: RCL Benziger provides Catholic school religion textbooks, sacrament programs, and family resources used in Catholic K-8 schools. Comparable as a Catholic school curriculum publisher, though its content is broader than Theology of the Body.
• Ave Maria Press: Ave Maria Press publishes Catholic textbooks, faith formation resources, and parish program materials. It competes with Ruah Woods for Catholic school and parish adoption budgets while serving a broader content portfolio.

Emerging players

• Veritas Press: Veritas Press provides classical Christian K-12 curriculum and online courses, including religion and humanities tracks. It is comparable to Ruah Woods in offering K-12 faith-based curriculum with online subscriptions, though from a classical Protestant perspective rather than Catholic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ruahwoodsinstitute
• Instagraminstagram.com/ruahwoodsinstitute
• LinkedInlinkedin.com/company/ruah-woods

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUAH WOODS