Promo Partners

What Promo Partners does

Promo Partners is a private, Bulgaria-registered software development agency (Promo Partners OOD, founded 2009, Sofia) operating with a sales presence in Hertfordshire, UK, and serving UK clients as its primary market for the past six years. The company designs and delivers custom responsive websites, mobile applications (iOS, Android, Windows), web-based internal business systems, and desktop software (Windows, Mac OS, Linux), built primarily on a LAMP stack (Linux, Apache, PHP, MySQL) with administrative panels and integrations to hardware such as barcode scanners, label printers, and monitoring devices. Its only named packaged product is Minutero, a Business Process Management platform co-developed with project management experts and hosted on AWS.

The business model is pure professional services on an hourly basis: standard rates of £50/hour for websites, £60/hour for mobile apps and desktop software, and £70/hour for web-based business systems and business transformations, with a 10% discount on engagements exceeding 1,000 hours. A one-year bug-fix warranty and full IP transfer to the client accompany every project. Disclosed case studies range from 1,000-hour builds (industrial tank monitoring, automotive dealer systems) to a 6,000-hour orthopedic clinic and insoles-manufacturing platform, indicating reliance on a small number of large, bespoke engagements per year. Customers reached out via website contact forms or direct phone contact; the firm sells no recurring SaaS, has no external funding, and lists no third-party certifications, awards, or patents.

Go-to-market is direct-to-consumer for software services: the company does not advertise paid digital acquisition, has no disclosed sales team beyond a single UK phone number, and relies on transparency (publicly listed hourly rates) and inbound inquiries. Customer mix is opportunistic across verticals — medical/healthcare, retail, oil/food/agricultural monitoring, automotive sales, and business process management — with no evident focus or scale advantages in any single segment. The combination of hourly billing, very few disclosed logos, residential Bulgarian registered address, and a UK sales-only presence indicates a small, bootstrapped boutique operation.

Name

Promo Partners

Legal name

Promo Partners OOD

Website

https://promopartners.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Promo Partners is a Bulgaria-registered, UK-based custom software development agency that builds websites, mobile apps, web-based business systems, and desktop software for primarily UK clients on a pure hourly-billing professional services model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development Services: Custom software development services including websites, mobile applications, web-based business systems, desktop software, and IT project auditing. Revenue is generated through hourly billing for development services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Promo Partners provides custom software development services including design, development, and deployment of responsive websites, mobile applications for iOS, Android, and Windows, web-based internal business systems, and desktop applications for Windows, Mac OS, and Linux. The company also delivers business transformation consulting, IT project auditing, and project management software, charging on an hourly basis with transparent pricing published on their website.

Product overview

Promo Partners is a software development company offering custom website design and development, mobile application development (iOS, Android, Windows), web-based business systems, desktop software, and business transformation consulting services. Their core technology stack is LAMP (Linux, Apache, PHP, MySQL). The company has developed a named product called Minutero, a Business Process Management solution for project tracking and business transformations. They serve clients across various industries including medical/healthcare, retail, automotive, industrial monitoring, and professional services, with case studies demonstrating full-stack implementations integrating mobile apps, backend systems, and various hardware devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Creation Services

Quantifiable outcome

• Ortho Medica project: 6000 hours over 6 months delivery
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Project Management ExpertscoreStrategic or Co-development PartnerPromo Partners partners with leading project management experts with 35 years of experience to create the Minutero Business Process Management solution. These experts help uncover business process silos and identify best ways to improve KPIs, while Promo Partners provides the necessary software to support the transformation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Future Processing: Polish software development services firm offering custom software, web, mobile, and business systems with established UK delivery. Mirrors Promo Partners' Central/Eastern Europe cost base plus UK client focus.
• Brainhub: Custom web and mobile software development consultancy based in Poland, serving primarily UK and European clients. Comparable offering, geography mix, and project-based engagement style.
• Netguru: European-based (Poland) custom software, web, and mobile development consultancy serving international clients with hourly/project pricing. Closely comparable to Promo Partners in offering mix (web, mobile, internal systems) and target SMB/mid-market buyers.
• Itransition: Custom software development company with Eastern European delivery centers providing web, mobile, desktop, and business automation services. Direct comparability to Promo Partners on offering breadth and target buyer.
• The Software House: Polish custom software house delivering web and mobile apps and bespoke business systems for European clients. Same product mix and SMB/enterprise custom-build model as Promo Partners.
• STX Next: European (Poland) software development company delivering custom web applications, mobile apps, and data/AI solutions. Comparable custom-development services and international (incl. UK) client base.

Others

• Toptal: Freelance talent platform for software developers. Adjacent to Promo Partners' market (clients sourcing vetted dev talent) rather than a direct custom-software competitor; relevant as a channel/alternative for the same buyers.

Broad incumbents

• EPAM Systems: Large global digital platform and software services provider with Eastern European delivery hubs, offering custom development, web, mobile, and enterprise systems at much greater scale than Promo Partners.
• Thoughtworks: Global technology consultancy providing custom software, digital transformation, and IT strategy at significantly larger scale. A scaled incumbent operating in the same custom-development and business-transformation space as Promo Partners.
• Andela: Global talent marketplace/platform connecting clients with vetted software engineers. Operates in the same 'custom dev capacity' category as Promo Partners but at platform scale rather than boutique services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promo-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo Partners