Reel Supplies
Reel Supplies is a privately held, East Point, Georgia-based specialty building materials distributor founded in 2021, supplying lumber, millwork, CNC-fabricated components, and hard-to-find materials to TV/film productions, commercial construction, and residential customers across Georgia.
- Company typePrivate
- Founded2021
- HeadquartersPeachtree City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Reel Supplies does
Reel Supplies, LLC is a privately held specialty building materials distributor headquartered in East Point, Georgia (2043 Lawrence Avenue), founded in August 2021 by Matt Davis. The company supplies lumber, engineered wood, specialty plywood, doors, windows, siding, stair parts, moulding, hardwood lumber, and custom millwork across ten product categories to television and film productions, commercial construction, and residential projects throughout Georgia. It operates a dedicated CDL/DOT delivery fleet, Saturday pickup hours, and in-house CNC machining for one-off and precision components — capabilities that support time-sensitive set construction and custom architectural features.
The company's business model is straightforward one-time product sales: materials are sourced from a network of preferred suppliers (Weyerhaeuser, Boise Cascade, Arauco, TruStile, Pella, James Hardie, Sweetwater Lumber, Dixie Plywood, among others) and sold to enterprise and mid-market customers, with go-to-market executed through a mix of inside sales, an outside sales representative, and direct relationships with major Georgia studios including Trilith Studios and Three Ring Studios. Customer testimonials and case studies emphasize rapid response, the ability to source hard-to-find period- or production-specific materials, and 24/7 availability — positioning the firm around service intensity rather than price competition.
With 18 full-time employees and a cumulative 300+ TV/film productions served since founding, Reel Supplies is a small, founder-led operator that has broadened from a film-only niche into residential and commercial verticals. The company has no disclosed funding, no institutional investors, and operates as an independent LLC, with founder/President Matt Davis holding a seat on the Georgia Screen Entertainment Coalition (GSEC) Board of Directors. Revenue figures are not publicly disclosed, and the product portfolio is supported by conventional CNC manufacturing rather than proprietary software or AI-driven systems.
Reel Supplies firmographics
Firmographics- Name
- Reel Supplies
- Legal name
- Reel Supplies, LLC
- Website
- https://reelsupplies.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reel Supplies is a privately held, East Point, Georgia-based specialty building materials distributor founded in 2021, supplying lumber, millwork, CNC-fabricated components, and hard-to-find materials to TV/film productions, commercial construction, and residential customers across Georgia.
- Ownership category
- akta.pro rank
Reel Supplies industry classification
Industry- Product category
- Building Materials Supply
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)
Keywords
Where Reel Supplies is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reel Supplies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Building Materials Sales: Primary revenue from selling specialty building materials including lumber, engineered wood, doors, windows, millwork, and specialty plywood to TV, film, commercial, and residential customers. One-time product transactions with project-based demand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | CDL Delivery Driver |
| Other | Pay-as-you-go | DOT Delivery Driver (NON-CDL) |
| Other | Pay-as-you-go | Entry-Level Warehouse Associate |
| Other | Pay-as-you-go | Forklift Operator |
| Other | Pay-as-you-go | Millwork Specialist |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Reel Supplies product offering
Product offeringCore offering
Reel Supplies is a building materials distributor and CNC manufacturer supplying specialty lumber, engineered wood, doors, windows, siding, moulding, stair parts, specialty plywood, and hardwood products to television, film, commercial, and residential construction customers across Georgia. The company differentiates through industry-specific inventory (e.g., balsa wood for breakaway sets), sourcing of hard-to-find materials, in-house custom CNC manufacturing for one-of-a-kind projects, and rapid delivery with Saturday pickup options.
Product overview
Reel Supplies is a building materials supplier offering a comprehensive portfolio of specialty construction materials across ten core product categories: Lumber & Building Materials (dimensional lumber, pressure treated, fire treated, subfloors), Engineered Wood Products (I-joists, LVL beams, rim boards, glulam beams), Exterior Windows & Doors, Siding & Cornice Materials, Custom Moulding & Millwork, Interior Doors, Custom CNC Manufacturing services, Stair Parts, Specialty Plywood & MDF Panels, and Hardwood Lumber & Veneers. The company primarily serves the television, film, commercial, and residential construction industries, providing both standard building materials and specialized industry-specific products like balsa wood for breakaway sets. Reel Supplies positions itself as a one-stop shop for project needs, combining material supply with precision CNC manufacturing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Lumber & Building Materials Standard building materials including dimensional lumber, pressure treated wood, fire treated lumber, and subfloors/underlayment for construction and framing applications. Used by TV/film set construction crews, commercial contractors, and residential builders in Georgia.
- Engineered Wood Products Engineered wood products including I-joists, LVL beams and headers, rim boards, and glulam beams designed as a complete system for efficient structural support. Targeted at commercial and residential construction projects requiring engineered structural components.
- Exterior Windows & Doors Exterior entry solutions including solid wood doors, fiberglass doors, TruStile entry doors, wood windows, and aluminum clad windows for residential and commercial applications.
- Siding & Cornice Materials Exterior cladding and trim materials including cedar siding, fiber cement siding, and PVC materials for protection and visual appeal of building exteriors.
- Custom Moulding & Millwork Custom crafted decorative trim and architectural millwork including solid wood moulding and FJT primed products for residential, commercial, and film production applications.
- Interior Doors Interior door solutions including wood doors, MDF doors, and flush and moulded doors in various designs and finishes for residential and commercial installations.
- Custom CNC Manufacturing Precision computer-controlled machining services for creating complex, one-of-a-kind custom projects including custom cabinetry, decorative millwork, and architectural features to exact specifications. Differentiated service for film/TV productions, commercial, and residential customers requiring unique components.
- Stair Parts Stair components including balusters, newels, stair treads, and railings for residential and commercial staircase construction and renovation projects.
- Specialty Plywood & MDF Panels Engineered wood panels including MDF, ACX/BCX/CDX plywood, marine plywood, bendy plywood, OSB, MDO, and hardwood plywood offering superior strength and versatility for various applications.
- Hardwood Lumber & Veneers Premium hardwood lumber and veneers in various species and grades including rough sawn and S4S surfaced lumber for fine woodworking, cabinetry, furniture making, and decorative finishes.
Quantifiable outcome
- 300+ TV and film productions supported
- +2 more outcomes
Companies that use Reel Supplies
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Reel Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reel Supplies partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Georgia Screen Entertainment Coalition (GSEC)coreReel Supplies is a member of GSEC, which supports, promotes, and connects businesses, communities, and partnerships that fuel Georgia's film production economy. Founder and President Matt Davis serves as a Board Member, advocating for small businesses supporting the entertainment industry statewide.
- Sweetwater LumberminorPreferred supplier of hardwood lumber and veneers
- Garden State LumberminorPreferred supplier of hardwood lumber, veneers, and moulding products
- Dixie PlywoodminorPreferred supplier of plywood products
- WeyerhaeuserminorSupplier of MDF, specialty plywood, and OSB products
- AraucominorSupplier of MDF and engineered wood products
- US PLYminorSupplier of specialty plywood products
- BC (Boise Cascade)minorSupplier of engineered wood products and building materials
- RosenburgminorSupplier of specialty plywood and engineered wood
- Trilith StudioscoreNation's largest purpose-built studio complex located in Fayetteville, GA (25 miles south of Atlanta). Major customer served by Reel Supplies for building materials and set construction supplies.
- Three Ring StudioscoreCinelease's major studio complex in Covington, GA (35 miles east of Atlanta) with 15 soundstages. Served by Reel Supplies for production building materials.
- TruStileminorSupplier of premium architectural doors for interior and exterior applications
- PellaminorSupplier of windows and doors
- Sierra Pacific WindowsminorSupplier of wood and aluminum clad windows
- PWT (Pacific Wood Tech)minorSupplier of I-joist and engineered wood products
- James HardieminorSupplier of fiber cement siding and building materials
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Reel Supplies competitors and assessment
Company assessmentEmerging players
- Matthews Studio Equipment: Specialty supplier of grip equipment, staging, and production materials to film and TV studios. Comparable niche specialization in the entertainment production supply chain, though focused on different product categories (equipment vs. building materials).
- Rose Brand: Specialty supplier of fabrics, custom drapery, and production materials to the entertainment industry. Represents a parallel entertainment-industry specialty supplier; while focused on soft goods rather than lumber, both compete for the same production supply budgets.
Broad incumbents
- BMC Stock Holdings: Major building materials distributor serving residential and commercial construction markets with lumber, engineered wood, millwork, doors, and windows. Directly comparable product mix to Reel Supplies but with a much larger geographic footprint and customer base.
- BlueLinx Holdings: U.S. wholesale distributor of building products including lumber, panels, engineered wood, and millwork. Operates a regional distribution model similar to Reel Supplies but at vastly larger scale, serving dealers and contractors across the country.
- US LBM: Leading privately-held distributor of specialty building materials including lumber, engineered wood, millwork, and windows. Operates a decentralized model with regional locations and product/service mix directly comparable to Reel Supplies.
- Boise Cascade: Manufacturer and distributor of engineered wood products, plywood, and lumber. Both a supplier to Reel Supplies and a comparable vertical player in the same specialty plywood and engineered wood categories.
- ABC Supply: Largest wholesale distributor of roofing, siding, and exterior building products in North America. While focused on exterior products, its distribution model and specialty/exterior building materials products overlap with Reel Supplies' siding and cornice category.
- 84 Lumber: National lumber and building materials retailer with strong presence in the Eastern U.S. While not entertainment-focused, 84 Lumber sells a comparable mix of lumber, engineered wood, doors, and millwork to contractors and could overlap with Reel Supplies' commercial and residential customers.
Others
- Weyerhaeuser: One of the world's largest timber, lumber, and engineered wood producers. Both a key supplier to Reel Supplies (MDF, plywood, OSB) and a major upstream participant in the same value chain that Reel Supplies distributes into.
Direct peers
- Carter Lumber: Mid-Atlantic and Southeast regional lumber and building materials retailer with a comparable product mix of lumber, engineered wood, doors, windows, and millwork. Closest direct competitor to Reel Supplies in scale, regional focus, and customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Reel Supplies social profiles
Digital presenceReel Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reel Supplies leadership team
Management profileNumber of profiles
Profiles7 records
Reel Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reel Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reel Supplies
What does Reel Supplies do?
Reel Supplies is a building materials distributor and CNC manufacturer supplying specialty lumber, engineered wood, doors, windows, siding, moulding, stair parts, specialty plywood, and hardwood products to television, film, commercial, and residential construction customers across Georgia. The company differentiates through industry-specific inventory (e.g., balsa wood for breakaway sets), sourcing of hard-to-find materials, in-house custom CNC manufacturing for one-of-a-kind projects, and rapid delivery with Saturday pickup options.
Is Reel Supplies a public or private company?
Reel Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reel Supplies founded?
Reel Supplies was founded in 2021. It employs 11 to 50 people.
Where is Reel Supplies based?
Reel Supplies is headquartered in Peachtree City, United States, in the North America region.
How does Reel Supplies make money?
One revenue line is on record: building Materials Sales.
Who are Reel Supplies's main competitors?
Emerging players on record are Matthews Studio Equipment and Rose Brand. Broad incumbents are BMC Stock Holdings, BlueLinx Holdings, US LBM, Boise Cascade, ABC Supply and 84 Lumber. Weyerhaeuser is listed as an others. Carter Lumber is listed as a direct peer.
Does Reel Supplies have an API?
No public API is recorded for Reel Supplies.
What industry is Reel Supplies in?
Reel Supplies's product category is Building Materials Supply. Its primary akta.pro industry code is CRAIAEAG, Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel). Its SIC code is 5211.