Rabbit Foot

What Rabbit Foot does

Rabbit Foot Entertainment is an Austin, Texas-based independent production house founded in 2015 that produces television, film, and branded visual content for enterprise clients. The company operates two principal service lines: (1) Television and Film production covering scripted, unscripted, web series, docuseries, features, documentaries, and animation distributed through major networks and streaming platforms, and (2) Branded Content production spanning advertising campaigns, long-form branded content, and social/web video for consumer brands. Customers named in the company's portfolio include HBO Max, HGTV, Amazon Prime Video, Magnolia, and Outdoor Channel on the distribution side, and Mercedes Benz, Garmin, YETI, Costa, Orvis, Whataburger, Shiner, Dickies, and Beef Loving Texans on the brand side, spanning automotive, outdoor/lifestyle, food and beverage, eyewear, and wearables categories.

The business model is project-based B2B production services with no publicly disclosed pricing; revenue is generated through one-time licensing for television/film content and professional-services fees for branded campaigns. Go-to-market is sales-led and verticalized, with named division leads handling Television (Clayton Wolflick), Brands (Sam Chortek), and Film (Will Bakke) pipelines directly. There is no productized software, no API, no proprietary platform technology, and no recurring/subscription revenue line; output is delivered through client-controlled distribution channels (HBO Max, Amazon Prime Video, HGTV, brand-owned social/web properties).

The operating model is founder-led by TV, Film, and Commercial veterans, with a core staff of 1–10 employees augmented by a freelance production partner network. The company is privately held with no disclosed external institutional investment, no parent company, and no subsidiaries. Distribution is operationalized via an active Instagram channel (@rabbitfootco) and a website portfolio; the company's homepage copy explicitly positions against algorithm-driven content.

Name

Rabbit Foot

Legal name

Rabbit Foot Entertainment

Website

https://rabbitfoot.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rabbit Foot Entertainment is an Austin, Texas-based independent production house founded in 2015 that produces television, film, and branded visual content for enterprise clients including major streaming platforms, television networks, and consumer brands across automotive, outdoor, and food and beverage categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Film & Television Production: Production of scripted, unscripted, web series, docuseries, features, documentaries, and animation for distribution on television networks and streaming platforms
2. Branded Content Production: Creation of branded content, advertising, long-form content, social and web content for brand clients including automotive, outdoor, food/beverage, and lifestyle brands

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Rabbit Foot is an independent film and content production house offering two core service lines: (1) Television & Film Production covering scripted, unscripted, web series, docuseries, features, documentaries, and animation for major networks and streaming platforms; and (2) Branded Content Production including advertising campaigns, long-form branded content, social media content, and web content for consumer brand clients across automotive, outdoor, food/beverage, and lifestyle categories.

Product overview

Rabbit Foot is an independent production house offering two interconnected service lines: Television & Film Production (scripted, unscripted, web series, docuseries, features, documentaries, animation) and Branded Content Services (advertising, branded content, long-form, social and web). The company produces long-form and short-form visual storytelling content with a core staff supplemented by freelance production partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Television & Film Production End-to-end production services for scripted series, unscripted shows, web series, docuseries, features, documentaries, and animation delivered to television networks, streaming platforms, and digital distributors such as HBO Max, HGTV, Amazon Prime Video, Magnolia, and Outdoor Channel.
• Branded Content Services Branded content production services including advertising campaigns, long-form branded content, social media content, and web content for enterprise consumer brand clients across automotive, outdoor, food/beverage, eyewear, wearables, and lifestyle categories (e.g., Mercedes Benz, Garmin, YETI, Costa, Orvis, Whataburger, Shiner, Dickies, Beef Loving Texans).

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prettybird: Production company and creative studio producing commercials, branded content, music videos, and short films for global brands. Direct peer in the branded-content-for-premium-brands category.
• Smuggler: Independent production company producing commercials, branded content, feature films, and documentary series. Closely aligned with Rabbit Foot's blend of premium commercial work and long-form content production.
• Radical Media: Independent production company producing commercials, branded content, documentaries, and episodic television for premium brands and networks — directly comparable to Rabbit Foot's dual Film/TV and Branded Content model and similar blue-chip client roster.
• Arts & Sciences: Independent commercial and content production company with credits across advertising campaigns, music videos, and short-form films. Comparable boutique scale and brand-advertiser focus to Rabbit Foot.
• Tool of North America: Independent production company specializing in commercials, branded content, and music videos for premium global brands. Direct peer given the parallel focus on high-end branded storytelling for category-leading advertisers.
• Pulse Films: Multi-disciplinary production company producing feature films, television series, music videos, and branded content. Comparable hybrid model of long-form entertainment and brand-driven storytelling.
• Epoch Films: Boutique commercial and content production house known for high-end branded work across advertising and short-form content. Comparable boutique production scale and premium brand clientele.
• Anonymous Content: Boutique production and representation company producing feature films, television series, and commercials for top-tier global brands. Comparable to Rabbit Foot in combining long-form entertainment with branded content for Fortune 500 clients.

Broad incumbents

• Wieden+Kennedy: Major independent creative agency with in-house film and content production capabilities serving global brands like Nike, Coca-Cola, and Mercedes. Adjacent comparable given overlapping branded content and long-form production capabilities, though structured as a full-service agency rather than a pure production house.
• MJZ: Established commercial production company with a deep roster of directors producing work for major global brands. A larger incumbent in the same premium branded-content production space as Rabbit Foot.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rabbitfootco
• LinkedInlinkedin.com/company/rabbit-foot-studios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Foot