Project Luong
- Company typePrivate
- Founded2021
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Project Luong firmographics
Firmographics- Name
- Project Luong
- Legal name
- Project Luong Architects LLC
- Website
- https://projectluong.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Project Luong industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural, Engineering, and Related Services (5413), Landscape Architectural Services (541320), Interior Design Services (541410)
- SIC
- Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Regional & Land Use Planning (BPAHAKAE)
- akta.pro secondary industries
- Commercial Landscape Design & Installation (HSAIABAJ), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
Keywords
Where Project Luong is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Project Luong business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Design Services: Fees for architectural design services across multiple sectors including civic, commercial, community, hospitality, healthcare, education, and residential projects. Services include schematic design, design development, construction documents, and construction administration.
- Development Advisory and Consulting: Revenue from site selection, capital strategy, entitlement, and development structuring services as an architect-led development firm. Includes long-term ground lease structures, revenue proforma development, and phased development planning.
- Landscape Architecture Services: Fees for landscape architectural design services integrated into community and hospitality developments, including amenity centers, pool pavilions, parks, and master planned community landscapes.
- Interior Design Services: Interior design services for commercial, healthcare, and community spaces, including space planning, finish selection, and interior architecture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Project Luong product offering
Product offeringCore offering
Project Luong provides comprehensive architectural, landscape architectural, interior design, graphic design, and planning services under one roof, with its Project Luong Development arm delivering architect-led development services that integrate finance, development, design, build, and operations. The firm specializes in complex civic, community, hospitality, healthcare, commercial, residential, and multi-family projects across Texas and California, with project values ranging from approximately $120,000 for small pavilion projects to over $1 billion for large-scale resort and mixed-use developments.
Product overview
Project Luong is an architecture firm operating as an architect-led development company offering a unified service portfolio. The core offering combines architecture, landscape architecture, interior design, graphic design, planning, and development services under one roof. The firm operates Project Luong Development as its development arm, delivering integrated strategy from finance and site selection through design, build, and operations. The firm specializes in complex civic, community, hospitality, and multi-family projects across aviation, commercial, education, healthcare, and landscape sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services Comprehensive architectural design services for commercial, civic, community, hospitality, and multi-family projects, covering schematic design, design development, construction documents, and construction administration phases for enterprise clients.
- Landscape Architecture Landscape architecture services for outdoor spaces, parks, lagoons, and community amenities, led by a Registered Landscape Architect and supported by a Registered Landscape Architect license in Texas #2996, Outdoor Learning Environments Certification, and TxDot Precertification.
- Interior Design Interior design services for commercial spaces, healthcare facilities, offices, and residential amenities, supported by in-house NCIDQ and RID certified designers delivering space planning and finish selection.
- Graphic Design Graphic design services including branding, signage, monument design, and visual identity for communities and developments, delivered by an in-house mixed media designer.
- Project Luong Development Architect-led development services combining finance, development, design, build, and operations for complex civic and community projects through public-private partnerships, capital strategy, and entitlement processes. Includes site selection, capital strategy, long-term ground lease structures, revenue proforma development, and phased development planning.
- Planning Services Planning and feasibility study services including site analysis, concept design options, market strategy, and programming for civic and commercial developments.
Quantifiable outcome
- $650M total development value across 900K sq ft under development, 76 organizations engaged, and 550 acres evaluated
Companies that use Project Luong
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles5 records
Project Luong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Project Luong partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Culture PilotminorBrand strategy and website design partner credited on the company website footer. Culture Pilot collaborated on crafting the brand strategy and website for Project Luong, supporting their marketing and brand positioning efforts.
- City of Houston (MBE Certification)coreMinority Business Enterprise (MBE) certification through the City of Houston, enabling preferential consideration for city contracts and demonstrating commitment to diversity in procurement.
- City of Austin (MBE Certification)coreMinority Business Enterprise (MBE) certification through the City of Austin, expanding access to public sector opportunities in the Austin market.
- South Central Texas Regional Certification Agency (SCTRCA)coreMBE certification through SCTRCA, providing regional certification recognized across South Central Texas jurisdictions.
- North Central Texas Regional Certification Agency (NCTRCA)coreMBE certification through NCTRCA, enabling participation in public sector contracting across North Central Texas markets.
- State of Texas (HUB Certification)coreHistorically Underutilized Business (HUB) certification with the State of Texas, providing access to state agency contracting opportunities.
- U.S. Department of Transportation (DBE Certification)coreDisadvantaged Business Enterprise (DBE) certification from the U.S. Department of Transportation, enabling participation in federally-funded transportation and aviation projects.
- Hotel Leisure & Advisors (HLA)minorCollaborated with Hotel Leisure & Advisors on the City of Bastrop Hotel and Convention Center Feasibility Study. HLA provided feasibility analysis and market studies that informed design options.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Project Luong competitors and assessment
Company assessmentDirect peers
- Lake|Flato Architects: San Antonio-based architecture and planning firm with a strong civic, hospitality, and master-planned community portfolio. Closely comparable to Project Luong in scale, Texas roots, and integrated architecture-plus-planning approach serving municipalities and developers.
- WATG: Architecture and design firm specializing in hospitality, resort, and destination developments globally. Directly comparable to Project Luong's hospitality/resort segment including Sports Illustrated Resort and Crystal District at Lago Mar pursuits.
- Page (Page Southerland Page): Long-established Texas-based architecture, engineering, and planning firm with deep civic, healthcare, and higher education portfolios. Directly comparable to Project Luong as a Texas-rooted multi-discipline AEC firm pursuing public-sector and developer clients.
Broad incumbents
- HKS: Major national AEC firm with strong healthcare, civic, and hospitality practices. Comparable as an incumbent with deep public-sector and developer relationships against which Project Luong competes on integrated design-plus-development offerings.
- Gensler: Global architecture and design firm serving commercial, hospitality, healthcare, and civic clients at scale. Comparable as a broad incumbent offering overlapping capabilities across Project Luong's commercial, healthcare, and hospitality verticals.
- HOK: Global architecture, engineering, and planning firm with significant healthcare, aviation, civic, and commercial work. Comparable as a broad incumbent competing for the same enterprise and public-sector clients in healthcare and aviation.
- Westwood Professional Services: Engineering and design firm with strong residential developer, master-planned community, and public-sector practices. Comparable as a competitor for the same homebuilder amenity and municipal infrastructure work Project Luong pursues.
- Perkins&Will: Large global architecture firm with healthcare, civic, education, and commercial practices. Overlaps with Project Luong in healthcare (TMC work) and civic segments, and represents scaled competition for enterprise clients.
Emerging players
- OJB Landscape Architecture: Landscape architecture firm with significant master-planned community, hospitality, and commercial work. Comparable to Project Luong's landscape architecture service line led by Emily C. Luong across community amenity and resort projects.
- Design Workshop: Landscape architecture and urban design firm focused on community planning, parks, and resort developments. Comparable to Project Luong's landscape architecture and master-planning work for communities and resort clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Project Luong social profiles
Digital presenceProject Luong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Luong leadership team
Management profileNumber of profiles
Profiles17 records
Project Luong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Luong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Luong
What does Project Luong do?
Project Luong provides comprehensive architectural, landscape architectural, interior design, graphic design, and planning services under one roof, with its Project Luong Development arm delivering architect-led development services that integrate finance, development, design, build, and operations. The firm specializes in complex civic, community, hospitality, healthcare, commercial, residential, and multi-family projects across Texas and California, with project values ranging from approximately $120,000 for small pavilion projects to over $1 billion for large-scale resort and mixed-use developments.
Is Project Luong a public or private company?
Project Luong is a private company. It is classified as family owned and is currently operating.
When was Project Luong founded?
Project Luong was founded in 2021. It employs 11 to 50 people.
Where is Project Luong based?
Project Luong is headquartered in Houston, United States, in the North America region.
How does Project Luong make money?
Four revenue lines are on record. Architectural Design Services are the primary driver. The others are development Advisory and Consulting, landscape Architecture Services and interior Design Services.
Who are Project Luong's main competitors?
Direct peers on record are Lake|Flato Architects, WATG and Page (Page Southerland Page). Broad incumbents are HKS, Gensler, HOK, Westwood Professional Services and Perkins&Will. Emerging players are OJB Landscape Architecture and Design Workshop.
Does Project Luong have an API?
No public API is recorded for Project Luong.
What industry is Project Luong in?
Project Luong's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAE, Regional & Land Use Planning, with a secondary code of HSAIABAJ, Commercial Landscape Design & Installation. Its NAICS code is 5413 and its SIC code is 8711.