ACB

What ACB does

ACB (Društvo za posredovanje u osiguranju ACB d.o.o.) is a licensed insurance brokerage firm headquartered in Belgrade, Serbia, founded around 2002. The company operates as the exclusive correspondent of Aon Corporation in Serbia, providing insurance intermediation, risk assessment, coverage consulting, and claims processing assistance to both domestic Serbian and international enterprise and mid-market clients. Its service portfolio spans the full insurance market — property (All Risk and named perils), liability (general, employer, product, professional, D&O, clinical trials), motor, marine/transit, cyber, trade credit, life, and health/accident — marketed as a one-stop shop where each client is assigned a dedicated Account Executive. Underlying technology is not proprietary; ACB leverages Aon's global resources, technical expertise, and buying power across 120+ countries and 500+ offices, with internal tools focused on administrative efficiency rather than differentiated platforms.

ACB generates revenue through insurance brokerage commissions embedded in client premiums paid to insurers, with optional direct-fee billing. The model is transaction-based: the broker's fee is included in the administrative/cost portion of the gross premium, and the total premium through ACB cannot exceed a direct insurer quote — a standard professional broker protection. Distribution is exclusively direct through a team of 23 National Bank of Serbia-licensed insurance brokers; there are no digital channels, marketplaces, or third-party resellers. Marketing relies on industry thought leadership, organized events (notably the May 2025 health insurance conference at Sava Center), and earned media coverage in Serbian insurance publications. The company holds a Serbian Chamber of Commerce AAA digital certificate and is GDPR-compliant. Leadership consists of Director Dragan Odžaklijević and Deputy Director/DPO Mirko Matijević, with no disclosed funding rounds, acquisitions, or ownership changes across its 20+ year history.

Name

ACB

Legal name

Društvo za posredovanje u osiguranju ACB d.o.o.

Website

https://acb.rs

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ACB is a Belgrade-based licensed insurance brokerage firm and exclusive Aon correspondent in Serbia, providing risk assessment, coverage advisory, and claims assistance to enterprise and mid-market clients across all major insurance lines.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Trade Credit Insurance Brokerage (FSAEADAL)

Keywords

• Insurance brokerage services
• Risk management consulting
• Corporate insurance advisory
• Claims processing assistance
• Commercial insurance coverage

Headquarters

HQ city

Belgrade

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: ACB earns commission from insurance companies (insurers) for placing client risks. The broker's commission is included in the gross insurance premium — specifically within the administrative/cost portion of the premium that insurers incur regardless. ACB emphasizes to clients that the service appears free of charge because compensation comes through the premium. Alternatively, a client can pay the broker directly, in which case the broker cannot take commission from the insurer. This commission-based model aligns ACB's incentives with client interests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ACB is an insurance brokerage company providing professional intermediation services between clients and insurance companies in Serbia. The company identifies client risks and insurance needs, organizes risk assessments, analyzes existing coverage, provides consulting on standard and non-standard insurance lines, organizes coverage at competitive market prices, and actively assists in claims reporting, adjustment, and approval. ACB operates as the exclusive correspondent of Aon Corporation in Serbia, offering a one-stop shop approach across all insurance lines including property, liability, motor, marine, health, life, cyber, and trade credit insurance.

Product overview

ACB is an insurance brokerage company offering professional insurance intermediation services as an exclusive correspondent of Aon in Serbia. The company's core offering consists of insurance brokerage and consulting services, risk assessment, and claims processing assistance. ACB provides a comprehensive range of insurance products including property insurance (All Risk and named perils), liability insurance, marine/transit insurance, motor vehicle insurance, cyber insurance, trade credit insurance, life insurance, and health/acident insurance. The company positions itself as a "one-stop shop" for insurance needs, working independently in clients' interests to organize optimal coverage at competitive market prices through their established buying power with insurers.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Brokerage Services Professional insurance intermediation services between clients and insurance companies, including risk identification, coverage analysis, consulting on standard and non-standard insurance lines, policy organization at competitive market prices, and claims processing assistance. Serves enterprise and mid-market companies in Serbia.
• Risk Assessment Services Organizes risk assessments and risk management consulting to identify client risks and insurance needs. Includes conducting risk inspections and analyzing existing insurance coverage.
• Claims Processing Assistance Assists clients in reporting, assessment, and settlement of claims, leveraging broker expertise to ensure timely and fair claim payments from insurers.
• Property Insurance Brokerage All Risk property insurance covering all damages except listed exclusions, plus named perils coverage including fire, explosion, lightning, storm, earthquake, flood, machinery breakdown, burglary, glass breakage, and computer equipment insurance.
• Liability Insurance Brokerage Third-party liability coverage including general liability, employer's liability, product liability, professional liability, directors and officers liability, and clinical trial insurance.
• Marine and Transit Insurance Brokerage Goods in transit insurance covering cargo during transportation.
• Motor Vehicle Insurance Brokerage Motor third-party liability and motor casco (comprehensive) insurance for vehicles.
• Cyber Insurance Brokerage Insurance coverage for cyber risks and digital threats.
• Trade Credit Insurance Brokerage Insurance coverage for trade receivables and credit risk protection.
• Life Insurance Brokerage Includes mixed life insurance with savings element, term life protection, and scholarship insurance for children.
• Health and Accident Insurance Brokerage Individual accident coverage, group insurance for professional illnesses, and voluntary health insurance including severe illness and surgery coverage, and private health insurance.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aon CorporationflagshipStrategic or Co-development PartnerACB is the exclusive correspondent (exclusive correspondent/partner) of Aon Corporation in Serbia. This partnership gives ACB access to Aon's global resources, technical expertise, data and analytics, and buying power across 120+ countries and 500+ offices worldwide. Aon is the world's leading insurance broker by revenue (becoming broker No. 1 globally in 2006). ACB implements Aon's global insurance practices on the Serbian market and benefits from Aon's brand reputation, training programs, and international experience. ACB celebrates its anniversary milestones alongside Aon, reflecting a close integrated relationship.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Howden: Howden is an expanding global insurance broker with an established European footprint. It competes with ACB on enterprise and specialty insurance placement, including property, casualty, and emerging lines such as cyber and trade credit.
• Lockton: Lockton is one of the largest independent global insurance brokers with European operations. It competes with ACB in mid-market and enterprise insurance brokerage, particularly for clients seeking an independent (non-bank-owned) intermediary model similar to ACB's positioning.
• Marsh: Marsh is the world's second-largest insurance broker and operates in Serbia as a major competitor to ACB. Marsh competes for the same enterprise and mid-market insurance brokerage mandates as ACB, particularly for multinational clients requiring global coordination, and represents the most direct large-broker alternative.
• Willis Towers Watson (WTW): WTW is a top-three global insurance and risk advisory broker serving clients across the Balkans. WTW competes with ACB for mid-market and enterprise insurance brokerage mandates, particularly for risk management consulting and cross-border program placements.
• Arthur J. Gallagher: Gallagher is a major global insurance brokerage and risk management firm with growing Central and Eastern European presence. It competes with ACB on enterprise insurance placement, particularly on specialty lines where it has invested in regional talent.

Regional players

• Generali Serbia: Generali operates one of the largest insurance carriers in Serbia with extensive broker relationships. As a major insurer counterparty, Generali competes indirectly with ACB via direct sales channels and shapes the commission and placement terms ACB negotiates on behalf of clients.
• UNIQA Insurance Group: UNIQA is a leading Central and Eastern European insurance carrier with strong Serbian operations. While UNIQA is primarily an insurer rather than a broker, it competes with ACB indirectly through direct-distribution models and is a major counterparty in ACB's placement activity.
• Triglav Insurance: Triglav is a leading regional insurance carrier with Serbian operations. While a carrier rather than a broker, Triglav is a relevant comparator as a regional incumbent shaping ACB's distribution market and representing the type of established regional player ACB must navigate around.
• Euroins Insurance Group: Euroins is a regional insurance carrier with presence across the Balkans including Serbia. As a regional carrier competitor and counterparty, Euroins influences the competitive landscape in which ACB brokers insurance for Serbian enterprise clients.

Others

• Aon plc: Aon is ACB's exclusive global correspondent and parent of the partnership relationship. While not a direct competitor in Serbia (ACB operates as its correspondent), Aon shapes ACB's capabilities, brand, and access to multinational clients, making it the most strategically relevant ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acbltdcompanyforintermediationininsurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACB